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Assessing the Factors Underlying the Adoption of E-Commerce Among B2B SMEs B2B中小企业采用电子商务的影响因素评估
Q4 BUSINESS Pub Date : 2023-11-08 DOI: 10.4018/jeco.333612
Michael Joshua Ayawei
This research examines the key factors of e-commerce adoption by South African and Nigerian B2B SMEs using a multi-perspective model that combines elements in the technological, organisational, and environmental contexts of the firms. Survey data for the research model were randomly collected; 700 were B2B SMEs in South Africa and Nigeria. A partial least squares structural equation model technique using the SmartPLS was applied to validate the measurement model and to assess the theorized relations. Results of the analysis showed that while some factors robustly predict the adoption of e-ecommerce by Nigerian and South African SMEs, other factors exclusively influenced either Nigerian B2B firms' adoption of e-commerce or South African B2B firms adoption of e-commerce. The findings highlight the importance of context-specific understanding of the drivers of e-commerce adoption among B2B firms in emerging African economies. It also outlines practical implications for promoting the adoption of e-commerce among B2B firms.
本研究使用多视角模型考察了南非和尼日利亚B2B中小企业采用电子商务的关键因素,该模型结合了公司的技术、组织和环境背景等因素。研究模型的调查数据是随机收集的;700家是南非和尼日利亚的B2B中小企业。使用SmartPLS的偏最小二乘结构方程模型技术用于验证测量模型并评估理论关系。分析结果表明,虽然一些因素有力地预测尼日利亚和南非中小企业采用电子商务,但其他因素只影响尼日利亚B2B公司采用电子商务或南非B2B公司采用电子商务。研究结果强调了对新兴非洲经济体B2B公司采用电子商务的驱动因素进行具体背景理解的重要性。它还概述了促进B2B公司采用电子商务的实际意义。
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引用次数: 0
Creating and Validating an Information Quality Scale for E-Commerce Platforms 电子商务平台信息质量量表的编制与验证
IF 1.7 Q4 BUSINESS Pub Date : 2023-07-31 DOI: 10.4018/jeco.327350
Chung-Tzer Liu, Y. Guo, Jovan Hsu
The rise of e-commerce technology has transformed the traditional retail industry. This study proposes and validates an information quality scale suitable for e-commerce platforms. The scale consists of four dimensions—content validity, information scope, presentation quality, and hedonic quality—and 16 questions. Data analysis results support the second-order structure of information quality. The quality of information on e-commerce platforms has a significant positive impact on consumer behavioral intentions. Thus, operators of e-commerce platforms can improve the competitiveness and sustainability of these platforms by improving the quality of information.
电子商务技术的兴起改变了传统的零售业。本研究提出并验证适用于电子商务平台的信息质量量表。量表由内容效度、信息范围、呈现质量和享乐质量四个维度组成,共16道题。数据分析结果支持信息质量的二阶结构。电子商务平台信息质量对消费者行为意愿有显著的正向影响。因此,电子商务平台的经营者可以通过提高信息质量来提高平台的竞争力和可持续性。
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引用次数: 0
Determinants and Outcomes of Food Delivery App Engagement During COVID-19 COVID-19期间外卖App参与的决定因素和结果
IF 1.7 Q4 BUSINESS Pub Date : 2023-05-23 DOI: 10.4018/jeco.323655
Abhilash Bhattacharjee, K. S. Rao, N. Nawaz
With the expansion of internet penetration and the adoption of mobile apps, usage of food delivery applications has increased significantly during the pandemic. The study's main objective was to examine the antecedents and consequences of food delivery app engagement among urban and semi-urban customers in India during COVID-19. The data were collected from 269 semi-urban respondents and 301 urban respondents. The stimulus organism and response (SOR) model has been used to understand consumers' antecedents and consequences of food delivery app engagement during the pandemic. The study used the structural equation modelling method to test the relationship between the variables. The study's findings showed that the mobile application's perceived ease of use, enjoyment, and time convenience found a significant effect among urban and semi-urban customers. This study is limited to urban and semi-urban customers with cross-sectional survey data. The study has explored a few antecedents and consequences of mobile food delivery app engagement.
随着互联网渗透率的扩大和移动应用程序的采用,在疫情期间,送餐应用程序的使用量显著增加。该研究的主要目的是研究新冠肺炎期间印度城市和半城市客户参与送餐应用程序的前因和后果。数据收集自269名半城市受访者和301名城市受访者。刺激有机体和反应(SOR)模型已被用于了解消费者在疫情期间参与送餐应用程序的前因和后果。本研究采用结构方程建模方法来检验变量之间的关系。研究结果表明,移动应用程序的易用性、享受性和时间便利性在城市和半城市客户中产生了显著影响。本研究仅限于具有横断面调查数据的城市和半城市客户。这项研究探讨了移动送餐应用参与的一些前因和后果。
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引用次数: 0
Impact of Interactivity on Bookkeeping Application Adoption Intention in the New Normal: A Consumption Values Perspective 新常态下交互性对记账应用采用意愿的影响:一个消费价值观的视角
IF 1.7 Q4 BUSINESS Pub Date : 2022-01-01 DOI: 10.4018/jeco.300301
P. Kumari
The study aims to examine the effects of interactivity on users’ adoption intention via perceived consumption values in the bookkeeping application context after the pandemic. The study also investigates the moderating effect of users’ involvement on the association between interactivity and perceived values. Data were collected using online survey from 276 SMEs in India. The results indicated that application interactivity enhances users’ perceived consumption values (functional, emotional, social, conditional, and epistemic) and in turn adoption intention. Moreover, users’ involvement positively moderates that association between application interactivity and consumption values. The findings of the study suggest bookkeeping application service providers should emphasize enhancing users’ adoption intention. The study enriches interactivity, consumption values, and users’ behavioural intention literature.
本研究旨在通过感知消费价值来考察疫情后记账应用环境下交互性对用户采用意愿的影响。本研究还探讨了用户参与对互动性与感知价值之间关系的调节作用。数据是通过对印度276家中小企业的在线调查收集的。结果表明,应用程序的交互性增强了用户感知的消费价值(功能、情感、社交、条件和认知),进而增强了用户的采用意愿。此外,用户参与正向调节应用程序交互性和消费价值之间的关联。研究结果提示,记账应用服务提供商应重视提升用户的采用意愿。本研究丰富了互动性、消费价值、用户行为意向等方面的文献。
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引用次数: 0
Empirical Study on Multi-Channel Service Quality and Customer Loyalty of Retailers 零售商多渠道服务质量与顾客忠诚度的实证研究
IF 1.7 Q4 BUSINESS Pub Date : 2014-10-01 DOI: 10.4018/JECO.2014100101
Yong-zhi Qi
This paper studies the influence of offline RSSQ retailing store service quality, online store ESQ E-service quality and O2O MCISQ multi-channel integration service quality on traditional retailers' customer loyalty as well as the relation of them three in multi-channel retailing. 380 customers with both offline and online shopping experience at the same retailer's store are investigated. Through the structural equation model, we find out that in multi-channel retailing, RSSQ and MCISQ have a positive influence on customer loyalty; RSSQ and ESQ have a positive influence on MCISQ; the influence of ESQ on customer loyalty is not significant; ESQ has a strong correlation with RSSQ. These conclusions indicate that on one hand, retailers should focus more on RSSQ and ESQ, because they contribute to improve MCISQ. On the other hand, retailers should strengthen the coordination between RSSQ and ESQ in order to further enhance MCISQ and as a result, the customer loyalty.
本文研究了线下RSSQ零售门店服务质量、线上ESQ门店e -服务质量和O2O MCISQ多渠道整合服务质量对传统零售商顾客忠诚度的影响以及三者在多渠道零售中的关系。该研究调查了380名在同一家零售商的门店有过线上和线下购物经历的顾客。通过结构方程模型,我们发现在多渠道零售中,RSSQ和MCISQ对顾客忠诚度有正向影响;RSSQ和ESQ对MCISQ有正向影响;ESQ对顾客忠诚的影响不显著;ESQ与RSSQ有很强的相关性。这些结论表明,一方面,零售商应该更多地关注RSSQ和ESQ,因为它们有助于提高MCISQ。另一方面,零售商应加强RSSQ和ESQ之间的协调,以进一步提高MCISQ,从而提高顾客忠诚度。
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引用次数: 8
Research on Current Situation and Strategy of E-Marketing Applications in Chinese SMEs 我国中小企业网络营销应用现状及策略研究
IF 1.7 Q4 BUSINESS Pub Date : 2014-10-01 DOI: 10.4018/JECO.2014100103
L. Baoling
E-marketing has brought unprecedented opportunities for small and medium sized enterprises to compete with the large enterprises in China. Though they have started their online business actively with building their own websites and implementing e-marketing, the effect they have achieved is not as expected. The paper first discusses the definition and the competitive advantages e-marketing brings to small and medium-sized enterprises. Then, the paper examines the current situation of e-marketing applications in Chinese SMEs with the main purpose to gain an overall understanding of present situation and explore the issues when Chinese SMEs have applied e-marketing. Based on the collected data and deep analysis, the paper gets the result that Chinese SMEs are still at an initial stage in regard to the e-marketing applications, and it will take some time before they achieve a certain level of maturity. Finally, the paper proposes some related strategies to strengthen e-marketing applications based on the current problems in a regional economy.
网络营销为中国的中小企业与大企业竞争带来了前所未有的机遇。虽然他们积极开展网络业务,建立自己的网站,实施网络营销,但取得的效果并不理想。本文首先论述了网络营销的定义以及网络营销给中小企业带来的竞争优势。然后,本文对我国中小企业网络营销应用的现状进行了考察,主要目的是对我国中小企业网络营销应用的现状有一个全面的了解,并探讨我国中小企业在应用网络营销时存在的问题。通过收集的数据和深入的分析,得出我国中小企业在网络营销应用方面还处于起步阶段,需要一定的时间才能达到一定的成熟程度。最后,针对区域经济中存在的问题,提出了加强网络营销应用的相关策略。
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引用次数: 2
Fresh Food Online Supermarket Development Study 生鲜网上超市发展研究
IF 1.7 Q4 BUSINESS Pub Date : 2014-04-01 DOI: 10.4018/JECO.2014040102
Xie Xiang, Liu Jiashi, Guan Zhongliang, Ke Xinsheng
The preservation of fresh food is difficult, so the problems of food safety and the waste of it are very serious. The development of Fresh food online supermarkets will contribute to solve the problem. On the basis of describing the concept, scope and development status of fresh food, the development advantage and disadvantage of fresh food online supermarket is analyzed by SWOT method, future development analysis of the fresh food online supermarkets is been done. Predictive analysis of the future development of the fresh food online supermarkets mainly includes the spread of the fresh food online supermarkets, price transparency, food quality changes, fresh food cold chain logistics improvement and goods consumption evaluation. The relevant suggestions could promote the rapid and healthy development of the fresh food online supermarkets.
新鲜食品保存困难,因此食品安全和浪费问题非常严重。生鲜网上超市的发展将有助于解决这一问题。在阐述生鲜食品的概念、范围和发展现状的基础上,运用SWOT分析法对生鲜网上超市的发展优势和劣势进行分析,对生鲜网上超市的未来发展进行分析。对生鲜网上超市未来发展的预测分析主要包括生鲜网上超市的传播、价格透明度、食品质量变化、生鲜冷链物流改善和商品消费评价。相关建议可以促进生鲜网上超市的快速健康发展。
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引用次数: 3
Enhancing Mobile Advertising Effectiveness in Turkey through Peer Influence 通过同伴影响提高土耳其移动广告的效果
IF 1.7 Q4 BUSINESS Pub Date : 2013-10-01 DOI: 10.4018/JECO.2013100101
Gozem Guceri-Ucar
This article aims to explain how involvement and peer influence may enhance mobile advertising effectiveness by increasing consumers' intention to participate in SMS-based mobile marketing campaigns. Both individual and joint effects of these variables on marketing campaign participation intentions of Turkish consumers are analyzed. Findings indicate that involvement is not necessarily a strong predictor of campaign participation intentions in the context of mobile marketing. Peer influence, on the other hand, was shown to have a significant effect on intention to participate in an m-marketing campaign, as well as being a moderator of the relationship between involvement and campaign participation intention. A unique contribution of this study is the linking of involvement and peer influence in a unified framework to demonstrate how these two variables can jointly be used to increase m-marketing campaign participation numbers.
本文旨在解释参与和同伴影响如何通过增加消费者参与基于短信的移动营销活动的意愿来提高移动广告的有效性。分析了这些变量对土耳其消费者营销活动参与意愿的个体效应和共同效应。研究结果表明,在移动营销的背景下,参与并不一定是活动参与意愿的有力预测因素。另一方面,同伴影响被证明对参与移动营销活动的意愿有显著影响,并且是参与与活动参与意愿之间关系的调节因子。本研究的一个独特贡献是将参与和同伴影响联系在一个统一的框架中,以展示如何联合使用这两个变量来增加移动营销活动的参与数量。
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引用次数: 3
E-Service and Organizational Change: A Process Model 电子服务与组织变革:一个过程模型
IF 1.7 Q4 BUSINESS Pub Date : 2011-07-01 DOI: 10.4018/JECO.2011070103
Chorng-Shyong Ong, Shang-Wei Wang
The pervasiveness of e-services offers organizations a new way to serve and engage their customers. Organizational change issues must be recognized and addressed to increase service quality and satisfaction of e-service. However, relevant research is limited. In this paper, the authors conduct a longitudinal in-depth case study of a successful e-service-induced governmental transformation and propose a three-stage change management model. First, the authors reveal the dynamic process of the e-service-induced organizational change. Second, the authors explicitly identify the role and influence of ICTs and customers in the change process, which is important in studying e-service-induced organizational change due to the boundary nature of e-service. Lastly, their three-stage change management model acknowledges the improvisational and technochange process of the e-service-induced change and can be used either as a theoretical framework or a practical management tool.
电子服务的普及为组织提供了一种服务和吸引客户的新方式。必须认识并解决组织变革问题,以提高电子服务的服务质量和满意度。然而,相关研究有限。本文对一个成功的电子服务政府转型进行了纵向深入的案例研究,提出了一个三阶段的变革管理模型。首先,揭示了电子服务诱导组织变革的动态过程。其次,作者明确确定了信息通信技术和客户在变革过程中的作用和影响,这对于研究电子服务引起的组织变革非常重要,因为电子服务具有边界性质。最后,他们的三阶段变革管理模型承认了电子服务引发的变革的即时性和技术变革过程,既可以作为理论框架,也可以作为实践管理工具。
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引用次数: 7
E-Commerce Education In China 中国的电子商务教育
IF 1.7 Q4 BUSINESS Pub Date : 2004-04-01 DOI: 10.4018/JECO.2004040106
Chen Ju-hua, Hu Yong, Wang Wei
This paper introduced the development of e-commerce education in China within the framework that the advantages, development, and education of e-commerce are functionally interactive. The first part of the paper is dedicated to explaining the advantage of e-commerce as well as the present situation and prospects of e-commerce in China. Then, the next two sections are focused on reporting the rapid progress of e-commerce education and its limitation in China. Next, we analyze its irrationality according to our sampling survey on e-commerce specialized courses in China. The final section is mainly to design the knowledge structure for e-commerce applied professionals combined with our teaching experiences, understanding of e-commerce development, and analysis of typical position setting in e-commerce enterprises within two principles of the requirements of markets and the professional character of e-commerce.
本文在电子商务的优势、发展与教育功能互动的框架下,介绍了电子商务教育在中国的发展。本文的第一部分主要阐述了电子商务的优势以及中国电子商务的现状和前景。然后,接下来的两节将重点报道电子商务教育在中国的快速发展及其局限性。其次,通过对国内电子商务专业课程的抽样调查,分析其不合理性。最后部分主要是在市场需求和电子商务专业特点两个原则下,结合自己的教学经验,对电子商务发展的理解,以及对电子商务企业典型岗位设置的分析,设计电子商务应用型专业人才的知识结构。
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引用次数: 7
期刊
Journal of Electronic Commerce in Organizations
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