Hadeel B. Al Haddad, Amjad H. Al-Amad, Sami Alsmadi, K. Hailat, M. Galib, Fadi A. T. Herzallah
This study applies the Stimuli-Organism-Response (S-O-R) Theory to examine the impact of brand heritage of social commerce sites on consumers' perceived privacy risk, and the impact of this perceived risk on brand equity and brand advocacy. This study extends brand heritage research by exploring brand heritage in a new context (social commerce sites). To test the hypotheses, an online survey was conducted, and a total of 321 responses were collected from Amazon users in the US. The data were analyzed by using the Partial Least Squares-Structural Equation Modelling (PLS-SEM). Findings revealed that the brand heritage of social commerce sites has a significant negative influence on consumers' perceived privacy risk, which in turn has a significant negative impact on brand equity and brand advocacy.
{"title":"The Effect of Brand Heritage on Social Commerce Site Privacy Risk, Brand Equity, and Brand Advocacy","authors":"Hadeel B. Al Haddad, Amjad H. Al-Amad, Sami Alsmadi, K. Hailat, M. Galib, Fadi A. T. Herzallah","doi":"10.4018/jeco.349941","DOIUrl":"https://doi.org/10.4018/jeco.349941","url":null,"abstract":"This study applies the Stimuli-Organism-Response (S-O-R) Theory to examine the impact of brand heritage of social commerce sites on consumers' perceived privacy risk, and the impact of this perceived risk on brand equity and brand advocacy. This study extends brand heritage research by exploring brand heritage in a new context (social commerce sites). To test the hypotheses, an online survey was conducted, and a total of 321 responses were collected from Amazon users in the US. The data were analyzed by using the Partial Least Squares-Structural Equation Modelling (PLS-SEM). Findings revealed that the brand heritage of social commerce sites has a significant negative influence on consumers' perceived privacy risk, which in turn has a significant negative impact on brand equity and brand advocacy.","PeriodicalId":44349,"journal":{"name":"Journal of Electronic Commerce in Organizations","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2024-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141801392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Small and medium enterprises (SMEs) generate 90% of employment and contribute more than 50% to the world product, where e-commerce (EC) is fundamental to their development. In this study, a systematic review of literature from indexed journals in Scopus and Web of Science is conducted, 73 primary studies are identified to answer the inquiry: What affects EC performance and how is it measured? Twenty-eight definitions for EC, 70 ways of understanding performance in three perspectives (financial, customer-market, and process), 51 metrics to measure them, and 74 factors that affect these were identified. However, there is a lack of studies on performance factors from its process as well as the metrics that contemplate other perspectives, such as technological innovation, social responsibility, and value co-creation. Additionally, studies on factors are oriented to the result but not to the process that generates said result, which means there is a gap to be studied.
中小型企业（SMEs）创造了 90% 的就业机会，对世界生产总值的贡献率超过 50%，而电子商务（EC）是其发展的基础。本研究对 Scopus 和 Web of Science 索引期刊中的文献进行了系统回顾，确定了 73 项主要研究，以回答以下问题：是什么影响了幼儿教师的绩效，又是如何衡量的？确定了 28 个 EC 定义、70 种从三个角度（财务、客户-市场和流程）理解绩效的方法、51 种衡量标准以及 74 个影响因素。然而，缺乏对其过程中的绩效因素以及考虑到其他角度（如技术创新、社会责任和价值共创）的衡量标准的研究。此外，有关因素的研究都是以结果为导向，而不是以产生结果的过程为导向，这意味着还存在研究空白。
{"title":"Ten Years of SME E-Commerce Performance Factors and Metrics, 2011-2021","authors":"Miguel Salazar, David Mauricio","doi":"10.4018/jeco.340940","DOIUrl":"https://doi.org/10.4018/jeco.340940","url":null,"abstract":"Small and medium enterprises (SMEs) generate 90% of employment and contribute more than 50% to the world product, where e-commerce (EC) is fundamental to their development. In this study, a systematic review of literature from indexed journals in Scopus and Web of Science is conducted, 73 primary studies are identified to answer the inquiry: What affects EC performance and how is it measured? Twenty-eight definitions for EC, 70 ways of understanding performance in three perspectives (financial, customer-market, and process), 51 metrics to measure them, and 74 factors that affect these were identified. However, there is a lack of studies on performance factors from its process as well as the metrics that contemplate other perspectives, such as technological innovation, social responsibility, and value co-creation. Additionally, studies on factors are oriented to the result but not to the process that generates said result, which means there is a gap to be studied.","PeriodicalId":44349,"journal":{"name":"Journal of Electronic Commerce in Organizations","volume":null,"pages":null},"PeriodicalIF":1.7,"publicationDate":"2024-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140380002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
E. M. Church, Richelle Oakley DaSouza, Olajumoke A. Awe
As eCommerce has become widespread, the challenge of successfully navigating the returns process has grown perilous. The product returns issue is even more difficult for microenterprises that sell unique or custom products with fewer resources. The authors examined the impact of the antecedents of return policy leniency, specifically economic and social success factors. Using a web crawler over a 24-week period, the authors collected and analyzed data for a sample of 781 shops from Etsy, an eCommerce platform. Results indicate that the well-studied factor of sales, in addition to a new social factor – community dialogue – impacts an Etsy shop's return policy leniency.
{"title":"Examining the Antecedents of Return Policy Leniency in eCommerce","authors":"E. M. Church, Richelle Oakley DaSouza, Olajumoke A. Awe","doi":"10.4018/jeco.337362","DOIUrl":"https://doi.org/10.4018/jeco.337362","url":null,"abstract":"As eCommerce has become widespread, the challenge of successfully navigating the returns process has grown perilous. The product returns issue is even more difficult for microenterprises that sell unique or custom products with fewer resources. The authors examined the impact of the antecedents of return policy leniency, specifically economic and social success factors. Using a web crawler over a 24-week period, the authors collected and analyzed data for a sample of 781 shops from Etsy, an eCommerce platform. Results indicate that the well-studied factor of sales, in addition to a new social factor – community dialogue – impacts an Etsy shop's return policy leniency.","PeriodicalId":44349,"journal":{"name":"Journal of Electronic Commerce in Organizations","volume":null,"pages":null},"PeriodicalIF":1.7,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139798419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
E. M. Church, Richelle Oakley DaSouza, Olajumoke A. Awe
As eCommerce has become widespread, the challenge of successfully navigating the returns process has grown perilous. The product returns issue is even more difficult for microenterprises that sell unique or custom products with fewer resources. The authors examined the impact of the antecedents of return policy leniency, specifically economic and social success factors. Using a web crawler over a 24-week period, the authors collected and analyzed data for a sample of 781 shops from Etsy, an eCommerce platform. Results indicate that the well-studied factor of sales, in addition to a new social factor – community dialogue – impacts an Etsy shop's return policy leniency.
{"title":"Examining the Antecedents of Return Policy Leniency in eCommerce","authors":"E. M. Church, Richelle Oakley DaSouza, Olajumoke A. Awe","doi":"10.4018/jeco.337362","DOIUrl":"https://doi.org/10.4018/jeco.337362","url":null,"abstract":"As eCommerce has become widespread, the challenge of successfully navigating the returns process has grown perilous. The product returns issue is even more difficult for microenterprises that sell unique or custom products with fewer resources. The authors examined the impact of the antecedents of return policy leniency, specifically economic and social success factors. Using a web crawler over a 24-week period, the authors collected and analyzed data for a sample of 781 shops from Etsy, an eCommerce platform. Results indicate that the well-studied factor of sales, in addition to a new social factor – community dialogue – impacts an Etsy shop's return policy leniency.","PeriodicalId":44349,"journal":{"name":"Journal of Electronic Commerce in Organizations","volume":null,"pages":null},"PeriodicalIF":1.7,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139858079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research examines the key factors of e-commerce adoption by South African and Nigerian B2B SMEs using a multi-perspective model that combines elements in the technological, organisational, and environmental contexts of the firms. Survey data for the research model were randomly collected; 700 were B2B SMEs in South Africa and Nigeria. A partial least squares structural equation model technique using the SmartPLS was applied to validate the measurement model and to assess the theorized relations. Results of the analysis showed that while some factors robustly predict the adoption of e-ecommerce by Nigerian and South African SMEs, other factors exclusively influenced either Nigerian B2B firms' adoption of e-commerce or South African B2B firms adoption of e-commerce. The findings highlight the importance of context-specific understanding of the drivers of e-commerce adoption among B2B firms in emerging African economies. It also outlines practical implications for promoting the adoption of e-commerce among B2B firms.
{"title":"Assessing the Factors Underlying the Adoption of E-Commerce Among B2B SMEs","authors":"Michael Joshua Ayawei","doi":"10.4018/jeco.333612","DOIUrl":"https://doi.org/10.4018/jeco.333612","url":null,"abstract":"This research examines the key factors of e-commerce adoption by South African and Nigerian B2B SMEs using a multi-perspective model that combines elements in the technological, organisational, and environmental contexts of the firms. Survey data for the research model were randomly collected; 700 were B2B SMEs in South Africa and Nigeria. A partial least squares structural equation model technique using the SmartPLS was applied to validate the measurement model and to assess the theorized relations. Results of the analysis showed that while some factors robustly predict the adoption of e-ecommerce by Nigerian and South African SMEs, other factors exclusively influenced either Nigerian B2B firms' adoption of e-commerce or South African B2B firms adoption of e-commerce. The findings highlight the importance of context-specific understanding of the drivers of e-commerce adoption among B2B firms in emerging African economies. It also outlines practical implications for promoting the adoption of e-commerce among B2B firms.","PeriodicalId":44349,"journal":{"name":"Journal of Electronic Commerce in Organizations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135340701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The rise of e-commerce technology has transformed the traditional retail industry. This study proposes and validates an information quality scale suitable for e-commerce platforms. The scale consists of four dimensions—content validity, information scope, presentation quality, and hedonic quality—and 16 questions. Data analysis results support the second-order structure of information quality. The quality of information on e-commerce platforms has a significant positive impact on consumer behavioral intentions. Thus, operators of e-commerce platforms can improve the competitiveness and sustainability of these platforms by improving the quality of information.
{"title":"Creating and Validating an Information Quality Scale for E-Commerce Platforms","authors":"Chung-Tzer Liu, Y. Guo, Jovan Hsu","doi":"10.4018/jeco.327350","DOIUrl":"https://doi.org/10.4018/jeco.327350","url":null,"abstract":"The rise of e-commerce technology has transformed the traditional retail industry. This study proposes and validates an information quality scale suitable for e-commerce platforms. The scale consists of four dimensions—content validity, information scope, presentation quality, and hedonic quality—and 16 questions. Data analysis results support the second-order structure of information quality. The quality of information on e-commerce platforms has a significant positive impact on consumer behavioral intentions. Thus, operators of e-commerce platforms can improve the competitiveness and sustainability of these platforms by improving the quality of information.","PeriodicalId":44349,"journal":{"name":"Journal of Electronic Commerce in Organizations","volume":null,"pages":null},"PeriodicalIF":1.7,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43016135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the expansion of internet penetration and the adoption of mobile apps, usage of food delivery applications has increased significantly during the pandemic. The study's main objective was to examine the antecedents and consequences of food delivery app engagement among urban and semi-urban customers in India during COVID-19. The data were collected from 269 semi-urban respondents and 301 urban respondents. The stimulus organism and response (SOR) model has been used to understand consumers' antecedents and consequences of food delivery app engagement during the pandemic. The study used the structural equation modelling method to test the relationship between the variables. The study's findings showed that the mobile application's perceived ease of use, enjoyment, and time convenience found a significant effect among urban and semi-urban customers. This study is limited to urban and semi-urban customers with cross-sectional survey data. The study has explored a few antecedents and consequences of mobile food delivery app engagement.
{"title":"Determinants and Outcomes of Food Delivery App Engagement During COVID-19","authors":"Abhilash Bhattacharjee, K. S. Rao, N. Nawaz","doi":"10.4018/jeco.323655","DOIUrl":"https://doi.org/10.4018/jeco.323655","url":null,"abstract":"With the expansion of internet penetration and the adoption of mobile apps, usage of food delivery applications has increased significantly during the pandemic. The study's main objective was to examine the antecedents and consequences of food delivery app engagement among urban and semi-urban customers in India during COVID-19. The data were collected from 269 semi-urban respondents and 301 urban respondents. The stimulus organism and response (SOR) model has been used to understand consumers' antecedents and consequences of food delivery app engagement during the pandemic. The study used the structural equation modelling method to test the relationship between the variables. The study's findings showed that the mobile application's perceived ease of use, enjoyment, and time convenience found a significant effect among urban and semi-urban customers. This study is limited to urban and semi-urban customers with cross-sectional survey data. The study has explored a few antecedents and consequences of mobile food delivery app engagement.","PeriodicalId":44349,"journal":{"name":"Journal of Electronic Commerce in Organizations","volume":null,"pages":null},"PeriodicalIF":1.7,"publicationDate":"2023-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43846597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study aims to examine the effects of interactivity on users’ adoption intention via perceived consumption values in the bookkeeping application context after the pandemic. The study also investigates the moderating effect of users’ involvement on the association between interactivity and perceived values. Data were collected using online survey from 276 SMEs in India. The results indicated that application interactivity enhances users’ perceived consumption values (functional, emotional, social, conditional, and epistemic) and in turn adoption intention. Moreover, users’ involvement positively moderates that association between application interactivity and consumption values. The findings of the study suggest bookkeeping application service providers should emphasize enhancing users’ adoption intention. The study enriches interactivity, consumption values, and users’ behavioural intention literature.
{"title":"Impact of Interactivity on Bookkeeping Application Adoption Intention in the New Normal: A Consumption Values Perspective","authors":"P. Kumari","doi":"10.4018/jeco.300301","DOIUrl":"https://doi.org/10.4018/jeco.300301","url":null,"abstract":"The study aims to examine the effects of interactivity on users’ adoption intention via perceived consumption values in the bookkeeping application context after the pandemic. The study also investigates the moderating effect of users’ involvement on the association between interactivity and perceived values. Data were collected using online survey from 276 SMEs in India. The results indicated that application interactivity enhances users’ perceived consumption values (functional, emotional, social, conditional, and epistemic) and in turn adoption intention. Moreover, users’ involvement positively moderates that association between application interactivity and consumption values. The findings of the study suggest bookkeeping application service providers should emphasize enhancing users’ adoption intention. The study enriches interactivity, consumption values, and users’ behavioural intention literature.","PeriodicalId":44349,"journal":{"name":"Journal of Electronic Commerce in Organizations","volume":null,"pages":null},"PeriodicalIF":1.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70488743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper studies the influence of offline RSSQ retailing store service quality, online store ESQ E-service quality and O2O MCISQ multi-channel integration service quality on traditional retailers' customer loyalty as well as the relation of them three in multi-channel retailing. 380 customers with both offline and online shopping experience at the same retailer's store are investigated. Through the structural equation model, we find out that in multi-channel retailing, RSSQ and MCISQ have a positive influence on customer loyalty; RSSQ and ESQ have a positive influence on MCISQ; the influence of ESQ on customer loyalty is not significant; ESQ has a strong correlation with RSSQ. These conclusions indicate that on one hand, retailers should focus more on RSSQ and ESQ, because they contribute to improve MCISQ. On the other hand, retailers should strengthen the coordination between RSSQ and ESQ in order to further enhance MCISQ and as a result, the customer loyalty.
{"title":"Empirical Study on Multi-Channel Service Quality and Customer Loyalty of Retailers","authors":"Yong-zhi Qi","doi":"10.4018/JECO.2014100101","DOIUrl":"https://doi.org/10.4018/JECO.2014100101","url":null,"abstract":"This paper studies the influence of offline RSSQ retailing store service quality, online store ESQ E-service quality and O2O MCISQ multi-channel integration service quality on traditional retailers' customer loyalty as well as the relation of them three in multi-channel retailing. 380 customers with both offline and online shopping experience at the same retailer's store are investigated. Through the structural equation model, we find out that in multi-channel retailing, RSSQ and MCISQ have a positive influence on customer loyalty; RSSQ and ESQ have a positive influence on MCISQ; the influence of ESQ on customer loyalty is not significant; ESQ has a strong correlation with RSSQ. These conclusions indicate that on one hand, retailers should focus more on RSSQ and ESQ, because they contribute to improve MCISQ. On the other hand, retailers should strengthen the coordination between RSSQ and ESQ in order to further enhance MCISQ and as a result, the customer loyalty.","PeriodicalId":44349,"journal":{"name":"Journal of Electronic Commerce in Organizations","volume":null,"pages":null},"PeriodicalIF":1.7,"publicationDate":"2014-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.4018/JECO.2014100101","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70489069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
E-marketing has brought unprecedented opportunities for small and medium sized enterprises to compete with the large enterprises in China. Though they have started their online business actively with building their own websites and implementing e-marketing, the effect they have achieved is not as expected. The paper first discusses the definition and the competitive advantages e-marketing brings to small and medium-sized enterprises. Then, the paper examines the current situation of e-marketing applications in Chinese SMEs with the main purpose to gain an overall understanding of present situation and explore the issues when Chinese SMEs have applied e-marketing. Based on the collected data and deep analysis, the paper gets the result that Chinese SMEs are still at an initial stage in regard to the e-marketing applications, and it will take some time before they achieve a certain level of maturity. Finally, the paper proposes some related strategies to strengthen e-marketing applications based on the current problems in a regional economy.
{"title":"Research on Current Situation and Strategy of E-Marketing Applications in Chinese SMEs","authors":"L. Baoling","doi":"10.4018/JECO.2014100103","DOIUrl":"https://doi.org/10.4018/JECO.2014100103","url":null,"abstract":"E-marketing has brought unprecedented opportunities for small and medium sized enterprises to compete with the large enterprises in China. Though they have started their online business actively with building their own websites and implementing e-marketing, the effect they have achieved is not as expected. The paper first discusses the definition and the competitive advantages e-marketing brings to small and medium-sized enterprises. Then, the paper examines the current situation of e-marketing applications in Chinese SMEs with the main purpose to gain an overall understanding of present situation and explore the issues when Chinese SMEs have applied e-marketing. Based on the collected data and deep analysis, the paper gets the result that Chinese SMEs are still at an initial stage in regard to the e-marketing applications, and it will take some time before they achieve a certain level of maturity. Finally, the paper proposes some related strategies to strengthen e-marketing applications based on the current problems in a regional economy.","PeriodicalId":44349,"journal":{"name":"Journal of Electronic Commerce in Organizations","volume":null,"pages":null},"PeriodicalIF":1.7,"publicationDate":"2014-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70488646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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