Pub Date : 2021-07-25DOI: 10.1007/s11129-021-09237-y
Wayne J. Taylor, Brett Hollenbeck
{"title":"Leveraging loyalty programs using competitor based targeting","authors":"Wayne J. Taylor, Brett Hollenbeck","doi":"10.1007/s11129-021-09237-y","DOIUrl":"https://doi.org/10.1007/s11129-021-09237-y","url":null,"abstract":"","PeriodicalId":46425,"journal":{"name":"Qme-Quantitative Marketing and Economics","volume":"19 1","pages":"417 - 455"},"PeriodicalIF":1.9,"publicationDate":"2021-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47826330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-04DOI: 10.1007/s11129-021-09236-z
Caio Waisman
{"title":"Selling mechanisms for perishable goods: An empirical analysis of an online resale market for event tickets","authors":"Caio Waisman","doi":"10.1007/s11129-021-09236-z","DOIUrl":"https://doi.org/10.1007/s11129-021-09236-z","url":null,"abstract":"","PeriodicalId":46425,"journal":{"name":"Qme-Quantitative Marketing and Economics","volume":"19 1","pages":"127 - 178"},"PeriodicalIF":1.9,"publicationDate":"2021-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1007/s11129-021-09236-z","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47060851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-23DOI: 10.1007/s11129-021-09235-0
Hui Li
{"title":"Are e-books a different channel? Multichannel management of digital products","authors":"Hui Li","doi":"10.1007/s11129-021-09235-0","DOIUrl":"https://doi.org/10.1007/s11129-021-09235-0","url":null,"abstract":"","PeriodicalId":46425,"journal":{"name":"Qme-Quantitative Marketing and Economics","volume":"19 1","pages":"179 - 225"},"PeriodicalIF":1.9,"publicationDate":"2021-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1007/s11129-021-09235-0","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47297330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-13DOI: 10.1007/s11129-020-09232-9
Pradeep K. Chintagunta, Junhong Chu
{"title":"Geography as branding: Descriptive evidence from Taobao","authors":"Pradeep K. Chintagunta, Junhong Chu","doi":"10.1007/s11129-020-09232-9","DOIUrl":"https://doi.org/10.1007/s11129-020-09232-9","url":null,"abstract":"","PeriodicalId":46425,"journal":{"name":"Qme-Quantitative Marketing and Economics","volume":"19 1","pages":"53 - 92"},"PeriodicalIF":1.9,"publicationDate":"2021-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1007/s11129-020-09232-9","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"52622377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper develops a method to estimate the demand for network goods, using minimal network data, but leveraging within-consumer variation. I estimate demand for video games as a function of individuals’ social networks, prices, and qualities, using data from Steam, the largest video game digital distributor in the world. I separately identify price elasticities on individuals with and without friends with the same game, conditional on individual fixed effects and games’ characteristics. I then use the discrepancies between estimated price elasticities to identify the impact of social networks. I compare my method to “traditional-IV” strategies in the literature, which require detailed network data, and find similar results. A 1% increase in friends’ demands, increases demand by .13%. In counterfactual simulations, I find demand increases by about 5% from a promotional giveaway to “influencers,” those users in the top 1% of popularity in the network.
{"title":"Distilling network effects from Steam","authors":"José Tudón","doi":"10.2139/ssrn.3780303","DOIUrl":"https://doi.org/10.2139/ssrn.3780303","url":null,"abstract":"This paper develops a method to estimate the demand for network goods, using minimal network data, but leveraging within-consumer variation. I estimate demand for video games as a function of individuals’ social networks, prices, and qualities, using data from Steam, the largest video game digital distributor in the world. I separately identify price elasticities on individuals with and without friends with the same game, conditional on individual fixed effects and games’ characteristics. I then use the discrepancies between estimated price elasticities to identify the impact of social networks. I compare my method to “traditional-IV” strategies in the literature, which require detailed network data, and find similar results. A 1% increase in friends’ demands, increases demand by .13%. In counterfactual simulations, I find demand increases by about 5% from a promotional giveaway to “influencers,” those users in the top 1% of popularity in the network.","PeriodicalId":46425,"journal":{"name":"Qme-Quantitative Marketing and Economics","volume":"20 1","pages":"293-312"},"PeriodicalIF":1.9,"publicationDate":"2021-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46033744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-10DOI: 10.1007/s11129-020-09228-5
Hyowon Kim, Dong Soo Kim, Greg M. Allenby
{"title":"Benefit Formation and Enhancement","authors":"Hyowon Kim, Dong Soo Kim, Greg M. Allenby","doi":"10.1007/s11129-020-09228-5","DOIUrl":"https://doi.org/10.1007/s11129-020-09228-5","url":null,"abstract":"","PeriodicalId":46425,"journal":{"name":"Qme-Quantitative Marketing and Economics","volume":"18 1","pages":"419 - 468"},"PeriodicalIF":1.9,"publicationDate":"2020-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1007/s11129-020-09228-5","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44243687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-05DOI: 10.1007/s11129-022-09259-0
Federico M. Rossi
{"title":"Mergers with endogenous product choice: The case of the ready-to-eat cereal industry","authors":"Federico M. Rossi","doi":"10.1007/s11129-022-09259-0","DOIUrl":"https://doi.org/10.1007/s11129-022-09259-0","url":null,"abstract":"","PeriodicalId":46425,"journal":{"name":"Qme-Quantitative Marketing and Economics","volume":"21 1","pages":"1-64"},"PeriodicalIF":1.9,"publicationDate":"2020-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44067848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-14DOI: 10.1007/s11129-021-09244-z
A. Rao
{"title":"Industry-funded research and bias in food science","authors":"A. Rao","doi":"10.1007/s11129-021-09244-z","DOIUrl":"https://doi.org/10.1007/s11129-021-09244-z","url":null,"abstract":"","PeriodicalId":46425,"journal":{"name":"Qme-Quantitative Marketing and Economics","volume":"20 1","pages":"39 - 67"},"PeriodicalIF":1.9,"publicationDate":"2020-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44176385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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