The article is devoted to the study of the school uniform image characteristics. The relevance of the work is related to the discussion that has resumed in Russian society in connection with the possibility of introducing a standard for school uniforms by 2024. This study analyzes the attitude towards the problem of students, parents and employees of educational institutions. The sociological method (survey in the form of a questionnaire) was used in the work. The respondents were residents of the Primorsky Territory, 452 people took part in the survey. It has been established that students deny the need for uniform, while parents and teachers support the idea of a school uniform in education institutions. Positive and negative image characteristics of a school suit are revealed. Respondents consider the absence of a problem in the everyday choice of clothes and the maintenance of school discipline as positive characteristics of wearing a uniform. The negative characteristics of the school suit, according to students, are the lack of opportunities for self-expression and individuality, while most parents and teachers believe that there are no negative image characteristics of the school uniform. In terms of visual image characteristics, students would prefer to wear a preppy school uniform, parents and teachers would like to see a business style school uniform (classic with casual elements). When choosing a color solution for school uniforms, students would like to wear black clothes, arguing that black is a versatile and elegant color. Parents and teachers would prefer to see school uniforms predominantly blue.
{"title":"Study of the image characteristics of school uniforms in the educational environment","authors":"Anna Ruban, Ludmila Falko, Inna Klochko","doi":"10.15862/02tlkl323","DOIUrl":"https://doi.org/10.15862/02tlkl323","url":null,"abstract":"The article is devoted to the study of the school uniform image characteristics. The relevance of the work is related to the discussion that has resumed in Russian society in connection with the possibility of introducing a standard for school uniforms by 2024. This study analyzes the attitude towards the problem of students, parents and employees of educational institutions. The sociological method (survey in the form of a questionnaire) was used in the work. The respondents were residents of the Primorsky Territory, 452 people took part in the survey. It has been established that students deny the need for uniform, while parents and teachers support the idea of a school uniform in education institutions. Positive and negative image characteristics of a school suit are revealed. Respondents consider the absence of a problem in the everyday choice of clothes and the maintenance of school discipline as positive characteristics of wearing a uniform. The negative characteristics of the school suit, according to students, are the lack of opportunities for self-expression and individuality, while most parents and teachers believe that there are no negative image characteristics of the school uniform. In terms of visual image characteristics, students would prefer to wear a preppy school uniform, parents and teachers would like to see a business style school uniform (classic with casual elements). When choosing a color solution for school uniforms, students would like to wear black clothes, arguing that black is a versatile and elegant color. Parents and teachers would prefer to see school uniforms predominantly blue.","PeriodicalId":471729,"journal":{"name":"Костюмология","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135735125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article studies the problem of psychological age and how the personal aspects of a person affect his life and the fashion industry in particular. The study reveals the phenomenon of erasing age visual codes and the formation of a new norm in the design of clothing as a reaction of the human psyche to external aggressive events in the world and the subconscious desire to return to the safe world of childhood. Issues of emotional design, in which it is important to create a positive emotion background that creates a product or service, to include the person in the storyline of the process of communication with the product or service. As an empirical base expert opinions of specialists in the fields of analysis of human behavior: psychology, sociology, philosophy, as well as marketing tools that allow to take into account the real request of the buyer. Concrete examples illustrate how people are adapting adequately to changing social, political, and environmental conditions, and how these changes are forcing a review and rethinking of well-established criteria and aspects of attitudes, behaviours and aesthetics. Analysis of the processes of psychological perception of the present and the past by the modern consumer allows to allocate the trend to the visual codes of «children» in the design of clothing, systematize compositional techniques, details, assortment, styling methods, erasing the boundaries «adult-child». The article gives examples of the works of fashion houses: Thom Browne, Louis Vuitton, J.W. Andersen, Miu Miu and Chen Peng, examples of analog images and details of children’s assortment embodied in professional collections, an example of addressing the topic of research in the educational process.
{"title":"The problem of psychological age as a phenomenon of the new norm in the design of clothing","authors":"Marina Timofeeva","doi":"10.15862/11ivkl323","DOIUrl":"https://doi.org/10.15862/11ivkl323","url":null,"abstract":"The article studies the problem of psychological age and how the personal aspects of a person affect his life and the fashion industry in particular. The study reveals the phenomenon of erasing age visual codes and the formation of a new norm in the design of clothing as a reaction of the human psyche to external aggressive events in the world and the subconscious desire to return to the safe world of childhood. Issues of emotional design, in which it is important to create a positive emotion background that creates a product or service, to include the person in the storyline of the process of communication with the product or service. As an empirical base expert opinions of specialists in the fields of analysis of human behavior: psychology, sociology, philosophy, as well as marketing tools that allow to take into account the real request of the buyer. Concrete examples illustrate how people are adapting adequately to changing social, political, and environmental conditions, and how these changes are forcing a review and rethinking of well-established criteria and aspects of attitudes, behaviours and aesthetics. Analysis of the processes of psychological perception of the present and the past by the modern consumer allows to allocate the trend to the visual codes of «children» in the design of clothing, systematize compositional techniques, details, assortment, styling methods, erasing the boundaries «adult-child». The article gives examples of the works of fashion houses: Thom Browne, Louis Vuitton, J.W. Andersen, Miu Miu and Chen Peng, examples of analog images and details of children’s assortment embodied in professional collections, an example of addressing the topic of research in the educational process.","PeriodicalId":471729,"journal":{"name":"Костюмология","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135736579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article was written in the wake of the exhibition «The Wing of the Wind Open in Time: Publications from the Collections of the Russian Academy of Sciences Library, its Department at the Museum of Anthropology and Ethnography (Kunstkamera), items from the personal collections of the staff» (April — May 2023), prepared with the direct participation of the author. The main exhibits of this event were publications from the Library — exhibition catalogs, illustrated 19th–20th centuries editions on the history of painting and costume, ethnographic literature. Fans and objects of arts and crafts from the organizers personal collections were designed to enhance the information content and entertainment of the exposition. The author is not limited himself to a review of the publications presented at the exhibition, but develops the theme of fan studying on the basis of domestic and foreign 19th–20th centuries publications. The first paragraph of the article details publications containing photographs and descriptions of fans — catalogs of expositions and exhibitions, as well as scientific publications. A review of these publications, originating at the end of the 19th century, allows to trace the change in attitude towards fans: household items, fashionable costume accessories and interior items, works of arts and crafts and painting. The second paragraph outlines a range of pictorial sources, primarily picturesque. As an example, a number of portraits and book illustrations of the 16th–19th centuries are mentioned. In the third section of the article, in connection with the descriptions of the main forms of fans, items from the author's collection are described. The article is illustrated with photographs of exhibition fragments, fans, dolls and postcards from the author's collection.
{"title":"Fan history and art in publications and research","authors":"Anna Zhabreva","doi":"10.15862/23ivkl223","DOIUrl":"https://doi.org/10.15862/23ivkl223","url":null,"abstract":"The article was written in the wake of the exhibition «The Wing of the Wind Open in Time: Publications from the Collections of the Russian Academy of Sciences Library, its Department at the Museum of Anthropology and Ethnography (Kunstkamera), items from the personal collections of the staff» (April — May 2023), prepared with the direct participation of the author. The main exhibits of this event were publications from the Library — exhibition catalogs, illustrated 19th–20th centuries editions on the history of painting and costume, ethnographic literature. Fans and objects of arts and crafts from the organizers personal collections were designed to enhance the information content and entertainment of the exposition. The author is not limited himself to a review of the publications presented at the exhibition, but develops the theme of fan studying on the basis of domestic and foreign 19th–20th centuries publications. The first paragraph of the article details publications containing photographs and descriptions of fans — catalogs of expositions and exhibitions, as well as scientific publications. A review of these publications, originating at the end of the 19th century, allows to trace the change in attitude towards fans: household items, fashionable costume accessories and interior items, works of arts and crafts and painting. The second paragraph outlines a range of pictorial sources, primarily picturesque. As an example, a number of portraits and book illustrations of the 16th–19th centuries are mentioned. In the third section of the article, in connection with the descriptions of the main forms of fans, items from the author's collection are described. The article is illustrated with photographs of exhibition fragments, fans, dolls and postcards from the author's collection.","PeriodicalId":471729,"journal":{"name":"Костюмология","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135194882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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