As a "mystery shopper;' the author negotiated watch prices in 26 different stores. By ja ne Boon t started with an e-mail. Second to None, a n Ann Arbor (Mich.) field re. arch com pany, was looking fo r people in (he ew York area who would prerend to shop for a lUxury watch, negotiate on th e price, then complete an online questionnaire about the experience. Training would be provided, and 1 was to receive $80 for each negotiation, plus the occa sional bonus. Many companies hire mystery shoppers-just like regular shoppers, except nosier-to find out if their front ·line customer service representative!i and sales associates comply with corporate guidelines. They hire outfits such as Second to None to oversee the fieldwork; it'~ a $1 billion industry with more than 250 companies and 1.5 million independent con · tractors worldwide, according to the Dallas-based Mys! ry Shopping Providers Assn. I love shopping for watches. And the idea that J might be paid to We wer e trained to be Hkable. Rudeness doesn't work when buying a $20,000 watcb shop for them trum ped my innate fear of e-maiIs that seem toO good to be true-even if J wasn't actually purchasing a watch. (Transactions were ended by, for exampl , laiming I'd forgotten my credit card.) During a fi ve-hour training session in midtown Manhattan, my group of 10 would-be mystery shop pers role-played with a sales trainer whose typical [aSk was teaching sales as ociates how to dose a deal at the highest po sible price. Now, she was teaching us how to get them at the lowest possible price. The trainer, who, Uk the client, remained anonymous, stressed that watch negotiations are generally civi lized and friendly. We were trained to be gentle, Iik· able, and patient-verging·on-slow. Rudeness doesn't work when you're buyjng a $20,000 timepiece. Real buyers savor the experience, and the best price is re erved for favored clients. On my first assignment, at an independent jew elry and wa tch store near Wall Street, I got a white gold-and-diamond Cartier Tank Fran ~ai se reduced by 25 percent after reciting a few polite, rehearsed lines of dissatisfaction. Wal ki ng the saleswoman dow n the price ladder-using q ue. tion from "Is there something more you can do ~ r me?" and "Can you offer an price assistance?" to "This isn't what
作为一名“神秘购物者”，作者在26家不同的商店里谈判手表的价格。我是从一封电子邮件开始的。密歇根州安娜堡(Ann Arbor)的一家实地调研公司Second to None正在纽约地区寻找愿意主动购买一块豪华手表、协商价格、然后完成一份关于购买体验的在线调查问卷的人。他们会给我提供培训，每次谈判我能得到80美元，外加偶尔的奖金。许多公司雇佣神秘顾客——就像普通顾客一样，除了爱管闲事——来了解他们的一线客户服务代表是否!我和销售助理遵守公司的指导方针。他们聘请诸如首屈一指的机构来监督现场工作;据总部位于达拉斯的Mys公司称，这是一个价值10亿美元的产业，在全球拥有250多家公司和150万台独立拖拉机。我喜欢买手表。我们被训练成Hkable。当我花2万美元给他们买手表的时候，粗鲁是行不通的，这让我对电子邮件产生了天生的恐惧，这些邮件看起来好得令人难以置信——即使我实际上并没有买手表。(比如，交易以我忘记带信用卡为由结束。)在曼哈顿中城进行的5个小时的培训课程中，我所在的10名潜在的神秘商店员工与一位销售培训师进行了角色扮演，这位销售培训师的典型任务是教销售人员如何以尽可能高的价格达成交易。现在，她在教我们如何以尽可能低的价格买到它们。这位不愿透露姓名的培训师强调，手表谈判通常是文明友好的。我们被训练得温柔、能干、耐心、缓慢。当你买一块2万美元的手表时，粗鲁是行不通的。真正的买家会享受这种体验，而最优惠的价格会留给青睐的客户。我的第一次任务是在华尔街附近的一家独立的犹太珠宝手表店，在背诵了几句礼貌的、事先排练过的表达不满的话后，我得到了一款镶有白金和钻石的卡地亚Tank Fran手表，价格下降了25%。用排队的方式把女售货员从价格阶梯上推下去。从“你能帮我做点什么吗?”、“你能提供一个价格帮助吗?”到“这不是我想要的。
{"title":"A Dance to the Music of Time:","authors":"Daniel Mendelsohn","doi":"10.2307/j.ctv11hps28.6","DOIUrl":"https://doi.org/10.2307/j.ctv11hps28.6","url":null,"abstract":"As a \"mystery shopper;' the author negotiated watch prices in 26 different stores. By ja ne Boon t started with an e-mail. Second to None, a n Ann Arbor (Mich.) field re. arch com pany, was looking fo r people in (he ew York area who would prerend to shop for a lUxury watch, negotiate on th e price, then complete an online questionnaire about the experience. Training would be provided, and 1 was to receive $80 for each negotiation, plus the occa sional bonus. Many companies hire mystery shoppers-just like regular shoppers, except nosier-to find out if their front ·line customer service representative!i and sales associates comply with corporate guidelines. They hire outfits such as Second to None to oversee the fieldwork; it'~ a $1 billion industry with more than 250 companies and 1.5 million independent con · tractors worldwide, according to the Dallas-based Mys! ry Shopping Providers Assn. I love shopping for watches. And the idea that J might be paid to We wer e trained to be Hkable. Rudeness doesn't work when buying a $20,000 watcb shop for them trum ped my innate fear of e-maiIs that seem toO good to be true-even if J wasn't actually purchasing a watch. (Transactions were ended by, for exampl , laiming I'd forgotten my credit card.) During a fi ve-hour training session in midtown Manhattan, my group of 10 would-be mystery shop pers role-played with a sales trainer whose typical [aSk was teaching sales as ociates how to dose a deal at the highest po sible price. Now, she was teaching us how to get them at the lowest possible price. The trainer, who, Uk the client, remained anonymous, stressed that watch negotiations are generally civi lized and friendly. We were trained to be gentle, Iik· able, and patient-verging·on-slow. Rudeness doesn't work when you're buyjng a $20,000 timepiece. Real buyers savor the experience, and the best price is re erved for favored clients. On my first assignment, at an independent jew elry and wa tch store near Wall Street, I got a white gold-and-diamond Cartier Tank Fran ~ai se reduced by 25 percent after reciting a few polite, rehearsed lines of dissatisfaction. Wal ki ng the saleswoman dow n the price ladder-using q ue. tion from \"Is there something more you can do ~ r me?\" and \"Can you offer an price assistance?\" to \"This isn't what","PeriodicalId":47782,"journal":{"name":"NEW YORK TIMES BOOK REVIEW","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76823615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2003-01-01DOI: 10.5040/9781472599957.ch-021
S. Pugliese
When Paul Ginsborg’s History of Contemporary Italy, 1943-1988 first appearedmore than a decade ago, scholars of Italian history recognized it as the bestwork of its kind. They were struck by its breadth and humane vision. Yet the book left its readers with a profound sadness. Ginsborg seemed to catalog a whole series of possible turning points in postwar Italy where the country had failed to turn.
{"title":"New Old Europe","authors":"S. Pugliese","doi":"10.5040/9781472599957.ch-021","DOIUrl":"https://doi.org/10.5040/9781472599957.ch-021","url":null,"abstract":"When Paul Ginsborg’s History of Contemporary Italy, 1943-1988 first appearedmore than a decade ago, scholars of Italian history recognized it as the bestwork of its kind. They were struck by its breadth and humane vision. Yet the book left its readers with a profound sadness. Ginsborg seemed to catalog a whole series of possible turning points in postwar Italy where the country had failed to turn.","PeriodicalId":47782,"journal":{"name":"NEW YORK TIMES BOOK REVIEW","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76227846","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2003-01-01DOI: 10.2307/j.ctt1bkm5kc.105
Laura Miller
{"title":"The Test","authors":"Laura Miller","doi":"10.2307/j.ctt1bkm5kc.105","DOIUrl":"https://doi.org/10.2307/j.ctt1bkm5kc.105","url":null,"abstract":"","PeriodicalId":47782,"journal":{"name":"NEW YORK TIMES BOOK REVIEW","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83158936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Shoot to Sell","authors":"R. Walker","doi":"10.4324/9780240823904","DOIUrl":"https://doi.org/10.4324/9780240823904","url":null,"abstract":"","PeriodicalId":47782,"journal":{"name":"NEW YORK TIMES BOOK REVIEW","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82462521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Talk Is Cheap","authors":"C. Caldwell","doi":"10.1176/pn.38.16.0012a","DOIUrl":"https://doi.org/10.1176/pn.38.16.0012a","url":null,"abstract":"","PeriodicalId":47782,"journal":{"name":"NEW YORK TIMES BOOK REVIEW","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80173213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The News From Spain","authors":"Hilarie M. Sheets","doi":"10.1007/bf03309716","DOIUrl":"https://doi.org/10.1007/bf03309716","url":null,"abstract":"","PeriodicalId":47782,"journal":{"name":"NEW YORK TIMES BOOK REVIEW","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72573893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2003-01-01DOI: 10.1176/pn.40.17.00400025
James Campbell
{"title":"Attention Must Be Paid","authors":"James Campbell","doi":"10.1176/pn.40.17.00400025","DOIUrl":"https://doi.org/10.1176/pn.40.17.00400025","url":null,"abstract":"","PeriodicalId":47782,"journal":{"name":"NEW YORK TIMES BOOK REVIEW","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87613715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"THE HEDGEHOG, THE FOX, AND THE MAGISTER'S POX: Mending the Gap Between Science and the Humanities (Book)","authors":"C. Kenneally","doi":"10.5860/choice.41-0893","DOIUrl":"https://doi.org/10.5860/choice.41-0893","url":null,"abstract":"","PeriodicalId":47782,"journal":{"name":"NEW YORK TIMES BOOK REVIEW","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77684584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"GIFT, THE (Book)","authors":"S. Sutherland","doi":"10.2307/j.ctv2n7p3f.5","DOIUrl":"https://doi.org/10.2307/j.ctv2n7p3f.5","url":null,"abstract":"","PeriodicalId":47782,"journal":{"name":"NEW YORK TIMES BOOK REVIEW","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86846497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Safe House","authors":"Sven Birkerts","doi":"10.7748/ns.3.36.42.s61","DOIUrl":"https://doi.org/10.7748/ns.3.36.42.s61","url":null,"abstract":"","PeriodicalId":47782,"journal":{"name":"NEW YORK TIMES BOOK REVIEW","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90285200","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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