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IP Research That Is Currently Exploding in Popularity - Taking Chiikawa as an Example 目前正大受欢迎的知识产权研究--以千川为例
Pub Date : 2024-07-26 DOI: 10.54254/2753-7064/42/2024ne0007
Wenjie Wan
As a cultural asset, animation IP has high commercial value. With the development of streaming media, many influential commercial animation IPs have appeared on online platforms. This paper employs a case analysis methodology to scrutinize Chiikawa, a comic that has garnered popularity across social media platforms in both China and Japan in recent years. By delving into its character symbols, satisfaction of consumer demand, marketing strategies, and providing a succinct overview of its evolution within the Chinese market, the paper elucidates the significance of animation IP communication on emerging media platforms, as well as the underlying factors contributing to its widespread appeal. Through empirical analysis of current social characteristics, it is believed that IP content should conform to public preferences and meet audience needs. It should not only meet aesthetic needs in appearance, but also resonate with people emotionally, help them resist the pressure of fast-paced life, and meet spiritual needs. In terms of marketing, IP should utilize new media platforms and expand multi-channel operations to capitalize on cultural resources and build a complete IP industry chain. This study provides a reference for subsequent related research reports, guides the creation of animation IP, and gives suggestions and inspirations in the context of the current situation of Chinas animation IP business operation model.
作为一种文化资产,动漫 IP 具有很高的商业价值。随着流媒体的发展,网络平台上出现了许多有影响力的商业动漫 IP。本文采用案例分析的方法,对近年来在中日两国社交媒体平台上广受欢迎的漫画《千与千寻》进行研究。通过深入研究《千与千寻》的角色符号、消费者需求满足、营销策略,并简明扼要地概述其在中国市场的演变过程,本文阐明了动漫 IP 在新兴媒体平台上传播的意义,以及导致其具有广泛吸引力的根本因素。通过对当前社会特征的实证分析,本文认为 IP 内容应符合大众喜好,满足受众需求。它不仅要在外观上满足人们的审美需求,更要在情感上引起人们的共鸣,帮助人们抵御快节奏生活的压力,满足人们的精神需求。在营销方面,IP 应利用新媒体平台,拓展多渠道运营,利用文化资源,打造完整的 IP 产业链。本研究为后续相关研究报告提供参考,指导动漫 IP 的创作,并结合中国动漫 IP 商业运营模式的现状提出建议和启示。
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引用次数: 0
Create Gender-Equal City: A Comparison Between Vienna, Barcelona, and Shanghai City 创建性别平等城市:维也纳、巴塞罗那和上海市的比较
Pub Date : 2024-07-26 DOI: 10.54254/2753-7064/41/2024ne0003
Qixiu Wu
Urban inequality is a pressing issue that can significantly hinder a city's development. It is essential to recognize the importance of establishing gender equality within a city to ensure sustainable urban progress. This comprehensive study thoroughly investigated the urban planning perspective on creating gender-equal cities, specifically emphasizing successful models from Vienna and Barcelona. Furthermore, the study conducted a detailed comparative analysis of these two cities in contrast to Shanghai, delving into the fundamental principles that have made Vienna and Barcelona successful in promoting gender mainstreaming and enhancing gender sensitivity in urban planning. The research also critically examined Shanghai's current approach to urban planning, pinpointing areas that necessitate improvement in promoting gender equality. By drawing from the experiences of Vienna and Barcelona, the study offered practical and actionable recommendations to enhance gender equality within Shanghai's urban planning framework, ultimately fostering a more inclusive and fairer urban environment for all of its residents. The insights gained from Vienna and Barcelona are invaluable and should be shared and applied to various cities, taking into account their distinct and unique circumstances.
城市不平等是一个紧迫的问题,会严重阻碍城市的发展。必须认识到在城市中建立性别平等的重要性,以确保城市的可持续发展。这项综合研究从城市规划的角度对创建性别平等城市进行了深入调查,特别强调了维也纳和巴塞罗那的成功模式。此外,研究还对这两座城市与上海进行了详细的对比分析,深入探讨了维也纳和巴塞罗那在城市规划中成功推动性别主流化和提高性别敏感性的基本原则。研究还批判性地审视了上海目前的城市规划方法,指出了在促进性别平等方面需要改进的地方。通过借鉴维也纳和巴塞罗那的经验,研究提出了切实可行的建议,以在上海的城市规划框架内加强性别平等,最终为所有居民营造一个更具包容性和更加公平的城市环境。从维也纳和巴塞罗那获得的启示非常宝贵,应与其他城市分享并应用,同时考虑到其不同的独特情况。
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引用次数: 0
Participatory Culture and Fan Loyalty in Idol Groups: The Case of BTS 偶像团体中的参与文化与粉丝忠诚度:BTS 案例
Pub Date : 2024-07-26 DOI: 10.54254/2753-7064/42/2024ne0004
Yixuan Tan
Within the framework of event theory, this study attempts to study the influence of participatory culture on fan loyalty of idol groups using BangTan Sonyeon Dan (BTS) as an example by means of interviews and questionnaires. Based on the results of existing studies, the study found that participatory culture basically presents a positive influence on fan loyalty. Unexpectedly, for one, interaction among fans does not largely reflect a dissipating effect on the negative emotions generated by negative news. For two, fans would be more inclined to consume products that are both meaningful to their personal lives and beneficial to the idols themselves. In conclusion, the study found that despite the differences in the pathways of influence between fan-fan interactions and interactions with idols themselves, the participatory culture of idol groups as a whole still showed a facilitating effect on fan loyalty. At the same time, fans still maintain a certain degree of consumption rationality in participatory culture, demonstrating the cultural advantage of participatory culture in guiding fans to mitigate impulsive consumption. This study empirically links the relationship between participatory culture and fan loyalty, and provides a model for the development of idol groups.
本研究试图在事件理论的框架内,以 BangTan Sonyeon Dan(BTS)为例,通过访谈和问卷调查的方式,研究参与性文化对偶像团体粉丝忠诚度的影响。在已有研究成果的基础上,本研究发现参与式文化对粉丝忠诚度的影响基本上是积极的。出乎意料的是,其一,粉丝之间的互动并没有在很大程度上反映出对负面新闻所产生的负面情绪的消解作用。其二,粉丝会更倾向于消费既对个人生活有意义,又对偶像本身有益的产品。总之,研究发现,尽管粉丝与粉丝之间的互动和粉丝与偶像之间的互动在影响途径上存在差异,但偶像团体的参与性文化整体上仍对粉丝忠诚度有促进作用。同时,粉丝在参与式文化中仍然保持着一定的消费理性,显示了参与式文化在引导粉丝减少冲动消费方面的文化优势。本研究通过实证研究将参与式文化与粉丝忠诚度之间的关系联系起来,为偶像团体的发展提供了一种模式。
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引用次数: 0
Research on the Operation Mechanism of Science Popularization Bases Based on Actor-Network Theory 基于行为网络理论的科普基地运行机制研究
Pub Date : 2024-07-26 DOI: 10.54254/2753-7064/39/20242166
Chengxia Lan
Government-led, multi-stakeholder participation in social mobilization mechanisms and market-oriented operational models are important characteristics of the development of science popularization in the new era. Based on Actor-Network Theory, this paper employs methods such as questionnaires and structured interviews to analyze and sort out the relationships between various actors through the four steps of problem definition, interest allocation, recruitment, and mobilization in the translation process. The study examines the role of the Science and Technology Association (STA) as the core actor in the operational process, identifies the interests and obstacles of various actors, and proposes suggestions to better improve the operational mechanism of science popularization bases from aspects such as strengthening policy guidance, establishing alliances of science popularization base interests, and enriching the forms of activities at science popularization bases.
政府主导、多方参与的社会动员机制和市场化运作模式是新时期科普发展的重要特征。本文以行动者网络理论为基础,采用问卷调查、结构化访谈等方法,通过问题界定、利益分配、招募、动员四个步骤,分析梳理了科普翻译过程中各行动者之间的关系。研究探讨了科协作为核心行动者在运行过程中的作用,明确了各行动者的利益诉求和障碍,并从加强政策引导、建立科普基地利益联盟、丰富科普基地活动形式等方面提出了更好地完善科普基地运行机制的建议。
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引用次数: 0
An Analysis of Wearable Device Design for Pet Cats Based on Emotional Design Theory 基于情感设计理论的宠物猫可穿戴设备设计分析
Pub Date : 2024-07-26 DOI: 10.54254/2753-7064/36/20240025
Changchang Zhang
With the booming development of the pet market in China, smart devices for pets are becoming increasingly diverse. While wearable smart products for pets, particularly pet cats, have begun to take shape, existing products often overlook the emotional needs between owners and pets while meeting basic pet needs. This paper proposes a design methodology for wearable devices for pet cats based on emotional design theory. By constructing interview outlines and questionnaires, this study delves into pet owners' emotional needs. Analyzing the survey results reveals user expectations for wearable devices for pet cats, providing a basis for subsequent designs. Finally, based on design scheme guidelines, this paper proposes the functional points of wearable devices for pet cats based on emotional design theory.
随着中国宠物市场的蓬勃发展,宠物智能设备也日趋多样化。虽然针对宠物尤其是宠物猫的可穿戴智能产品已初具规模,但现有产品在满足宠物基本需求的同时,往往忽略了主人与宠物之间的情感需求。本文基于情感设计理论,提出了宠物猫可穿戴设备的设计方法。通过构建访谈提纲和调查问卷,本研究深入探讨了宠物主人的情感需求。对调查结果进行分析,揭示用户对宠物猫可穿戴设备的期望,为后续设计提供依据。最后,根据设计方案指南,本文提出了基于情感设计理论的宠物猫可穿戴设备的功能点。
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引用次数: 0
How Does Nine Years of Compulsory Education in China Impact the Rural Area People's Living Condition? 中国的九年义务教育如何影响农村地区人民的生活状况?
Pub Date : 2024-07-25 DOI: 10.54254/2753-7064/35/20240038
Kairan Zhou
Nine years of compulsory education, a concept introduced by the Chinese government in 1986, provides complimentary education by the state from primary school (Grade 1-6) through junior high school (Grade 7-9) across the entire society. This paper reevaluates the widely accepted view that Chinas nine-year compulsory education policy is universally beneficial. It aims to shed light on the challenges and limitations of the policy, particularly in rural areas, and seeks to move beyond the uncritical acceptance of this educational system. Employing a comprehensive methodological approach, the analysis integrates an extensive review of both domestic and international literature, media reports, and a rigorous evaluation of data reliability. Through comparative and refined analytical techniques, the paper presents trustworthy findings. The results indicate that the policy does not uniformly serve all families, especially in rural contexts where the costsincluding material, living, and opportunity costsoften surpass the benefits. These expenses can deepen economic hardships for some households, although, at a broader level, the policy significantly boosts educational quality and societal awareness, providing a strong foundation for China's future growth. The conclusion suggests that despite its successes in enhancing literacy rates and access to education, the policy requires targeted adjustments to effectively address the persistent economic and gender disparities in rural communities.
九年义务教育是中国政府于 1986 年提出的概念,由国家向全社会提供从小学(1-6 年级)到初中(7-9 年级)的免费教育。本文重新评估了被广泛接受的观点,即中国的九年义务教育政策是普遍有益的。本文旨在揭示该政策所面临的挑战和局限性,尤其是在农村地区,并试图超越对这一教育制度的不加批判的接受。分析采用了全面的方法论,广泛查阅了国内外文献、媒体报道,并对数据的可靠性进行了严格评估。通过比较和精炼的分析技术,本文提出了值得信赖的研究结果。结果表明,这项政策并不能一视同仁地服务于所有家庭,尤其是在农村地区,包括物质成本、生活成本和机会成本在内的成本往往超过收益。尽管从更广泛的层面来看,这项政策极大地提升了教育质量和社会意识,为中国未来的发展奠定了坚实的基础,但这些成本会加深一些家庭的经济困难。结论表明,尽管该政策在提高识字率和受教育机会方面取得了成功,但仍需进行有针对性的调整,以有效解决农村社区长期存在的经济和性别差异问题。
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引用次数: 0
A Review of the Influence of Wu Dialect on English Pronunciation Acquisition 吴语方言对英语发音学习的影响综述
Pub Date : 2024-07-25 DOI: 10.54254/2753-7064/35/20240026
Yuxiang Zhou
The Wu dialect is widely spoken in Wu-speaking regions of China, which covers a considerable number of English learners. However, the phonetic system of the Wu dialect differs significantly from that of English, which greatly affects the English learning process of Wu-speaking learners, thus attracting numerous researchers to conduct related studies. This paper provides a comprehensive overview of research on the influence of Wu dialect on English phonological learning over the past two decades and presents a selection of twenty-seven papers to explore the theoretical framework, the research methodology, and the specific impacts encountered by English language learners who speak Wu dialect. Among them, the theoretical discussion centered on language transfer theory, Fleges Speech Learning Model and Bests Perceptual Assimilation Model; the research methodology consisted of qualitative analysis and empirical study; and the focus was placed on positive and negative transfer effects, i.e., the challenges posed by the absence or presence of phonological differences in the Wu dialect to the learners of English. The findings reveal significant segmental and suprasegmental influences in English pronunciation acquisition, with segmental challenges including differentiation of consonants and incomplete articulation of vowels, and suprasegmental challenges including stress placement, intonation patterns, and phonological rhythm. In addition, the discussion highlights the need for more empirical studies to supplement qualitative analyses, the consideration of regional variations within Wu dialect, and the exploration of teaching strategies informed by research findings. Therefore, the paper advocates for future research focusing on regional differences, deeper exploration of suprasegmental influences, integration of research into teaching practices, and diversified research methods.
吴语方言在中国吴语地区广泛使用,覆盖了相当数量的英语学习者。然而,吴语方言的语音系统与英语的语音系统存在很大差异,这极大地影响了吴语学习者的英语学习过程,从而吸引了众多研究者开展相关研究。本文全面梳理了近二十年来有关吴语方言对英语语音学习影响的研究,并精选了二十七篇论文,从理论框架、研究方法以及吴语方言英语学习者遇到的具体影响等方面进行了探讨。其中,理论探讨以语言迁移理论、Fleges Speech Learning Model 和 Bests Perceptual Assimilation Model 为核心;研究方法包括定性分析和实证研究;重点关注正负迁移效应,即吴方言语音差异的有无给英语学习者带来的挑战。研究结果揭示了英语发音习得过程中的重要语段和超语段影响,其中语段挑战包括辅音分化和元音发音不完整,超语段挑战包括重音位置、语调模式和语音节奏。此外,讨论还强调需要更多的实证研究来补充定性分析,考虑吴语方言的地区差异,并根据研究结果探索教学策略。因此,本文主张今后的研究应关注地区差异,深入探讨超音段的影响,将研究与教学实践相结合,并采用多样化的研究方法。
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引用次数: 0
Out-group Characters Depicted in American Musical Films: Take the Film The Greatest Showman as an Example 美国音乐剧电影中描绘的外群体角色:以电影《大腕》为例
Pub Date : 2024-07-25 DOI: 10.54254/2753-7064/35/20240018
Youyun Zhang
The Greatest Showman, a 2017 film directed by Michael Gracey, focuses on the first circus in history, its founder, and its members under the background of The Great Depression. Therefore, this paper primarily examines the dialogue and lyrics in the film, and how these elements help to portray the out-group characters and describe what they have gone through. The data source of this research is The Greatest Showman (2017), which includes scripts, dialogues, and lyrics from the film soundtrack. Based on the content of the film, the authors carefully read the script credits and the soundtrack, subsequently selecting data relevant to the research topic and consulting secondary sources (research articles and audience reviews). By recording and analyzing relevant data, this paper relates them to the mechanisms of social identity theory. The paper finds that the film uses monologues, dialogues and title tracks to reflect the positions and emotions of out-group individuals, all of whom are discriminated against because of who they are, all of whom have good character traits, and all of whom dare to change the status quo, build shelters for themselves and ultimately take pride in their uniqueness and accept their out-group identity.
由迈克尔-格蕾西(Michael Gracey)执导的2017年电影《伟大的表演者》(The Greatest Showman)聚焦于大萧条背景下的历史上第一个马戏团、其创始人及其成员。因此,本文主要研究影片中的对白和歌词,以及这些元素如何帮助刻画外群体角色并描述他们所经历的一切。本研究的数据来源是《伟大的表演者》(2017),其中包括电影原声带中的剧本、对白和歌词。根据影片内容,作者仔细阅读了剧本片头和原声带,随后选择了与研究主题相关的数据,并查阅了二手资料(研究文章和观众评论)。通过记录和分析相关数据,本文将其与社会认同理论的机制联系起来。本文发现,影片用独白、对白和片头曲反映了外群体个体的立场和情感,他们都因为自己的身份而受到歧视,都具有良好的性格特征,都敢于改变现状,为自己搭建庇护所,并最终为自己的独特性感到自豪,接受自己的外群体身份。
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引用次数: 0
Development and Improvement of Celebrity Foundations in China 中国名人基金会的发展与完善
Pub Date : 2024-07-19 DOI: 10.54254/2753-7064/36/20240020
Yaxuan Li
As a form of contemporary philanthropic organizations, celebrity foundations have emerged as a new entity in the field of social charity. Supported by the personal identity and influence of celebrities, the development of celebrity foundations is significantly influenced by their fame and impact. Compared to traditional foundations, celebrity foundations possess broader influence and quicker fundraising capabilities. However, Chinese celebrity foundations also encounter challenges during operation, such as excessive reliance on celebrity effects, insufficient management capabilities, lack of transparency, and insufficient specialization. In response to these challenges, celebrity foundations should improve in the following aspects: firstly, celebrity foundations should moderately separate from celebrities and establish their own brand and credibility. Secondly, internal governance structures need further enhancement, with increased supervision and standardization of fund utilization and project management, as well as collaboration with professional teams to provide more specialized support for celebrity foundations. Lastly, talent recruitment and cultivation should be emphasized to establish a specialized team belonging to the foundations brand, thus enhancing the foundations management level and operational efficiency.
作为当代慈善组织的一种形式,名人基金会已成为社会慈善领域的一个新实体。以名人的个人身份和影响力为支撑,名人基金会的发展深受其名气和影响力的影响。与传统基金会相比,名人基金会拥有更广泛的影响力和更快的筹资能力。然而,中国名人基金会在运作过程中也遇到了一些挑战,如过度依赖名人效应、管理能力不足、透明度不高、专业化程度不够等。针对这些挑战,名人基金会应从以下几个方面加以改进:首先,名人基金会应适度脱离名人,树立自己的品牌和公信力。其次,要进一步完善内部治理结构,加强对资金使用和项目管理的监督和规范,并与专业团队合作,为名人基金会提供更加专业化的支持。最后,要重视人才的引进和培养,建立属于基金会品牌的专业化团队,从而提高基金会的管理水平和运作效率。
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引用次数: 0
The Impact of Music on Humans Body and Its Response 音乐对人体的影响及其反应
Pub Date : 2024-03-01 DOI: 10.54254/2753-7064/27/20232097
Xiaoxi Ni
This paper provides a nuanced exploration of the intricate and profound influence of music on the intricate tapestry of human psychology and physiology. It takes an in-depth dive into the extensive body of literature, elucidating how music serves as a powerful catalyst for shaping emotions, cognition, and various physiological parameters, encompassing heart rate, blood pressure, and stress hormone levels. By delving into this complex interplay, the paper uncovers the interconnectedness of these effects, revealing the remarkable potential for applying this knowledge in diverse fields. From the therapeutic applications of music in healthcare settings to its role in optimizing exercise and emotional regulation, the implications are far-reaching. This paper synthesizes the existing research, offering a holistic understanding of the symbiotic relationship between music and human well-being, ultimately paving the way for innovative approaches to harness the harmonious union of music and our physical and mental states.
本文细致入微地探讨了音乐对人类心理和生理的复杂影响。它深入研究了大量文献,阐明了音乐如何成为塑造情绪、认知和各种生理参数(包括心率、血压和压力激素水平)的强大催化剂。通过深入研究这种复杂的相互作用,论文揭示了这些效应之间的相互联系,揭示了将这些知识应用于不同领域的巨大潜力。从音乐在医疗保健领域的治疗应用,到音乐在优化运动和情绪调节方面的作用,其影响都是深远的。本文综合了现有的研究,提供了对音乐与人类福祉之间共生关系的整体理解,最终为利用音乐与我们的身心状态和谐结合的创新方法铺平了道路。
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引用次数: 0
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Communications in Humanities Research
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