Penelitan dengan judul Strategi Komunikasi Pemasaran Produk Kecantikan Scarlett Cabang Malang ini dilakukan untuk menjawab permasalahan dalam penelitian yaitu bagaimana strategi komunikasi pemasaran yang dilakukan Scarlett agar tetap mempertahankan eksistensi dalam menghadapi persaingan bisnis di Kota Malang, Jawa Timur. Adapun tujuan dari penelitian ini untuk mengetahui apakah strategi komunikasi pemasaran yang dilakukan Scarlett dapat menghadapi persaingan bisnis di Kota Malang. Metode penelitian yang digunakan dalam penelitian ini adalah pendekatan kualitatif. Sumber data yang digunakan dalam penelitian ini menggunakan wawancara mendalam, observasi, dan dokumentasi. Teknik analisis data yang digunakan adalah data model Miles dan Huberman. Menurut mereka, analisis data kualitatif adalah mereduksi data, menyajikan data, dan menarik kesimpulan. Narasumber dalam penelitian ini adalah reseller dan pembeli Produk Scarlett bertempat di Jl. Kauman No.40, Kauman, Kec. Klojen, Kota Malang, Jawa Timur 65119. Adapun hasil penelitian ini berdasarkan uji hipotesis adalah terdapat strategi komunikasi pemasaran terhadap persaingan bisnis selalu mendapatkan hasil yang memuaskan. Hasil analisis kualitatif menunjukkan bahwa dari aspek kepuasan pelanggan, mereka masih membutuhkan adanya banyak promo baik untuk pelanggan biasa maupun para reseller. Keberhasilan strategi komunikasi pemasaran Scarlett yaitu tetap terus memberikan pelayanan yang baik, selalu memberikan informasi terbaru melalui sosial media berupa Instagram serta tetap menjaga kualitas produk.
{"title":"STRATEGI KOMUNIKASI PEMASARAN PRODUK KECANTIKAN SCARLETT CABANG MALANG","authors":"L. Farida, Informasi Naskah Abstrak","doi":"10.30738/md.v8i1.16971","DOIUrl":"https://doi.org/10.30738/md.v8i1.16971","url":null,"abstract":"Penelitan dengan judul Strategi Komunikasi Pemasaran Produk Kecantikan Scarlett Cabang Malang ini dilakukan untuk menjawab permasalahan dalam penelitian yaitu bagaimana strategi komunikasi pemasaran yang dilakukan Scarlett agar tetap mempertahankan eksistensi dalam menghadapi persaingan bisnis di Kota Malang, Jawa Timur. Adapun tujuan dari penelitian ini untuk mengetahui apakah strategi komunikasi pemasaran yang dilakukan Scarlett dapat menghadapi persaingan bisnis di Kota Malang. Metode penelitian yang digunakan dalam penelitian ini adalah pendekatan kualitatif. Sumber data yang digunakan dalam penelitian ini menggunakan wawancara mendalam, observasi, dan dokumentasi. Teknik analisis data yang digunakan adalah data model Miles dan Huberman. Menurut mereka, analisis data kualitatif adalah mereduksi data, menyajikan data, dan menarik kesimpulan. Narasumber dalam penelitian ini adalah reseller dan pembeli Produk Scarlett bertempat di Jl. Kauman No.40, Kauman, Kec. Klojen, Kota Malang, Jawa Timur 65119. Adapun hasil penelitian ini berdasarkan uji hipotesis adalah terdapat strategi komunikasi pemasaran terhadap persaingan bisnis selalu mendapatkan hasil yang memuaskan. Hasil analisis kualitatif menunjukkan bahwa dari aspek kepuasan pelanggan, mereka masih membutuhkan adanya banyak promo baik untuk pelanggan biasa maupun para reseller. Keberhasilan strategi komunikasi pemasaran Scarlett yaitu tetap terus memberikan pelayanan yang baik, selalu memberikan informasi terbaru melalui sosial media berupa Instagram serta tetap menjaga kualitas produk.","PeriodicalId":497783,"journal":{"name":"Manajemen Dewantara","volume":"17 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140362768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this research is to analyze and discuss the influence of brand resonance and brand trust on brand loyalty among consumers of Indomie food products in Karanganyar Regency. This research uses primary data through explanatory research methods based on surveys using a quantitative approach. The data source in this research is a sample of respondents who are consumers of Indomie food products in Karanganyar Regency. Data analysis uses primary data taken directly from respondents through filling out questionnaires. In this research, the sample took 200 respondents. The data analysis stage was carried out using SmartPLS 4.0 by looking at the external and internal models. The results of this research are that brand resonance (X1) and brand trust (X2) have a positive and significant effect on brand loyalty (Y) among consumers of Indomie food products in Karanganyar Regency. These results can be used as a reference for the Indomie company in making policies and carrying out product innovations through an approach to consumers based on brand resonance, brand trust and brand loyalty
{"title":"ANALISIS PENGARUH RESONANSI MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK PADA KONSUMEN PRODUK MAKANAN INDOMIE DI KABUPATEN KARANGANYAR","authors":"Wahyu Ragil Saputro, Sri Murwanti","doi":"10.30738/md.v8i1.17041","DOIUrl":"https://doi.org/10.30738/md.v8i1.17041","url":null,"abstract":"The aim of this research is to analyze and discuss the influence of brand resonance and brand trust on brand loyalty among consumers of Indomie food products in Karanganyar Regency. This research uses primary data through explanatory research methods based on surveys using a quantitative approach. The data source in this research is a sample of respondents who are consumers of Indomie food products in Karanganyar Regency. \u0000Data analysis uses primary data taken directly from respondents through filling out questionnaires. In this research, the sample took 200 respondents. The data analysis stage was carried out using SmartPLS 4.0 by looking at the external and internal models. \u0000The results of this research are that brand resonance (X1) and brand trust (X2) have a positive and significant effect on brand loyalty (Y) among consumers of Indomie food products in Karanganyar Regency. These results can be used as a reference for the Indomie company in making policies and carrying out product innovations through an approach to consumers based on brand resonance, brand trust and brand loyalty","PeriodicalId":497783,"journal":{"name":"Manajemen Dewantara","volume":"13 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140441915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to look at the mediating role of service quality in the relationship between consumer service orientation behavior and physical facilities with Mie Gacoan consumer satisfaction in Surakarta. The research respondents were students at Muhammadiyah University of Surakarta who had made purchases at Mie Gacoan in Surakarta region. Data is collected through questionnaires and will be processed using PLS-SEM techniques using SmartPLS. The results conclude that consumer service orientation behavior and physical facilities have a positive and significant effect on the quality of culinary service consumer service in the Surakarta area. Meanwhile, service quality has a positive and significant effect on consumer satisfaction of Mie Gacoan in the Surakarta region
本研究旨在探讨服务质量在消费者服务导向行为和实体设施与苏腊卡尔塔市 Mie Gacoan 消费者满意度之间的中介作用。研究对象为苏腊卡尔塔穆罕默迪亚大学（Muhammadiyah University of Surakarta）的学生，他们曾在苏腊卡尔塔地区的 Mie Gacoan 购物。数据通过调查问卷收集，并使用 SmartPLS 的 PLS-SEM 技术进行处理。结果得出结论：消费者服务导向行为和物质设施对苏腊卡尔塔地区烹饪服务消费者服务质量有积极而显著的影响。同时，服务质量对苏腊卡尔塔地区 Mie Gacoan 的消费者满意度有积极而显著的影响。
{"title":"PENGUKURAN KEPUASAN DAN KUALITAS PELAYANAN TERHADAP KONSUMEN JASA KULINER MIE GACOAN (STUDI KASUS PADA MIE GACOAN AREA SURAKARTA)","authors":"O. Wulandari, A. A. Setyawan","doi":"10.30738/md.v8i1.16935","DOIUrl":"https://doi.org/10.30738/md.v8i1.16935","url":null,"abstract":"This research aims to look at the mediating role of service quality in the relationship between consumer service orientation behavior and physical facilities with Mie Gacoan consumer satisfaction in Surakarta. \u0000The research respondents were students at Muhammadiyah University of Surakarta who had made purchases at Mie Gacoan in Surakarta region. Data is collected through questionnaires and will be processed using PLS-SEM techniques using SmartPLS. \u0000The results conclude that consumer service orientation behavior and physical facilities have a positive and significant effect on the quality of culinary service consumer service in the Surakarta area. Meanwhile, service quality has a positive and significant effect on consumer satisfaction of Mie Gacoan in the Surakarta region","PeriodicalId":497783,"journal":{"name":"Manajemen Dewantara","volume":"40 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140461504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this research is to find out whether there is an influence between work discipline, coordination and supervision on the performance of employees at the Suruh Community Health Center, Semarang Regency. The research method used is a quantitative approach. Data collection was carried out by distributing questionnaires directly to respondents. The respondents in this study were all employees of the Semarang District Public Health Center with a total population of 76 people. The results obtained from the research show that the variables of work discipline, coordination and supervision simultaneously have a positive and significant effect on employee performance. The performance of employees at the Suruh Community Health Center, Semarang Regency.
{"title":"PENGARUH DISIPLIN KERJA, KOORDINASI DAN PENGAWASAN TERHADAP KINERJA KARYAWAN PUSKESMAS SURUH KABUPATEN SEMARANG","authors":"Rhana Nuansa Bening, Edy Purwo Saputro","doi":"10.30738/md.v8i1.16838","DOIUrl":"https://doi.org/10.30738/md.v8i1.16838","url":null,"abstract":"The aim of this research is to find out whether there is an influence between work discipline, coordination and supervision on the performance of employees at the Suruh Community Health Center, Semarang Regency. \u0000The research method used is a quantitative approach. Data collection was carried out by distributing questionnaires directly to respondents. The respondents in this study were all employees of the Semarang District Public Health Center with a total population of 76 people. \u0000The results obtained from the research show that the variables of work discipline, coordination and supervision simultaneously have a positive and significant effect on employee performance. The performance of employees at the Suruh Community Health Center, Semarang Regency.","PeriodicalId":497783,"journal":{"name":"Manajemen Dewantara","volume":"243 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140469143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this research is to learn how someone can promote a product to attract customers' attention. With social media marketing, customers are interested in buying the products offered. Apart from that, promoting products through social media marketing is also offered using the electronic word of mouth method, namely through media delivered directly by word of mouth. Before offering to customers, determining the price is also important because price also influences customers' purchasing intentions. The research method used is a quantitative approach in this research used with various methods. The criteria taken to fulfill the research were people who had never purchased a Vivo smartphone product with samples obtained from more than 100 respondents. This research also comes from a survey obtained from a questionnaire using a 5 point Likert scale. The survey has been distributed to respondents in order to inform the audience to know the product being researched in order to determine the significant results and profits obtained from social media marketing and the influence of price so that they make a purchase of the product. The results obtained from this research show that the analytical method produces an insignificant influence between price perception and purchase intention. So the results of this research show that social media marketing and electronic word of mouth influence purchase intentions significantly. Meanwhile, price perception does not influence customers' purchase intentions when buying a Vivo smartphone.
这项研究的目的是了解如何推广产品以吸引客户的注意力。通过社交媒体营销，客户有兴趣购买所提供的产品。除此之外，通过社交媒体营销推广产品还可以使用电子口碑法，即通过媒体直接传递口碑。在向客户提供产品之前，确定价格也很重要，因为价格也会影响客户的购买意向。本研究采用的研究方法是定量方法，并使用了多种方法。完成研究的标准是从未购买过 vivo 智能手机产品的人，样本来自 100 多名受访者。本研究还通过使用 5 点李克特量表进行问卷调查。向受访者发放调查问卷的目的是让受众了解所研究的产品，以确定社交媒体营销所带来的显著效果和利润，以及价格对他们购买产品的影响。本研究得出的结果显示，分析方法在价格认知和购买意向之间产生的影响并不明显。因此，研究结果表明，社交媒体营销和电子口碑对购买意向有显著影响。同时，在购买 vivo 智能手机时，价格感知不会影响顾客的购买意向。
{"title":"PENGARUH SOSIAL MEDIA MARKETING, ELEKTRONIK WORD OF MOUTH DAN PERSEPSI HARGA TERHADAP NIAT BELI PADA SMARTPHONE VIVO","authors":"Febby Raya, Edy Purwo Saputro","doi":"10.30738/md.v8i1.16517","DOIUrl":"https://doi.org/10.30738/md.v8i1.16517","url":null,"abstract":"The aim of this research is to learn how someone can promote a product to attract customers' attention. With social media marketing, customers are interested in buying the products offered. Apart from that, promoting products through social media marketing is also offered using the electronic word of mouth method, namely through media delivered directly by word of mouth. Before offering to customers, determining the price is also important because price also influences customers' purchasing intentions. \u0000The research method used is a quantitative approach in this research used with various methods. The criteria taken to fulfill the research were people who had never purchased a Vivo smartphone product with samples obtained from more than 100 respondents. This research also comes from a survey obtained from a questionnaire using a 5 point Likert scale. The survey has been distributed to respondents in order to inform the audience to know the product being researched in order to determine the significant results and profits obtained from social media marketing and the influence of price so that they make a purchase of the product. \u0000The results obtained from this research show that the analytical method produces an insignificant influence between price perception and purchase intention. So the results of this research show that social media marketing and electronic word of mouth influence purchase intentions significantly. Meanwhile, price perception does not influence customers' purchase intentions when buying a Vivo smartphone.","PeriodicalId":497783,"journal":{"name":"Manajemen Dewantara","volume":"55 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140507640","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Risk management is an activity that combines risk recognition, risk assessment, the development of strategies to manage it, and risk mitigation using managerial resources. Some traditional approaches to risk management focus on risks arising from physical or legal causes (such as natural disasters or fires, accidents, or mortality). On the other hand, financial risk management focuses on hazards that can be managed using traded financial instruments. The objective of risk management is to reduce to an acceptable level the various hazards associated with a predetermined domain. It can refer to a variety of hazards posed by the environment, technology, people, organizations, and politics. This paper describes the various steps of the risk management process, identifies the methodologies used at each step, and provides examples of risk and safety management that is used at PT. Energia Kopi Kreasindo.
{"title":"Risk Management Analysis of Coffee Dregs Brisket Innovation; Alternative Fuels in Indonesia","authors":"Anik Yudhaningsih, Tantri YanuarRahmat Syah","doi":"10.30738/md.v8i1.16488","DOIUrl":"https://doi.org/10.30738/md.v8i1.16488","url":null,"abstract":"Risk management is an activity that combines risk recognition, risk assessment, the development of strategies to manage it, and risk mitigation using managerial resources. Some traditional approaches to risk management focus on risks arising from physical or legal causes (such as natural disasters or fires, accidents, or mortality). On the other hand, financial risk management focuses on hazards that can be managed using traded financial instruments. The objective of risk management is to reduce to an acceptable level the various hazards associated with a predetermined domain. It can refer to a variety of hazards posed by the environment, technology, people, organizations, and politics. \u0000This paper describes the various steps of the risk management process, identifies the methodologies used at each step, and provides examples of risk and safety management that is used at PT. Energia Kopi Kreasindo.","PeriodicalId":497783,"journal":{"name":"Manajemen Dewantara","volume":"50 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138957364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The success of an organization is contingent on the commitments and outcomes of human resource management, which is able to transform employee development into an increase in the individual value of human capital (human capital) as an investment in company assets in a competitive labour market. The purpose of this paper is to conduct a literature review to assess the human capital management strategies implemented by PT Energia Kopi Kreasindo in response to the evolution of human resources. When discussing HR governance, strategy, management, and human capital, leadership and human capital income factors should be considered. The study's findings indicate that there are a number of things that can be done to improve the management of employees, which will ultimately increase the productivity of the investment company's "employees"; preparation for the development of skills, knowledge, and competencies; and education to create superior human capital.
一个组织的成功取决于人力资源管理的承诺和成果，人力资源管理能够将员工发展转化为人力资本（人力资本）个人价值的增加，作为在竞争激烈的劳动力市场上对公司资产的投资。本文旨在进行文献综述，评估 PT Energia Kopi Kreasindo 公司为应对人力资源的演变而实施的人力资本管理战略。在讨论人力资源治理、战略、管理和人力资本时，应考虑领导力和人力资本收入因素。研究结果表明，可以做一些事情来改善对员工的管理，最终提高投资公司 "员工 "的生产力；为技能、知识和能力的发展做好准备；通过教育来创造卓越的人力资本。
{"title":"Human Capital Management and Company Performance; Case Study of Coffee Dregs Briquettes; Alternative Fuels","authors":"Hartoyo, Muhammad Dhafi Iskandar","doi":"10.30738/md.v8i1.16513","DOIUrl":"https://doi.org/10.30738/md.v8i1.16513","url":null,"abstract":"The success of an organization is contingent on the commitments and outcomes of human resource management, which is able to transform employee development into an increase in the individual value of human capital (human capital) as an investment in company assets in a competitive labour market. The purpose of this paper is to conduct a literature review to assess the human capital management strategies implemented by PT Energia Kopi Kreasindo in response to the evolution of human resources. When discussing HR governance, strategy, management, and human capital, leadership and human capital income factors should be considered. \u0000The study's findings indicate that there are a number of things that can be done to improve the management of employees, which will ultimately increase the productivity of the investment company's \"employees\"; preparation for the development of skills, knowledge, and competencies; and education to create superior human capital.","PeriodicalId":497783,"journal":{"name":"Manajemen Dewantara","volume":"92 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138954347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examines the effect of Locus Of Control and Organizational Commitment on the performance of production supervisor-level employees in paper companies in East Java and the mediating role of expertise in the relationship. This study uses a quantitative design with data analysis using SEM PLS (Partial et al. Equation Modeling). The research sample consisted of 125 respondents who were production supervisor-level employees at paper companies in East Java. The results showed that the Locus Of Control variable significantly affects employee performance. In addition, the Organizational Commitment variable also has a significant influence on employee performance. Furthermore, this study found that expertise can mediate the effect of Locus Of Control on employee performance and the effect of Organizational Commitment on employee performance. This research contributes to enriching the understanding of the factors that influence the performance of production supervisor-level employees in paper companies. The results of this study can be used as a basis for developing more effective and efficient human resource management strategies and policies. Keywords : Locus Of Control, Organizational Commitment, Employee Performance, Expertise, Production Supervisor.
本研究探讨了控制点和组织承诺对东爪哇造纸公司生产主管级员工绩效的影响，以及专业知识在两者关系中的中介作用。本研究采用定量设计，使用 SEM PLS（部分等式建模）进行数据分析。研究样本由 125 名受访者组成，他们都是东爪哇造纸公司的生产主管级员工。结果显示，控制权变量对员工绩效有显著影响。此外，组织承诺变量对员工绩效也有重大影响。此外，本研究还发现，专业知识可以调节控制点对员工绩效的影响以及组织承诺对员工绩效的影响。本研究有助于丰富对造纸企业生产主管级员工绩效影响因素的理解。研究结果可作为制定更有效、更高效的人力资源管理战略和政策的依据。关键词 ：控制点 组织承诺 员工绩效 专业技能 生产主管
{"title":"EFEK MEDIASI KEAHLIAN DALAM PENGARUH LOCUS OF CONTROL DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN","authors":"Setyaasih","doi":"10.30738/md.v8i1.16338","DOIUrl":"https://doi.org/10.30738/md.v8i1.16338","url":null,"abstract":"This study examines the effect of Locus Of Control and Organizational Commitment on the performance of production supervisor-level employees in paper companies in East Java and the mediating role of expertise in the relationship. This study uses a quantitative design with data analysis using SEM PLS (Partial et al. Equation Modeling). The research sample consisted of 125 respondents who were production supervisor-level employees at paper companies in East Java. The results showed that the Locus Of Control variable significantly affects employee performance. In addition, the Organizational Commitment variable also has a significant influence on employee performance. Furthermore, this study found that expertise can mediate the effect of Locus Of Control on employee performance and the effect of Organizational Commitment on employee performance. This research contributes to enriching the understanding of the factors that influence the performance of production supervisor-level employees in paper companies. The results of this study can be used as a basis for developing more effective and efficient human resource management strategies and policies. \u0000Keywords : Locus Of Control, Organizational Commitment, Employee Performance, Expertise, Production Supervisor.","PeriodicalId":497783,"journal":{"name":"Manajemen Dewantara","volume":"26 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139012601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to examine the effect of understanding customer expectations, building service partnerships, total quality management, and empowering employees towards customer loyalty. This research was conducted for customers who saved at Beringharjo Branch Bank Mandiri in the Special Region of Yogyakarta. The sampling technique in this study is cluster sampling. The study used questionnaires to collect primary data, and respondents were 80. We used regression analysis to determine the effect of understanding customer expectations, building service partnerships, total quality management, and empowering employees to customer loyalty. Comprehensively, the variable of understanding customer expectation, building service partnership, total quality management and empowering employees has a simultaneous and significant effect on customer loyalty. For the results of the coefficient of determination, it is explained that 61.3% of customer loyalty variants can be explained by the four independent variables.Kata kunci :Marketing relationship, understanding customer expectation, total quality management, empowering employees, customer loyalty.
{"title":"PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY (STUDI KASUS PADA BANK MANDIRI CABANG BERINGHARJO DI DAERAH ISTIMEWA YOGYAKARTA)","authors":"Dhimas Nurcahyo, I. Kurniawan, Risal Rinofah","doi":"10.26460/MD.V4I1.7683","DOIUrl":"https://doi.org/10.26460/MD.V4I1.7683","url":null,"abstract":"The purpose of this study is to examine the effect of understanding customer expectations, building service partnerships, total quality management, and empowering employees towards customer loyalty. This research was conducted for customers who saved at Beringharjo Branch Bank Mandiri in the Special Region of Yogyakarta. The sampling technique in this study is cluster sampling. The study used questionnaires to collect primary data, and respondents were 80. We used regression analysis to determine the effect of understanding customer expectations, building service partnerships, total quality management, and empowering employees to customer loyalty. Comprehensively, the variable of understanding customer expectation, building service partnership, total quality management and empowering employees has a simultaneous and significant effect on customer loyalty. For the results of the coefficient of determination, it is explained that 61.3% of customer loyalty variants can be explained by the four independent variables.Kata kunci :Marketing relationship, understanding customer expectation, total quality management, empowering employees, customer loyalty. ","PeriodicalId":497783,"journal":{"name":"Manajemen Dewantara","volume":"67 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141210976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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