Pub Date : 2023-01-01DOI: 10.1504/ijcultm.2023.134450
Li Liu, Yuankun Nie
{"title":"The impact of brand personification on consumer value co-creation intention","authors":"Li Liu, Yuankun Nie","doi":"10.1504/ijcultm.2023.134450","DOIUrl":"https://doi.org/10.1504/ijcultm.2023.134450","url":null,"abstract":"","PeriodicalId":499694,"journal":{"name":"International journal of cultural management (Print)","volume":"120 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135156430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijcultm.2023.134449
Danping Wang, Guijun Zhuang, Yinghao Li, Ruiyan Wang
The present study explores the interaction effect of product picture physical position, segregation and aggregation deal framing on advertising persuasiveness, and identifies the boundary condition of this interaction effect. It recruits real consumers from Taobao, which is the world-leading B2C website; uses advertising click rate (S1, 2), consumers' perceived saving as dependent (S3); then analyses the data using logistic regression analysis, chi-square test and ANCOVA. It reveals that when product pictures align vertically, the advertisement using segregation deal framing is more persuasive than the advertisement using aggregation deal framing; vice verse for advertisement in which the product pictures align horizontally. However, the interaction effect eliminates when the discount is not attractive and is reversed when the components in bundle is promoted in different discount levels.
{"title":"Is 1 + 1 bigger than 2 The influence of picture physical position on segregation and aggregation deal framing effect","authors":"Danping Wang, Guijun Zhuang, Yinghao Li, Ruiyan Wang","doi":"10.1504/ijcultm.2023.134449","DOIUrl":"https://doi.org/10.1504/ijcultm.2023.134449","url":null,"abstract":"The present study explores the interaction effect of product picture physical position, segregation and aggregation deal framing on advertising persuasiveness, and identifies the boundary condition of this interaction effect. It recruits real consumers from Taobao, which is the world-leading B2C website; uses advertising click rate (S1, 2), consumers' perceived saving as dependent (S3); then analyses the data using logistic regression analysis, chi-square test and ANCOVA. It reveals that when product pictures align vertically, the advertisement using segregation deal framing is more persuasive than the advertisement using aggregation deal framing; vice verse for advertisement in which the product pictures align horizontally. However, the interaction effect eliminates when the discount is not attractive and is reversed when the components in bundle is promoted in different discount levels.","PeriodicalId":499694,"journal":{"name":"International journal of cultural management (Print)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135157129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijcultm.2023.134448
Rumana Ferdouse, Mohammad Tamzid
Many companies have realised the importance of branding to attract and retain talent. This study examines how brand affects recruiting in selected Bangladeshi private commercial banks. Quantitative method is used in this study. Banks were selected through purposive sampling technique. Survey technique is used to collect data about brand and the recruitment variables. The respondents are the BBA students from the different private universities situated in Dhaka. Regression analysis was done to find out the relationship between the two variables. The research finds statistically significant relationship between the brand of the organisation and the recruitment for all the selected private commercial banks. The data may assist Bangladeshi private commercial banks assess their labour market status and improve recruiting processes. This study emphasises the importance of branding in the recruiting and the necessity for companies to have positive employer brands to thrive in the highly competitive business environment.
{"title":"Investigating the relationship between brand of the organisation and recruitment: a study on some selected private commercial banks of Bangladesh","authors":"Rumana Ferdouse, Mohammad Tamzid","doi":"10.1504/ijcultm.2023.134448","DOIUrl":"https://doi.org/10.1504/ijcultm.2023.134448","url":null,"abstract":"Many companies have realised the importance of branding to attract and retain talent. This study examines how brand affects recruiting in selected Bangladeshi private commercial banks. Quantitative method is used in this study. Banks were selected through purposive sampling technique. Survey technique is used to collect data about brand and the recruitment variables. The respondents are the BBA students from the different private universities situated in Dhaka. Regression analysis was done to find out the relationship between the two variables. The research finds statistically significant relationship between the brand of the organisation and the recruitment for all the selected private commercial banks. The data may assist Bangladeshi private commercial banks assess their labour market status and improve recruiting processes. This study emphasises the importance of branding in the recruiting and the necessity for companies to have positive employer brands to thrive in the highly competitive business environment.","PeriodicalId":499694,"journal":{"name":"International journal of cultural management (Print)","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135156769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijcultm.2023.134451
Liangjie Zhu, Kun Nie, Zhiyuan Liao, Yuqi Wang, Chujing Zhang
{"title":"Why are consumers more willing to purchase in live stream shopping The perspective of psychological distance: examples from China","authors":"Liangjie Zhu, Kun Nie, Zhiyuan Liao, Yuqi Wang, Chujing Zhang","doi":"10.1504/ijcultm.2023.134451","DOIUrl":"https://doi.org/10.1504/ijcultm.2023.134451","url":null,"abstract":"","PeriodicalId":499694,"journal":{"name":"International journal of cultural management (Print)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135156460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijcultm.2023.134447
Ragland Thomas Gamaliel
Dharma is a ubiquitous aspect of the Indian culture influencing the values, worldviews, and behaviours of Indians. With India gaining the attention of the world as a global economic player and becoming a destination for global investments, it is important to understand the manifestations and applications of dharma as it will help organisations to understand the drivers of cultural behaviours and to understand the Indian mind. This article highlights the ubiquitous aspect of dharma in both the etic and emic cultural dimensions of India and the different aspects of dharma in the Indian cultural context. The representation of dharma in both the etic and emic cultural studies strengthen importance of dharma as an embedded and integrated aspect of the Indian culture and therefore needs to be a key aspect of research on topics related to Indian culture.
{"title":"The embeddedness of <i>dharma</i> in the etic and emic cultural dimensions of India","authors":"Ragland Thomas Gamaliel","doi":"10.1504/ijcultm.2023.134447","DOIUrl":"https://doi.org/10.1504/ijcultm.2023.134447","url":null,"abstract":"Dharma is a ubiquitous aspect of the Indian culture influencing the values, worldviews, and behaviours of Indians. With India gaining the attention of the world as a global economic player and becoming a destination for global investments, it is important to understand the manifestations and applications of dharma as it will help organisations to understand the drivers of cultural behaviours and to understand the Indian mind. This article highlights the ubiquitous aspect of dharma in both the etic and emic cultural dimensions of India and the different aspects of dharma in the Indian cultural context. The representation of dharma in both the etic and emic cultural studies strengthen importance of dharma as an embedded and integrated aspect of the Indian culture and therefore needs to be a key aspect of research on topics related to Indian culture.","PeriodicalId":499694,"journal":{"name":"International journal of cultural management (Print)","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135158023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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