With the development of digital technology, the digital transformation of Guochao brand image has become an inevitable trend. Visual communication design plays a key role in this. This study takes the "Longmen" brand packaging design as an example to explore the digital transformation of national fashion brands driven by visual communication design. The article analyzes the background of digital transformation and defines the concept of visual communication. At the same time, discussions were held on the digital transformation of Guochao brand image and application strategies were proposed. Through an in-depth study of the historical and cultural connotations of the "Longmen" brand, it provides theoretical and practical guidance for the digital transformation of national fashion brands, while providing reference and inspiration for visual communication design and brand management research.
{"title":"Research on the Digital Transformation of Guochao Brand Image Driven by Visual Communication Design","authors":"Tingjun Zeng","doi":"10.54097/hiaad.v5n2.09","DOIUrl":"https://doi.org/10.54097/hiaad.v5n2.09","url":null,"abstract":"With the development of digital technology, the digital transformation of Guochao brand image has become an inevitable trend. Visual communication design plays a key role in this. This study takes the \"Longmen\" brand packaging design as an example to explore the digital transformation of national fashion brands driven by visual communication design. The article analyzes the background of digital transformation and defines the concept of visual communication. At the same time, discussions were held on the digital transformation of Guochao brand image and application strategies were proposed. Through an in-depth study of the historical and cultural connotations of the \"Longmen\" brand, it provides theoretical and practical guidance for the digital transformation of national fashion brands, while providing reference and inspiration for visual communication design and brand management research.","PeriodicalId":504623,"journal":{"name":"Highlights in Art and Design","volume":"71 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140237049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Graphic teaching is a teaching mode that guides teachers to combine images and words in the course of teaching. This teaching mode enables art teachers to explain the course content to students in a more intuitive way, deepen their understanding of what they have learned, and promote the improvement of art level and aesthetic ability. At the same time, it also helps to cultivate students' good study habits and achieve their all-round development. After consulting that no matter which version of the current primary school art textbooks are composed of text and picture typesetting. They complement each other and are closely linked to guide the learners. This is enough to explain an important feature of the combination of pictures and texts in art teaching, that is, teachers should pay attention to the combination of pictures and texts in teaching, especially in PPT courseware, and try to avoid all words or only pictures. This paper will discuss the essay and drawing diary and the combination of illustration and text in the form of graphic combination. This paper demonstrates the significance of graphic combination to the primary school art teaching and puts forward the application strategy of graphic combination in the primary school art teaching. Finally, the importance of graphic combination teaching to the overall development of students and the cultivation of social talents is emphasized again.
{"title":"The Application Strategy of Graphic Combination in Primary Art Teaching","authors":"Yuanmei Wang","doi":"10.54097/hiaad.v5n2.07","DOIUrl":"https://doi.org/10.54097/hiaad.v5n2.07","url":null,"abstract":"Graphic teaching is a teaching mode that guides teachers to combine images and words in the course of teaching. This teaching mode enables art teachers to explain the course content to students in a more intuitive way, deepen their understanding of what they have learned, and promote the improvement of art level and aesthetic ability. At the same time, it also helps to cultivate students' good study habits and achieve their all-round development. After consulting that no matter which version of the current primary school art textbooks are composed of text and picture typesetting. They complement each other and are closely linked to guide the learners. This is enough to explain an important feature of the combination of pictures and texts in art teaching, that is, teachers should pay attention to the combination of pictures and texts in teaching, especially in PPT courseware, and try to avoid all words or only pictures. This paper will discuss the essay and drawing diary and the combination of illustration and text in the form of graphic combination. This paper demonstrates the significance of graphic combination to the primary school art teaching and puts forward the application strategy of graphic combination in the primary school art teaching. Finally, the importance of graphic combination teaching to the overall development of students and the cultivation of social talents is emphasized again.","PeriodicalId":504623,"journal":{"name":"Highlights in Art and Design","volume":"17 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140236167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Hubei shadow play art, as a national intangible cultural heritage, has a long history and unique artistic charm. This study focuses on the innovative application of this art form in the emerging cultural and creative stationery industry, and analyzes its current situation in the contemporary cultural and creative field as well as the problems and challenges it faces. By extracting the classic elements of Hubei shadow play art, combined with modern design and production technology, this paper explores the innovative transformation mode and market feedback of shadow play art in cultural and creative products, and examines the balance between cultural protection and commercial innovation. In addition, in view of the dilemma of market competition and brand building, this study puts forward the strategy of industrial transformation and upgrading, and emphasizes the importance of strengthening the cultivation of cultural and creative talents and international exchanges and cooperation. The results of this research not only provide theoretical guidance for the inheritance and innovation of Hubei shadow play art, but also contribute new experience and perspective to the development of cultural and creative industry.
{"title":"The Innovative Application of Hubei Shadow Play Art in Literary and Creative Stationery","authors":"Zexi Zheng","doi":"10.54097/hiaad.v5n2.10","DOIUrl":"https://doi.org/10.54097/hiaad.v5n2.10","url":null,"abstract":"Hubei shadow play art, as a national intangible cultural heritage, has a long history and unique artistic charm. This study focuses on the innovative application of this art form in the emerging cultural and creative stationery industry, and analyzes its current situation in the contemporary cultural and creative field as well as the problems and challenges it faces. By extracting the classic elements of Hubei shadow play art, combined with modern design and production technology, this paper explores the innovative transformation mode and market feedback of shadow play art in cultural and creative products, and examines the balance between cultural protection and commercial innovation. In addition, in view of the dilemma of market competition and brand building, this study puts forward the strategy of industrial transformation and upgrading, and emphasizes the importance of strengthening the cultivation of cultural and creative talents and international exchanges and cooperation. The results of this research not only provide theoretical guidance for the inheritance and innovation of Hubei shadow play art, but also contribute new experience and perspective to the development of cultural and creative industry.","PeriodicalId":504623,"journal":{"name":"Highlights in Art and Design","volume":"23 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140236206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Monkey King: Hero Is Back being a successful attempt of 3D computer animation in cinemas in inland China. As one of the main characters, the Monkey King has a direct connection with the success of the film. This paper aims to understand the inheritance and innovation of the Monkey King's character image in this animation by comparing the identity, image and character of the Monkey King with the image design of the Monkey King in previous artistic images.
{"title":"On the Character Design of Monkey King in the Animated Film The Monkey King: The Return of the King","authors":"Yuanmei Wang","doi":"10.54097/hiaad.v5n2.12","DOIUrl":"https://doi.org/10.54097/hiaad.v5n2.12","url":null,"abstract":"The Monkey King: Hero Is Back being a successful attempt of 3D computer animation in cinemas in inland China. As one of the main characters, the Monkey King has a direct connection with the success of the film. This paper aims to understand the inheritance and innovation of the Monkey King's character image in this animation by comparing the identity, image and character of the Monkey King with the image design of the Monkey King in previous artistic images.","PeriodicalId":504623,"journal":{"name":"Highlights in Art and Design","volume":"66 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140236815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cultural semiotics, as a unique theoretical framework, provides a profound way of thinking for the dissemination and interpretation of culture. This article takes the Dabao'en Temple in Nanjing as an example and explores its application in cultural and creative development from the perspective of Buddhist cultural semiotics theory. As a representative heritage of Chinese Buddhist culture, Nanjing Dabao'en Temple contains rich cultural symbols such as religion, history, and art, which is of great significance for cultural and creative development. Firstly, the research value of cultural semiotics in the development of Buddhist cultural creation was explored. Secondly, it explores how the elements in Da Bao En Temple, as cultural symbols, can be reconstructed in modern society to meet the aesthetic and needs of contemporary people. Through the artistic transformation of cultural symbols and other means, Da Bao En Temple has been able to radiate new vitality in cultural and creative products. In addition, this article also analyzes the strategies used in the design process of Da Bao En Temple's cultural and creative products. Through in-depth research, it can not only help Dabao'en Temple's cultural and creative products better achieve cultural dissemination, but also provide useful reference for the development of other similar cultural heritage. In summary, this article explores how cultural symbols can radiate new vitality in contemporary times by studying the application of cultural and creative development based on the theory of Buddhist cultural semiotics in the Dabaoen Temple in Nanjing. This not only helps to promote cultural inheritance, but also provides useful references for the sustainable development of the cultural and creative industry.
{"title":"Development of Buddhist Cultural Creation based on Cultural Semiotics Theory","authors":"Yitong Zhou","doi":"10.54097/hiaad.v5n2.13","DOIUrl":"https://doi.org/10.54097/hiaad.v5n2.13","url":null,"abstract":"Cultural semiotics, as a unique theoretical framework, provides a profound way of thinking for the dissemination and interpretation of culture. This article takes the Dabao'en Temple in Nanjing as an example and explores its application in cultural and creative development from the perspective of Buddhist cultural semiotics theory. As a representative heritage of Chinese Buddhist culture, Nanjing Dabao'en Temple contains rich cultural symbols such as religion, history, and art, which is of great significance for cultural and creative development. Firstly, the research value of cultural semiotics in the development of Buddhist cultural creation was explored. Secondly, it explores how the elements in Da Bao En Temple, as cultural symbols, can be reconstructed in modern society to meet the aesthetic and needs of contemporary people. Through the artistic transformation of cultural symbols and other means, Da Bao En Temple has been able to radiate new vitality in cultural and creative products. In addition, this article also analyzes the strategies used in the design process of Da Bao En Temple's cultural and creative products. Through in-depth research, it can not only help Dabao'en Temple's cultural and creative products better achieve cultural dissemination, but also provide useful reference for the development of other similar cultural heritage. In summary, this article explores how cultural symbols can radiate new vitality in contemporary times by studying the application of cultural and creative development based on the theory of Buddhist cultural semiotics in the Dabaoen Temple in Nanjing. This not only helps to promote cultural inheritance, but also provides useful references for the sustainable development of the cultural and creative industry.","PeriodicalId":504623,"journal":{"name":"Highlights in Art and Design","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140236591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the progress of society and the development of national economy, people gradually realize the importance of sustainable development, and also make this concept gradually penetrate into various industries. Based on this, the clothing industry has gradually set off the wave of sustainable fashion, which has a good guiding role for optimizing the construction of China's clothing brand and expanding the market share. This paper mainly analyzes the current situation of Chinese clothing brands and the value of sustainable fashion.
{"title":"Research on the Value of Sustainable Fashion to the Status Quo of Clothing Brands","authors":"Yinyue Xie","doi":"10.54097/hiaad.v5n2.11","DOIUrl":"https://doi.org/10.54097/hiaad.v5n2.11","url":null,"abstract":"With the progress of society and the development of national economy, people gradually realize the importance of sustainable development, and also make this concept gradually penetrate into various industries. Based on this, the clothing industry has gradually set off the wave of sustainable fashion, which has a good guiding role for optimizing the construction of China's clothing brand and expanding the market share. This paper mainly analyzes the current situation of Chinese clothing brands and the value of sustainable fashion.","PeriodicalId":504623,"journal":{"name":"Highlights in Art and Design","volume":"23 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140236208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In recent years, the policy of promoting rural revitalization has been deepening, and the rural economy has achieved certain development. However, cultural support is indispensable for the realization of high-quality rural development. The source of art is often buried in the land, and the vitality of the land cannot be separated from the nourishment of art. In this paper, we take the case of Da Yuan Community in Yong Zhou City, Hunan Province, as an example, and adopt the case study method to explain how to use the combination of art and natural environment to promote psychological health and emotional development of individuals as well as social harmony based on the ecological aesthetics education and art healing. Eco-beauty education and art healing can not only make the rural culture grow with vitality and richness but more importantly, art is deeply integrated with the countryside, which positively impacts the overall growth of left-behind children.
{"title":"Rural Revitalization Design Driven by Ecological Aesthetic Education and Art Healing","authors":"Jingyi Yao, Meiqi Liu","doi":"10.54097/hiaad.v5n2.08","DOIUrl":"https://doi.org/10.54097/hiaad.v5n2.08","url":null,"abstract":"In recent years, the policy of promoting rural revitalization has been deepening, and the rural economy has achieved certain development. However, cultural support is indispensable for the realization of high-quality rural development. The source of art is often buried in the land, and the vitality of the land cannot be separated from the nourishment of art. In this paper, we take the case of Da Yuan Community in Yong Zhou City, Hunan Province, as an example, and adopt the case study method to explain how to use the combination of art and natural environment to promote psychological health and emotional development of individuals as well as social harmony based on the ecological aesthetics education and art healing. Eco-beauty education and art healing can not only make the rural culture grow with vitality and richness but more importantly, art is deeply integrated with the countryside, which positively impacts the overall growth of left-behind children.","PeriodicalId":504623,"journal":{"name":"Highlights in Art and Design","volume":"93 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140236572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The giant success of the Beijing Winter Olympics 2022 has ignited a wave of interest in ice and snow sports. The rise of skiing has brought a great opportunity for the development of Chinese sports apparel. However, skiing, as a sport with high professional barriers and significant risks, has also exposed many potential drawback issues. This paper focuses on the technical research of intelligent airbag buffering snowboard suits, elaborating on the integration of inflatable airbags with ski suits and the intelligent fall detection system. It provides a new direction and solution for the current design challenges faced by snowboard suits.
{"title":"A Technical Study on Snowboard Suits Equipped with Intelligent Airbag Buffering Devices","authors":"Qian Liu","doi":"10.54097/hiaad.v5n2.15","DOIUrl":"https://doi.org/10.54097/hiaad.v5n2.15","url":null,"abstract":"The giant success of the Beijing Winter Olympics 2022 has ignited a wave of interest in ice and snow sports. The rise of skiing has brought a great opportunity for the development of Chinese sports apparel. However, skiing, as a sport with high professional barriers and significant risks, has also exposed many potential drawback issues. This paper focuses on the technical research of intelligent airbag buffering snowboard suits, elaborating on the integration of inflatable airbags with ski suits and the intelligent fall detection system. It provides a new direction and solution for the current design challenges faced by snowboard suits.","PeriodicalId":504623,"journal":{"name":"Highlights in Art and Design","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140267160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper explores the relevance of the use of dragon elements in illustration design and Memphis style visual design. Through the study of the symbolic meaning of dragon elements in different cultures and the origin and characteristics of Memphis style, combined with the actual case study of illustration design, this paper discusses the correlation and interaction between dragon elements and Memphis style visual design. Research has found that the clever incorporation of dragons in illustration designs, combined with Memphis-style geometry and bright colors, can create creative, unique and appealing visuals. These findings provide new creative ideas and inspiration for illustration design.
{"title":"Research on the Creative Application of Memphis Style in Illustration Design","authors":"Xinhao Jia","doi":"10.54097/hiaad.v5n2.14","DOIUrl":"https://doi.org/10.54097/hiaad.v5n2.14","url":null,"abstract":"This paper explores the relevance of the use of dragon elements in illustration design and Memphis style visual design. Through the study of the symbolic meaning of dragon elements in different cultures and the origin and characteristics of Memphis style, combined with the actual case study of illustration design, this paper discusses the correlation and interaction between dragon elements and Memphis style visual design. Research has found that the clever incorporation of dragons in illustration designs, combined with Memphis-style geometry and bright colors, can create creative, unique and appealing visuals. These findings provide new creative ideas and inspiration for illustration design.","PeriodicalId":504623,"journal":{"name":"Highlights in Art and Design","volume":"79 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140267050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：