Pub Date : 2024-06-14DOI: 10.1177/13567667241261396
Vanja Pavluković, Sanja Kovačić, Danijel Pavlović, Uglješa Stankov, Marija Cimbaljević, Aleksa Panić, Tijana Radojević, Tatjana Pivac
Various tourism destination competitiveness indicators and models have been developed and applied by different researchers and regions. Scholars emphasize that there is no single set of competitiveness indicators applicable to all destinations, and a more specific approach for each destination is required. Therefore, this paper aims to present the development of a tourism destination competitiveness model tailor-made for Serbia, adapted to the common specificities of this developing economy, with inputs from Serbian tourism experts and industry representatives. The development of the model required a multi-step process using mix-methodology. This included a literature review, a targeted workshop (applying Delphi method), pilot testing and model validation using structural equation modelling. The final model resulted in four factors: Natural and cultural heritage, Quality of tourist offer and infrastructure, Tourism policy and sustainable development of tourism, and Marketing and experience, with 48 competitiveness indicators in total. The study offers theoretical and practical contributions with generally applicable insights for Serbia and similar developing destinations.
{"title":"Tourism destination competitiveness: An application model for Serbia","authors":"Vanja Pavluković, Sanja Kovačić, Danijel Pavlović, Uglješa Stankov, Marija Cimbaljević, Aleksa Panić, Tijana Radojević, Tatjana Pivac","doi":"10.1177/13567667241261396","DOIUrl":"https://doi.org/10.1177/13567667241261396","url":null,"abstract":"Various tourism destination competitiveness indicators and models have been developed and applied by different researchers and regions. Scholars emphasize that there is no single set of competitiveness indicators applicable to all destinations, and a more specific approach for each destination is required. Therefore, this paper aims to present the development of a tourism destination competitiveness model tailor-made for Serbia, adapted to the common specificities of this developing economy, with inputs from Serbian tourism experts and industry representatives. The development of the model required a multi-step process using mix-methodology. This included a literature review, a targeted workshop (applying Delphi method), pilot testing and model validation using structural equation modelling. The final model resulted in four factors: Natural and cultural heritage, Quality of tourist offer and infrastructure, Tourism policy and sustainable development of tourism, and Marketing and experience, with 48 competitiveness indicators in total. The study offers theoretical and practical contributions with generally applicable insights for Serbia and similar developing destinations.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"47 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141339593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-11DOI: 10.1177/13567667241261395
Mariia Bordian, I. Gil‐Saura, María Fuentes-Blasco, M. Ruiz-Molina, Gloria Berenguer-Contrí
In response to recent research calls on sustainability, innovation and consumer behaviour, in this article, the following objectives are pursued: (1) to empirically test the relationships between the newly introduced variable, the so-called ‘sustainability-oriented service innovation’ (SOSI), ecological knowledge and value co-creation; (2) to observe whether SOSI, ecological knowledge and value co-creation boost customer satisfaction; and (3) to examine the moderating effect of gender on the proposed relationships. The data were collected through a panel of hotel guests applying quota sampling in Spain in 2020. In total, 405 valid questionnaires were obtained. The partial least squares structural equations modelling was used to analyse the data, test hypotheses and conduct a multigroup analysis. The results allow a contribution to the body of knowledge by observing the advantages of simultaneous implementation of sustainability and innovation in the hotel industry through a novel approach such as SOSI. The finding supports the SOSI effect of SOSI on value co-creation. However, it is shown that the effect of SOSI on satisfaction is significant only if value co-creation acts as a mediator. Ecological knowledge is also a significant antecedent of SOSI and satisfaction; however, it impacts value co-creation indirectly through SOSI. Furthermore, significant moderating effects of gender were found in the relationship between SOSI and value co-creation, highlighting the more robust relationship between variables for women. Finally, regarding practical implications, the results reinforce the importance for hotel managers to develop innovative and sustainable actions and interact with the clients to increase their satisfaction.
{"title":"Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender","authors":"Mariia Bordian, I. Gil‐Saura, María Fuentes-Blasco, M. Ruiz-Molina, Gloria Berenguer-Contrí","doi":"10.1177/13567667241261395","DOIUrl":"https://doi.org/10.1177/13567667241261395","url":null,"abstract":"In response to recent research calls on sustainability, innovation and consumer behaviour, in this article, the following objectives are pursued: (1) to empirically test the relationships between the newly introduced variable, the so-called ‘sustainability-oriented service innovation’ (SOSI), ecological knowledge and value co-creation; (2) to observe whether SOSI, ecological knowledge and value co-creation boost customer satisfaction; and (3) to examine the moderating effect of gender on the proposed relationships. The data were collected through a panel of hotel guests applying quota sampling in Spain in 2020. In total, 405 valid questionnaires were obtained. The partial least squares structural equations modelling was used to analyse the data, test hypotheses and conduct a multigroup analysis. The results allow a contribution to the body of knowledge by observing the advantages of simultaneous implementation of sustainability and innovation in the hotel industry through a novel approach such as SOSI. The finding supports the SOSI effect of SOSI on value co-creation. However, it is shown that the effect of SOSI on satisfaction is significant only if value co-creation acts as a mediator. Ecological knowledge is also a significant antecedent of SOSI and satisfaction; however, it impacts value co-creation indirectly through SOSI. Furthermore, significant moderating effects of gender were found in the relationship between SOSI and value co-creation, highlighting the more robust relationship between variables for women. Finally, regarding practical implications, the results reinforce the importance for hotel managers to develop innovative and sustainable actions and interact with the clients to increase their satisfaction.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"19 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141357276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-06DOI: 10.1177/13567667241253890
C. Pai, Tianqi Chen, Timothy J. Lee, Xiao Dong Wu
This study examines the impact of hotel brand names and brand logos on tourist destination loyalty, with a discussion of the related theoretical principles. Macau was selected as the research site, and the respondents were mainly from mainland China. The items for the questionnaires were obtained from the verified items of the brand name, logo, attitudes, perceived behavioral control, customer loyalty, subjective norm, brand reputation, and customer commitment. The validated data were extracted from 420 questionnaires. The study used structural equation modeling to evaluate the research hypotheses and build the relationship model. The results show that brand name and logo positively influence brand attitude, brand attitude positively affects brand reputation, and brand reputation positively influences customer loyalty and commitment. These findings provide valuable contributions to the theoretical discussion of the choice of hotels and provide insightful messages to brand design companies and hotels for their successful marketing activities.
{"title":"Hotel brand signature, brand attitude, subject norm, and perceived behavior control","authors":"C. Pai, Tianqi Chen, Timothy J. Lee, Xiao Dong Wu","doi":"10.1177/13567667241253890","DOIUrl":"https://doi.org/10.1177/13567667241253890","url":null,"abstract":"This study examines the impact of hotel brand names and brand logos on tourist destination loyalty, with a discussion of the related theoretical principles. Macau was selected as the research site, and the respondents were mainly from mainland China. The items for the questionnaires were obtained from the verified items of the brand name, logo, attitudes, perceived behavioral control, customer loyalty, subjective norm, brand reputation, and customer commitment. The validated data were extracted from 420 questionnaires. The study used structural equation modeling to evaluate the research hypotheses and build the relationship model. The results show that brand name and logo positively influence brand attitude, brand attitude positively affects brand reputation, and brand reputation positively influences customer loyalty and commitment. These findings provide valuable contributions to the theoretical discussion of the choice of hotels and provide insightful messages to brand design companies and hotels for their successful marketing activities.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"101 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141378049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-05DOI: 10.1177/13567667241258280
X. Lim, Xi Luo, J. Cheah, Kim-Lim Tan, C. M. Hall
Grounded in the social cognitive theory, the main aim of this study is to explore the impact of telepresence, social presence, and emotional engagement on impulsive buying tendencies within the realm of travel live-streaming (TLS). To examine further, the moderating effect of guidance shopping was included. An online questionnaire was distributed to 332 live-streaming viewers from China, and the collected data were analyzed using partial least squares structural equation modeling (PLS-SEM). The findings indicate that telepresence and social presence exert significant influences on emotional engagement and impulsive buying tendencies. Notably, the study identifies the mediating effect of emotional engagement and the moderating effect of guidance shopping. In practice, this research highlights the importance of streamers leveraging TLS platform functionalities to amplify the sense of “presence” and cultivate stronger emotional connections with viewers, thereby stimulating impulse buying. Additionally, streamers are encouraged to guide viewers in their decision-making process, addressing concerns to elevate engagement levels.
{"title":"Unveiling impulse buying patterns in travel live-streaming through the lens of social cognitive theory","authors":"X. Lim, Xi Luo, J. Cheah, Kim-Lim Tan, C. M. Hall","doi":"10.1177/13567667241258280","DOIUrl":"https://doi.org/10.1177/13567667241258280","url":null,"abstract":"Grounded in the social cognitive theory, the main aim of this study is to explore the impact of telepresence, social presence, and emotional engagement on impulsive buying tendencies within the realm of travel live-streaming (TLS). To examine further, the moderating effect of guidance shopping was included. An online questionnaire was distributed to 332 live-streaming viewers from China, and the collected data were analyzed using partial least squares structural equation modeling (PLS-SEM). The findings indicate that telepresence and social presence exert significant influences on emotional engagement and impulsive buying tendencies. Notably, the study identifies the mediating effect of emotional engagement and the moderating effect of guidance shopping. In practice, this research highlights the importance of streamers leveraging TLS platform functionalities to amplify the sense of “presence” and cultivate stronger emotional connections with viewers, thereby stimulating impulse buying. Additionally, streamers are encouraged to guide viewers in their decision-making process, addressing concerns to elevate engagement levels.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"334 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141386214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-25DOI: 10.1177/13567667241249178
Sangyung Lee, Taekbin Kim, Young Hoon Kim
The Korean Demilitarized Zone (DMZ) stands as a compelling destination for heritage tourism due to its rich historical and sociocultural significance. This study employs the psychological continuum model to explore allegiance development across four dimensions—awareness, attraction, attachment, and allegiance—within the context of DMZ tourism. The investigation delves into how DMZ tourists’ sociocultural motivation shapes their destination engagement, subsequently influencing emotional attachment and ultimately impacting revisit intention. Through a survey of DMZ visitors and the application of structural equation modeling, this study explores the dynamics of DMZ tourists’ allegiance. The findings reveal a positive relationship between sociocultural motivation and destination engagement, emotional attachment, and revisit intention. Destination engagement positively affects emotional attachment, albeit indirectly influencing revisit intention. Emotional attachment positively influences revisit intention. Furthermore, this study identifies notable moderating effects of DMZ tourists’ residency. Specifically, sociocultural motivation more strongly influences revisit intention, and destination engagement has a stronger impact on emotional attachment in international tourists compared to domestic tourists.
{"title":"Heritage tourism and allegiance development: A study of the Korean demilitarized zone","authors":"Sangyung Lee, Taekbin Kim, Young Hoon Kim","doi":"10.1177/13567667241249178","DOIUrl":"https://doi.org/10.1177/13567667241249178","url":null,"abstract":"The Korean Demilitarized Zone (DMZ) stands as a compelling destination for heritage tourism due to its rich historical and sociocultural significance. This study employs the psychological continuum model to explore allegiance development across four dimensions—awareness, attraction, attachment, and allegiance—within the context of DMZ tourism. The investigation delves into how DMZ tourists’ sociocultural motivation shapes their destination engagement, subsequently influencing emotional attachment and ultimately impacting revisit intention. Through a survey of DMZ visitors and the application of structural equation modeling, this study explores the dynamics of DMZ tourists’ allegiance. The findings reveal a positive relationship between sociocultural motivation and destination engagement, emotional attachment, and revisit intention. Destination engagement positively affects emotional attachment, albeit indirectly influencing revisit intention. Emotional attachment positively influences revisit intention. Furthermore, this study identifies notable moderating effects of DMZ tourists’ residency. Specifically, sociocultural motivation more strongly influences revisit intention, and destination engagement has a stronger impact on emotional attachment in international tourists compared to domestic tourists.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"55 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140655553","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-11DOI: 10.1177/13567667241229447
H. T. Bui, Peter Robinson
All-inclusive holidays have regained popularity among budget-conscious holidaymakers amidst inflation and living cost crisis. Following the pandemic, tourists are now staying at the hotel more and venture out less, which further makes all-inclusive holidays more popular than ever. With the increasing popularity of all-inclusive holidays, knowledge expansion of this tourism segment is necessary. This study extends the under-developed all-inclusive holiday literature by exploring service quality attributes of all-inclusive holidays and evaluating their asymmetric effect on tourist satisfaction. Suggestions on prioritizing service quality attributes for improvement are expected to support industry practitioners in managing service quality and satisfaction strategically.
{"title":"The asymmetric effect of all-inclusive holiday service quality attributes on tourist satisfaction","authors":"H. T. Bui, Peter Robinson","doi":"10.1177/13567667241229447","DOIUrl":"https://doi.org/10.1177/13567667241229447","url":null,"abstract":"All-inclusive holidays have regained popularity among budget-conscious holidaymakers amidst inflation and living cost crisis. Following the pandemic, tourists are now staying at the hotel more and venture out less, which further makes all-inclusive holidays more popular than ever. With the increasing popularity of all-inclusive holidays, knowledge expansion of this tourism segment is necessary. This study extends the under-developed all-inclusive holiday literature by exploring service quality attributes of all-inclusive holidays and evaluating their asymmetric effect on tourist satisfaction. Suggestions on prioritizing service quality attributes for improvement are expected to support industry practitioners in managing service quality and satisfaction strategically.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"111 37","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139785847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-11DOI: 10.1177/13567667241229447
H. T. Bui, Peter Robinson
All-inclusive holidays have regained popularity among budget-conscious holidaymakers amidst inflation and living cost crisis. Following the pandemic, tourists are now staying at the hotel more and venture out less, which further makes all-inclusive holidays more popular than ever. With the increasing popularity of all-inclusive holidays, knowledge expansion of this tourism segment is necessary. This study extends the under-developed all-inclusive holiday literature by exploring service quality attributes of all-inclusive holidays and evaluating their asymmetric effect on tourist satisfaction. Suggestions on prioritizing service quality attributes for improvement are expected to support industry practitioners in managing service quality and satisfaction strategically.
{"title":"The asymmetric effect of all-inclusive holiday service quality attributes on tourist satisfaction","authors":"H. T. Bui, Peter Robinson","doi":"10.1177/13567667241229447","DOIUrl":"https://doi.org/10.1177/13567667241229447","url":null,"abstract":"All-inclusive holidays have regained popularity among budget-conscious holidaymakers amidst inflation and living cost crisis. Following the pandemic, tourists are now staying at the hotel more and venture out less, which further makes all-inclusive holidays more popular than ever. With the increasing popularity of all-inclusive holidays, knowledge expansion of this tourism segment is necessary. This study extends the under-developed all-inclusive holiday literature by exploring service quality attributes of all-inclusive holidays and evaluating their asymmetric effect on tourist satisfaction. Suggestions on prioritizing service quality attributes for improvement are expected to support industry practitioners in managing service quality and satisfaction strategically.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"156 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139845665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-07DOI: 10.1177/13567667241230345
Emre Akoğul, G. N. Selçuk
This study aims to develop a framework for determining the underpinning factors behind international food tourists’ intentions for food-based visit behavior. Specifically, by engaging food tourists in a systematic study, this study investigates the direct and indirect predictive effects of food tourist local food experiences (LFEs), perceptions of experiential value (EV), and satisfaction with food experiences on place attachment (PA) and behavioral intentions (BIs). Data were collected using a questionnaire from 451 food tourists who participated in a food tour for a day or longer in Istanbul. Structural equation modeling was used to test the proposed model. The findings demonstrate that LFE significantly influences EV, PA and satisfaction (SAS). Second, EV, PA and SAS were found to be significant predictors of BI. Third, food variety seeking (VARSEEK) was found to have a moderating effect between LFE and PA while weakening tourist PA. The study provides new insights into tourist dining experiences and offers a number of recommendations for destination managers and stakeholders to enrich tourist experiences.
本研究旨在建立一个框架，以确定国际美食游客基于美食的访问行为意向背后的支撑因素。具体而言，通过让美食游客参与系统研究，本研究调查了美食游客的当地美食体验（LFEs）、体验价值感（EV）和美食体验满意度对地方依恋（PA）和行为意向（BIs）的直接和间接预测作用。通过问卷调查收集了 451 名美食游客的数据，这些游客在伊斯坦布尔参加了一天或更长时间的美食之旅。采用结构方程模型对提出的模型进行了检验。结果表明，LFE 对 EV、PA 和满意度（SAS）有明显影响。其次，EV、PA 和 SAS 是 BI 的重要预测因素。第三，发现食物多样性寻求（VARSEEK）在 LFE 和 PA 之间具有调节作用，同时削弱了游客 PA。这项研究为游客的餐饮体验提供了新的见解，并为目的地管理者和利益相关者丰富游客体验提供了一些建议。
{"title":"Effect of international food tourists’ food experiences on place attachment and behavioral intentions: The moderating role of food variety seeking tendency","authors":"Emre Akoğul, G. N. Selçuk","doi":"10.1177/13567667241230345","DOIUrl":"https://doi.org/10.1177/13567667241230345","url":null,"abstract":"This study aims to develop a framework for determining the underpinning factors behind international food tourists’ intentions for food-based visit behavior. Specifically, by engaging food tourists in a systematic study, this study investigates the direct and indirect predictive effects of food tourist local food experiences (LFEs), perceptions of experiential value (EV), and satisfaction with food experiences on place attachment (PA) and behavioral intentions (BIs). Data were collected using a questionnaire from 451 food tourists who participated in a food tour for a day or longer in Istanbul. Structural equation modeling was used to test the proposed model. The findings demonstrate that LFE significantly influences EV, PA and satisfaction (SAS). Second, EV, PA and SAS were found to be significant predictors of BI. Third, food variety seeking (VARSEEK) was found to have a moderating effect between LFE and PA while weakening tourist PA. The study provides new insights into tourist dining experiences and offers a number of recommendations for destination managers and stakeholders to enrich tourist experiences.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"1 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139796828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-07DOI: 10.1177/13567667241230345
Emre Akoğul, G. N. Selçuk
This study aims to develop a framework for determining the underpinning factors behind international food tourists’ intentions for food-based visit behavior. Specifically, by engaging food tourists in a systematic study, this study investigates the direct and indirect predictive effects of food tourist local food experiences (LFEs), perceptions of experiential value (EV), and satisfaction with food experiences on place attachment (PA) and behavioral intentions (BIs). Data were collected using a questionnaire from 451 food tourists who participated in a food tour for a day or longer in Istanbul. Structural equation modeling was used to test the proposed model. The findings demonstrate that LFE significantly influences EV, PA and satisfaction (SAS). Second, EV, PA and SAS were found to be significant predictors of BI. Third, food variety seeking (VARSEEK) was found to have a moderating effect between LFE and PA while weakening tourist PA. The study provides new insights into tourist dining experiences and offers a number of recommendations for destination managers and stakeholders to enrich tourist experiences.
本研究旨在建立一个框架，以确定国际美食游客基于美食的访问行为意向背后的支撑因素。具体而言，通过让美食游客参与系统研究，本研究调查了美食游客的当地美食体验（LFEs）、体验价值感（EV）和美食体验满意度对地方依恋（PA）和行为意向（BIs）的直接和间接预测作用。通过问卷调查收集了 451 名美食游客的数据，这些游客在伊斯坦布尔参加了一天或更长时间的美食之旅。采用结构方程模型对提出的模型进行了检验。结果表明，LFE 对 EV、PA 和满意度（SAS）有明显影响。其次，EV、PA 和 SAS 是 BI 的重要预测因素。第三，发现食物多样性寻求（VARSEEK）在 LFE 和 PA 之间具有调节作用，同时削弱了游客 PA。这项研究为游客的餐饮体验提供了新的见解，并为目的地管理者和利益相关者丰富游客体验提供了一些建议。
{"title":"Effect of international food tourists’ food experiences on place attachment and behavioral intentions: The moderating role of food variety seeking tendency","authors":"Emre Akoğul, G. N. Selçuk","doi":"10.1177/13567667241230345","DOIUrl":"https://doi.org/10.1177/13567667241230345","url":null,"abstract":"This study aims to develop a framework for determining the underpinning factors behind international food tourists’ intentions for food-based visit behavior. Specifically, by engaging food tourists in a systematic study, this study investigates the direct and indirect predictive effects of food tourist local food experiences (LFEs), perceptions of experiential value (EV), and satisfaction with food experiences on place attachment (PA) and behavioral intentions (BIs). Data were collected using a questionnaire from 451 food tourists who participated in a food tour for a day or longer in Istanbul. Structural equation modeling was used to test the proposed model. The findings demonstrate that LFE significantly influences EV, PA and satisfaction (SAS). Second, EV, PA and SAS were found to be significant predictors of BI. Third, food variety seeking (VARSEEK) was found to have a moderating effect between LFE and PA while weakening tourist PA. The study provides new insights into tourist dining experiences and offers a number of recommendations for destination managers and stakeholders to enrich tourist experiences.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"32 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139856699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.1177/13567667241227640
Natalia Vila-López, I. Küster-Boluda
Three main objectives guide this work: (i) to investigate to what extent the most relevant opinion leaders on three different sports events can contribute (positively or negatively) to brand a place (Spain) through their comments on four social media; (ii) to analyze to what extent visual reactions (emojis) of social media users are informative, positive or negative, helping or damaging country-brand and (iii) to analyze to what extent the most shared post on each sport event is informative, positive or negative, helping or damaging country-brand. To monitor the three chosen sporting events (mega, medium and local) on four social networks (Facebook, Instagram, Twitter and YouTube), the tool Atribus was chosen. Our sample was composed of 1,642,319 posts. Our results recommend using any sporting event for country branding, mainly local sporting events.
{"title":"Opinion leaders on sporting events for country branding","authors":"Natalia Vila-López, I. Küster-Boluda","doi":"10.1177/13567667241227640","DOIUrl":"https://doi.org/10.1177/13567667241227640","url":null,"abstract":"Three main objectives guide this work: (i) to investigate to what extent the most relevant opinion leaders on three different sports events can contribute (positively or negatively) to brand a place (Spain) through their comments on four social media; (ii) to analyze to what extent visual reactions (emojis) of social media users are informative, positive or negative, helping or damaging country-brand and (iii) to analyze to what extent the most shared post on each sport event is informative, positive or negative, helping or damaging country-brand. To monitor the three chosen sporting events (mega, medium and local) on four social networks (Facebook, Instagram, Twitter and YouTube), the tool Atribus was chosen. Our sample was composed of 1,642,319 posts. Our results recommend using any sporting event for country branding, mainly local sporting events.","PeriodicalId":506067,"journal":{"name":"Journal of Vacation Marketing","volume":"5 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139607468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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