This article argues that increased insight into the global characteristics of the post-Cold War era provides journalism scholars with alternative interpretative lenses to engage in comparative analysis of media system development in the West. We adopt the sociohistorical approach pursued by Hallin and Mancini (2004) in their seminal work Comparing Media Systems to embark on an examination of the dialectic relationship between global neoliberal hegemony, the transformation of media markets, and the emergence of a new journalistic consciousness (doxa). This examination concerns a comparative analysis of developments in a selection of Flemish and American legacy newspapers between 1980 and today, based on a data set consisting of 36 in-depth semi-structured interviews with high agency individuals (executive editors, managing editors, senior journalists, and publishers). The goal of the article is to establish the lens of global neoliberal hegemony as a viable alternative framework to the regional lens of the media systems typology for engaging in comparative analysis of developments in media structures and journalistic practice.
本文认为，对后冷战时代全球特征的深入了解，为新闻学者提供了对西方媒体系统发展进行比较分析的另一种解释视角。我们采用哈林和曼奇尼（Hallin and Mancini，2004 年）在其开创性著作《媒体系统比较》（Comparing Media Systems）中所采用的社会历史方法，对全球新自由主义霸权、媒体市场转型和新新闻意识（doxa）的出现之间的辩证关系进行研究。该研究基于 36 次对高层人士（执行编辑、总编辑、资深记者和出版商）的半结构式深度访谈数据集，对 1980 年至今弗拉芒和美国部分传统报纸的发展进行了比较分析。文章的目的是确立全球新自由主义霸权的视角，作为媒体系统类型学区域视角的可行替代框架，对媒体结构和新闻实践的发展进行比较分析。
{"title":"Comparing Media Systems Through the Lens of Neoliberal Hegemony: Evidence From the US and Flanders","authors":"Nils Wandels, J. Mast, H. V. D. Bulck","doi":"10.17645/mac.7792","DOIUrl":"https://doi.org/10.17645/mac.7792","url":null,"abstract":"This article argues that increased insight into the global characteristics of the post-Cold War era provides journalism scholars with alternative interpretative lenses to engage in comparative analysis of media system development in the West. We adopt the sociohistorical approach pursued by Hallin and Mancini (2004) in their seminal work Comparing Media Systems to embark on an examination of the dialectic relationship between global neoliberal hegemony, the transformation of media markets, and the emergence of a new journalistic consciousness (doxa). This examination concerns a comparative analysis of developments in a selection of Flemish and American legacy newspapers between 1980 and today, based on a data set consisting of 36 in-depth semi-structured interviews with high agency individuals (executive editors, managing editors, senior journalists, and publishers). The goal of the article is to establish the lens of global neoliberal hegemony as a viable alternative framework to the regional lens of the media systems typology for engaging in comparative analysis of developments in media structures and journalistic practice.","PeriodicalId":507746,"journal":{"name":"Media and Communication","volume":"10 S1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140253258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Daniel Ángel Corral De la Mata, José Ramón Sarmiento Guede, María García de Blanes Sebastián
Since its publication in 2004, Hallin and Mancini’s model has become a pioneer in understanding the dynamics of media systems in different national contexts. Many studies related to politics that identify the patterns, trends, and variations used by communication systems in different countries and historical moments follow this seminal study to evaluate the formation of public opinion and the quality of democracy. For this article, we obtained 3,455 articles published in Web of Science within the Social Sciences Citation Index using the open-source software Science Mapping Analysis Tool, which we chose as a bibliometric technique for its feasibility in providing a conceptual structure through the spatial representation and disciplinary interrelation with fields like specialization, studies, and authors. By analyzing the co-occurrence of keywords, we drew scientific maps that enable the analysis of their conceptual and social evolution over consecutive periods. The results provide up-to-date information on the state of the model and its relevance in the field of communication and policy today, its strengths, limitations and potential areas of development. The findings identify less studied areas in the field, drawing inspiration from the Mancini model. This opens up a guide for future research by identifying themes and questions through bibliometric analysis.
自 2004 年发表以来，Hallin 和 Mancini 的模型已成为了解不同国家背景下媒体系统动态的先驱。许多与政治相关的研究都在效仿这一开创性研究，以评估舆论的形成和民主的质量，从而确定不同国家和历史时期传播系统所使用的模式、趋势和变化。在本文中，我们使用开源软件 "科学图谱分析工具"（Science Mapping Analysis Tool）在社会科学引文索引（Social Sciences Citation Index）范围内获取了 3455 篇发表在 Web of Science 上的文章，之所以选择该软件作为文献计量技术，是因为它可以通过空间表示和学科相互关系（如专业、研究和作者等领域）提供概念结构。通过分析关键词的共同出现，我们绘制了科学地图，以便分析其在连续时期内的概念和社会演变。研究结果提供了最新信息，说明了该模式的现状及其在当今传播和政策领域的相关性、优势、局限性和潜在发展领域。研究结果从曼奇尼模式中汲取灵感，确定了该领域中研究较少的领域。通过文献计量分析确定主题和问题，为今后的研究提供指导。
{"title":"Hallin and Mancini: Two Decades of Influence in Politics and Communications","authors":"Daniel Ángel Corral De la Mata, José Ramón Sarmiento Guede, María García de Blanes Sebastián","doi":"10.17645/mac.7695","DOIUrl":"https://doi.org/10.17645/mac.7695","url":null,"abstract":"Since its publication in 2004, Hallin and Mancini’s model has become a pioneer in understanding the dynamics of media systems in different national contexts. Many studies related to politics that identify the patterns, trends, and variations used by communication systems in different countries and historical moments follow this seminal study to evaluate the formation of public opinion and the quality of democracy. For this article, we obtained 3,455 articles published in Web of Science within the Social Sciences Citation Index using the open-source software Science Mapping Analysis Tool, which we chose as a bibliometric technique for its feasibility in providing a conceptual structure through the spatial representation and disciplinary interrelation with fields like specialization, studies, and authors. By analyzing the co-occurrence of keywords, we drew scientific maps that enable the analysis of their conceptual and social evolution over consecutive periods. The results provide up-to-date information on the state of the model and its relevance in the field of communication and policy today, its strengths, limitations and potential areas of development. The findings identify less studied areas in the field, drawing inspiration from the Mancini model. This opens up a guide for future research by identifying themes and questions through bibliometric analysis.","PeriodicalId":507746,"journal":{"name":"Media and Communication","volume":"88 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140254190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article analyses how cross-border investigative journalism (CBIJ) has expanded the parameters of the media system described by Hallin and Mancini (2004), with the addition of new indicators to adapt it to the paradigm of global convergent media. To this end, it examines how this type of journalism has been conceptualised in Europe as a result of the forums articulated at Dataharvest (the European Investigative Journalism Conference). A quantitative method is applied with text mining techniques to analyse the frequency, associations, and groupings of terms mentioned in the sessions offered from 2014 to 2023. To classify the language units, the variables of CBIJ’s economic model, its thematic relationship with national contexts, and its professional practices are used. The results reveal a clear predominance of the word “data,” reflecting Dataharvest’s particular interest in the dynamics of data processing, which has become an essential part of the work in these networks. An analysis of organisational culture reveals that high-profile associations play a more important role in collaborative projects than less institutionalised networks. The business model encourages non-profit organisations that depend on foundations to support their work. In thematic terms, CBIJ projects address topics emerging in the supranational space, offered with a common frame of reference for multiple countries. These networks necessitate a redefinition of the model defined in 2004, as they have developed qualities of their own in relation to the business model they adopt, the transnational orientation of reporters, the issues addressed, and, to a lesser extent, professional practices.
{"title":"Redefining Hallin and Mancini’s Media System: Cross-Border Investigative Networks in Europe","authors":"Lorena R. Romero-Domínguez","doi":"10.17645/mac.7712","DOIUrl":"https://doi.org/10.17645/mac.7712","url":null,"abstract":"This article analyses how cross-border investigative journalism (CBIJ) has expanded the parameters of the media system described by Hallin and Mancini (2004), with the addition of new indicators to adapt it to the paradigm of global convergent media. To this end, it examines how this type of journalism has been conceptualised in Europe as a result of the forums articulated at Dataharvest (the European Investigative Journalism Conference). A quantitative method is applied with text mining techniques to analyse the frequency, associations, and groupings of terms mentioned in the sessions offered from 2014 to 2023. To classify the language units, the variables of CBIJ’s economic model, its thematic relationship with national contexts, and its professional practices are used. The results reveal a clear predominance of the word “data,” reflecting Dataharvest’s particular interest in the dynamics of data processing, which has become an essential part of the work in these networks. An analysis of organisational culture reveals that high-profile associations play a more important role in collaborative projects than less institutionalised networks. The business model encourages non-profit organisations that depend on foundations to support their work. In thematic terms, CBIJ projects address topics emerging in the supranational space, offered with a common frame of reference for multiple countries. These networks necessitate a redefinition of the model defined in 2004, as they have developed qualities of their own in relation to the business model they adopt, the transnational orientation of reporters, the issues addressed, and, to a lesser extent, professional practices.","PeriodicalId":507746,"journal":{"name":"Media and Communication","volume":"55 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140252216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
An innovation and change discourse has become central in journalism studies scholarship concerned with highlighting solutions to the many challenges confronting media in the digital era. Although with good intentions, these debates have been predominantly technocentric in their imagination of media’s future, inadvertently directing its development towards a preoccupation with mastering digital technologies. On the one hand, media have strategically appropriated and exploited such technocentric discourse to position themselves within the field as leaders with considerable prestige and status. On the other hand, however, journalists and media professionals have approached technological innovation with caution, demonstrating innovation to be a gradual process with incremental changes that need to align with or reimagine practices that support journalism’s core ambitions and public service ideals. Drawing on the scholarly work of colleagues included in this thematic issue, in this editorial we conceptualize media innovation as a fuzzy and contested concept and call for an expanded research agenda that redirects our attention more firmly towards: exploring organisational and institutional innovation; considering the role of ancillary organisations, collaborative projects, and the various newly emerging innovative actors within and outside of the journalistic field; adopting bottom-up approaches to examine societal innovation and its public value and scrutinize questions around who benefits from change; and finally, paying more attention to the transnational as well as culture-specific contexts in which media innovations happens.
{"title":"Conceptualizing and Contextualizing Media Innovation and Change","authors":"Frank Harbers, S. Banjac, Scott A. Eldridge II","doi":"10.17645/mac.8152","DOIUrl":"https://doi.org/10.17645/mac.8152","url":null,"abstract":"An innovation and change discourse has become central in journalism studies scholarship concerned with highlighting solutions to the many challenges confronting media in the digital era. Although with good intentions, these debates have been predominantly technocentric in their imagination of media’s future, inadvertently directing its development towards a preoccupation with mastering digital technologies. On the one hand, media have strategically appropriated and exploited such technocentric discourse to position themselves within the field as leaders with considerable prestige and status. On the other hand, however, journalists and media professionals have approached technological innovation with caution, demonstrating innovation to be a gradual process with incremental changes that need to align with or reimagine practices that support journalism’s core ambitions and public service ideals. Drawing on the scholarly work of colleagues included in this thematic issue, in this editorial we conceptualize media innovation as a fuzzy and contested concept and call for an expanded research agenda that redirects our attention more firmly towards: exploring organisational and institutional innovation; considering the role of ancillary organisations, collaborative projects, and the various newly emerging innovative actors within and outside of the journalistic field; adopting bottom-up approaches to examine societal innovation and its public value and scrutinize questions around who benefits from change; and finally, paying more attention to the transnational as well as culture-specific contexts in which media innovations happens.","PeriodicalId":507746,"journal":{"name":"Media and Communication","volume":"13 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140408757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Developing successful innovations in journalism, whether to improve the quality and reach of news or to strengthen business models, remains an elusive problem. The challenge is an existential concern for many news enterprises, particularly for smaller news outlets with limited resources. By and large, media innovation has been driven by never-ending pivots in the search for a killer solution, rather than by long-term strategic thinking. This article argues for a fresh approach to innovation built around the “jobs to be done” (JTBD) hypothesis developed by the late Clayton Christensen and typically used in business studies of innovation. However, attempts to bring the JTBD framework into the news industry have never taken hold, while scholars, too, have largely overlooked the framework in their study of journalism innovation. We argue that the JTBD approach can foster local journalism that is more responsive and relevant to the needs of local communities. It reorients journalism by focusing on identifying and addressing the underserved needs of communities, as understood by the communities themselves. It suggests that a bottom-up approach to appreciating the “jobs” that community members want done offers a model that supports both the editorial and business imperatives of local news organizations.
{"title":"Jobs-to-Be-Done and Journalism Innovation: Making News More Responsive to Community Needs","authors":"Seth C. Lewis, Alfred Hermida, Samantha Lorenzo","doi":"10.17645/mac.7578","DOIUrl":"https://doi.org/10.17645/mac.7578","url":null,"abstract":"Developing successful innovations in journalism, whether to improve the quality and reach of news or to strengthen business models, remains an elusive problem. The challenge is an existential concern for many news enterprises, particularly for smaller news outlets with limited resources. By and large, media innovation has been driven by never-ending pivots in the search for a killer solution, rather than by long-term strategic thinking. This article argues for a fresh approach to innovation built around the “jobs to be done” (JTBD) hypothesis developed by the late Clayton Christensen and typically used in business studies of innovation. However, attempts to bring the JTBD framework into the news industry have never taken hold, while scholars, too, have largely overlooked the framework in their study of journalism innovation. We argue that the JTBD approach can foster local journalism that is more responsive and relevant to the needs of local communities. It reorients journalism by focusing on identifying and addressing the underserved needs of communities, as understood by the communities themselves. It suggests that a bottom-up approach to appreciating the “jobs” that community members want done offers a model that supports both the editorial and business imperatives of local news organizations.","PeriodicalId":507746,"journal":{"name":"Media and Communication","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140414067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Journalistic “Innovation” Is Hard To Hate, but Actual Change Is Just Hard","authors":"Jane B. Singer","doi":"10.17645/mac.7459","DOIUrl":"https://doi.org/10.17645/mac.7459","url":null,"abstract":"(No abstract for short commentary?)","PeriodicalId":507746,"journal":{"name":"Media and Communication","volume":"17 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140411365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article delves into the factors driving change in the UK’s public-interest news sector, pinpointing key uncertainties that shape its future. Through a participatory action research approach and scenario planning, the study News Futures 2035, seeks to answer the pivotal question: How can the UK ensure the ongoing supply of trustworthy, public-interest news? It stands out for its unique focus, enriching the debate among industry, academia, policymakers, and civil society on safeguarding the sector’s future. The research identified two primary, unpredictable elements with significant influence: the realm of policies, regulations, and governance; and the industry’s capacity for innovation to maintain the relevance of public-interest news for all stakeholders. The study highlights the indispensable role of collaborative action research and continuous dialogue among key stakeholders. It emphasizes the need for structured, cooperative efforts to navigate the complexities of policy, regulation, and consumer relevance, introducing the concept of back-channel deliberations, akin to track 2 diplomacy, as a valuable strategy for engaging diverse stakeholders in informal yet structured discussions. This method promises to foster a platform for innovative solutions and mutual understanding, addressing the challenges to the future supply of public-interest news. The participants’ commitment to advancing this dialogue through a dedicated forum underlines the importance of ongoing stakeholder engagement to ensure the sector’s relevance, sustainability, and societal impact.
{"title":"Securing the Future of UK Public-Interest News: Navigating Change With Foresight and Innovation","authors":"François Nel, Kamila Rymajdo","doi":"10.17645/mac.7497","DOIUrl":"https://doi.org/10.17645/mac.7497","url":null,"abstract":"This article delves into the factors driving change in the UK’s public-interest news sector, pinpointing key uncertainties that shape its future. Through a participatory action research approach and scenario planning, the study News Futures 2035, seeks to answer the pivotal question: How can the UK ensure the ongoing supply of trustworthy, public-interest news? It stands out for its unique focus, enriching the debate among industry, academia, policymakers, and civil society on safeguarding the sector’s future. The research identified two primary, unpredictable elements with significant influence: the realm of policies, regulations, and governance; and the industry’s capacity for innovation to maintain the relevance of public-interest news for all stakeholders. The study highlights the indispensable role of collaborative action research and continuous dialogue among key stakeholders. It emphasizes the need for structured, cooperative efforts to navigate the complexities of policy, regulation, and consumer relevance, introducing the concept of back-channel deliberations, akin to track 2 diplomacy, as a valuable strategy for engaging diverse stakeholders in informal yet structured discussions. This method promises to foster a platform for innovative solutions and mutual understanding, addressing the challenges to the future supply of public-interest news. The participants’ commitment to advancing this dialogue through a dedicated forum underlines the importance of ongoing stakeholder engagement to ensure the sector’s relevance, sustainability, and societal impact.","PeriodicalId":507746,"journal":{"name":"Media and Communication","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140415257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Climate change, which nowadays is frequently framed as climate crisis in order to highlight the urgent need to take action to tackle it, has been studied extensively both in communication and political science disciplines. This contribution uses as an example the International Maritime Organization to highlight the utilization of its social media, and in particular its Twitter/X account, to frame that it supports climate action in the shipping sector and to brand itself as a green organization. The article offers an analytical framework which illustrates that policy branding is one of the most accurate tools to perform policy framing. It continues by showcasing that this is a procedure that governance institutions use to promote a deliberate message, even if this is not on track with what the institution is expected to do. The empirical data gathered, and processed through content analysis, paints a clear image of how this happens in the era of social media and leads to the conclusion that it is necessary to study policy framing and policy branding within the context they take place; otherwise, wrong conclusions might be drawn.
{"title":"Policy Framing Through Policy Branding: International Maritime Organization, Climate Change, and Twitter/X","authors":"George Dikaios","doi":"10.17645/mac.7924","DOIUrl":"https://doi.org/10.17645/mac.7924","url":null,"abstract":"Climate change, which nowadays is frequently framed as climate crisis in order to highlight the urgent need to take action to tackle it, has been studied extensively both in communication and political science disciplines. This contribution uses as an example the International Maritime Organization to highlight the utilization of its social media, and in particular its Twitter/X account, to frame that it supports climate action in the shipping sector and to brand itself as a green organization. The article offers an analytical framework which illustrates that policy branding is one of the most accurate tools to perform policy framing. It continues by showcasing that this is a procedure that governance institutions use to promote a deliberate message, even if this is not on track with what the institution is expected to do. The empirical data gathered, and processed through content analysis, paints a clear image of how this happens in the era of social media and leads to the conclusion that it is necessary to study policy framing and policy branding within the context they take place; otherwise, wrong conclusions might be drawn.","PeriodicalId":507746,"journal":{"name":"Media and Communication","volume":"237 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140443157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This editorial introduces our thematic issue, titled Examining New Models in Journalism Funding, at a pivotal time. While news companies have attempted to build sustainable business models, we have not yet seen a major leap forward. As observed by the authors of this issue, digital reader revenue has become a prominent source of income for many publishers, but the bulk of them continue to rely on advertising and print subscriptions for money. Recently, Google and Facebook have become major funders of news and innovation in journalism. Some governments have also launched specific support programs. After providing some background context, we introduce the articles featured in the issue. We go on to argue that these articles signal a renewed interest in the business of journalism, which will help us better understand the ongoing financial crisis in the commercial news sector at a more granular level.
{"title":"New Funding Models in Journalism Are Emerging, but Major Leap Forward Is Lacking","authors":"M. Myllylahti, James Meese","doi":"10.17645/mac.7891","DOIUrl":"https://doi.org/10.17645/mac.7891","url":null,"abstract":"This editorial introduces our thematic issue, titled Examining New Models in Journalism Funding, at a pivotal time. While news companies have attempted to build sustainable business models, we have not yet seen a major leap forward. As observed by the authors of this issue, digital reader revenue has become a prominent source of income for many publishers, but the bulk of them continue to rely on advertising and print subscriptions for money. Recently, Google and Facebook have become major funders of news and innovation in journalism. Some governments have also launched specific support programs. After providing some background context, we introduce the articles featured in the issue. We go on to argue that these articles signal a renewed interest in the business of journalism, which will help us better understand the ongoing financial crisis in the commercial news sector at a more granular level.","PeriodicalId":507746,"journal":{"name":"Media and Communication","volume":"293 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139799351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Lukas Erbrich, Christian M. Wellbrock, Frank Lobigs, Christopher Buschow
This study explores the potential of cross-publisher bundled offers as a strategy for increasing subscription sales in digital journalism. While innovative forms of bundling are an integral part of media distribution in music (e.g., Spotify) and film (e.g., Netflix), their adoption in digital journalism has been limited, despite research showing that bundled access to products can increase consumers’ willingness to pay, especially in younger target groups. Against this background, we conduct a choice-based conjoint analysis using data from a representative survey of the German online population (n = 1,542). Results show that bundling digital journalism has the potential to raise publisher revenues and subscription sales in digital markets. In particular, they highlight that a comprehensive, cross-publisher bundled offer, available at a fixed monthly rate, has the potential to stimulate digital journalism sales among different consumer groups in a relatively balanced way, including those who are typically more reluctant towards journalism. These findings align with the principles of information goods economics, which posit that maximising the size of digital content bundles often tends to be the most profitable distribution strategy. However, it is crucial to examine these findings in the context of the potential negative effects associated with this emerging business model in digital journalism, such as the cannibalisation of print subscriptions, diminished brand identification, and a possible imbalanced distribution of revenues.
{"title":"Bundling Digital Journalism: Exploring the Potential of Subscription-Based Product Bundles","authors":"Lukas Erbrich, Christian M. Wellbrock, Frank Lobigs, Christopher Buschow","doi":"10.17645/mac.7442","DOIUrl":"https://doi.org/10.17645/mac.7442","url":null,"abstract":"This study explores the potential of cross-publisher bundled offers as a strategy for increasing subscription sales in digital journalism. While innovative forms of bundling are an integral part of media distribution in music (e.g., Spotify) and film (e.g., Netflix), their adoption in digital journalism has been limited, despite research showing that bundled access to products can increase consumers’ willingness to pay, especially in younger target groups. Against this background, we conduct a choice-based conjoint analysis using data from a representative survey of the German online population (n = 1,542). Results show that bundling digital journalism has the potential to raise publisher revenues and subscription sales in digital markets. In particular, they highlight that a comprehensive, cross-publisher bundled offer, available at a fixed monthly rate, has the potential to stimulate digital journalism sales among different consumer groups in a relatively balanced way, including those who are typically more reluctant towards journalism. These findings align with the principles of information goods economics, which posit that maximising the size of digital content bundles often tends to be the most profitable distribution strategy. However, it is crucial to examine these findings in the context of the potential negative effects associated with this emerging business model in digital journalism, such as the cannibalisation of print subscriptions, diminished brand identification, and a possible imbalanced distribution of revenues.","PeriodicalId":507746,"journal":{"name":"Media and Communication","volume":"1 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139859255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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