Pub Date : 2023-12-28DOI: 10.1177/02761467231222536
Julie V. Stanton, Beatriz DeQuero-Navarro, C. Domegan, Ben Wooliscroft
In addition to summarizing the articles included in this Special Issue, this editorial introduction provides a content analysis of 22 years of the Journal of Macromarketing with a focus on quantitative studies. Linking the rich foundation of macromarketing scholarship with novel and purposeful quantitative analysis can provide the evidence needed to help convince policymakers to change the system. Yet macromarketing scholarship has not capitalized in this way on its strengths in explaining marketing and societal connections from a macro perspective. As conceptual models are developed, authors should consider how to support quantitative researchers in extending and testing those models, and all macromarketing scholarship should be purposeful in developing future research agendas that continue their important momentum.
{"title":"Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing","authors":"Julie V. Stanton, Beatriz DeQuero-Navarro, C. Domegan, Ben Wooliscroft","doi":"10.1177/02761467231222536","DOIUrl":"https://doi.org/10.1177/02761467231222536","url":null,"abstract":"In addition to summarizing the articles included in this Special Issue, this editorial introduction provides a content analysis of 22 years of the Journal of Macromarketing with a focus on quantitative studies. Linking the rich foundation of macromarketing scholarship with novel and purposeful quantitative analysis can provide the evidence needed to help convince policymakers to change the system. Yet macromarketing scholarship has not capitalized in this way on its strengths in explaining marketing and societal connections from a macro perspective. As conceptual models are developed, authors should consider how to support quantitative researchers in extending and testing those models, and all macromarketing scholarship should be purposeful in developing future research agendas that continue their important momentum.","PeriodicalId":508450,"journal":{"name":"Journal of Macromarketing","volume":"34 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139151440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-23DOI: 10.1177/02761467231215775
Mine Üçok Hughes, Diane M. Martin, Gokcen Coskuner-Balli
In this paper, we aim to develop a better understanding of the types of tensions that might arise within a market system and the types of strategies market actors adopt to form and sustain a marketing system. We explore how marketing systems can be sustained albeit the tensions amongst logics that underlie the social matrix framework posited by Layton. We set forth to answer the question: how can market actors navigate tensions amongst logics toward managing the specific elements within the social matrix of a marketing system? We use institutional theory to answer our research question and investigate the tensions that arise within an eco-village. We conceptualize ecovillage as a marketing system that involves a network of individuals working together toward creating a sustainable community. As a marketing system, ecovillages involve participatory processes and emerge in response to or anticipation of demand.
{"title":"Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage","authors":"Mine Üçok Hughes, Diane M. Martin, Gokcen Coskuner-Balli","doi":"10.1177/02761467231215775","DOIUrl":"https://doi.org/10.1177/02761467231215775","url":null,"abstract":"In this paper, we aim to develop a better understanding of the types of tensions that might arise within a market system and the types of strategies market actors adopt to form and sustain a marketing system. We explore how marketing systems can be sustained albeit the tensions amongst logics that underlie the social matrix framework posited by Layton. We set forth to answer the question: how can market actors navigate tensions amongst logics toward managing the specific elements within the social matrix of a marketing system? We use institutional theory to answer our research question and investigate the tensions that arise within an eco-village. We conceptualize ecovillage as a marketing system that involves a network of individuals working together toward creating a sustainable community. As a marketing system, ecovillages involve participatory processes and emerge in response to or anticipation of demand.","PeriodicalId":508450,"journal":{"name":"Journal of Macromarketing","volume":"11 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139245941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-21DOI: 10.1177/02761467231216126
Terrence H. Witkowski
The long standing appropriation of Native American culture for promotional purposes has received ample criticism from tribal members, Indigenous advocates, professional organizations, and scholars. Mounting disapproval has pressured private companies and public institutions to curtail these practices in the United States. This article expands historical understanding of these contested representation by analyzing the advertising of three major firearms manufacturers – Savage, Remington, and Winchester – and a few other gun sellers who have periodically exploited American Indian images and language from the late nineteenth century until the present day. These depictions, their historical context, and their macromarketing implications are critically examined. Also discussed are intersections with U.S. gun culture, study limitations, and opportunities for further research on Native American appropriation globally.
{"title":"Cultural Appropriation in Historical Context: Native Americans in Firearms Advertising","authors":"Terrence H. Witkowski","doi":"10.1177/02761467231216126","DOIUrl":"https://doi.org/10.1177/02761467231216126","url":null,"abstract":"The long standing appropriation of Native American culture for promotional purposes has received ample criticism from tribal members, Indigenous advocates, professional organizations, and scholars. Mounting disapproval has pressured private companies and public institutions to curtail these practices in the United States. This article expands historical understanding of these contested representation by analyzing the advertising of three major firearms manufacturers – Savage, Remington, and Winchester – and a few other gun sellers who have periodically exploited American Indian images and language from the late nineteenth century until the present day. These depictions, their historical context, and their macromarketing implications are critically examined. Also discussed are intersections with U.S. gun culture, study limitations, and opportunities for further research on Native American appropriation globally.","PeriodicalId":508450,"journal":{"name":"Journal of Macromarketing","volume":"61 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139254390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：