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Tourist lifestyle: Food and travel activities at a gastronomy destination in Türkiye through the mediating role of destination familiarity 旅游生活方式:通过目的地熟悉度的中介作用,了解土耳其美食目的地的饮食和旅游活动
Pub Date : 2024-06-14 DOI: 10.18778/0867-5856.34.1.12
Uzeyir Kement, Murat Göral, Yusuf Bayatkara, Yakup Durmaz, Gül Erkol Bayram
This work aims to determine the effect of the travel preferences of domestic and foreign tourists visiting Gaziantep province in Türkiye and their participation in destination food and travel activities, as well as examining the mediating role of destination familiarity. The research model includes three sub-factors for travel lifestyle: preference for proximity and comfort, interest in new and local culture, and preference for activities and adventures. While preference for destination food activities has two sub-factors: interest in food activities and tasting local flavors. Additionally, destination familiarity and preference for destination travel activities are the measures used in the research model. The research sample consists of domestic and foreign tourists visiting Gaziantep between March and April 2022; 418 questionnaires were filled in by participants chosen by random sampling. Data analysis was made using SPSS and SmartPLS. As reflective and formative scales were used together in the data analysis, the partial least squares method (PLS-SEM) was used. The research results suggest that preference for proximity and comfort, interest in new and local culture, preference for activities and adventures, and destination familiarity have a positive significant effect on interest in food activities. While interest in the new and local culture and preference for activities and adventures, have a positive significant effect on tasting local flavors; preference for proximity and comfort and destination familiarity do not have such an effect. It was also found that preference for proximity and comfort, interest in the new and local culture, preference for activities and adventures, and destination familiarity have a positive and significant effect on preferences for destination travel activities. Lastly, interest in new and local culture and preference for activities and adventures have a positive significant effect on destination familiarity while preference for proximity and comfort do not.
本研究旨在确定前往土耳其加济安泰普省旅游的国内外游客的旅游偏好对其参与目的地美食和旅游活动的影响,并研究目的地熟悉程度的中介作用。研究模型包括旅游生活方式的三个子因素:对就近和舒适的偏好、对新文化和当地文化的兴趣以及对活动和探险的偏好。而对目的地美食活动的偏好有两个子因素:对美食活动的兴趣和品尝当地风味。此外,目的地熟悉度和目的地旅游活动偏好也是研究模型中使用的衡量标准。研究样本包括 2022 年 3 月至 4 月期间到访加济安泰普的国内外游客;通过随机抽样的方式选出的参与者填写了 418 份问卷。数据分析采用 SPSS 和 SmartPLS。由于在数据分析中同时使用了反映量表和形成量表,因此使用了偏最小二乘法(PLS-SEM)。研究结果表明,对就近性和舒适性的偏好、对新文化和当地文化的兴趣、对活动和探险的偏好以及对目的地的熟悉程度对美食活动的兴趣有积极的显著影响。对当地新文化的兴趣、对活动和冒险的偏好对品尝当地风味有积极的显著影响,而对就近和舒适的偏好以及对目的地的熟悉程度则没有这种影响。研究还发现,对就近性和舒适性的偏好、对新文化和当地文化的兴趣、对活动和探险的偏好以及对目的地的熟悉程度对目的地旅游活动的偏好有积极和显著的影响。最后,对新文化和当地文化的兴趣以及对活动和冒险的偏好对目的地熟悉程度有积极的显著影响,而对近距离和舒适度的偏好则没有。
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引用次数: 0
Digital mapping of tourism destinations in Bangka Regency based on the wellness tourism model 基于健康旅游模式的邦卡地区旅游目的地数字地图
Pub Date : 2024-06-10 DOI: 10.18778/0867-5856.34.1.06
D. Valeriani, D. Wibawa, Revy Safitri, Rion Apriyadi
In the dynamic landscape of global tourism, a notable shift has occurred with the rising importance of wellness tourism. This research aims to systematically identify and evaluate tourism destinations within Bangka Regency that have successfully implemented indicators of the wellness tourism model. The study employs scalogram analysis to assess the service capacity of these destinations for visitors, considering factors such as accessibility, facilities, attractions, destination cleanliness and the implementation of health protocols. The findings reveal a nuanced categorization of destinations into five groups. From the 14 samples, approximately 34.71% of the destinations exhibit extensive facilities (I), while 14.29% possess satisfactory (II), another 14.29% have adequate (III) and again of 14.29% have destinations with less than adequate (IV). Furthermore, 21.42% of the destinations are characterized by insufficient (V). The identified groupings offer insights for policymakers, stakeholders and businesses to enhance wellness tourism experiences, thereby contributing to the overall development of the tourism sector in the region.
在全球旅游业的动态格局中,随着养生旅游重要性的不断提升,出现了一个显著的转变。本研究旨在系统地识别和评估邦加县内成功实施养生旅游模式指标的旅游目的地。本研究采用描述图分析法来评估这些旅游目的地为游客提供服务的能力,考虑的因素包括可达性、设施、景点、目的地清洁度和健康协议的执行情况。研究结果显示,这些目的地被细微地分为五类。在 14 个样本中,约有 34.71% 的旅游目的地设施齐全(I 类),14.29% 的旅游目的地设施令人满意(II 类),另有 14.29% 的旅游目的地设施充足(III 类),还有 14.29% 的旅游目的地设施不足(IV 类)。此外,21.42%的目的地为不足(V)。所确定的分组为政策制定者、利益相关者和企业提供了洞察力,以提升健康旅游体验,从而促进该地区旅游业的整体发展。
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引用次数: 0
Oud Batavia as a heritage site within Jakarta: Tourist revisit intentions 作为雅加达遗产地的 Oud Batavia:游客重游意向
Pub Date : 2024-06-10 DOI: 10.18778/0867-5856.34.1.13
Anita Maulina, I. Sukoco, Bambang Hermanto, N. Kostini, Nur Fitri Rahmawati, Hartono Hartono
The main objective of this study is to explore the dynamics of heritage tourism in Oud Batavia, the Old City of Jakarta, specifically focusing on perceived price, perceived authenticity and perceived value, and how they influence tourist satisfaction and revisit intentions. By using a quantitative design, data was collected from 406 valid responses through a questionnaire distributed in the Old City. The findings confirmed positive and significant relationships highlighting the importance of preserving historical buildings and emphasizing the role of perceived factors in enhancing the overall tourist experience. The study contributes valuable insights for stakeholders, urging the Jakarta city government and the Ministry of Tourism to focus on preserving cultural heritage buildings and employ adaptive reuse strategies to increase tourist visits. The limitations of the study include its exclusive focus on domestic tourists in the Old City of Jakarta, suggesting avenues for future research to explore broader topics such as city branding and foreign tourist perspectives. The study concludes with recommendations for strategies to commercialize historical tourist destinations and a call for United Nations Educational, Scientific and Cultural Organization recognition of the Old City as a world historical heritage site.
本研究的主要目的是探索雅加达老城 Oud Batavia 的遗产旅游动态,特别关注感知价格、感知真实性和感知价值,以及它们如何影响游客的满意度和重游意向。研究采用定量设计,通过在老城发放问卷,从 406 份有效答卷中收集了数据。研究结果证实了积极而重要的关系,突出了保护历史建筑的重要性,并强调了感知因素在提升游客整体体验中的作用。这项研究为利益相关者提供了宝贵的见解,敦促雅加达市政府和旅游部重点保护文化遗产建筑,并采用适应性再利用战略来增加游客访问量。这项研究的局限性在于,它仅关注雅加达老城的国内游客,这为今后的研究提供了探讨城市品牌和外国游客视角等更广泛主题的途径。研究最后提出了历史旅游目的地商业化战略建议,并呼吁联合国教育、科学及文化组织承认老城为世界历史遗产地。
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引用次数: 0
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Turyzm/Tourism
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