Pub Date : 2024-05-01DOI: 10.32038/mbrq.2024.30.03
Gunawan Baharuddin, Nurul Hilmiyah, Aulia Keiko Hubbansyah, Muhammad Hakimi Syafiai
The adoption of technology has changed rapidly during the global pandemic Covid-19 especially in the sector of trading. Previous studies found that businesses that are used to utilizing technology in their operational activities tend to be more able to survive during the pandemic, including small and medium businesses. The research aims to investigate the social behavior through social media platforms and how this behavior increases during the Covid-19 pandemic in Indonesia. The study adopts consumer decision-making (CDM) model as a framework with a slight modification in the phase of post-purchase behavior. Data collected thru online questionnaires as many as 377 social media active users in Indonesia and analyzed using paired sample t-test. Paired sample t-test aims to perceive whether the analyzed paired sample experiences significant changes. The results revealed that during pandemic situations, social media as a medium for identifying, collecting information, evaluating, comparing and post-purchase expressions are increased. In addition, the data also shows an increase of consumers’ post-purchase behaviors that voluntarily promote their purchased goods and services during pandemic situations. This paper contributes on a different perspective of post purchase behavior where the main focus of this concept is not only to influence and change public behaviors but to invite the public to act as a social marketer in order to achieve broader social benefits. The article contains a different paradigm about social marketing which should be considered further and push social marketing behavior forward to gain broader benefits for the community.
在全球大流行病 Covid-19 期间，技术的采用发生了迅速变化，尤其是在贸易领域。以往的研究发现，习惯在运营活动中利用技术的企业往往更有能力在大流行期间生存下来，包括中小型企业。本研究旨在调查通过社交媒体平台进行的社交行为，以及这种行为在印尼 Covid-19 大流行期间是如何增加的。研究采用消费者决策（CDM）模型作为框架，并在购买后行为阶段稍作修改。通过在线问卷收集了多达 377 名印尼社交媒体活跃用户的数据，并使用配对样本 t 检验进行分析。配对样本 t 检验的目的是感知所分析的配对样本是否发生了显著变化。结果显示，在大流行情况下，社交媒体作为识别、收集信息、评估、比较和购买后表达的媒介的作用有所增加。此外，数据还显示，在大流行期间，消费者自愿推广所购商品和服务的购后行为也有所增加。本文从另一个角度阐述了购买后行为，这一概念的重点不仅在于影响和改变公众行为，还在于邀请公众充当社会营销者，以实现更广泛的社会效益。这篇文章包含了一种不同的社会营销范式，值得进一步思考，并推动社会营销行为的发展，从而为社会带来更广泛的利益。
{"title":"The Rise of Social Behavior in Social Media Marketing During Pandemic","authors":"Gunawan Baharuddin, Nurul Hilmiyah, Aulia Keiko Hubbansyah, Muhammad Hakimi Syafiai","doi":"10.32038/mbrq.2024.30.03","DOIUrl":"https://doi.org/10.32038/mbrq.2024.30.03","url":null,"abstract":"The adoption of technology has changed rapidly during the global pandemic Covid-19 especially in the sector of trading. Previous studies found that businesses that are used to utilizing technology in their operational activities tend to be more able to survive during the pandemic, including small and medium businesses. The research aims to investigate the social behavior through social media platforms and how this behavior increases during the Covid-19 pandemic in Indonesia. The study adopts consumer decision-making (CDM) model as a framework with a slight modification in the phase of post-purchase behavior. Data collected thru online questionnaires as many as 377 social media active users in Indonesia and analyzed using paired sample t-test. Paired sample t-test aims to perceive whether the analyzed paired sample experiences significant changes. The results revealed that during pandemic situations, social media as a medium for identifying, collecting information, evaluating, comparing and post-purchase expressions are increased. In addition, the data also shows an increase of consumers’ post-purchase behaviors that voluntarily promote their purchased goods and services during pandemic situations. This paper contributes on a different perspective of post purchase behavior where the main focus of this concept is not only to influence and change public behaviors but to invite the public to act as a social marketer in order to achieve broader social benefits. The article contains a different paradigm about social marketing which should be considered further and push social marketing behavior forward to gain broader benefits for the community.","PeriodicalId":510330,"journal":{"name":"European Journal of Studies in Management and Business","volume":"10 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141052893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.32038/mbrq.2024.29.03
Ghazi Alkhatiba, Sinamis Bayouq
The primary focus of this study is to establish a mechanism for assessing a country readiness for eTourism using two paradigms: systematic review and gap analysis. This assessment will be conducted by applying eTourism technology aspects as the main detriments of eTourism and behavioral aspects as moderating factors to generate a three-level gap index. The systematic review for determining gap analysis will be based on a framework developed in the literature of the eTourism Technology Acceptance Model (ETAM). This study, based on ETAM, develops its own framework for the systematic review. A comparative study was performed on two dimensions. The first dimension involves the examination of technology-related factors, encompassing security, accessibility of mobile applications, support for mobile payments, user interface design, and quality. To improve understanding of how tourists assess the four technological aspects, the second dimension included two moderating factors: attitude and trust. Based on the systematic review, this paper demonstrates a methodology for calculating individualized gaps for the six factors, as well as compounded gap indexes for the two dimensions and the total composite gap index (CGI) for all six factors through the utilization of an Excel spreadsheet. Based on the overall assessment, as the authors deduced from the discussions, Jordan's readiness for eTourism still needs further improvements to its eTourism factors. Future investigations will involve the implementation of a framework, such as Expert Choice, to emulate the methods utilized in this research. In addition, the outcome of this endeavor should suggest potential avenues for continuous improvement and diversification of eTourism research.
{"title":"County Readiness for eTourism Using Systematic Gap Analysis: The Case of Jordan","authors":"Ghazi Alkhatiba, Sinamis Bayouq","doi":"10.32038/mbrq.2024.29.03","DOIUrl":"https://doi.org/10.32038/mbrq.2024.29.03","url":null,"abstract":"The primary focus of this study is to establish a mechanism for assessing a country readiness for eTourism using two paradigms: systematic review and gap analysis. This assessment will be conducted by applying eTourism technology aspects as the main detriments of eTourism and behavioral aspects as moderating factors to generate a three-level gap index. The systematic review for determining gap analysis will be based on a framework developed in the literature of the eTourism Technology Acceptance Model (ETAM). This study, based on ETAM, develops its own framework for the systematic review. A comparative study was performed on two dimensions. The first dimension involves the examination of technology-related factors, encompassing security, accessibility of mobile applications, support for mobile payments, user interface design, and quality. To improve understanding of how tourists assess the four technological aspects, the second dimension included two moderating factors: attitude and trust. Based on the systematic review, this paper demonstrates a methodology for calculating individualized gaps for the six factors, as well as compounded gap indexes for the two dimensions and the total composite gap index (CGI) for all six factors through the utilization of an Excel spreadsheet. Based on the overall assessment, as the authors deduced from the discussions, Jordan's readiness for eTourism still needs further improvements to its eTourism factors. Future investigations will involve the implementation of a framework, such as Expert Choice, to emulate the methods utilized in this research. In addition, the outcome of this endeavor should suggest potential avenues for continuous improvement and diversification of eTourism research.","PeriodicalId":510330,"journal":{"name":"European Journal of Studies in Management and Business","volume":"143 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139537425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.32038/mbrq.2024.29.02
Roberto Yoan Castillo Dieguez, Martin Vivanco Vargas, José Antonio Climent Hernández, Ma. Benilde Rincón García
The objective of this research is to analyze the behavior of the dynamism and distribution of the economy in the regions of Mexico in the period 2019-2021. A brief explanation of economic growth and economic structure is provided, as well as the importance of territorial analysis for planning development strategies in the territories. The territorial analysis techniques applied in this work and the methodology for their implementation are explained. The work is based on the study of the dynamics and structure of the economy based on the "gross value added" indicator, which allows for measuring the contribution made by the different sectors in the municipalities. As a result of the research, the main economic activities within the regions of Mexico and those processes of structural change that have favored the development of the regions are identified. The most lagging sectors and the municipalities whose economic structure does not favor the dynamics demanded by their economic development are pointed out. Finally, a set of conclusions is reached that can be used to define strategies and public policies aimed at promoting investment and local economic development management.
{"title":"Analysis of the Regional Economic Structure in Mexico (2019-2021)","authors":"Roberto Yoan Castillo Dieguez, Martin Vivanco Vargas, José Antonio Climent Hernández, Ma. Benilde Rincón García","doi":"10.32038/mbrq.2024.29.02","DOIUrl":"https://doi.org/10.32038/mbrq.2024.29.02","url":null,"abstract":"The objective of this research is to analyze the behavior of the dynamism and distribution of the economy in the regions of Mexico in the period 2019-2021. A brief explanation of economic growth and economic structure is provided, as well as the importance of territorial analysis for planning development strategies in the territories. The territorial analysis techniques applied in this work and the methodology for their implementation are explained. The work is based on the study of the dynamics and structure of the economy based on the \"gross value added\" indicator, which allows for measuring the contribution made by the different sectors in the municipalities. As a result of the research, the main economic activities within the regions of Mexico and those processes of structural change that have favored the development of the regions are identified. The most lagging sectors and the municipalities whose economic structure does not favor the dynamics demanded by their economic development are pointed out. Finally, a set of conclusions is reached that can be used to define strategies and public policies aimed at promoting investment and local economic development management.","PeriodicalId":510330,"journal":{"name":"European Journal of Studies in Management and Business","volume":"88 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139454474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-01DOI: 10.32038/mbrq.2024.29.01
Emil Adrian Bancu, Cornelia Dascalu
The United Nations Sustainable Development Summit in New York in September 2015 resulted in a tumultuous period for the companies in their quest to support the 17 Sustainable Development Goals (SDGs). The adoption of SDGs by all United Nations member states targets ending poverty and other deprivations, developing strategies to improve health and education, reducing inequality, and spurring economic growth while tackling climate change and working to preserve oceans and forests. This paper aims to assess the influence of countries' governance six dimensions (Voice and Accountability, Political Stability and Absence of Violence/Terrorism, Government Effectiveness, Regulatory Quality, Rule of Law, and Control of Corruption) on European companies' Sustainable Development Goals (SDGs) reporting from 2019 to 2021. To achieve this goal, quantitative research was conducted through linear parametric regressions. The econometric analysis is based on six regression equations, one for each countries' governance dimension, data being collected from Thomson Reuters, World Bank Governance Indicator, and International Monetary Fund databases. The sample includes 2542 companies headquartered in Europe, with 6644 panel data observations highlighted. The results show that the indicators regarding countries’ governance negatively influence companies' SDGs reporting. This study fills the gap in countries' governance research in relation to companies' SDGs reporting, which helps develop future research. Therefore, future research should address other methods of quantifying the score of companies' SDGs reporting. Furthermore, this research may be extended to all 193 United Nations member states to investigate the impact of SDGs reporting on country performance.
{"title":"Embedding Countries Governance in Assessing Companies' Sustainable Development Goals (SDGs) Reporting: A Quantitative Analysis","authors":"Emil Adrian Bancu, Cornelia Dascalu","doi":"10.32038/mbrq.2024.29.01","DOIUrl":"https://doi.org/10.32038/mbrq.2024.29.01","url":null,"abstract":"The United Nations Sustainable Development Summit in New York in September 2015 resulted in a tumultuous period for the companies in their quest to support the 17 Sustainable Development Goals (SDGs). The adoption of SDGs by all United Nations member states targets ending poverty and other deprivations, developing strategies to improve health and education, reducing inequality, and spurring economic growth while tackling climate change and working to preserve oceans and forests. This paper aims to assess the influence of countries' governance six dimensions (Voice and Accountability, Political Stability and Absence of Violence/Terrorism, Government Effectiveness, Regulatory Quality, Rule of Law, and Control of Corruption) on European companies' Sustainable Development Goals (SDGs) reporting from 2019 to 2021. To achieve this goal, quantitative research was conducted through linear parametric regressions. The econometric analysis is based on six regression equations, one for each countries' governance dimension, data being collected from Thomson Reuters, World Bank Governance Indicator, and International Monetary Fund databases. The sample includes 2542 companies headquartered in Europe, with 6644 panel data observations highlighted. The results show that the indicators regarding countries’ governance negatively influence companies' SDGs reporting. This study fills the gap in countries' governance research in relation to companies' SDGs reporting, which helps develop future research. Therefore, future research should address other methods of quantifying the score of companies' SDGs reporting. Furthermore, this research may be extended to all 193 United Nations member states to investigate the impact of SDGs reporting on country performance.","PeriodicalId":510330,"journal":{"name":"European Journal of Studies in Management and Business","volume":"70 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139538840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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