{"title":"The Discourse Analyses of the Online News Articles and Replies on the University Structural Reform Issue : Based on the Issue-changing Stage Model","authors":"Hyun-Sun Min, Wonjun Chung","doi":"10.16914/ar.2022.135.5","DOIUrl":"https://doi.org/10.16914/ar.2022.135.5","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"98 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72518836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.16914/ar.2022.135.216
Yamin Park, Jang-Sun Hwang
{"title":"The Effectiveness and the Sustainability of Negative Information about Celebrity Advertising Models","authors":"Yamin Park, Jang-Sun Hwang","doi":"10.16914/ar.2022.135.216","DOIUrl":"https://doi.org/10.16914/ar.2022.135.216","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"29 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74252072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.16914/ar.2022.135.140
Youngkon Sohn, B. Kim
{"title":"Understanding and Misunderstanding on Government Advertising System : Focusing on Coorientation Model","authors":"Youngkon Sohn, B. Kim","doi":"10.16914/ar.2022.135.140","DOIUrl":"https://doi.org/10.16914/ar.2022.135.140","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"80 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79357272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.16914/ar.2022.135.122
J. Jun
{"title":"Metaverse User Interface Model and Roles of Holistic Thinking","authors":"J. Jun","doi":"10.16914/ar.2022.135.122","DOIUrl":"https://doi.org/10.16914/ar.2022.135.122","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"13 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83657184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.16914/ar.2022.135.262
Yushu Sun, Hyung-Ju Lee, Miejeong Han
{"title":"Effects of College Mascot as a Communication Tool on University-Students Relationships : An Empirical Study on Intentions of Donation, University Recommendation, and Alumni Activity","authors":"Yushu Sun, Hyung-Ju Lee, Miejeong Han","doi":"10.16914/ar.2022.135.262","DOIUrl":"https://doi.org/10.16914/ar.2022.135.262","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"97 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77801394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An Exploratory Study on the Characteristics of Short-Form Advertising Using LDA(Latent Dirichlet Allocation) Topic Modeling","authors":"Hyewon Oh, Yunjae Cheong","doi":"10.16914/ar.2022.135.51","DOIUrl":"https://doi.org/10.16914/ar.2022.135.51","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"143 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88553711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.16914/ar.2022.135.176
Wonjun Chung
{"title":"A Study of the Network Analyses in Terms of Information-Sharing and –Diffusing Regrading with the COVID-19 Risk and Crisis Information : Focusing on the YouTube Contents of the Korea Disease Control and Prevention Agency","authors":"Wonjun Chung","doi":"10.16914/ar.2022.135.176","DOIUrl":"https://doi.org/10.16914/ar.2022.135.176","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"37 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75643729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.16914/ar.2022.135.298
Hye-young Kim
{"title":"Study on the Effect of User’s Expectation Confirmation on Continuous Usage Intention and Sharing Intention after Purchasing Products and Services throughInfluencer Product Advertising Contents : Focusing on Contents Attitude and Brand Attitude","authors":"Hye-young Kim","doi":"10.16914/ar.2022.135.298","DOIUrl":"https://doi.org/10.16914/ar.2022.135.298","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"34 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72909417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Antecedents and Consequences of Offline Relationships Originated from the Use of Online Community, ‘Carrot Market’","authors":"Hae-soo Lee, Sojung Kim","doi":"10.16914/ar.2022.135.87","DOIUrl":"https://doi.org/10.16914/ar.2022.135.87","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"22 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82306289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Many countries have leveraged sales tax to discourage (or encourage) consumption of socially undesirable (or desirable) products. This article uses several exogenous vehicle sales tax change events to examine the effect of the low-emission vehicle sales tax rate on automobile brands’ television advertising strategies. Empirical results suggest that companies exhibit procyclical advertising behavior in response to the external tax rate change. Moreover, the sales tax rate affects advertisers’ selection of television networks and advertising slots. These results have important economic consequences for the media market, as well as managerial implications for marketers, broadcasters, and policymakers.
{"title":"How Do Taxes on Car Sales Affect Television Advertising Strategies?","authors":"Yiting Deng, Min Jiang, Xiaodong Jiang","doi":"10.2501/jar-2022-029","DOIUrl":"https://doi.org/10.2501/jar-2022-029","url":null,"abstract":"Many countries have leveraged sales tax to discourage (or encourage) consumption of socially undesirable (or desirable) products. This article uses several exogenous vehicle sales tax change events to examine the effect of the low-emission vehicle sales tax rate on automobile brands’ television advertising strategies. Empirical results suggest that companies exhibit procyclical advertising behavior in response to the external tax rate change. Moreover, the sales tax rate affects advertisers’ selection of television networks and advertising slots. These results have important economic consequences for the media market, as well as managerial implications for marketers, broadcasters, and policymakers.","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"63 1","pages":"1 - 16"},"PeriodicalIF":2.5,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44267568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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