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Corporate Social Responsibility's Impact on Purchase Intention: The Role of Involvement 企业社会责任对购买意向的影响:参与的作用
Pub Date : 2024-03-18 DOI: 10.62309/8q03rg95
Qiaoming Cheng
As education levels rise, consumers become more aware of their consumption choices, and the flow of information becomes increasingly transparent, the significance of corporate social responsibility (CSR) has grown in public and corporate spheres. This heightened attention reflects a growing consensus on the pivotal role CSR plays in shaping consumer behaviors, particularly their purchase intentions. In this evolving landscape, understanding the impact of CSR on consumer purchase decisions has become critically important for businesses aiming to align their values with consumer expectations and foster loyalty. This study leverages expectation theory and rationality theory to construct a comprehensive model that examines the influence of CSR on consumer purchase intentions. By delving into how consumers perceive CSR activities and the extent to which these perceptions influence their willingness to buy products from socially responsible companies, the research aims to provide valuable insights for businesses looking to enhance their CSR strategies. The research methodology included the distribution of questionnaires to a broad audience, resulting in 426 valid responses. Through a rigorous analytical process involving exploratory factor analysis for reliability, alongside correlation and regression analyses, the study sought to validate the hypothesis that CSR and consumer involvement have a positive impact on purchase intentions. Notably, the study also explored the moderating effect of consumer involvement in the relationship between CSR perceptions and purchase intentions. The findings reveal a significant positive correlation between CSR initiatives and consumer purchase intentions, underscoring the importance of companies engaging in socially responsible practices. Moreover, the degree of consumer involvement was found to enhance the positive impact of CSR on purchase intentions, suggesting that more engaged consumers are likely to place greater value on CSR efforts when making purchasing decisions.
随着教育水平的提高、消费者消费意识的增强以及信息流的日益透明,企业社会责任(CSR)在公共和企业领域的重要性日益凸显。这种高度关注反映出,企业社会责任在影响消费者行为,尤其是购买意向方面发挥着举足轻重的作用,这一点已逐渐成为共识。在这种不断变化的形势下,了解企业社会责任对消费者购买决策的影响,对于旨在使自身价值与消费者期望保持一致并培养忠诚度的企业来说,已变得至关重要。本研究利用期望理论和理性理论构建了一个综合模型,研究企业社会责任对消费者购买意愿的影响。通过深入探讨消费者如何看待企业社会责任活动,以及这些看法在多大程度上影响了他们从具有社会责任感的企业购买产品的意愿,本研究旨在为希望加强企业社会责任战略的企业提供有价值的见解。研究方法包括向广大受众发放调查问卷,共收到 426 份有效答卷。通过对可靠性进行探索性因素分析,以及相关和回归分析等严格的分析过程,研究试图验证企业社会责任和消费者参与对购买意向有积极影响的假设。值得注意的是,研究还探讨了消费者参与对企业社会责任认知与购买意向之间关系的调节作用。研究结果显示,企业社会责任倡议与消费者购买意向之间存在明显的正相关关系,凸显了企业参与社会责任实践的重要性。此外,研究还发现消费者的参与程度会增强企业社会责任对购买意向的积极影响,这表明参与程度越高的消费者在做出购买决策时可能会更加重视企业社会责任。
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引用次数: 0
Research on the Influence of Vocational Interest of Vocational College Students on the Professional Learning Effectiveness 职业院校学生职业兴趣对专业学习效果的影响研究
Pub Date : 2024-03-07 DOI: 10.62309/k5yh7a32
Keyang Guo
This study investigates how various occupational interests among students in higher vocational colleges impact their learning outcomes. It develops a theoretical model linking six occupational interest types to learning outcomes, gathering data from 390 valid responses via online surveys. Analysis was performed using SPSS 24.0 software to assess the relationship between occupational interests and learning outcomes, incorporating both reliability and validity tests, followed by multiple linear regression to evaluate the research hypotheses. Findings indicate that interests in vocational, investigative, artistic, social, enterprising, and conventional areas positively influence professional learning outcomes. Notably, social occupational interests demonstrate the most significant positive impact, whereas conventional interests have the least effect on learning outcomes. Conclusively, the study offers targeted recommendations for students, parents, and educators. It highlights the necessity of aligning students' occupational interests with educational programs to enhance learning outcomes, advocating for concerted efforts from all stakeholders to support students' academic and professional growth. This tailored approach aims to foster an educational environment that maximizes students' potential and academic success.
本研究探讨了高职院校学生的各种职业兴趣如何影响他们的学习成果。研究建立了一个理论模型,将六种职业兴趣类型与学习效果联系起来,通过在线调查收集了 390 份有效答卷的数据。研究使用 SPSS 24.0 软件进行分析,评估职业兴趣与学习效果之间的关系,并进行信度和效度检验,然后使用多元线性回归评估研究假设。研究结果表明,职业兴趣、调查兴趣、艺术兴趣、社会兴趣、进取兴趣和传统兴趣对专业学习成果有积极影响。值得注意的是,社会职业兴趣对学习成果的积极影响最大,而传统兴趣对学习成果的影响最小。总之,这项研究为学生、家长和教育工作者提供了有针对性的建议。它强调了将学生的职业兴趣与教育计划相结合以提高学习成绩的必要性,倡导所有利益相关者共同努力支持学生的学业和职业成长。这种量身定制的方法旨在营造一种最大限度地发挥学生潜能和学业成功的教育环境。
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引用次数: 0
The Impact of Ownership Concentration on Corporate Financialization: The Mediating Effect of Financing Constraints 所有权集中对公司金融化的影响:融资约束的中介效应
Pub Date : 2024-02-29 DOI: 10.62309/01cfbh04
Jun-yu Wang
This article selects small and medium-sized listed companies (with stock codes starting with 002) as the research subjects, constructing a panel dataset spanning from 2017 to 2021, resulting in a total of 4324 observations. Through an extensive review and analysis of existing literature and relevant theories, it comprehensively explores the effects of equity concentration on corporate financialization and whether these effects differ in state-owned enterprises. Additionally, it investigates the moderating effects of financing constraints as a variable. After empirical analysis and robustness tests, the following conclusions are drawn: Equity concentration has a significantly negative impact on corporate financialization. Moreover, equity concentration exacerbates financing constraints, which, in turn, suppress corporate financialization. Furthermore, compared to state-owned enterprises, equity concentration has a more pronounced inhibitory effect on corporate financialization in non-state-owned enterprises. In the context of this study, state-owned enterprises in China are those in which ownership or control belongs to the state. The research on the impact of corporate financialization in this article can provide a theoretical basis for government and financial regulatory agencies to formulate financial policies in practical terms.
本文选取中小板上市公司(股票代码以002开头)作为研究对象,构建了一个时间跨度为2017年至2021年的面板数据集,共得到4324个观测值。通过对现有文献和相关理论的广泛梳理和分析,全面探讨了股权集中度对企业金融化的影响,以及这些影响在国有企业中是否存在差异。此外,研究还探讨了融资约束这一变量的调节作用。经过实证分析和稳健性检验,得出以下结论:股权集中对企业金融化有明显的负面影响。此外,股权集中会加剧融资约束,进而抑制企业金融化。此外,与国有企业相比,股权集中对非国有企业公司金融化的抑制作用更为明显。在本研究中,中国的国有企业是指所有权或控制权属于国家的企业。本文对企业金融化影响的研究可以为政府和金融监管机构制定切实可行的金融政策提供理论依据。
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引用次数: 0
Research on After Marketing Innovation of Automobile Spare Parts 汽车零部件后营销创新研究
Pub Date : 2024-02-29 DOI: 10.62309/1hmwfc07
Qian Li
This study selected company a as the study case company. Adopting the method of in-depth interview as the main method, inviting four management personnel of company A to conduct the interview, and adopting the correct recording method in the interview, and putting forward the research conclusion. The marketing strategy is directly related to the development strategy of the enterprise. Nowadays, the competitive auto parts enterprises in the automobile market should not only plan and develop the strategy, but also formulate the marketing strategy, adapt to the enterprise development strategy according to the different market demand, so as to improve the market response speed, adapt to the market changes and enhance the core competitiveness. In the past, A company only used a single channel to enter the market today, customer segmentation and possible growth channels, more and more enterprises to take multi-channel marketing, it is recommended that A company on the original basis to increase the new customer base.
本研究选择 A 公司作为研究案例公司。以深度访谈法为主要方法,邀请 A 公司四位管理人员进行访谈,并在访谈中采用正确的记录方法,提出研究结论。营销战略直接关系到企业的发展战略。如今,在汽车市场竞争激烈的汽车零部件企业,不仅要规划发展战略,还要制定营销战略,根据不同的市场需求来适应企业发展战略,从而提高市场反应速度,适应市场变化,增强核心竞争力。过去,A 公司只采用单一渠道进入市场,如今,客户细分和可能的增长渠道增多,越来越多的企业采取多渠道营销,建议 A 公司在原有基础上增加新的客户群。
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引用次数: 0
Innovation, Competitive Advantage, and Customer Loyalty: Insights from Live Streaming Enterprises 创新、竞争优势和客户忠诚度:直播企业的启示
Pub Date : 2024-02-02 DOI: 10.62309/kefyg970
Guan-qi Jia
With the rapid development of e-commerce, giants like Baidu, Alibaba, and Tencent have ventured into the live streaming industry, leading to intense competition among numerous live e-commerce platforms and posing challenges related to customer retention. Despite platforms offering promotional activities, consumers' curiosity often leads to frequent platform switching. Furthermore, there has been a continuous increase in e-commerce complaints, especially in the live e-commerce sector, with issues related to logistics, product quality, returns, and exchanges affecting the overall shopping experience. Additionally, the lack of brand differentiation among platforms has contributed to decreased customer loyalty. This study investigates the relationship between innovation capability, competitive advantage, and customer loyalty in live streaming businesses, utilizing 576 valid questionnaires and structural equation modeling for analysis. The results reveal that innovation capability has a positive impact on both customer loyalty and competitive advantage. Competitive advantage also positively influences customer loyalty and serves as a partial mediator between innovation capability and customer loyalty.
随着电子商务的迅猛发展,百度、阿里巴巴、腾讯等巨头纷纷涉足直播行业,导致众多直播电商平台之间竞争激烈,并带来了客户维系方面的挑战。尽管平台推出了促销活动,但消费者的好奇心往往导致平台频繁切换。此外,电商投诉不断增加,尤其是在电商直播领域,物流、产品质量、退换货等相关问题影响了整体购物体验。此外,平台之间缺乏品牌差异化也导致客户忠诚度下降。本研究利用 576 份有效问卷和结构方程模型进行分析,探讨了直播企业的创新能力、竞争优势和客户忠诚度之间的关系。结果显示,创新能力对客户忠诚度和竞争优势都有积极影响。竞争优势也会对客户忠诚度产生积极影响,并在创新能力和客户忠诚度之间起到部分中介作用。
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引用次数: 0
Enhancing Artistic Creativity through Heuristic Teaching Methods 通过启发式教学法提高艺术创造力
Pub Date : 2024-01-30 DOI: 10.62309/bmmx5v87
Feng Gao
The essence of education is to cultivate individuals who are useful. The "people" being educated are the students, and teaching and learning are the essential components of the teaching process. There is also a positive interactive relationship between teachers and students, as well as among multiple parties. Heuristic teaching is a beneficial method and means to stimulate students' initiative during the teaching process. Currently, in the teaching of artistic language expression in Chinese universities' drama performance majors, the positioning of the major is often vague, and there is a significant issue of homogenization. Under this teaching philosophy, most students trained tend to have a high degree of homogeneity and lack the ability to cultivate independent personalities and characteristics in graduates. This study will use a literature review approach to compare traditional teaching methods and heuristic teaching methods. It has been found that the shortcomings of traditional teaching lie in an excessive emphasis on the teacher as the main actor, with a sole focus on knowledge transfer, neglecting the students' own creative thinking, and even limiting their creativity. When heuristic teaching is applied, the classroom becomes a place where teachers and students actively participate in and complete the teaching and learning activities together. It gives the initiative of "teaching and learning" back to the students. The teacher's role shifts from injecting knowledge to encouraging students to think and innovate actively, ultimately achieving artistic language expression where "a hundred people have different voices, a thousand people have different faces," rather than "a thousand people have the same face, ten thousand people have the same voice."
教育的本质是培养有用的人。受教育的 "人 "是学生,教与学是教学过程的重要组成部分。师生之间、多方之间也是一种良性互动的关系。启发式教学是教学过程中激发学生主观能动性的有效方法和手段。目前,在我国高校戏剧表演专业的艺术语言表达教学中,专业定位往往比较模糊,存在着明显的同质化问题。在这种教学理念下,培养出来的学生大多趋于高度同质化,缺乏培养毕业生独立个性和特色的能力。本研究将采用文献综述法对传统教学法和启发式教学法进行比较。研究发现,传统教学的弊端在于过分强调教师的主体地位,只注重知识的传授,忽视了学生自身的创造性思维,甚至限制了学生的创造力。采用启发式教学后,课堂成为师生积极参与、共同完成教学活动的场所。它把 "教与学 "的主动权还给了学生。教师的角色从注入知识转变为鼓励学生积极思考和创新,最终实现 "百人不同声,千人不同面 "而非 "千人同一面,万人同一声 "的艺术语言表达。
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引用次数: 0
Digital Marketing Strategies for Traditional Buyi Ethnic Clothing Enterprises in Guizhou 贵州布依族传统服饰企业的数字营销策略
Pub Date : 2024-01-26 DOI: 10.62309/c0zt9e24
Gang Wang, Fen Luo
With the advent of the digital age, traditional clothing enterprises are facing a transformation in their marketing strategies. As an important carrier of ethnic cultural heritage, the implementation of digital marketing strategies for traditional Buyi ethnic clothing enterprises in Guizhou is particularly crucial. This paper aims to explore the application of digital marketing strategies in Buyi ethnic clothing enterprises, to assist these enterprises in better utilizing digital marketing tools, enhancing brand awareness, and improving market competitiveness.
随着数字化时代的到来,传统服装企业正面临着营销策略的转型。作为民族文化传承的重要载体,贵州布依族传统服装企业实施数字化营销策略尤为关键。本文旨在探讨数字营销策略在布依族服装企业中的应用,帮助这些企业更好地利用数字营销工具,提升品牌知名度,提高市场竞争力。
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引用次数: 0
The Exploration of Emotional Aspects of Artificial Intelligence (AI) in Artistic Design 人工智能(AI)在艺术设计中的情感探索
Pub Date : 2024-01-05 DOI: 10.62309/bk757m16
Wenbo Zhao, Yuanyuan Sun
The article explores the emotional aspect of artificial intelligence in art and design. With technological advancements, AI has shown tremendous potential in the realm of artistic creation. Firstly, the article reviews the development of AI in art and design, introducing applications of technologies such as generative art, deep learning, and generative adversarial networks. Secondly, it delves into the emotional dimension of AI in artistic design. Despite significant progress in learning and imitating artistic styles, AI's expression of emotions remains limited to simulating programs and data, creating a gap with human emotional experiences. However, by learning from human aesthetic experiences, AI utilizes universally recognized emotional symbols in artistic works, evoking aesthetic resonance among audiences. Furthermore, the article emphasizes the importance of human designers in the creative process and the potential for collaboration between AI and humans. Lastly, it discusses the future possibilities wherein AI, as technology advances, may enter an era of strong artificial intelligence, potentially disrupting the ecosystem of art and design. Although AI might acquire emotional and creative capabilities in the future, the emotional experiences and unique creativity of human creators remain irreplaceable. Therefore, the future of art and design might be a product of collaboration between humans and AI, opening new spaces for exploration and contemplation in the art world.
文章探讨了人工智能在艺术和设计中的情感方面。随着技术的进步,人工智能在艺术创作领域展现出了巨大的潜力。首先,文章回顾了人工智能在艺术设计领域的发展,介绍了生成艺术、深度学习和生成对抗网络等技术的应用。其次,文章深入探讨了人工智能在艺术设计中的情感维度。尽管在学习和模仿艺术风格方面取得了重大进展,但人工智能的情感表达仍局限于模拟程序和数据,与人类的情感体验存在差距。然而,通过学习人类的审美经验,人工智能在艺术作品中运用了普遍认可的情感符号,唤起了观众的审美共鸣。此外,文章还强调了人类设计师在创作过程中的重要性以及人工智能与人类合作的潜力。最后,文章讨论了未来的可能性,即随着技术的进步,人工智能可能会进入一个强大的人工智能时代,从而有可能扰乱艺术和设计的生态系统。尽管人工智能在未来可能获得情感和创造能力,但人类创作者的情感体验和独特创造力仍然是不可替代的。因此,艺术与设计的未来可能是人类与人工智能合作的产物,为艺术界的探索与思考开辟新的空间。
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引用次数: 0
Effects of Emotional Intelligence and Smartphone Dependence on Mental Health among College Students in Henan Province, China 情商和智能手机依赖对河南省大学生心理健康的影响
Pub Date : 2024-01-03 DOI: 10.62309/30r92n87
Yuanyuan Sun, Wenbo Zhao
Besides ushering in an unprecedented level of material convenience for humanity, mobile phones have inevitably led to numerous mental health issues. The phenomenon of psychological problems arising from dependence, addiction, and problematic usage of the internet and mobile phones has become increasingly widespread. Various social adversities stemming from mental health issues have garnered comprehensive attention across society. At a certain university in Henan Province, the degree of mobile phone dependence among college students is at a moderate level. Therefore, studying the students at this university is representative of higher education institutions throughout Henan Province and holds considerable research value. This study surveyed 335 individuals from a university in Henan Province and conducted empirical analysis. The findings indicate that mobile phone dependency negatively impacts mental health. The scale measuring mobile phone dependency demonstrates a significant negative correlation with emotional intelligence. Moreover, emotional intelligence positively influences mental health.
手机在给人类带来前所未有的物质便利的同时,也不可避免地引发了诸多心理健康问题。因对网络和手机的依赖、沉迷和使用问题而产生心理问题的现象越来越普遍。由心理健康问题引发的各种社会不良现象已引起全社会的全面关注。在河南省某高校,大学生对手机的依赖程度处于中等水平。因此,对该高校学生的研究在河南省高校中具有一定的代表性,具有相当的研究价值。本研究对河南省某高校的 335 人进行了调查,并进行了实证分析。研究结果表明,手机依赖会对心理健康产生负面影响。测量手机依赖的量表与情商呈显著负相关。此外,情商对心理健康有积极影响。
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引用次数: 0
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International Journal of Interdisciplinary Studies in Social Science
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