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Enhancing competitive advantage through total quality management in the banking industry 通过银行业全面质量管理提升竞争优势
Pub Date : 2024-07-01 DOI: 10.58934/jgeb.v5i18.270
Obaro Kingsley Akeni, Eseoghene John Atumah
The study examined total quality management from the perspective of competitive advantage as a measurable indicator of strength. It looked at how financial institutions are breaking even in a complex business environment like Nigeria. Two research objectives on leadership and continuous improvement were raised with hypotheses aligned from the null perspective. The study was hinged upon knowledge-based theory. Statistical analysis was carried out from the population drawn across banks with a sample frame determined systematically. Findings revealed that there is a significant relationship between style of leadership and continuous improvement in competitive advantage. The conclusion on enhanced and effective leadership with proper continuous improvement strategy adopted.
这项研究从竞争优势的角度研究了全面质量管理,将其作为一项可衡量的实力指标。它考察了金融机构如何在尼日利亚这样一个复杂的商业环境中实现收支平衡。研究提出了关于领导力和持续改进的两个研究目标,并从无效的角度提出了相应的假设。研究以知识理论为基础。通过系统确定的样本框架,对各银行的样本进行了统计分析。研究结果表明,领导风格与竞争优势的持续改进之间存在显著关系。结论是通过采取适当的持续改进战略来加强和提高领导力。
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引用次数: 0
Importance of social media marketing and electronic word of mouth on brand and customer loyalty 社交媒体营销和电子口碑对品牌和客户忠诚度的重要性
Pub Date : 2024-07-01 DOI: 10.58934/jgeb.v5i18.273
Shadyar Ali Saa’ed, Shorosh Ali Saa'ed
Social media marketing is a powerful tool used across popular social media networks and businesses to achieve their branding and marketing goals. This study explored the role of social media on customer loyalty and brand loyalty. Data was collected from 107 students studying at various universities and high schools in the Iraqi Kurdistan Region. SPSS software was used to analyze the data and find out the effects of social media and electronic word of mouth on customer loyalty and brand loyalty. The study findings indicate that the social media market and electronic word of mouth have a positive significant effect on customer loyalty. For brand loyalty, the findings indicate that customer loyalty and social media marketing have positive significant effects, while electronic word of mouth has no effects on it.
社交媒体营销是一种强大的工具,被广泛用于流行的社交媒体网络和企业,以实现其品牌和营销目标。本研究探讨了社交媒体对客户忠诚度和品牌忠诚度的作用。数据收集自伊拉克库尔德斯坦地区多所大学和高中的 107 名学生。研究使用 SPSS 软件对数据进行分析,找出社交媒体和电子口碑对客户忠诚度和品牌忠诚度的影响。研究结果表明,社交媒体市场和电子口碑对客户忠诚度有积极的显著影响。在品牌忠诚度方面,研究结果表明,顾客忠诚度和社交媒体市场对品牌忠诚度有正向显著影响,而电子口碑对品牌忠诚度没有影响。
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引用次数: 0
Effect of trade openness on economic growth in Nigeria 贸易开放对尼日利亚经济增长的影响
Pub Date : 2024-07-01 DOI: 10.58934/jgeb.v5i18.269
Seth K. Akutson, O. P. Efionayi, C. C. Agunobi
The study investigated the effect of trade openness on economic growth in Nigeria. Time series data were collected from the Central Bank of Nigeria Statistical Bulletin from 1990 - 2022. While balance of payment was the proxy for economic growth (the dependent variable); the proxies for the independent variable (trade openness) were import, export and broad money supply to act as control variable. The method of data analysis employed in this study includes descriptive statistics, correlation analysis and unit root test. Ordinary Least Square was used to estimate the model. The findings revealed that import has no significant effect on balance of payment; export has significant effect on balance of payment; while broad money supply has insignificant effect on balance of payment in Nigeria. The study recommends that government should encourage huge investment on infrastructure development in order generate more economic activities; reduce the cost of doing business and increase the factors that drive productivity in Nigeria; and ensure stability in the interest, exchange rate and other monetary policy tools.
本研究调查了贸易开放对尼日利亚经济增长的影响。从尼日利亚中央银行统计公报中收集了 1990 - 2022 年的时间序列数据。国际收支是经济增长(因变量)的替代变量;自变量(贸易开放度)的替代变量是进口、出口和广义货币供应量,作为控制变量。本研究采用的数据分析方法包括描述性统计、相关性分析和单位根检验。采用普通最小二乘法对模型进行估计。研究结果表明,进口对国际收支没有显著影响;出口对国际收支有显著影响;而广义货币供应量对尼日利亚的国际收支影响不大。研究建议,政府应鼓励对基础设施发展进行大量投资,以创造更多的经济活动;降低经营成本,提高尼日利亚的生产力;确保利率、汇率和其他货币政策工具的稳定性。
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引用次数: 0
Leveraging on organisational commitment through talent management practice in Nigeria's hospitality sector 尼日利亚酒店业通过人才管理实践利用组织承诺
Pub Date : 2024-07-01 DOI: 10.58934/jgeb.v5i18.271
Omotejiohwo Jennifer Obire
Abstract The study addressed talent management practices in Nigeria through management in the hospitality industry. The objective was to evaluate the influence of talent attraction on organizational commitment. The study was hinged on Talent-based theory. The study was analysed empirically. Findings revealed that talent attraction impacts organizational commitment positively. It was concluded that Talent attraction has a positive effect on organizational commitment. Hence the study recommended that in order to attract talent, firms must be innovative when creating a recruitment strategy and should steer clear of typical hiring practices to the greatest extent possible.
摘要 本研究通过对尼日利亚酒店业的管理,探讨了尼日利亚的人才管理实践。目的是评估人才吸引力对组织承诺的影响。研究以人才理论为基础。研究进行了实证分析。研究结果显示,人才吸引力对组织承诺有积极影响。结论是人才吸引对组织承诺有积极影响。因此,研究建议,为了吸引人才,企业在制定招聘战略时必须具有创新性,并应尽可能避免采用典型的招聘做法。
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引用次数: 0
The analysis of time-driven activity-based costing application as a dynamic value assessment and more accurate costing system in healthcare sector 分析时间驱动活动成本法作为动态价值评估和更准确成本计算系统在医疗保健领域的应用
Pub Date : 2024-01-01 DOI: 10.58934/jgeb.v5i16.229
Rezhin Dhahir Fatah
In the era of the considering development of technology at different aspects and its role in providing managers information and knowledge for decision making, it is important for managers to receive information in a timely manner. Healthcare policies are emphasizing value-based healthcare delivery and time-driven activity-based costing (TDABC) can be used to appraise healthcare interventions in healthcare sector. This study aims to critically several empirical studies conducted in respect of Time Driven Activity Based Costing to shed light on its importance and role as a dynamic assessment tool in accurate costing in healthcare industry. The result of the review showed that application of TDABC in healthcare sector will lead to more accurate costing and provides manager with proper information at appropriate time. Thus, Time-driven activity-based costing can dynamically model changes in our healthcare delivery as a result of process improvement interventions. It is an effective tool to continuously assess the impact of these interventions on the value of appendicitis care.
当今时代,各方面的技术都在不断发展,并为管理者的决策提供信息和知识。医疗保健政策强调以价值为基础的医疗保健服务,而基于时间驱动活动的成本计算(TDABC)可用于评估医疗保健部门的医疗保健干预措施。本研究旨在对基于时间驱动活动的成本核算的几项实证研究进行批判性分析,以揭示其作为动态评估工具在医疗保健行业精确成本核算中的重要性和作用。研究结果表明,在医疗保健行业应用基于时间驱动的活动成本法将提高成本计算的准确性,并在适当的时候为管理者提供适当的信息。因此,基于时间驱动活动的成本计算可以动态模拟医疗服务因流程改进干预而产生的变化。它是持续评估这些干预措施对阑尾炎护理价值影响的有效工具。
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引用次数: 0
Establishment of customers loyalty through brand communication in the banking industry in Nigeria 尼日利亚银行业通过品牌传播建立客户忠诚度
Pub Date : 2024-01-01 DOI: 10.58934/jgeb.v5i16.236
Eluemuno Ephraim Nwabuzo, A. Olannye, O. Odita
The study examined the effects of brand communication on customer loyalty of selected banking industry in Delta State. The specific objectives are to; determine the effects of information quality on customer loyalty of selected banks in Delta State and evaluate the effect of information source credibility on customer loyalty of selected banks in Delta State. The cross-sectional survey research design was adopted for the study. A sample size of 237 respondents was selected from 5 deposit money banks in Asaba, Delta State. The stratified random sampling technique was used for the study. Structured questionnaire was used as the research instrument for the study. Content, validity was taken into consideration to validate the research instrument. To establish the reliability of the instrument, a test-retest method was used. Descriptive statistics like frequency distributions and inferential statistics like correlation and multiple regressions were used to analyze the data collected for the study. Findings showed that the dimensions of brand communication accounts for 53% change in customer loyalty. The study concluded that brand communication has significant positive effect on customer loyalty of deposit money banks in Delta State Nigeria. Information quality (β =0.300, p=0.000< 0.05) and information source credibility (β =0.334, p=0.000< 0.05), has significant positive effect on customer loyalty of deposit money banks in Delta State Nigeria. The study recommended amongst others that banks should regularly monitor online customer reviews across various platforms. Respond promptly to both positive and negative reviews, addressing customer concerns and expressing appreciation for positive feedback. The study established that clear and relevant information empowers customers to make informed decisions, leading to a greater likelihood of choosing and remaining loyal to a bank.
本研究探讨了品牌传播对三角州部分银行业客户忠诚度的影响。具体目标是:确定信息质量对三角州部分银行客户忠诚度的影响,评估信息来源可信度对三角州部分银行客户忠诚度的影响。本研究采用了横截面调查研究设计。从三角州阿萨巴的 5 家存款银行中抽取了 237 名受访者。研究采用了分层随机抽样技术。采用结构化问卷作为研究工具。在验证研究工具时,考虑了内容效度。为确定问卷的可靠性,采用了重测法。本研究使用了频率分布等描述性统计以及相关性和多元回归等推断性统计来分析所收集的数据。研究结果表明,品牌传播维度占顾客忠诚度变化的 53%。研究得出结论,品牌传播对尼日利亚三角洲州存款银行的客户忠诚度有显著的积极影响。信息质量(β =0.300,p=0.000< 0.05)和信息来源可信度(β =0.334,p=0.000< 0.05)对尼日利亚三角洲州存款银行的客户忠诚度有显著的积极影响。研究建议银行应定期监控各种平台上的在线客户评论。及时回应正面和负面评论,解决客户关切的问题,并对正面反馈表示感谢。该研究认为,清晰、相关的信息能让客户做出明智的决定,从而更有可能选择并忠诚于一家银行。
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引用次数: 0
Evaluating employee performance through change management strategies in state-owned universities in Nigeria 通过尼日利亚国有大学的变革管理战略评估员工绩效
Pub Date : 2024-01-01 DOI: 10.58934/jgeb.v5i16.239
Isioma Jennifer Oranye, A. Kifordu, Damaro Olusoji Arubayi
This study examined the impact of change management on employee performance with evidence from selected universities in Delta State using a cross-sectional survey research design.  The research was anchored on the the target population consists of 2820 staff (Academic and Non-Academic) of selected tertiary institutions in Delta State. A sample size of 338 employees was selected using simple random sampling technique. Primary data was collected using questionnaires. Analysis was done using descriptive statistics and presented using graphs and tables. The STATA Software package (Version 13.0) was used to analyze the data collected for this study.  The results showed that there is a significant relationship between change leadership, change communication and employees’ performance. The study further revealed that employee involvement has a great impact on employees’ performance. A strong organizational culture creates synergy and momentum that encourages teamwork and enhances employee performance. The study concluded that change leadership, and change communication, influence the performance of employees positively. The study recommended that organizations need to focus on their employees during a change process to improve employees, performance.
本研究采用横截面调查研究设计,以三角州部分大学为证据,探讨了变革管理对员工绩效的影响。 研究的目标人群包括德尔塔州部分高等院校的 2820 名员工(学术和非学术)。采用简单随机抽样技术选取了 338 名员工作为样本。原始数据通过问卷调查收集。分析采用描述性统计方法,并以图表形式呈现。本研究使用 STATA 软件包(13.0 版)分析收集到的数据。 结果显示,变革领导力、变革沟通和员工绩效之间存在显著关系。研究进一步表明,员工参与对员工绩效有很大影响。强大的组织文化能产生协同效应和动力,从而鼓励团队合作并提高员工绩效。研究得出结论,变革领导力和变革沟通对员工绩效有积极影响。研究建议,组织需要在变革过程中关注员工,以提高员工绩效。
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引用次数: 0
Sustaining organisational performance of small and medium enterprises (SMEs) through entrepreneurship 通过创业维持中小企业的组织绩效
Pub Date : 2024-01-01 DOI: 10.58934/jgeb.v5i16.234
C. O. Bakwuye, Henry Osazevbauru, A. Kifordu
The study examined the effect of entrepreneurship capital on organizational performance of SMEs in South-South, Nigeria. The specific objectives are to: to examine the effect of Social Capital on organisational performance of SME’S in South-South Nigeria; ascertain the effect of loan and grant on organizational Performance of SME’S in South South Nigeria. The descriptive survey research design was used. A sample size of 400 SMEs employees of selected SMEs was used. The study used descriptive statistics, correlation, and multiple regression analyses to analyze the data collected for the study.  Finding showed that Social Capital (β =0.250, p=0.000< 0.05) and Loan and Grant (β =0.224, p=0.000< 0.05) have significant positive effect on organizational performance. It was concluded that entrepreneurship capital has a significant positive effect on organizational performance. It was recommended to achieve organizational performance; management of SMEs should continue to leverage on social capital to positively influence the performance. The study established that customer retention and social interaction is influenced by the level of relationship between entrepreneurship capital and organizational performance.
本研究探讨了创业资本对尼日利亚南部中小企业组织绩效的影响。具体目标是:研究社会资本对尼日利亚南部中小企业组织绩效的影响;确定贷款和赠款对尼日利亚南部中小企业组织绩效的影响。采用描述性调查研究设计。样本量为选定中小企业的 400 名员工。研究使用了描述性统计、相关性和多元回归分析来分析研究收集的数据。 研究结果表明,社会资本(β =0.250,p=0.000< 0.05)和贷款与赠款(β =0.224,p=0.000< 0.05)对组织绩效有显著的积极影响。结论是创业资本对组织绩效有明显的积极影响。建议为实现组织绩效,中小企业管理层应继续利用社会资本对绩效产生积极影响。研究确定,客户保留和社会互动受创业资本与组织绩效之间关系水平的影响。
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Journal of Global Economics and Business
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