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Pengaruh Kepemimpinan Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan Rumah Sakit Muhammadiyah Palembang 工作激励领导力和工作纪律对 Muhammadiyah Palembang 医院员工绩效的影响
Pub Date : 2024-07-22 DOI: 10.47747/jbme.v5i3.1858
Leni . Marlina, Trisniarty Adjeng Moelyati, Fadhil Yamaly
This research aims to determine the influence of Leadership, Work Motivation, and Work Discipline on the Performance of Employees at the Palembang Muhammadiyah Hospital. The sampling technique in this research uses the Cluster Sampling technique by taking samples from 217 employees of the Palembang Muhammadiyah Hospital. The research method used is associative research using primary data obtained from the results of questionnaire answers. This research shows that simultaneously and partially, there is a positive and significant influence of Leadership, Work Motivation, and Work Discipline on the Performance of Employees at the Palembang Muhammadiyah Hospital. The three variables, leadership, work motivation, and work discipline, were able to contribute to explaining changes that occurred in employee performance by 83.3%, providing practical implications for hospital administrators and professionals in the field of human resources
本研究旨在确定领导力、工作动机和工作纪律对巴伦邦穆罕默迪亚医院员工绩效的影响。本研究采用聚类抽样法,从巴伦邦穆罕默迪亚医院的 217 名员工中抽取样本。采用的研究方法是联想研究法,使用从问卷回答结果中获得的原始数据。研究结果表明,领导力、工作动机和工作纪律对巴伦邦穆罕默迪亚医院员工的绩效有积极和重要的影响。领导力、工作动机和工作纪律这三个变量能够解释 83.3%的员工绩效变化,为医院管理者和人力资源领域的专业人士提供了实际意义。
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引用次数: 0
Study of Herbal Product Sales form A Digital Marketing Perspective (Case Study of PT Ebliethos Digital Indonesia) 数字营销视角下的草药产品销售研究(印度尼西亚 PT Ebliethos Digital 案例研究)
Pub Date : 2024-07-22 DOI: 10.47747/jbme.v5i3.1857
Indar Fauziah Ulfah, Selvia Haspitasari
Currently, selling herbal products has become an alternative for the public due to their low price, known efficacious compositions, and availability in several marketplaces without needing a doctor's prescription. This research aims to explain the digital marketing mechanism for selling herbal products at PT Ebliethos Digital Indonesia. The study was conducted to understand the impact of digital marketing on sales of herbal products at PT Ebliethos Digital Indonesia. The research method used in this case study is descriptive qualitative, describing the discussion based on the problem formulation in research, drawing from scientific studies sourced from company data, books, journals, and other scientific media. The research results indicate that digital marketing is the best alternative for companies; it helps reach a broader target market, ensures safer product sales, and reduces expenses and operational costs. This safety and cost-effectiveness of digital marketing in selling herbal products positively impacts the company, leading to an increase in turnover from year to year
目前,销售草药产品已成为公众的另一种选择,因为其价格低廉、成分功效众所周知,而且无需医生处方即可在多个市场上买到。本研究旨在解释 PT Ebliethos Digital Indonesia 销售草药产品的数字营销机制。本研究旨在了解数字营销对印尼 PT Ebliethos Digital 公司草药产品销售的影响。本案例研究采用的研究方法是描述性定性研究,根据研究中问题的提出进行描述讨论,从公司数据、书籍、期刊和其他科学媒体中获取科学研究资料。研究结果表明,数字营销是企业的最佳选择;它有助于覆盖更广泛的目标市场,确保更安全的产品销售,并降低支出和运营成本。数字营销在销售草药产品方面的安全性和成本效益对公司产生了积极影响,导致营业额逐年增加
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引用次数: 0
Efek Penolakan Perubahan Terhadap Niat Menggunakan Aplikasi Apotek K24klik 拒绝更改对使用 K24klik 药房应用程序意愿的影响
Pub Date : 2024-01-20 DOI: 10.47747/jbme.v5i1.1607
Ariefah Yulandari, Arif Rizki Satria, Didik Setyawan, Nang Among Budiadi
This study examines the effect of resistance to change in the digitalization of pharmacy services on the intention to use the K24Klik application. The low intention to use the K24Klik application is caused by resistance to change, which is influenced by technological anxiety, security, and dispositional resistance. Data was obtained through questionnaires distributed to people who had never used the K24Klik application with a total sample size of 189—hypothesis testing using SEM (Structural Equation Modeling) with path analysis method. The results of this study show that security and dispositional resistance affect resistance to change, and technology anxiety has no effect on resistance to change, causing low intention to use the K24Klik application.
本研究探讨了药房服务数字化过程中的变革阻力对 K24Klik 应用程序使用意愿的影响。使用 K24Klik 应用程序的意向低是由变革阻力造成的,而变革阻力又受到技术焦虑、安全和性格阻力的影响。数据是通过向从未使用过 K24Klik 应用程序的人发放调查问卷获得的,总样本量为 189 人,使用 SEM(结构方程模型)和路径分析方法进行假设检验。研究结果表明,安全感和倾向性阻力会影响变革阻力,而技术焦虑对变革阻力没有影响,从而导致使用 K24Klik 应用程序的意愿较低。
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引用次数: 0
Strategi Manajemen Menggunakan Analisis SWOT Pada Usaha UMKM (Studi Usaha Angkringan Sedulur) 中小微企业使用 SWOT 分析的管理策略(Angkringan Sedulur 企业研究)
Pub Date : 2024-01-20 DOI: 10.47747/jbme.v5i1.1580
Reizy Farhan, Hasbullah Hasbullah, Rahmad Hidayahtullah, Y. Pangestu, R. Suci
Angkringan businesses are widespread and attract many customers because of their wide market reach. Marketing strategies are used to determine business products to get the desired results. Actions that can be taken are SWOT analysis. This research aims to determine strategic management SWOT analysis with strategic management using Porter's Five Force theory. Qualitative methodology is used in the research process. Data collection techniques include interviews and observation. Based on the research results and discussion of marketing strategies using SWOT analysis on angkringan sedulur, including strengths (strengths) by providing games, free wifi and spacious parking and an online marketing system or social media. The weakness is that if it rains, there are only a few seats for shelter and many other angkringan competitors at that location. Opportunities are a strategic location in the middle of the city and next to hotels and the trendy Angkringan style, which is a busy place to hang out. Based on Porter's Five Forces theory, the strategies carried out are building a brand image, increasing product differentiation, choosing quality raw materials, offering games, free WiFi and a large parking area, maintaining the products’ quality, and charging cheaper rates than competitors. 
Angkringan 企业因其广泛的市场影响力而广为人知,吸引了众多客户。营销战略用于确定业务产品,以获得预期效果。可以采取的行动是 SWOT 分析。本研究旨在利用波特五力理论确定战略管理 SWOT 分析。研究过程采用定性方法。数据收集技术包括访谈和观察。根据研究结果和对 angkringan sedulur 营销战略 SWOT 分析的讨论,包括提供游戏、免费 Wifi 和宽敞的停车场以及在线营销系统或社交媒体等优势。弱点是,如果下雨,只有几个座位可供避雨,而且该地点还有许多其他 angkringan 的竞争者。机遇是地理位置优越,位于市中心,毗邻酒店和时尚的 Angkringan 风格,是一个热闹的休闲场所。根据波特的五力理论,所实施的战略包括建立品牌形象、提高产品差异化、选择优质原材料、提供游戏、免费 WiFi 和大型停车场、保持产品质量以及收取比竞争对手更低的价格。
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引用次数: 0
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