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How to be a press baron 如何成为新闻大亨
IF 0.1 Q4 COMMUNICATION Pub Date : 2023-08-25 DOI: 10.1177/09564748231197017
Roy Greenslade
The fall of the House of Barclay as proprietors of the Daily Telegraph and its Sunday sister is a reminder that British national newspaper ownership has usually been short-lived. Only two current owners, Rupert Murdoch and the fourth Viscount Rothermere, can point to the longevity of their tenures. Down the years, they have watched a host of rivals go by the wayside. So, what makes Murdoch and Rothermere different? How have they succeeded while so many others have failed? At first sight, there are few similarities between an Australian-born buccaneer who built up a media empire from virtually nothing and the dynastic inheritor of a successful company. One word links them, however. Money. At root, newspapers are businesses. These two men have always understood that basic fact of economic life. They know that financial stability is the key to maintaining their hold on what Lord Beaverbrook, one of the most famous (or infamous) of the 20th century press barons, liked to call the organs of propaganda. In admitting in 1947 that his purpose in publishing the Daily Express was all about using it to advocate his views, Beaverbrook told the first Royal Commission on the Press: “No paper is any good at all for propaganda unless it has a thoroughly good financial position. So we worked very hard to build up a commercial position.” There you have it, the nexus between profit and press power. One engenders the other. No surprise there. We exist in a capitalist economy, after all. It would be foolish to suggest that a grasp of business alone is good enough to sustain thriving newsprint proprietorship. A large dose of media
巴克利家族(House of Barclay)作为《每日电讯报》(Daily Telegraph)及其《星期日电讯报》姊妹报的所有者倒台,提醒人们英国全国性报纸的所有权通常是短暂的。只有两位现任所有者,鲁珀特·默多克和第四任罗瑟米尔子爵,可以指出他们的任期很长。多年来,他们目睹了一大批竞争对手半途而废。那么,默多克和罗瑟米尔有什么不同呢?他们是如何成功的,而其他许多人却失败了?乍一看,一个澳大利亚出生的海盗几乎从无到有地建立了一个媒体帝国,与一家成功公司的王朝继承人几乎没有相似之处。然而,有一个词将它们联系在一起。钱从根本上讲,报纸就是生意。这两个人一直都明白经济生活的基本事实。他们知道,金融稳定是维持他们对20世纪最著名(或臭名昭著)的新闻大亨之一比弗布鲁克勋爵(Lord Beaverbrook)所称的宣传机构的控制的关键。1947年,比弗布鲁克在第一届皇家新闻委员会上承认,他出版《每日快报》的目的就是用它来宣传自己的观点。一个产生另一个。这并不奇怪。毕竟,我们生活在资本主义经济中。如果认为仅仅掌握业务就足以维持蓬勃发展的新闻纸所有权,那将是愚蠢的。大量媒体
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引用次数: 0
He’s very cross 他很生气
IF 0.1 Q4 COMMUNICATION Pub Date : 2023-08-25 DOI: 10.1177/09564748231197041b
D. Sewell
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引用次数: 0
X watch X手表
IF 0.1 Q4 COMMUNICATION Pub Date : 2023-08-25 DOI: 10.1177/09564748231197044
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引用次数: 0
The wry ghost 扭曲的鬼魂
IF 0.1 Q4 COMMUNICATION Pub Date : 2023-08-25 DOI: 10.1177/09564748231197041g
Alan Rusbridger
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引用次数: 0
Who is watching BBC 24hr news? 谁在看BBC 24小时新闻?
IF 0.1 Q4 COMMUNICATION Pub Date : 2023-08-25 DOI: 10.1177/09564748231197014
Stephen Cushion
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引用次数: 0
A word in their ear 他们耳边的一句话
IF 0.1 Q4 COMMUNICATION Pub Date : 2023-08-25 DOI: 10.1177/09564748231197041c
C. Macleod
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引用次数: 0
Quotes of the Quarter 季度报价
IF 0.1 Q4 COMMUNICATION Pub Date : 2023-08-25 DOI: 10.1177/09564748231197043
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引用次数: 0
Political reporters 政治记者
IF 0.1 Q4 COMMUNICATION Pub Date : 2023-08-25 DOI: 10.1177/09564748231197041f
Denis Macshane
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引用次数: 0
No laughing matter 不是闹着玩的
Q4 COMMUNICATION Pub Date : 2023-08-25 DOI: 10.1177/09564748231197007
Nick Jenkins
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引用次数: 0
Hero or villain? 英雄还是恶棍?
IF 0.1 Q4 COMMUNICATION Pub Date : 2023-08-25 DOI: 10.2307/j.ctv6wghmc.10
D. Leigh
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引用次数: 0
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British Journalism Review
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