Pub Date : 2021-01-01DOI: 10.1504/ijbem.2021.116564
Phan Tran Trung Dzung, N. Thanh, T. Anh
{"title":"Factors affecting market adoption toward futures derivatives in Vietnam","authors":"Phan Tran Trung Dzung, N. Thanh, T. Anh","doi":"10.1504/ijbem.2021.116564","DOIUrl":"https://doi.org/10.1504/ijbem.2021.116564","url":null,"abstract":"","PeriodicalId":52261,"journal":{"name":"International Journal of Business and Emerging Markets","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66792330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/ijbem.2021.10037598
J. Gomes, Carlos Costa, S. Gallon, Marcos Ferasso
{"title":"The Maturation of the Internationalization of Portuguese and Brazilian Multinational Companies","authors":"J. Gomes, Carlos Costa, S. Gallon, Marcos Ferasso","doi":"10.1504/ijbem.2021.10037598","DOIUrl":"https://doi.org/10.1504/ijbem.2021.10037598","url":null,"abstract":"","PeriodicalId":52261,"journal":{"name":"International Journal of Business and Emerging Markets","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66792484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/ijbem.2021.10038853
Ted B. Randall, L. Brouthers, G. Nakos
{"title":"ADVANTAGES OF INDIGENOUSNESS AND FIRMS FROM EMERGING ECONOMIES","authors":"Ted B. Randall, L. Brouthers, G. Nakos","doi":"10.1504/ijbem.2021.10038853","DOIUrl":"https://doi.org/10.1504/ijbem.2021.10038853","url":null,"abstract":"","PeriodicalId":52261,"journal":{"name":"International Journal of Business and Emerging Markets","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66792713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/ijbem.2021.112779
Mengyun Wu, U. Habiba, M. Husnain, Bushra Sarwar
{"title":"Examining the weak-form efficiency and opportunities for technical analysis in the foreign exchange market: a new insight from trading partners of Pakistan","authors":"Mengyun Wu, U. Habiba, M. Husnain, Bushra Sarwar","doi":"10.1504/ijbem.2021.112779","DOIUrl":"https://doi.org/10.1504/ijbem.2021.112779","url":null,"abstract":"","PeriodicalId":52261,"journal":{"name":"International Journal of Business and Emerging Markets","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66792743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/IJBEM.2021.10037756
E. Elamir, G. Mousa
{"title":"Forward-looking Disclosures Using a New Library: Evidence from GCC Banks","authors":"E. Elamir, G. Mousa","doi":"10.1504/IJBEM.2021.10037756","DOIUrl":"https://doi.org/10.1504/IJBEM.2021.10037756","url":null,"abstract":"","PeriodicalId":52261,"journal":{"name":"International Journal of Business and Emerging Markets","volume":"1 1","pages":"1"},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66792559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/ijbem.2021.10032081
Arpan Yagnik, Sonal Kureshi, Sujo Thomas
{"title":"Examining the effect of message characteristics, popularity, engagement, and message appeals: Evidence from Facebook corporate pages of tourism organizations","authors":"Arpan Yagnik, Sonal Kureshi, Sujo Thomas","doi":"10.1504/ijbem.2021.10032081","DOIUrl":"https://doi.org/10.1504/ijbem.2021.10032081","url":null,"abstract":"","PeriodicalId":52261,"journal":{"name":"International Journal of Business and Emerging Markets","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66791821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/ijbem.2021.116633
Syahrul Ahmar Ahmad, Fatin Nabiha Mohd Taha, R. Yunos, Z. Sanusi
{"title":"Whistleblowing intentions among external auditors: a study on ethical judgement, locus of control and personal characteristics","authors":"Syahrul Ahmar Ahmad, Fatin Nabiha Mohd Taha, R. Yunos, Z. Sanusi","doi":"10.1504/ijbem.2021.116633","DOIUrl":"https://doi.org/10.1504/ijbem.2021.116633","url":null,"abstract":"","PeriodicalId":52261,"journal":{"name":"International Journal of Business and Emerging Markets","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66792385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/IJBEM.2021.114397
Ganesan Palanisamy, Lallu Joseph, S. Alur
{"title":"Hospital choice by Indian customers - empirical testing of a standardised model of service provider selection criteria","authors":"Ganesan Palanisamy, Lallu Joseph, S. Alur","doi":"10.1504/IJBEM.2021.114397","DOIUrl":"https://doi.org/10.1504/IJBEM.2021.114397","url":null,"abstract":"","PeriodicalId":52261,"journal":{"name":"International Journal of Business and Emerging Markets","volume":"13 1","pages":"173"},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66792760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/ijbem.2021.10030008
Ruturaj Baber, Y. Upadhyay, P. Baber, Rahul Pratap Singh Kaurav
'Masstige' is term emerged in the early years of the present century as an answer to the question - how the organisations are planning to penetrate in the emerging economies? 'Mass prestige' is commonly known as 'masstige'. Masstige marketing, evolved as a strategic activity, which focuses on effective market penetration and creating a competitive edge over competitors. The article measures masstige score of Apple, Xiaomi and Samsung using masstige mean index (MMI) developed by Paul (2018). Using a survey questionnaire, data was collected from 613 respondents from four major cities of central India. The data was collected from smartphone users owning Apple, Xiaomi, and Samsung brands. The results indicated that Apple, a US brand, had highest masstige score, in comparison to Xiaomi and Samsung. The results also indicated that gender, income, and age had a significant difference in opinion for brand masstige, brand perception, and propensity to pay premium prices for smartphone brands. The findings offer smartphone manufacturers with useful strategies and tactics to increase sales of smartphones in India depending upon mass prestige perceived by consumers. This study provides much needed empirical evidences about masstige which can be useful for developing marketing strategies in emerging economies.
“大规模”是本世纪初出现的一个术语，用来回答一个问题——这些组织打算如何渗透到新兴经济体?“大众声望”通常被称为“masstige”。大众营销，演变为一种战略活动，其重点是有效的市场渗透和创造竞争对手的竞争优势。本文使用Paul(2018)开发的mass mean index (MMI)来衡量苹果、b小米和三星的mass score。通过调查问卷，收集了来自印度中部四个主要城市的613名受访者的数据。这些数据是从拥有苹果、b小米和三星品牌的智能手机用户中收集的。结果显示，与苹果和三星相比，美国品牌苹果的大众得分最高。研究结果还表明，性别、收入和年龄对品牌宣传、品牌感知和智能手机品牌溢价倾向的看法存在显著差异。研究结果为智能手机制造商提供了有用的战略和战术，以提高智能手机在印度的销量，这取决于消费者认为的大众声望。本研究为新兴经济体市场营销策略的制定提供了必要的实证证据。
{"title":"Application of masstige theory and approaches for the marketing of smartphone brands in India","authors":"Ruturaj Baber, Y. Upadhyay, P. Baber, Rahul Pratap Singh Kaurav","doi":"10.1504/ijbem.2021.10030008","DOIUrl":"https://doi.org/10.1504/ijbem.2021.10030008","url":null,"abstract":"'Masstige' is term emerged in the early years of the present century as an answer to the question - how the organisations are planning to penetrate in the emerging economies? 'Mass prestige' is commonly known as 'masstige'. Masstige marketing, evolved as a strategic activity, which focuses on effective market penetration and creating a competitive edge over competitors. The article measures masstige score of Apple, Xiaomi and Samsung using masstige mean index (MMI) developed by Paul (2018). Using a survey questionnaire, data was collected from 613 respondents from four major cities of central India. The data was collected from smartphone users owning Apple, Xiaomi, and Samsung brands. The results indicated that Apple, a US brand, had highest masstige score, in comparison to Xiaomi and Samsung. The results also indicated that gender, income, and age had a significant difference in opinion for brand masstige, brand perception, and propensity to pay premium prices for smartphone brands. The findings offer smartphone manufacturers with useful strategies and tactics to increase sales of smartphones in India depending upon mass prestige perceived by consumers. This study provides much needed empirical evidences about masstige which can be useful for developing marketing strategies in emerging economies.","PeriodicalId":52261,"journal":{"name":"International Journal of Business and Emerging Markets","volume":"13 1","pages":"1"},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66792017","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/ijbem.2021.10031868
G. Etim, E. E. Essien
{"title":"Policies Versus Politics: Which is the more important determinant of public sector supplier selection decisions in Nigeria","authors":"G. Etim, E. E. Essien","doi":"10.1504/ijbem.2021.10031868","DOIUrl":"https://doi.org/10.1504/ijbem.2021.10031868","url":null,"abstract":"","PeriodicalId":52261,"journal":{"name":"International Journal of Business and Emerging Markets","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66792029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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