Pub Date : 2021-12-30DOI: 10.26565/2310-9513-2021-14-09
K. Pavlov, O. Pavlova, L. Shostak, Darina Romanyuk
The article considers and generalizes the definition of the category "economic potential", the author's interpretation of this definition is offered. Theoretical aspects of strategic increase of economic potential of enterprises are given. The economic potential of an enterprise is an integral part of the overall potential of any economic system. The economic situation in the country in recent years is increasingly conducive to increasing research in the context of economic development. There is usually no unambiguous interpretation of this definition, because as many scientists as there are opinions and approaches. Many scientists recommend conducting research on economic potential at both the macro and micro levels, which will take into account not only the factors of business development and its resource provision, but also the degree of impact on external capacity building and assess the consequences. The enterprise, as an economic system, independently forms, develops and uses its own economic potential at the discretion of management and for its effective development. Accordingly, the hypothesis arises that economic potential is the driving force of business competitiveness. That is, the competitive position of the company in the market depends on all factors of business success - ie economic potential. Achieving a high level of economic potential is the main criterion for the effective operation of the enterprise. This indicator characterizes the level of use of all resources of the enterprise, as well as its competitiveness in the market and the ability to respond to external and internal threats. When conducting a comprehensive assessment of the level of economic potential, it becomes clear what strategy should be used for its development and effective operation.
{"title":"Strategic directions of growing the economic potential of the enterprise","authors":"K. Pavlov, O. Pavlova, L. Shostak, Darina Romanyuk","doi":"10.26565/2310-9513-2021-14-09","DOIUrl":"https://doi.org/10.26565/2310-9513-2021-14-09","url":null,"abstract":"The article considers and generalizes the definition of the category \"economic potential\", the author's interpretation of this definition is offered. Theoretical aspects of strategic increase of economic potential of enterprises are given. The economic potential of an enterprise is an integral part of the overall potential of any economic system. The economic situation in the country in recent years is increasingly conducive to increasing research in the context of economic development. There is usually no unambiguous interpretation of this definition, because as many scientists as there are opinions and approaches. Many scientists recommend conducting research on economic potential at both the macro and micro levels, which will take into account not only the factors of business development and its resource provision, but also the degree of impact on external capacity building and assess the consequences. The enterprise, as an economic system, independently forms, develops and uses its own economic potential at the discretion of management and for its effective development. Accordingly, the hypothesis arises that economic potential is the driving force of business competitiveness. That is, the competitive position of the company in the market depends on all factors of business success - ie economic potential. Achieving a high level of economic potential is the main criterion for the effective operation of the enterprise. This indicator characterizes the level of use of all resources of the enterprise, as well as its competitiveness in the market and the ability to respond to external and internal threats. When conducting a comprehensive assessment of the level of economic potential, it becomes clear what strategy should be used for its development and effective operation.","PeriodicalId":77459,"journal":{"name":"Vital & health statistics. Series 14, Data from the national inventory of family planning services","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85674474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-30DOI: 10.26565/2310-9513-2021-14-12
H. Yarovenko, Olena Kolotilina, A. Svitlychna
The growth of financial and cyber fraud leads to the destabilization of the country's financial sector and negatively affects the development of their economy, which requires the development and implementation of effective tools and measures at the level of public administration. The convergence of the cybersecurity system and counteraction of money laundering and terrorist financing is a promising area in the fight against financial fraud. The subject of research in the article is a scientific and methodological approach to forming integrated indicators for assessing the state of various systems, which is based on the Harrington - Mencher function. The aim is to determine the level of potential convergence of the cybersecurity system and counteraction of money laundering and terrorist financing based on the definition of their integrated indicators and the application of the Harrington-Mencher function. Objectives: to form a base of factors for evaluation; to carry out their normalization by applying nonlinear normalization; to transform the normalized values of the selected indicators of the research base to the dimensionless scale of Harrington's desirability; identify the function type of the dependence of the intermediate indicator value to assess the level of convergence of the cybersecurity system and combating financial fraud, from their actual values; calculate indicators to formalize the Harrington-Mencher transformation; to determine weight indicators using canonical analysis; to calculate integrated indicators that characterize the level of development of the cybersecurity system and counteraction to money laundering, as well as to determine the level of systems convergence. The article uses general scientific methods: system analysis - to determine the factors that characterize cybersecurity systems and combat financial fraud; Harrington-Mencher method of preference and function during integrated evaluation. The following results were obtained: in terms of cybersecurity, the highest scores are given to economically developed countries - European countries, the United States, Canada, Australia, New Zealand, Japan. Other countries have many problems in this area, as evidenced by their assessments of "very poor", "poor" and "satisfactory". The level of opposition to money laundering has shown that this area is critical for countries with high levels of crime, terrorism, military conflicts and high levels of financial secrecy, making them potential actors in money laundering. It is also established that due to the convergence of the two systems, the country's level of development will increase. Conclusions: the results of the study should be taken into account in the process of developing a strategy for the convergence of the cybersecurity system and combating financial fraud at the macro level.
{"title":"Аssessment of the convergence level of the cyber security system and counteraction of money laundering","authors":"H. Yarovenko, Olena Kolotilina, A. Svitlychna","doi":"10.26565/2310-9513-2021-14-12","DOIUrl":"https://doi.org/10.26565/2310-9513-2021-14-12","url":null,"abstract":"The growth of financial and cyber fraud leads to the destabilization of the country's financial sector and negatively affects the development of their economy, which requires the development and implementation of effective tools and measures at the level of public administration. The convergence of the cybersecurity system and counteraction of money laundering and terrorist financing is a promising area in the fight against financial fraud. The subject of research in the article is a scientific and methodological approach to forming integrated indicators for assessing the state of various systems, which is based on the Harrington - Mencher function. The aim is to determine the level of potential convergence of the cybersecurity system and counteraction of money laundering and terrorist financing based on the definition of their integrated indicators and the application of the Harrington-Mencher function. Objectives: to form a base of factors for evaluation; to carry out their normalization by applying nonlinear normalization; to transform the normalized values of the selected indicators of the research base to the dimensionless scale of Harrington's desirability; identify the function type of the dependence of the intermediate indicator value to assess the level of convergence of the cybersecurity system and combating financial fraud, from their actual values; calculate indicators to formalize the Harrington-Mencher transformation; to determine weight indicators using canonical analysis; to calculate integrated indicators that characterize the level of development of the cybersecurity system and counteraction to money laundering, as well as to determine the level of systems convergence. The article uses general scientific methods: system analysis - to determine the factors that characterize cybersecurity systems and combat financial fraud; Harrington-Mencher method of preference and function during integrated evaluation. The following results were obtained: in terms of cybersecurity, the highest scores are given to economically developed countries - European countries, the United States, Canada, Australia, New Zealand, Japan. Other countries have many problems in this area, as evidenced by their assessments of \"very poor\", \"poor\" and \"satisfactory\". The level of opposition to money laundering has shown that this area is critical for countries with high levels of crime, terrorism, military conflicts and high levels of financial secrecy, making them potential actors in money laundering. It is also established that due to the convergence of the two systems, the country's level of development will increase. Conclusions: the results of the study should be taken into account in the process of developing a strategy for the convergence of the cybersecurity system and combating financial fraud at the macro level.","PeriodicalId":77459,"journal":{"name":"Vital & health statistics. Series 14, Data from the national inventory of family planning services","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76213425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-30DOI: 10.26565/2310-9513-2021-14-15
K. Zhylenko, Alisa Dolhiier
The sphere of tourism business is one of the most powerful and promising sectors of the national economy of the world. Today the modern alternative destination is gaining popularity - gastronomic tourism, which is a specialized type of tourism and includes acquaintance with the national culinary traditions of the world, as well as tasting of food and beverages, which is a synthesis of ecology, culture and production. The subject of research in the scientific article is the current international trends in the development of the gastronomic tourism market of the European region. The aim of the article is to assess the international trends in the development of the gastronomic tourism market and identify key trends for improving the gastronomic tourism market in the current conditions of COVID-19. In this scientific work the following research methods are used: descriptive, historical-geographical, comparative, statistical, systematization and generalization, terminological analysis, analytical, cartographic. The results of research on this topic can be used in the field of restaurant and hotel business and tourism as ideas for the development and increase of competitive advantages in business, as well as presented for discussion at seminars and conferences in this field. Conclusions: the study of current international trends and innovative trends in the market of gastronomic tourism in the European region allowed to identify key areas and key trends in the functioning, improvement and further promotion of gastronomy as an alternative direction of tourism in the current environment.
{"title":"International experience and current trends in the development of the gastronomy tourism market of the European region in the conditions of COVID-19","authors":"K. Zhylenko, Alisa Dolhiier","doi":"10.26565/2310-9513-2021-14-15","DOIUrl":"https://doi.org/10.26565/2310-9513-2021-14-15","url":null,"abstract":"The sphere of tourism business is one of the most powerful and promising sectors of the national economy of the world. Today the modern alternative destination is gaining popularity - gastronomic tourism, which is a specialized type of tourism and includes acquaintance with the national culinary traditions of the world, as well as tasting of food and beverages, which is a synthesis of ecology, culture and production. The subject of research in the scientific article is the current international trends in the development of the gastronomic tourism market of the European region. The aim of the article is to assess the international trends in the development of the gastronomic tourism market and identify key trends for improving the gastronomic tourism market in the current conditions of COVID-19. In this scientific work the following research methods are used: descriptive, historical-geographical, comparative, statistical, systematization and generalization, terminological analysis, analytical, cartographic. The results of research on this topic can be used in the field of restaurant and hotel business and tourism as ideas for the development and increase of competitive advantages in business, as well as presented for discussion at seminars and conferences in this field. Conclusions: the study of current international trends and innovative trends in the market of gastronomic tourism in the European region allowed to identify key areas and key trends in the functioning, improvement and further promotion of gastronomy as an alternative direction of tourism in the current environment.","PeriodicalId":77459,"journal":{"name":"Vital & health statistics. Series 14, Data from the national inventory of family planning services","volume":"13 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87010142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-30DOI: 10.26565/2310-9513-2021-14-04
G. Solovey, K. Kovtun
The article is devoted to defining evaluation criteria and explaining the reasons for the effectiveness and ineffectiveness of European Union mediation in the 2008 Russian-Georgian war. The analysis of the effectiveness of EU intervention in conflicts as a mediator is almost unexplored in Ukraine: Ukrainian scientists consider EU peacekeeping in a broad sense, but does not specifically focus on mediation. This article is an attempt to scientifically assess the effectiveness of the EU as a mediator in the Russian-Georgian war on the basis of developed criteria. The work is written within the general framework of the conflict resolution paradigm, and elements of the constructivist paradigm are also used to explain the meta-conflict present in the conflict system - the difference in narratives of the conflicting parties, which reduced the possibility of successful mediation. The context and process of European mediation were revealed using the case study method. The historical method was used to determine the root causes of the conflict. Using the method of discourse analysis, the features of the conflict system were determined. The paper identifies theoretical approaches to assessing the effectiveness of intervention, describes the features of the conflict system of the Russian-Georgian war, describes the process of European Union intervention in the conflict. The effectiveness of mediation in two stages is analyzed - mediation in the "hot phase" of the conflict and mediation in the Geneva negotiations. The effectiveness at each stage was evaluated according to the criteria formed on the basis of the above theoretical approaches. Contextual (motivation of the parties, levers of influence of the mediator) and procedural (strategy of the mediator) independent variables were analyzed. It was concluded that the degree of effectiveness of the intervention was determined by the interaction of these factors at each stage, but not one of them. The approach used in this study can be applied to assessing the effectiveness of mediation by both the EU and any other actor in resolving post-Soviet conflicts, particularly in the case of the Russian-Ukrainian war, which remained outside the scope of the study.
{"title":"Experience of Mediation of the European Union in the Russian-Georgian war of 2008","authors":"G. Solovey, K. Kovtun","doi":"10.26565/2310-9513-2021-14-04","DOIUrl":"https://doi.org/10.26565/2310-9513-2021-14-04","url":null,"abstract":"The article is devoted to defining evaluation criteria and explaining the reasons for the effectiveness and ineffectiveness of European Union mediation in the 2008 Russian-Georgian war. The analysis of the effectiveness of EU intervention in conflicts as a mediator is almost unexplored in Ukraine: Ukrainian scientists consider EU peacekeeping in a broad sense, but does not specifically focus on mediation. This article is an attempt to scientifically assess the effectiveness of the EU as a mediator in the Russian-Georgian war on the basis of developed criteria. The work is written within the general framework of the conflict resolution paradigm, and elements of the constructivist paradigm are also used to explain the meta-conflict present in the conflict system - the difference in narratives of the conflicting parties, which reduced the possibility of successful mediation. The context and process of European mediation were revealed using the case study method. The historical method was used to determine the root causes of the conflict. Using the method of discourse analysis, the features of the conflict system were determined. The paper identifies theoretical approaches to assessing the effectiveness of intervention, describes the features of the conflict system of the Russian-Georgian war, describes the process of European Union intervention in the conflict. The effectiveness of mediation in two stages is analyzed - mediation in the \"hot phase\" of the conflict and mediation in the Geneva negotiations. The effectiveness at each stage was evaluated according to the criteria formed on the basis of the above theoretical approaches. Contextual (motivation of the parties, levers of influence of the mediator) and procedural (strategy of the mediator) independent variables were analyzed. It was concluded that the degree of effectiveness of the intervention was determined by the interaction of these factors at each stage, but not one of them. The approach used in this study can be applied to assessing the effectiveness of mediation by both the EU and any other actor in resolving post-Soviet conflicts, particularly in the case of the Russian-Ukrainian war, which remained outside the scope of the study.","PeriodicalId":77459,"journal":{"name":"Vital & health statistics. Series 14, Data from the national inventory of family planning services","volume":"43 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86511012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-30DOI: 10.26565/2310-9513-2021-14-10
A. Starostina, O. Bilovodska, Anastasiia Shkiria
In today’s world, the business environment’s study of natural honey producers in the Ukrainian market needs special attention, because in conditions of excess supply over demand, increased competition among domestic producers significantly complicate sales. Askania-Pak Company is one of the largest exporters of honey in Ukraine. That is why the subject of the article is the business environment of honey producers in the Ukrainian consumer market. The purpose of the article is to determine the peculiarities of the business environment of Ukrainian natural honey producer on the basis of the analysis of micro- and macro environment of Ascania-Pack Company in the consumer market. General scientific methods ar used, such as system analysis, synthesis, abstract-logical and scientific abstraction – to find out basic factors of macromarketing environment that influence activity of Ascania-Pack Company; to single out the most essential of all possible factors; induction and deduction were used from discovery of general factors in terms of macromarketing environment analysis to formation of alternative variants of managerial problem solution. The following results were obtained: peculiarities of business environment of natural honey producer on the basis of micro- and macro environment analysis of Ascania-Pack Company activity in the consumer market were determined. Conclusions: the selection of factors for groups of macromarketing environment (political and legal, economic, demographic, scientific and technical, natural and climatic and cultural) was made; the marketing threats and opportunities for the activity of Ascania-Pack Company were singled out; the alternative variants of solution of a management problem of preservation and expansion of the existing market share of Ukrainian honey for strengthening of competitive position of the company were developed.
{"title":"Peculiarities of the business environment’s natural honey producer on the ukrainian consumer market","authors":"A. Starostina, O. Bilovodska, Anastasiia Shkiria","doi":"10.26565/2310-9513-2021-14-10","DOIUrl":"https://doi.org/10.26565/2310-9513-2021-14-10","url":null,"abstract":"In today’s world, the business environment’s study of natural honey producers in the Ukrainian market needs special attention, because in conditions of excess supply over demand, increased competition among domestic producers significantly complicate sales. Askania-Pak Company is one of the largest exporters of honey in Ukraine. That is why the subject of the article is the business environment of honey producers in the Ukrainian consumer market. The purpose of the article is to determine the peculiarities of the business environment of Ukrainian natural honey producer on the basis of the analysis of micro- and macro environment of Ascania-Pack Company in the consumer market. General scientific methods ar used, such as system analysis, synthesis, abstract-logical and scientific abstraction – to find out basic factors of macromarketing environment that influence activity of Ascania-Pack Company; to single out the most essential of all possible factors; induction and deduction were used from discovery of general factors in terms of macromarketing environment analysis to formation of alternative variants of managerial problem solution. The following results were obtained: peculiarities of business environment of natural honey producer on the basis of micro- and macro environment analysis of Ascania-Pack Company activity in the consumer market were determined. Conclusions: the selection of factors for groups of macromarketing environment (political and legal, economic, demographic, scientific and technical, natural and climatic and cultural) was made; the marketing threats and opportunities for the activity of Ascania-Pack Company were singled out; the alternative variants of solution of a management problem of preservation and expansion of the existing market share of Ukrainian honey for strengthening of competitive position of the company were developed.","PeriodicalId":77459,"journal":{"name":"Vital & health statistics. Series 14, Data from the national inventory of family planning services","volume":"31 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73056150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-30DOI: 10.26565/2310-9513-2021-14-13
H. Haponenko, O. Yevtushenko, I. Shamara, V. Kholodok
Restaurant business – one of the few activities that became popular in ancient times, despite the rapid development, this activity has not lost its popularity to this day. For two centuries, experts have been studying the problems of identifying success factors in the restaurant industry. But a professional chef and an incomparable menu, stylish design and excellent service - all this in itself is not yet able to ensure high occupancy of the restaurant. One of the main criteria for the success of catering establishments - location in a place with heavy traffic, new formats, modern solutions in order to stand out in the market and win the loyalty of its audience. The article highlights the main trends in the development of the restaurant industry of Ukraine in modern conditions and conditions of activity during the pandemic COVID-19. The indicators of the development of the restaurant industry of Ukraine in recent years, as well as the impact of quarantine restrictions due to the pandemic COVID-19 on the quantitative indicators of the development of the restaurant services market are analyzed. The subject of the study is the analysis of the current state and trends in the restaurant industry of Ukraine. The purpose of the study is to identify trends and prospects for the restaurant industry development of Ukraine in modern conditions. General scientific research methods are used: system, descriptive, comparative and structural-logical analysis. The study obtained the following results: identified the main trends in the restaurant industry of Ukraine and the impact of the COVID-19 pandemic on their formation. Conclusions: the expediency of changing the format of restaurants after quarantine restrictions and the use of innovations in cooking, design, which include creative cuisine, high-tech style, catering service, etc.
{"title":"Main trends of development of the restaurant industry of Ukraine in modern conditions","authors":"H. Haponenko, O. Yevtushenko, I. Shamara, V. Kholodok","doi":"10.26565/2310-9513-2021-14-13","DOIUrl":"https://doi.org/10.26565/2310-9513-2021-14-13","url":null,"abstract":"Restaurant business – one of the few activities that became popular in ancient times, despite the rapid development, this activity has not lost its popularity to this day. For two centuries, experts have been studying the problems of identifying success factors in the restaurant industry. But a professional chef and an incomparable menu, stylish design and excellent service - all this in itself is not yet able to ensure high occupancy of the restaurant. One of the main criteria for the success of catering establishments - location in a place with heavy traffic, new formats, modern solutions in order to stand out in the market and win the loyalty of its audience. The article highlights the main trends in the development of the restaurant industry of Ukraine in modern conditions and conditions of activity during the pandemic COVID-19. The indicators of the development of the restaurant industry of Ukraine in recent years, as well as the impact of quarantine restrictions due to the pandemic COVID-19 on the quantitative indicators of the development of the restaurant services market are analyzed. The subject of the study is the analysis of the current state and trends in the restaurant industry of Ukraine. The purpose of the study is to identify trends and prospects for the restaurant industry development of Ukraine in modern conditions. General scientific research methods are used: system, descriptive, comparative and structural-logical analysis. The study obtained the following results: identified the main trends in the restaurant industry of Ukraine and the impact of the COVID-19 pandemic on their formation. Conclusions: the expediency of changing the format of restaurants after quarantine restrictions and the use of innovations in cooking, design, which include creative cuisine, high-tech style, catering service, etc.","PeriodicalId":77459,"journal":{"name":"Vital & health statistics. Series 14, Data from the national inventory of family planning services","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88781677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-30DOI: 10.26565/2310-9513-2021-14-08
M. Nehrey, Polina Reminna
The article is devoted to the analysis of the impact of the financial shock caused by the COVID-19 pandemic. As interest in responsible investing has declined in recent years, and a recent survey found that 75% of respondents worldwide integrate ESG into their investment approach, the study focused on the shock response processes of thirty ETF ESG companies, which are among the most important investment tools. ESG can be deciphered as "environment, social policy and corporate governance". In a broad sense, it is a sustainable development of business, based on the following principles: responsible attitude to the environment (from English, E - environment), ie how active the company is in the field of environmental protection; high social responsibility (from English, S - social). Businesses must provide employees with decent working conditions and equal employment opportunities, as well as support public organizations; high quality of corporate governance (from English, G - governance). These are the standards that guide business management, including ethical business practices, gender diversity on the board of directors, appropriate pay, and general business transparency. Also in this article, an analysis of investment risk and risk-return during the shock period of the COVID-19 pandemic. Three-time intervals were used for the study, namely: before the shock (lasted from 01.07.2019 to 15.01.2020), shock (from 16.01.2020 to 31.03.2020) and after the shock (from 01.04.2020 to 31.10.2021) periods. Two indicators have been proposed for the study: the depth of the decline and the recovery rate of return on financial assets. Almost all of the studied indicators showed a fairly good recovery at selected intervals. Risk-to-return ratios in the pre-shock and post-shock periods are considered using two approaches: volatility and Value-at-Risk. In the post-shock period, both approaches show an increased risk, but their degree varies.
{"title":"Іmpact of the COVID-19 pandemic on the stock market: the ESG ETF case","authors":"M. Nehrey, Polina Reminna","doi":"10.26565/2310-9513-2021-14-08","DOIUrl":"https://doi.org/10.26565/2310-9513-2021-14-08","url":null,"abstract":"The article is devoted to the analysis of the impact of the financial shock caused by the COVID-19 pandemic. As interest in responsible investing has declined in recent years, and a recent survey found that 75% of respondents worldwide integrate ESG into their investment approach, the study focused on the shock response processes of thirty ETF ESG companies, which are among the most important investment tools. ESG can be deciphered as \"environment, social policy and corporate governance\". In a broad sense, it is a sustainable development of business, based on the following principles: responsible attitude to the environment (from English, E - environment), ie how active the company is in the field of environmental protection; high social responsibility (from English, S - social). Businesses must provide employees with decent working conditions and equal employment opportunities, as well as support public organizations; high quality of corporate governance (from English, G - governance). These are the standards that guide business management, including ethical business practices, gender diversity on the board of directors, appropriate pay, and general business transparency. Also in this article, an analysis of investment risk and risk-return during the shock period of the COVID-19 pandemic. Three-time intervals were used for the study, namely: before the shock (lasted from 01.07.2019 to 15.01.2020), shock (from 16.01.2020 to 31.03.2020) and after the shock (from 01.04.2020 to 31.10.2021) periods. Two indicators have been proposed for the study: the depth of the decline and the recovery rate of return on financial assets. Almost all of the studied indicators showed a fairly good recovery at selected intervals. Risk-to-return ratios in the pre-shock and post-shock periods are considered using two approaches: volatility and Value-at-Risk. In the post-shock period, both approaches show an increased risk, but their degree varies.","PeriodicalId":77459,"journal":{"name":"Vital & health statistics. Series 14, Data from the national inventory of family planning services","volume":"70 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86238683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-30DOI: 10.26565/2310-9513-2021-14-02
S. Lyman, Katerina Borzenkova
After the collapse of the USSR, the region of Central Asia attracted a lot of attention from politicians and entrepreneurs of Western countries, including France. The priority of the national interests of the Fifth Republic in the region is the establishment of political, economic, cultural relations with the largest Central Asian state, Kazakhstan. The purpose of the article is to analyze the history and current state of French-Kazakh relations, to study the entire complex of French interests in Kazakhstan during 1991-2021. The article proves that over the 30 years of its independence, Kazakhstan has built relations with France, observing the foundations of its traditionally multi-vector foreign policy, and France has all this time considered Kazakhstan as the main bulwark of regional stability and security. An indicator of the level of relations between the two countries was that France became the first EU country with which Kazakhstan signed a Strategic Partnership Agreement in 2008, and in 2021 - the Roadmap for Economic and Investment Cooperation until 2030. The results of the analysis of the study indicate that the most dynamic relations between the two countries are developing in the economic sphere, and the key interests of 170 French companies are mainly associated with the joint development of large oil, gas and uranium fields. It has been proven that the COVID-19 pandemic, which negatively affected the global economy, led to a significant drop in French investment activity in Kazakhstan. Another factor that will spoil bilateral relations is the pressure of the Kazakh authorities on the opposition, facts of human rights violations in Kazakhstan. The analysis presented in this article, the study of the positive and negative experience of these bilateral relations will be important for the development of appropriate strategies of international interaction for other post-Soviet countries, in particular, Ukraine.
{"title":"Political and economic interests of France in Кazakhstan: a view from the twenty-first year of the XXI century","authors":"S. Lyman, Katerina Borzenkova","doi":"10.26565/2310-9513-2021-14-02","DOIUrl":"https://doi.org/10.26565/2310-9513-2021-14-02","url":null,"abstract":"After the collapse of the USSR, the region of Central Asia attracted a lot of attention from politicians and entrepreneurs of Western countries, including France. The priority of the national interests of the Fifth Republic in the region is the establishment of political, economic, cultural relations with the largest Central Asian state, Kazakhstan. The purpose of the article is to analyze the history and current state of French-Kazakh relations, to study the entire complex of French interests in Kazakhstan during 1991-2021. The article proves that over the 30 years of its independence, Kazakhstan has built relations with France, observing the foundations of its traditionally multi-vector foreign policy, and France has all this time considered Kazakhstan as the main bulwark of regional stability and security. An indicator of the level of relations between the two countries was that France became the first EU country with which Kazakhstan signed a Strategic Partnership Agreement in 2008, and in 2021 - the Roadmap for Economic and Investment Cooperation until 2030. The results of the analysis of the study indicate that the most dynamic relations between the two countries are developing in the economic sphere, and the key interests of 170 French companies are mainly associated with the joint development of large oil, gas and uranium fields. It has been proven that the COVID-19 pandemic, which negatively affected the global economy, led to a significant drop in French investment activity in Kazakhstan. Another factor that will spoil bilateral relations is the pressure of the Kazakh authorities on the opposition, facts of human rights violations in Kazakhstan. The analysis presented in this article, the study of the positive and negative experience of these bilateral relations will be important for the development of appropriate strategies of international interaction for other post-Soviet countries, in particular, Ukraine.","PeriodicalId":77459,"journal":{"name":"Vital & health statistics. Series 14, Data from the national inventory of family planning services","volume":"34 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90845131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-30DOI: 10.26565/2310-9513-2021-14-14
H. Haponenko, V. Vasylenko, O. Yevtushenko, I. Shamara
Due to the emergence of new digital technologies, the tourism industry is at the stage of new transformations. The new technologies that are being created allow the tourist to work directly with the manufacturer of the tourist service, which helps to provide the consumer with a higher quality and less expensive product, increasing the responsibility of the manufacturer. The subject of research is the use of blockchain technology in the tourism industry. The purpose of the article is to study the problems and prospects of using blockchain technology in the tourism industry of Ukraine. To achieve this goal, the following tasks were set and solved: foreign experience in the implementation of blockchain technologies in the tourism industry; an analysis of the current state of use of blockchain technologies in the tourism industry of Ukraine; problems and prospects of introduction of blockchain technologies in tourism are revealed. The research was conducted on the basis of system-functional, dynamic, complex scientific approaches, using scientific methods: analysis and synthesis, induction and deduction, modeling, historical-logical method, methods of statistical analysis. The following results were obtained: considering Ukraine in the context of the use of distributed registry technology, it becomes obvious that the legalization and granting of the necessary legal status to this technology should be completed first. It is necessary to assess the effectiveness and regulation of the blockchain institution in our country, as well as to identify and eliminate shortcomings in its use. Conclusions: tourism is an area that requires the introduction of blockchain technologies. With the advent of technology, tourists will get better conditions for planning and making trips. Optimization through the blockchain of various areas of activity involved in the tourism industry will increase the profits of travel companies and reduce the cost of the final product.
{"title":"Problems and prospects of implementation of blockchain technologies in the tourist industry of Ukraine","authors":"H. Haponenko, V. Vasylenko, O. Yevtushenko, I. Shamara","doi":"10.26565/2310-9513-2021-14-14","DOIUrl":"https://doi.org/10.26565/2310-9513-2021-14-14","url":null,"abstract":"Due to the emergence of new digital technologies, the tourism industry is at the stage of new transformations. The new technologies that are being created allow the tourist to work directly with the manufacturer of the tourist service, which helps to provide the consumer with a higher quality and less expensive product, increasing the responsibility of the manufacturer. The subject of research is the use of blockchain technology in the tourism industry. The purpose of the article is to study the problems and prospects of using blockchain technology in the tourism industry of Ukraine. To achieve this goal, the following tasks were set and solved: foreign experience in the implementation of blockchain technologies in the tourism industry; an analysis of the current state of use of blockchain technologies in the tourism industry of Ukraine; problems and prospects of introduction of blockchain technologies in tourism are revealed. The research was conducted on the basis of system-functional, dynamic, complex scientific approaches, using scientific methods: analysis and synthesis, induction and deduction, modeling, historical-logical method, methods of statistical analysis. The following results were obtained: considering Ukraine in the context of the use of distributed registry technology, it becomes obvious that the legalization and granting of the necessary legal status to this technology should be completed first. It is necessary to assess the effectiveness and regulation of the blockchain institution in our country, as well as to identify and eliminate shortcomings in its use. Conclusions: tourism is an area that requires the introduction of blockchain technologies. With the advent of technology, tourists will get better conditions for planning and making trips. Optimization through the blockchain of various areas of activity involved in the tourism industry will increase the profits of travel companies and reduce the cost of the final product.","PeriodicalId":77459,"journal":{"name":"Vital & health statistics. Series 14, Data from the national inventory of family planning services","volume":"232 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72839989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-30DOI: 10.26565/2310-9513-2021-14-16
O. Sokolovska, Natalya Danko, Anastasiia Mykhalchuk
The subject of the study is the analysis of the hotel and restaurant enterprise in order to develop a marketing strategy on the example of the restaurant "Milena". In the era of comprehensive informatisation of society, market competition plays an important role in predicting and planning the long-term development of enterprises, which is based on strategic management of the efficiency of business processes. The aim of the article is to analyse the specific enterprise of the hotel and restaurant sphere in order to develop an effective marketing strategy. Many entrepreneurs consider it unnecessary to keep a marketing department at the company or spend 30% of profits on marketing. After analysing the works of today’s scientists, the concept of marketing strategy was formulated, namely, it is a prism of certain actions and methods through which the enterprise is formed and operates. The enterprise working in modern market economy, in order to improve its performance, should constantly analyse the internal and external environment, the actions of competitors, to study the needs of consumers and trends of their changes. The aim of the assignment is to analyse the activities of the hotel and restaurant enterprise "Milena"; to identify the strengths and weaknesses of the restaurant; to analyse the target audience in Kharkiv city and the work of competitors. The methods are: the analysis of the restaurant and its competitors social media networks; to conduct a survey of the target audience and analyse the results of the survey. Results: the necessary measures for the rebranding of the restaurant were proposed. It was suggested to introduce new technologies in the enterprise. It is recommended to pay attention to the younger audience of Kharkov city. Conclusions: the general indicators and indicators of the marketing activity of restaurants were analysed. To be successful, the restaurant must be able to meet the expectations of consumers, understanding the reasons why customers choose a particular type of restaurant. Moreover, as the consumer market becomes increasingly fragmented, restaurants must be aware of the needs to differentiate their customer segment and attract target customers by focusing on their important restaurant attributes when choosing a dining location. This comparison states managers and managers of Milena restaurant the actions and tactics of competitors successfully promoting their marketing activities.
{"title":"The analysis of the hotel-restaurant enterprise for the development of marketing strategy, on the example of the restaurant \"Milena\"","authors":"O. Sokolovska, Natalya Danko, Anastasiia Mykhalchuk","doi":"10.26565/2310-9513-2021-14-16","DOIUrl":"https://doi.org/10.26565/2310-9513-2021-14-16","url":null,"abstract":"The subject of the study is the analysis of the hotel and restaurant enterprise in order to develop a marketing strategy on the example of the restaurant \"Milena\". In the era of comprehensive informatisation of society, market competition plays an important role in predicting and planning the long-term development of enterprises, which is based on strategic management of the efficiency of business processes. The aim of the article is to analyse the specific enterprise of the hotel and restaurant sphere in order to develop an effective marketing strategy. Many entrepreneurs consider it unnecessary to keep a marketing department at the company or spend 30% of profits on marketing. After analysing the works of today’s scientists, the concept of marketing strategy was formulated, namely, it is a prism of certain actions and methods through which the enterprise is formed and operates. The enterprise working in modern market economy, in order to improve its performance, should constantly analyse the internal and external environment, the actions of competitors, to study the needs of consumers and trends of their changes. The aim of the assignment is to analyse the activities of the hotel and restaurant enterprise \"Milena\"; to identify the strengths and weaknesses of the restaurant; to analyse the target audience in Kharkiv city and the work of competitors. The methods are: the analysis of the restaurant and its competitors social media networks; to conduct a survey of the target audience and analyse the results of the survey. Results: the necessary measures for the rebranding of the restaurant were proposed. It was suggested to introduce new technologies in the enterprise. It is recommended to pay attention to the younger audience of Kharkov city. Conclusions: the general indicators and indicators of the marketing activity of restaurants were analysed. To be successful, the restaurant must be able to meet the expectations of consumers, understanding the reasons why customers choose a particular type of restaurant. Moreover, as the consumer market becomes increasingly fragmented, restaurants must be aware of the needs to differentiate their customer segment and attract target customers by focusing on their important restaurant attributes when choosing a dining location. This comparison states managers and managers of Milena restaurant the actions and tactics of competitors successfully promoting their marketing activities.","PeriodicalId":77459,"journal":{"name":"Vital & health statistics. Series 14, Data from the national inventory of family planning services","volume":"2007 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78577815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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