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CLARA Review: Brenda Longfellow & Molly Swetnam-Burland (eds), 2021: Women’s Lives, Women’s Voices. Roman Material Culture and Female Agency in the Bay of Naples. Austin: University of Texas Press 克拉拉评论:布伦达·朗费罗和莫莉·斯威特南-伯兰(编),2021:《女性的生活,女性的声音》。那不勒斯湾的罗马物质文化与女性代理。奥斯汀:德克萨斯大学出版社
Pub Date : 2023-01-21 DOI: 10.5617/clara.10104
A. K. Lundgren
Editors Brenda Longfellow (University of Iowa) and Molly Swetnam-Burland (College of William & Mary) have previously published insightful work on ancient Roman art and monumental architecture, and the social history and material culture of Pompeii and Rome. In Women’s Lives, Women’s Voices. Roman Material Culture and Female Agency in the Bay of Naples they bring together fourteen leading specialists in a pathbreaking collection of essays that challenge us to rethink gender-based occupational stereotypes, Roman women’s identities and public participation in spheres exclusively associated with Roman elite men. By drawing on epigraphic, archaeological, art historical and architecturalevidence, the various authors investigate female agency with an emphasis on social engagement and the lived experiences of Roman women in the Bay of Naples. Women’s Lives, Women’s Voices adopts an interdisciplinary approach to research, covering a wide range of theoretical frameworks, methodological objectives and materials. Taken together, these innovative discussions challenge entrenched beliefs about women’s essential passivity and inactivity in Roman society by drawing attention to how women from different social backgrounds engaged with the local community through families, businesses and religious activity, and how they expressed their identities in the funerary realm. Challenging familiar elitist-classicist standards dominating past scholarship, this book pushes women’s and gender studies, feminist art history, urban materiality, women’s local involvement and daily lives into a new era of research.
编辑布伦达·朗费罗(爱荷华大学)和莫莉·斯威特南-伯兰(威廉与玛丽学院)之前发表过关于古罗马艺术和纪念性建筑,庞贝和罗马的社会历史和物质文化的深刻见解。《女性的生活,女性的声音》罗马物质文化和女性机构在那不勒斯湾他们汇集了十四位顶尖的专家在一个开创性的文集中挑战我们重新思考基于性别的职业刻板印象,罗马女性的身份和公众参与领域只与罗马精英男性有关。通过引用碑文、考古、艺术、历史和建筑证据,不同的作者研究了女性的力量,重点是社会参与和那不勒斯湾罗马女性的生活经历。《妇女的生活:妇女的声音》采用跨学科的研究方法,涵盖广泛的理论框架、方法目标和材料。总之,这些创新的讨论通过关注来自不同社会背景的女性如何通过家庭、商业和宗教活动与当地社区互动,以及她们如何在葬礼领域表达自己的身份,挑战了关于女性在罗马社会中必不可少的被动和不活跃的根深蒂固的观念。挑战熟悉的精英-古典主义标准主导过去的学术,这本书推动妇女和性别研究,女权主义艺术史,城市物质性,妇女的地方参与和日常生活的研究进入一个新的时代。
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引用次数: 0
The Story of India’s Educational Publishing Market 印度教育出版市场的故事
Pub Date : 2022-12-29 DOI: 10.1163/18784712-03104039
M. Khan
Manzar Khan has been a part of India’s educational publishing industry since 1978 and has worked with Orient Longman, Oxford University Press and his current entrepreneurial venture Headword. The educational books market in the country started to expand in the 1990s with economic liberalization and growth, more private schools, and increasing demand for learning in English. This also attracted foreign publishers to set up local operations. Digital resources started to become relevant from the early 2000s, and publishers started to provide ebooks and teacher support materials digitally. Publishers who have good quality content continue to exist and grow through print along with digital support. Covid had a major impact, and it will take publishers at least another season or two to recover the losses incurred. Though operating in a low-price market, private publishers in India have the freedom to develop books and promote these directly to private schools and compete for adoptions. There is scope to continue investing in the educational business.
自1978年以来,Manzar Khan一直是印度教育出版行业的一员,他曾与东方朗文、牛津大学出版社和他目前的创业公司Headword合作。20世纪90年代,随着经济的自由化和增长,私立学校的增多以及英语学习需求的增加,该国的教育书籍市场开始扩大。这也吸引了外国出版商在当地开展业务。从21世纪初开始,数字资源开始变得重要起来,出版商开始以数字方式提供电子书和教师支持材料。拥有高质量内容的出版商通过印刷和数字支持继续存在和发展。新冠疫情产生了重大影响,出版商至少还需要一两个季度才能弥补损失。尽管印度的私人出版商是在低价市场上经营,但他们可以自由地开发图书,并直接向私立学校推广,并争夺认书量。教育行业仍有继续投资的空间。
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引用次数: 0
Digital Innovation in Indian Language Publishing 印度语言出版的数字创新
Pub Date : 2022-12-29 DOI: 10.1163/18784712-03104044
Jaya Rose
In the past 75 years of our Independence from the British, India has experimented with a variety of publishing models. These have been effective and usually worked as a response to the environment. This article documents the variety of choices that exist in the Indian languages for readers using new digital technology. For India, in particular, it has been the standardization of Unicode that helped transform communication in the languages apart from English. This paper outlines some of those innovations in an ever-changing digital publishing landscape.
在过去的75年里,印度从英国独立出来,尝试了各种出版模式。这些措施是有效的,通常是对环境的一种反应。本文记录了使用新数字技术的读者在印度语言中存在的各种选择。特别是对印度来说,统一码的标准化帮助改变了英语以外语言的交流方式。本文概述了不断变化的数字出版环境中的一些创新。
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引用次数: 0
After Midnight 午夜之后
Pub Date : 2022-12-29 DOI: 10.1163/18784712-03104037
Thomas Abraham
A whirlwind historical tour of the trade publishing (in English) landscape in India from the start of printing down to the present day, 75 years after Independence. The piece attempts to be a capsule history surveying the evolution of the trade book market through the multiple perspectives of authors, booksellers, genres, publishers, and market data. This is intended primarily as a quick introduction to the beginner and practitioner alike and is not intended to be an exhaustive narrative either by chronology or by genre or market information. It is a quick one-stop reference point for those who would like to see when and how the foundations for trade publishing were late, the key historical imperatives, early writing movements, the earliest booksellers, the beginnings of a formalized and sustained market through imports and distribution, and looks at the evolution of local Indian English publishing and how that has matured into a significant industry; and concludes by taking stock of current market realities and assays forward initiatives needed to reach the next level of stable development.
印度独立75年后,从印刷开始到现在,贸易出版(英文)景观的旋风历史之旅。这篇文章试图通过作者、书商、体裁、出版商和市场数据的多重视角,成为一部调查大众图书市场演变的胶囊历史。这主要是作为初学者和从业者的快速介绍,而不是按照时间顺序、类型或市场信息进行详尽的叙述。对于那些想要了解商业出版的基础何时以及如何滞后,关键的历史要求,早期的写作运动,最早的书商,通过进口和分销形成正式和持续的市场的开始,以及印度当地英语出版的演变以及它如何成熟为一个重要行业的人来说,这是一个快速的一站式参考点;最后总结了当前的市场现状,并分析了达到下一个稳定发展水平所需的前瞻性举措。
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引用次数: 0
Looking Back to Look Forward 回顾过去,展望未来
Pub Date : 2022-12-29 DOI: 10.1163/18784712-03104035
Nitasha Devasar
India is the second-largest book market in the world for English-language content. Indian publishing, predominantly educational and 75 per cent in English, is growing at a compound annual growth rate. Tracing the business’s 75-year journey, this article highlights key phases and players that have shaped the way this industry looks today. Family businesses and international publishers have been an intrinsic part of the local publishing scene from the start. A large textbook market and growing general books market sustain them as new players continue to appear on the scene. The book-publishing ecosystem has historically included bookselling, distribution, and printing and in more recent times has expanded to edtech and telecoms. The COVID-19 experience has enhanced the need for collaborations in this ecosystem to sustain Indian publishing. Although the books market remains 90 per cent print, its sustainability requires e-resources that enhance, support, and test learning from these printed books. Finding suitable pricing models in a historically price-sensitive market is one of the key challenges. Government policy plays a key role in the direction and growth of Indian publishing. Tax, copyright, and education policies can pave the way for Indian publishing to be a research and skilling hub for this youthful nation.
印度是全球第二大英语图书市场。印度出版业(以教育为主,75%为英语)正以复合年增长率增长。本文追溯了该行业75年的历程,重点介绍了影响该行业今天面貌的关键阶段和参与者。家族企业和国际出版商从一开始就是当地出版业的固有组成部分。随着新玩家不断出现,庞大的教科书市场和不断增长的普通图书市场支撑着他们。从历史上看,图书出版生态系统包括图书销售、分销和印刷,近年来已扩展到教育科技和电信领域。2019冠状病毒病的经验增强了在这一生态系统中开展合作以维持印度出版的必要性。尽管图书市场仍有90%是印刷书籍,但其可持续性需要电子资源来增强、支持和测试从这些印刷书籍中学习。在一个历来对价格敏感的市场中,找到合适的定价模式是关键挑战之一。政府政策在印度出版的方向和发展中起着关键作用。税收、版权和教育政策可以为印度出版业成为这个年轻国家的研究和技能中心铺平道路。
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引用次数: 0
National Book Trust, India 印度国家图书信托基金
Pub Date : 2022-12-29 DOI: 10.1163/18784712-03104043
K. Vikram
The journey of National Book Trust, India (NBT, in short) is the journey of the exploration, development and promotion of Indian content through Indian languages in the post-independence era. For NBT, there was no hierarchy of languages and scholarship as it sourced content for all age groups in all languages to be translated into other languages – hence the emphasis on developing ‘common’ books to read from regardless of the initial language of creation. Established and visualized as the national body for both book publishing and promotion, NBT’s ambit naturally extends to creating platforms to promote the culture of reading and book-mindedness. Interactive and pioneering platforms like the New Delhi World Book Fair have helped build a visible book-reading tradition in the country, which is being taken forward with renewed fervour while meeting the challenges of the post-Covid era.
印度国家图书信托基金会(National Book Trust,简称NBT)的历程,就是印度独立后通过印度语言探索、发展和推广印度内容的历程。对于NBT来说,没有语言和学术的等级制度,因为它为所有语言的所有年龄组提供内容,并将其翻译成其他语言——因此,强调开发“通用”书籍,以供阅读,而不管最初的创作语言如何。作为图书出版和推广的国家机构,NBT的目标自然延伸到创建促进阅读文化和读书文化的平台。像新德里世界书展这样的互动性和开拓性平台帮助在印度建立了一种看得见的读书传统,在应对后疫情时代挑战的同时,这一传统正以新的热情得到推进。
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引用次数: 0
Sarat Book House 萨拉特书屋
Pub Date : 2022-12-29 DOI: 10.1163/18784712-03104042
Milinda De
The journey of Sarat Book House, set up close to 70 years ago in Kolkata, documents the evolution and growth of a regional bookseller and publisher in India, and how it has adapted to the changing demands of the bookselling and publishing ecosystem. From early innovations such as opening shelves for customers to browse and curating a niche and rare list of specialist titles, the second generation of the family feels equally dedicated to the books business and has ushered in the next level of changes such as computerisation, starting Sarat’s own publishing and reprints lists, expanding to other parts of the country, and running its own press. Subject to systemic and evolutionary challenges, the publishing and bookselling ecosystem demands an agile, flexible yet long-term approach from players like Sarat Book House.
萨拉特书屋(Sarat Book House)成立于近70年前的加尔各答,它记录了印度一家地区性书商和出版商的演变和成长,以及它如何适应图书销售和出版生态系统不断变化的需求。从早期的创新,如打开书架让顾客浏览和策划一个小范围和罕见的专业书籍列表,这个家族的第二代人同样致力于图书业务,并迎来了下一个层次的变化,如电脑化,开始萨拉特自己的出版和重印清单,扩展到全国其他地区,并经营自己的出版社。面对系统性和渐进式的挑战,出版和图书销售生态系统需要像Sarat Book House这样的参与者采取敏捷、灵活而又长期的方法。
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引用次数: 0
School Book Publishing 学校图书出版
Pub Date : 2022-12-29 DOI: 10.1163/18784712-03104036
Sesh Seshadri
Educational publishing in India has contributed to the growth of human development. There is still much room for bringing in new thought processes and best practices. In this context, a few models that were followed in the past can be brought back for the good of the industry. These models all worked, and it is up to the industry to revisit and reform them. The dropout rate in schools is coming down and the number of schools will continue to grow. And that is great news.
印度的教育出版为人类的发展做出了贡献。引入新的思维过程和最佳实践仍然有很大的空间。在这种背景下,为了行业的利益,过去遵循的一些模式可以被带回。这些模式都是有效的,需要行业重新审视和改革它们。学校的辍学率正在下降,学校的数量将继续增长。这是个好消息。
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引用次数: 0
Innovation, Creativity and the Unrealized Potential of Indian Trade Publishing 创新、创造与印度贸易出版未实现的潜力
Pub Date : 2022-12-29 DOI: 10.1163/18784712-03104040
R. Charkin
Since his first trip to India in 1975, Richard Charkin has been associated with Indian publishing, particularly the trade segment, in various ways. A vibrant and multidimensional market with possibly the biggest potential for growth, India supports a healthy mix of conglomerate and independent publishers who benefit from a world-class literary community, professional workforce and the best IT brains around. There are also a clear set of challenges and roadblocks that have kept India a relative minnow internationally. Digital distribution will continue to grow as a percentage of the total market. Going ahead, the market will be fuelled not by international companies but by Indian businesses that shed legacy ways of operating and with strong financial investment from Indian funds.
自1975年首次访问印度以来,理查德·查金(Richard Charkin)一直以各种方式与印度出版业(尤其是贸易领域)联系在一起。印度是一个充满活力和多维度的市场,可能拥有最大的增长潜力,它支持着企业集团和独立出版商的健康组合,这些出版商受益于世界级的文学社区、专业的劳动力和最优秀的IT人才。还有一系列明显的挑战和障碍,使印度在国际上相对弱小。数字发行在整个市场中所占的比例将继续增长。未来,推动市场的将不是国际公司,而是摆脱传统经营方式的印度企业,以及来自印度基金的强劲金融投资。
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引用次数: 0
Academic Publishing and the Indian Book Trade 学术出版与印度图书贸易
Pub Date : 2022-12-29 DOI: 10.1163/18784712-03104038
Chris Chesher
Christoph Chesher joined publishing in 1984 as a sales rep at Blackwell Science (BSP) and built up a sales team ground up in the UK and abroad including India – he had an instant connection with the country and its vibrant books market. In 1993 he joined OUP and came to Routledge/T&F in 1997, where he took the key decision to set up an India liaison office, which has since gone from strength to strength, expanding to a full-scale publisher. Large wholesalers continue to play a big part in servicing the extensive but fragmented Indian market, and levels of discounts, concerns around arbitrage, levels of copyright awareness and an overreliance on print by the key trade partners remain key challenges for publishers in India.
克里斯托夫·切舍尔于1984年加入出版业,担任布莱克威尔科学公司(BSP)的销售代表,并在英国和包括印度在内的海外建立了一个销售团队——他与这个国家及其充满活力的图书市场建立了即时联系。1993年,他加入OUP, 1997年来到劳特利奇/T&F,在那里他做出了建立印度联络处的关键决定,此后该办事处不断壮大,发展成为一家全面的出版商。大型批发商继续在服务广泛但分散的印度市场方面发挥着重要作用,而折扣水平、对套利的担忧、版权意识水平以及主要贸易伙伴对印刷的过度依赖,仍然是印度出版商面临的主要挑战。
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引用次数: 0
期刊
Logos (Santa Clara, Calif.)
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