Editors Brenda Longfellow (University of Iowa) and Molly Swetnam-Burland (College of William & Mary) have previously published insightful work on ancient Roman art and monumental architecture, and the social history and material culture of Pompeii and Rome. In Women’s Lives, Women’s Voices. Roman Material Culture and Female Agency in the Bay of Naples they bring together fourteen leading specialists in a pathbreaking collection of essays that challenge us to rethink gender-based occupational stereotypes, Roman women’s identities and public participation in spheres exclusively associated with Roman elite men. By drawing on epigraphic, archaeological, art historical and architecturalevidence, the various authors investigate female agency with an emphasis on social engagement and the lived experiences of Roman women in the Bay of Naples. Women’s Lives, Women’s Voices adopts an interdisciplinary approach to research, covering a wide range of theoretical frameworks, methodological objectives and materials. Taken together, these innovative discussions challenge entrenched beliefs about women’s essential passivity and inactivity in Roman society by drawing attention to how women from different social backgrounds engaged with the local community through families, businesses and religious activity, and how they expressed their identities in the funerary realm. Challenging familiar elitist-classicist standards dominating past scholarship, this book pushes women’s and gender studies, feminist art history, urban materiality, women’s local involvement and daily lives into a new era of research.
{"title":"CLARA Review: Brenda Longfellow & Molly Swetnam-Burland (eds), 2021: Women’s Lives, Women’s Voices. Roman Material Culture and Female Agency in the Bay of Naples. Austin: University of Texas Press","authors":"A. K. Lundgren","doi":"10.5617/clara.10104","DOIUrl":"https://doi.org/10.5617/clara.10104","url":null,"abstract":"Editors Brenda Longfellow (University of Iowa) and Molly Swetnam-Burland (College of William & Mary) have previously published insightful work on ancient Roman art and monumental architecture, and the social history and material culture of Pompeii and Rome. In Women’s Lives, Women’s Voices. Roman Material Culture and Female Agency in the Bay of Naples they bring together fourteen leading specialists in a pathbreaking collection of essays that challenge us to rethink gender-based occupational stereotypes, Roman women’s identities and public participation in spheres exclusively associated with Roman elite men. By drawing on epigraphic, archaeological, art historical and architecturalevidence, the various authors investigate female agency with an emphasis on social engagement and the lived experiences of Roman women in the Bay of Naples. Women’s Lives, Women’s Voices adopts an interdisciplinary approach to research, covering a wide range of theoretical frameworks, methodological objectives and materials. Taken together, these innovative discussions challenge entrenched beliefs about women’s essential passivity and inactivity in Roman society by drawing attention to how women from different social backgrounds engaged with the local community through families, businesses and religious activity, and how they expressed their identities in the funerary realm. Challenging familiar elitist-classicist standards dominating past scholarship, this book pushes women’s and gender studies, feminist art history, urban materiality, women’s local involvement and daily lives into a new era of research.","PeriodicalId":81888,"journal":{"name":"Logos (Santa Clara, Calif.)","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85833657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-29DOI: 10.1163/18784712-03104039
M. Khan
Manzar Khan has been a part of India’s educational publishing industry since 1978 and has worked with Orient Longman, Oxford University Press and his current entrepreneurial venture Headword. The educational books market in the country started to expand in the 1990s with economic liberalization and growth, more private schools, and increasing demand for learning in English. This also attracted foreign publishers to set up local operations. Digital resources started to become relevant from the early 2000s, and publishers started to provide ebooks and teacher support materials digitally. Publishers who have good quality content continue to exist and grow through print along with digital support. Covid had a major impact, and it will take publishers at least another season or two to recover the losses incurred. Though operating in a low-price market, private publishers in India have the freedom to develop books and promote these directly to private schools and compete for adoptions. There is scope to continue investing in the educational business.
{"title":"The Story of India’s Educational Publishing Market","authors":"M. Khan","doi":"10.1163/18784712-03104039","DOIUrl":"https://doi.org/10.1163/18784712-03104039","url":null,"abstract":"\u0000Manzar Khan has been a part of India’s educational publishing industry since 1978 and has worked with Orient Longman, Oxford University Press and his current entrepreneurial venture Headword. The educational books market in the country started to expand in the 1990s with economic liberalization and growth, more private schools, and increasing demand for learning in English. This also attracted foreign publishers to set up local operations. Digital resources started to become relevant from the early 2000s, and publishers started to provide ebooks and teacher support materials digitally. Publishers who have good quality content continue to exist and grow through print along with digital support. Covid had a major impact, and it will take publishers at least another season or two to recover the losses incurred. Though operating in a low-price market, private publishers in India have the freedom to develop books and promote these directly to private schools and compete for adoptions. There is scope to continue investing in the educational business.","PeriodicalId":81888,"journal":{"name":"Logos (Santa Clara, Calif.)","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87383670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-29DOI: 10.1163/18784712-03104044
Jaya Rose
In the past 75 years of our Independence from the British, India has experimented with a variety of publishing models. These have been effective and usually worked as a response to the environment. This article documents the variety of choices that exist in the Indian languages for readers using new digital technology. For India, in particular, it has been the standardization of Unicode that helped transform communication in the languages apart from English. This paper outlines some of those innovations in an ever-changing digital publishing landscape.
{"title":"Digital Innovation in Indian Language Publishing","authors":"Jaya Rose","doi":"10.1163/18784712-03104044","DOIUrl":"https://doi.org/10.1163/18784712-03104044","url":null,"abstract":"\u0000In the past 75 years of our Independence from the British, India has experimented with a variety of publishing models. These have been effective and usually worked as a response to the environment. This article documents the variety of choices that exist in the Indian languages for readers using new digital technology. For India, in particular, it has been the standardization of Unicode that helped transform communication in the languages apart from English. This paper outlines some of those innovations in an ever-changing digital publishing landscape.","PeriodicalId":81888,"journal":{"name":"Logos (Santa Clara, Calif.)","volume":"70 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85044436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-29DOI: 10.1163/18784712-03104037
Thomas Abraham
A whirlwind historical tour of the trade publishing (in English) landscape in India from the start of printing down to the present day, 75 years after Independence. The piece attempts to be a capsule history surveying the evolution of the trade book market through the multiple perspectives of authors, booksellers, genres, publishers, and market data. This is intended primarily as a quick introduction to the beginner and practitioner alike and is not intended to be an exhaustive narrative either by chronology or by genre or market information. It is a quick one-stop reference point for those who would like to see when and how the foundations for trade publishing were late, the key historical imperatives, early writing movements, the earliest booksellers, the beginnings of a formalized and sustained market through imports and distribution, and looks at the evolution of local Indian English publishing and how that has matured into a significant industry; and concludes by taking stock of current market realities and assays forward initiatives needed to reach the next level of stable development.
{"title":"After Midnight","authors":"Thomas Abraham","doi":"10.1163/18784712-03104037","DOIUrl":"https://doi.org/10.1163/18784712-03104037","url":null,"abstract":"\u0000A whirlwind historical tour of the trade publishing (in English) landscape in India from the start of printing down to the present day, 75 years after Independence. The piece attempts to be a capsule history surveying the evolution of the trade book market through the multiple perspectives of authors, booksellers, genres, publishers, and market data. This is intended primarily as a quick introduction to the beginner and practitioner alike and is not intended to be an exhaustive narrative either by chronology or by genre or market information. It is a quick one-stop reference point for those who would like to see when and how the foundations for trade publishing were late, the key historical imperatives, early writing movements, the earliest booksellers, the beginnings of a formalized and sustained market through imports and distribution, and looks at the evolution of local Indian English publishing and how that has matured into a significant industry; and concludes by taking stock of current market realities and assays forward initiatives needed to reach the next level of stable development.","PeriodicalId":81888,"journal":{"name":"Logos (Santa Clara, Calif.)","volume":"32 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84778442","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-29DOI: 10.1163/18784712-03104035
Nitasha Devasar
India is the second-largest book market in the world for English-language content. Indian publishing, predominantly educational and 75 per cent in English, is growing at a compound annual growth rate. Tracing the business’s 75-year journey, this article highlights key phases and players that have shaped the way this industry looks today. Family businesses and international publishers have been an intrinsic part of the local publishing scene from the start. A large textbook market and growing general books market sustain them as new players continue to appear on the scene. The book-publishing ecosystem has historically included bookselling, distribution, and printing and in more recent times has expanded to edtech and telecoms. The COVID-19 experience has enhanced the need for collaborations in this ecosystem to sustain Indian publishing. Although the books market remains 90 per cent print, its sustainability requires e-resources that enhance, support, and test learning from these printed books. Finding suitable pricing models in a historically price-sensitive market is one of the key challenges. Government policy plays a key role in the direction and growth of Indian publishing. Tax, copyright, and education policies can pave the way for Indian publishing to be a research and skilling hub for this youthful nation.
{"title":"Looking Back to Look Forward","authors":"Nitasha Devasar","doi":"10.1163/18784712-03104035","DOIUrl":"https://doi.org/10.1163/18784712-03104035","url":null,"abstract":"\u0000India is the second-largest book market in the world for English-language content. Indian publishing, predominantly educational and 75 per cent in English, is growing at a compound annual growth rate. Tracing the business’s 75-year journey, this article highlights key phases and players that have shaped the way this industry looks today. Family businesses and international publishers have been an intrinsic part of the local publishing scene from the start. A large textbook market and growing general books market sustain them as new players continue to appear on the scene. The book-publishing ecosystem has historically included bookselling, distribution, and printing and in more recent times has expanded to edtech and telecoms. The COVID-19 experience has enhanced the need for collaborations in this ecosystem to sustain Indian publishing. Although the books market remains 90 per cent print, its sustainability requires e-resources that enhance, support, and test learning from these printed books. Finding suitable pricing models in a historically price-sensitive market is one of the key challenges. Government policy plays a key role in the direction and growth of Indian publishing. Tax, copyright, and education policies can pave the way for Indian publishing to be a research and skilling hub for this youthful nation.","PeriodicalId":81888,"journal":{"name":"Logos (Santa Clara, Calif.)","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88532221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-29DOI: 10.1163/18784712-03104043
K. Vikram
The journey of National Book Trust, India (NBT, in short) is the journey of the exploration, development and promotion of Indian content through Indian languages in the post-independence era. For NBT, there was no hierarchy of languages and scholarship as it sourced content for all age groups in all languages to be translated into other languages – hence the emphasis on developing ‘common’ books to read from regardless of the initial language of creation. Established and visualized as the national body for both book publishing and promotion, NBT’s ambit naturally extends to creating platforms to promote the culture of reading and book-mindedness. Interactive and pioneering platforms like the New Delhi World Book Fair have helped build a visible book-reading tradition in the country, which is being taken forward with renewed fervour while meeting the challenges of the post-Covid era.
印度国家图书信托基金会(National Book Trust,简称NBT)的历程,就是印度独立后通过印度语言探索、发展和推广印度内容的历程。对于NBT来说,没有语言和学术的等级制度,因为它为所有语言的所有年龄组提供内容,并将其翻译成其他语言——因此,强调开发“通用”书籍,以供阅读,而不管最初的创作语言如何。作为图书出版和推广的国家机构,NBT的目标自然延伸到创建促进阅读文化和读书文化的平台。像新德里世界书展这样的互动性和开拓性平台帮助在印度建立了一种看得见的读书传统,在应对后疫情时代挑战的同时,这一传统正以新的热情得到推进。
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Pub Date : 2022-12-29DOI: 10.1163/18784712-03104042
Milinda De
The journey of Sarat Book House, set up close to 70 years ago in Kolkata, documents the evolution and growth of a regional bookseller and publisher in India, and how it has adapted to the changing demands of the bookselling and publishing ecosystem. From early innovations such as opening shelves for customers to browse and curating a niche and rare list of specialist titles, the second generation of the family feels equally dedicated to the books business and has ushered in the next level of changes such as computerisation, starting Sarat’s own publishing and reprints lists, expanding to other parts of the country, and running its own press. Subject to systemic and evolutionary challenges, the publishing and bookselling ecosystem demands an agile, flexible yet long-term approach from players like Sarat Book House.
萨拉特书屋(Sarat Book House)成立于近70年前的加尔各答,它记录了印度一家地区性书商和出版商的演变和成长,以及它如何适应图书销售和出版生态系统不断变化的需求。从早期的创新,如打开书架让顾客浏览和策划一个小范围和罕见的专业书籍列表,这个家族的第二代人同样致力于图书业务,并迎来了下一个层次的变化,如电脑化,开始萨拉特自己的出版和重印清单,扩展到全国其他地区,并经营自己的出版社。面对系统性和渐进式的挑战,出版和图书销售生态系统需要像Sarat Book House这样的参与者采取敏捷、灵活而又长期的方法。
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Pub Date : 2022-12-29DOI: 10.1163/18784712-03104036
Sesh Seshadri
Educational publishing in India has contributed to the growth of human development. There is still much room for bringing in new thought processes and best practices. In this context, a few models that were followed in the past can be brought back for the good of the industry. These models all worked, and it is up to the industry to revisit and reform them. The dropout rate in schools is coming down and the number of schools will continue to grow. And that is great news.
{"title":"School Book Publishing","authors":"Sesh Seshadri","doi":"10.1163/18784712-03104036","DOIUrl":"https://doi.org/10.1163/18784712-03104036","url":null,"abstract":"\u0000Educational publishing in India has contributed to the growth of human development. There is still much room for bringing in new thought processes and best practices. In this context, a few models that were followed in the past can be brought back for the good of the industry. These models all worked, and it is up to the industry to revisit and reform them. The dropout rate in schools is coming down and the number of schools will continue to grow. And that is great news.","PeriodicalId":81888,"journal":{"name":"Logos (Santa Clara, Calif.)","volume":"51 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73315726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-29DOI: 10.1163/18784712-03104040
R. Charkin
Since his first trip to India in 1975, Richard Charkin has been associated with Indian publishing, particularly the trade segment, in various ways. A vibrant and multidimensional market with possibly the biggest potential for growth, India supports a healthy mix of conglomerate and independent publishers who benefit from a world-class literary community, professional workforce and the best IT brains around. There are also a clear set of challenges and roadblocks that have kept India a relative minnow internationally. Digital distribution will continue to grow as a percentage of the total market. Going ahead, the market will be fuelled not by international companies but by Indian businesses that shed legacy ways of operating and with strong financial investment from Indian funds.
{"title":"Innovation, Creativity and the Unrealized Potential of Indian Trade Publishing","authors":"R. Charkin","doi":"10.1163/18784712-03104040","DOIUrl":"https://doi.org/10.1163/18784712-03104040","url":null,"abstract":"\u0000Since his first trip to India in 1975, Richard Charkin has been associated with Indian publishing, particularly the trade segment, in various ways. A vibrant and multidimensional market with possibly the biggest potential for growth, India supports a healthy mix of conglomerate and independent publishers who benefit from a world-class literary community, professional workforce and the best IT brains around. There are also a clear set of challenges and roadblocks that have kept India a relative minnow internationally. Digital distribution will continue to grow as a percentage of the total market. Going ahead, the market will be fuelled not by international companies but by Indian businesses that shed legacy ways of operating and with strong financial investment from Indian funds.","PeriodicalId":81888,"journal":{"name":"Logos (Santa Clara, Calif.)","volume":"143 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76230553","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-29DOI: 10.1163/18784712-03104038
Chris Chesher
Christoph Chesher joined publishing in 1984 as a sales rep at Blackwell Science (BSP) and built up a sales team ground up in the UK and abroad including India – he had an instant connection with the country and its vibrant books market. In 1993 he joined OUP and came to Routledge/T&F in 1997, where he took the key decision to set up an India liaison office, which has since gone from strength to strength, expanding to a full-scale publisher. Large wholesalers continue to play a big part in servicing the extensive but fragmented Indian market, and levels of discounts, concerns around arbitrage, levels of copyright awareness and an overreliance on print by the key trade partners remain key challenges for publishers in India.
{"title":"Academic Publishing and the Indian Book Trade","authors":"Chris Chesher","doi":"10.1163/18784712-03104038","DOIUrl":"https://doi.org/10.1163/18784712-03104038","url":null,"abstract":"\u0000Christoph Chesher joined publishing in 1984 as a sales rep at Blackwell Science (BSP) and built up a sales team ground up in the UK and abroad including India – he had an instant connection with the country and its vibrant books market. In 1993 he joined OUP and came to Routledge/T&F in 1997, where he took the key decision to set up an India liaison office, which has since gone from strength to strength, expanding to a full-scale publisher. Large wholesalers continue to play a big part in servicing the extensive but fragmented Indian market, and levels of discounts, concerns around arbitrage, levels of copyright awareness and an overreliance on print by the key trade partners remain key challenges for publishers in India.","PeriodicalId":81888,"journal":{"name":"Logos (Santa Clara, Calif.)","volume":"56 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80061896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}