Pub Date : 2021-02-08DOI: 10.1515/9783110554250-202
{"title":"Acknowledgments","authors":"","doi":"10.1515/9783110554250-202","DOIUrl":"https://doi.org/10.1515/9783110554250-202","url":null,"abstract":"","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84859084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-08DOI: 10.1515/9783110554250-034
{"title":"Index","authors":"","doi":"10.1515/9783110554250-034","DOIUrl":"https://doi.org/10.1515/9783110554250-034","url":null,"abstract":"","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83291807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-08DOI: 10.1515/9783110554250-031
Clea D. Bourne, L. Edwards
: In this chapter, we argue that the effect of public relations on society merits further attention from scholars and practitioners. In particular, the advent of digitisa-tion, algorithmic technologies and AI more generally, have been under-examined. In these areas, greater reflexivity and scrutiny of how such tools are used in the industry, and the ways it might perpetuate or challenge their in-built biases, is sorely needed. In a communications landscape characterised by the co-existence of digital utopias, post-truth politics and fake news, we suggest that the challenges raised by these new technologies relate to two key issues: voice and diversity, both of which are deeply affected by digital technologies. The industry’s capacity to adequately reflect on its role in enhancing or limiting these inequalities depends on adopting a renewed ethics in pedagogy and practice that adequately equips practitioners with the reflective and analytical skills to not only use digital technologies, but also to account for their effects as part of the arsenal of communications tactics in the 21 st century.
{"title":"31 Critical reflections on the field","authors":"Clea D. Bourne, L. Edwards","doi":"10.1515/9783110554250-031","DOIUrl":"https://doi.org/10.1515/9783110554250-031","url":null,"abstract":": In this chapter, we argue that the effect of public relations on society merits further attention from scholars and practitioners. In particular, the advent of digitisa-tion, algorithmic technologies and AI more generally, have been under-examined. In these areas, greater reflexivity and scrutiny of how such tools are used in the industry, and the ways it might perpetuate or challenge their in-built biases, is sorely needed. In a communications landscape characterised by the co-existence of digital utopias, post-truth politics and fake news, we suggest that the challenges raised by these new technologies relate to two key issues: voice and diversity, both of which are deeply affected by digital technologies. The industry’s capacity to adequately reflect on its role in enhancing or limiting these inequalities depends on adopting a renewed ethics in pedagogy and practice that adequately equips practitioners with the reflective and analytical skills to not only use digital technologies, but also to account for their effects as part of the arsenal of communications tactics in the 21 st century.","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83244463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-08DOI: 10.1515/9783110554250-fm
{"title":"Frontmatter","authors":"","doi":"10.1515/9783110554250-fm","DOIUrl":"https://doi.org/10.1515/9783110554250-fm","url":null,"abstract":"","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"34 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89951573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-08DOI: 10.1515/9783110554250-024
Jeong-Nam Kim, Lisa Tam, Myoung‐Gi Chon
{"title":"24 A conceptual genealogy of the situational theory of\u0000 problem solving: Reconceptualizing communication for strategic behavioral\u0000 communication management","authors":"Jeong-Nam Kim, Lisa Tam, Myoung‐Gi Chon","doi":"10.1515/9783110554250-024","DOIUrl":"https://doi.org/10.1515/9783110554250-024","url":null,"abstract":"","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87339844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-08DOI: 10.1515/9783110554250-010
Grazia Murtarelli, Stefania Romenti, Craig E. Carroll
{"title":"10 Public relations as image and reputation\u0000 management","authors":"Grazia Murtarelli, Stefania Romenti, Craig E. Carroll","doi":"10.1515/9783110554250-010","DOIUrl":"https://doi.org/10.1515/9783110554250-010","url":null,"abstract":"","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"2015 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87774994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-08DOI: 10.1515/9783110554250-006
J. Bartlett, Bree Hurst
{"title":"6 Public relations and legitimacy","authors":"J. Bartlett, Bree Hurst","doi":"10.1515/9783110554250-006","DOIUrl":"https://doi.org/10.1515/9783110554250-006","url":null,"abstract":"","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74248817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-08DOI: 10.1515/9783110554250-009
M. Etter, Peter Winkler, Thomas Pleil
{"title":"9 Public relations and social media","authors":"M. Etter, Peter Winkler, Thomas Pleil","doi":"10.1515/9783110554250-009","DOIUrl":"https://doi.org/10.1515/9783110554250-009","url":null,"abstract":"","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79569978","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-08DOI: 10.1515/9783110554250-020
Suwichit Chaidaroon, Jenny Zhengye Hou
{"title":"20 Global public relations: Multi-paradigmatic\u0000 perspectives, key approaches and future directions","authors":"Suwichit Chaidaroon, Jenny Zhengye Hou","doi":"10.1515/9783110554250-020","DOIUrl":"https://doi.org/10.1515/9783110554250-020","url":null,"abstract":"","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"77 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80984448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.34156/9783791048925-369
Dominik Ruisinger, Oliver Jorzik
{"title":"8 Spezielle Anwendungsfelder der PR","authors":"Dominik Ruisinger, Oliver Jorzik","doi":"10.34156/9783791048925-369","DOIUrl":"https://doi.org/10.34156/9783791048925-369","url":null,"abstract":"","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90841587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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