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Mobile Communications Enterprises Competition Model and Strategies Analysis Considering Difference of Product Quality 考虑产品质量差异的移动通信企业竞争模型及策略分析
Pub Date : 2008-01-01 DOI: 10.1142/9789814287913_0010
Chang Cai-hong
There is a typical two oligarchies competition structure in China's mobile communications market. The actual operation status of enterprises indicates that competition issue of mobile communications enterprises can't be explained by the classic Bertrand model.On the basis of analyses of the influential factors of the oligar(?)hies competitions in China's mobile communications market,this paper establishes the Nashequililbrium model for enterprises'competition,which considering difference of product quality.According to numerical calculations of the Nashequilibrium model,characteristics and laws of enterprises'competition are put forward.At last,combined with the actual data and experience of enterprises'competition,the paper analyzes and verifies the model,and competition strategies for enterprises are also evaluated and proposed.
中国移动通信市场存在典型的双寡头竞争结构。企业的实际经营状况表明,移动通信企业的竞争问题不能用经典的Bertrand模型来解释。本文在分析中国移动通信市场寡头竞争影响因素的基础上,建立了考虑产品质量差异的企业竞争纳什均衡模型。通过纳什均衡模型的数值计算,提出了企业竞争的特点和规律。最后,结合企业竞争的实际数据和经验,对模型进行了分析和验证,并对企业的竞争策略进行了评价和提出。
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China Industrial Economy
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