Arab Economic and Business Journal最新文献

This study investigates holidays’ effect in analyst recommendations in the MENA countries stock markets between 2004 and 2015. The findings show that on Pre-Holidays, analysts tend to issue pessimistic recommendations, and issue optimistic recommendations on Post-Holidays. Prior literature on day-of-the-week effect is endorse our results, which document an increase in stock prices during the week, and a decrease in stock prices over the weekend. We argue that analysts can benefit from the upward trend in stock prices during Post-Holidays by issuing optimistic recommendation. Analysts may as well benefit from the downward trend in stock prices by issuing pessimistic recommendations on Pre-Holidays.

The primary aim of the current research was to study the effect of various intrinsic factors on consumer decision making vis-à-vis impulsive buying tendencies. After employing EFA and CFA on 630 consumers in the different parts of Jammu and Kashmir, results showed that intrinsic factors significantly influence the Impulsive Buying Decision. The application of Structural Equation Modeling disintegrated intrinsic factors into positive and negative influencers of impulsive buying behaviour. The present study has significant bearing in consumer world as it has highlighted through a model for how intrinsic factors shape the buying tendencies of a young consumer. Through the application of Multi Group Analysis, a comparison has been drawn between impulsive buying behaviour and various intrinsic factors across males and females taken as two different consumer groups. Overall results have been found significant and could well be adopted for strategy making by various stake holders in the field of consumer psychology and consumer behaviour to figure out the effects of intrinsic factors on buying behaviour.

This study aimed at determining the effectiveness of WOM in improving the decision to select the suitable hospital for treatment during the stages of purchase, as well as determining the statistical differences of the sample perception of WOM effectiveness according to WOM sources, and the personal factors for inpatients in both Jordan and Saudi Arabia. The study population consisted of all inpatients in private hospitals in Jordan and Saudi Arabia estimated at 137.6 and 554.9 thousand inpatients respectively in 2015. The sample has been selected from the inpatients in Amman and Riyadh cities, which are 387 for each market; 387 were analyzed, and simple random sample was used. The study showed that there is a statistical impact of WOM on improving the purchasing behavior to select the suitable hospital in countries of comparison, and also showed that there are no statistical differences in sample perception for WOM effectiveness according to WOM sources, and the personal factors of inpatients in Jordan and Saudi Arabia. Finally, the study recommended a set of suggestions that enhance the WOM in the marketing communications strategy in the service institutions in general, and private hospitals in particular.

In this research, we examine the effect of extroversion and the perceived similarity on customer to customer interaction (CCI), and the effect of this interaction on the tourists’ reactions. We examine also the moderating role of the nationality in CCI and tourists behavior. The study is based on a sample of 519 tourists from different nationalities (Tunisian, French, German, British and Italian tourists) residing in hotels in Tunisia. The results show that extroversion and the perceived similarity contribute to the development of the interactions between customers, and that this type of interaction influences the tourists’ behavioral responses (desire of stay, satisfaction and loyalty). Similarly, the results indicate that the tourist's nationality moderates the relation between CCI and tourists’ reactions. Managers should have a clear and explicit strategic position in terms of interactions with customers. They can put forward their position by valuing and inciting the relationships between customers in terms of distraction, help or information.

In Cameroon, the debate on CSR is now ubiquitous in the speeches of those from the business community as well as the public authorities, rather than by the academic researchers. This article focuses on a study conducted on the Cameroonian enterprises analyzing the influence of the implementation of CSR in business strategy. We will adopt in this study a hypothetical-deductive approach and the questionnaire is the data collection tool. We will conduct our investigation among companies in Cameroon. A representative sample of 126 companies, whose employees were briefed a questionnaire regarding the policies of their companies, was used to study CSR and its strategy. The results of the study show that the implementation of a CSR approach influenced, positively and significantly, innovation, reputation and differentiation of the enterprise.