{"title":"Configurational Paths to Generating Knowledge Benefit through Customer Participation","authors":"Woojung Chang","doi":"10.53728/2765-6500.1179","DOIUrl":"https://doi.org/10.53728/2765-6500.1179","url":null,"abstract":"its i30 N line and Veloster custom fit","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"62 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73130511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Hyowon Hyun, Jungkun Park, Jihwan Yum, Sangwoo Lee
In the retail industry, managing companies’ ethical environments is critical because it is associated with employee satisfaction and performance. Despite the increasing demand to understand the role of salespersons’ ethical climate and value on behavior, only a few studies have focused on this connection. Furthermore, the relative impact of ethical issues (e.g., ethical value and ethical climate) on multidimensional job satisfaction in B2B and B2C sectors remains unexplored. Thus, this study 1) explores the impact of ethical issues (e.g., ethical value and ethical climate) on multi-dimensions of job satisfaction (e.g., satisfaction with management, supervisor, co-workers, and customers) and 2) compares the relationship between job satisfaction across and ethical climate B2B and B2C settings. By using an online survey in the U.S., a total of 492 questionnaires were collected from salespersons in B2B and B2C settings. Structural equation modelling shows that the ethical value influences job satisfaction more significantly among salespeople in the B2B setting, whereas the ethical climate has a greater impact in the B2C setting. Thus, given the importance of sustainability, this study provides practical implications on how to understand employee behavior by adjusting the ethical environment to increase employee satisfaction.
{"title":"Retail Employees’ Ethical Value and Climate on Multidimensional Job Satisfaction: A Comparative Study with B2B Employees","authors":"Hyowon Hyun, Jungkun Park, Jihwan Yum, Sangwoo Lee","doi":"10.53728/2765-6500.1181","DOIUrl":"https://doi.org/10.53728/2765-6500.1181","url":null,"abstract":"In the retail industry, managing companies’ ethical environments is critical because it is associated with employee satisfaction and performance. Despite the increasing demand to understand the role of salespersons’ ethical climate and value on behavior, only a few studies have focused on this connection. Furthermore, the relative impact of ethical issues (e.g., ethical value and ethical climate) on multidimensional job satisfaction in B2B and B2C sectors remains unexplored. Thus, this study 1) explores the impact of ethical issues (e.g., ethical value and ethical climate) on multi-dimensions of job satisfaction (e.g., satisfaction with management, supervisor, co-workers, and customers) and 2) compares the relationship between job satisfaction across and ethical climate B2B and B2C settings. By using an online survey in the U.S., a total of 492 questionnaires were collected from salespersons in B2B and B2C settings. Structural equation modelling shows that the ethical value influences job satisfaction more significantly among salespeople in the B2B setting, whereas the ethical climate has a greater impact in the B2C setting. Thus, given the importance of sustainability, this study provides practical implications on how to understand employee behavior by adjusting the ethical environment to increase employee satisfaction.","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"60 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83737833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
) is at the forefront of this change. From Fitbit’s fitness tracker to IBM’s Doctor Watson and AI Tech Support’s Lawyer Lisa, human interactions with various AI services are expanding to every aspect of people's lives. For example, “Watson” can correctly diagnose even a disease that human doctors cannot detect (Poughkeepsie journal 2016). In another case, “Lisa” can provide highly professional legal advice without any time or space constraints (Tech Nation 2019). However, people seem to hold wildly divergent views about the benefits and economic prosperity that AI technologies can create. The divergence
{"title":"Does Political Orientation Affect the Evaluation of Artificial Intelligence?","authors":"Haejoo Han, Sujin Park, Kyoungmi Lee","doi":"10.53728/2765-6500.1180","DOIUrl":"https://doi.org/10.53728/2765-6500.1180","url":null,"abstract":") is at the forefront of this change. From Fitbit’s fitness tracker to IBM’s Doctor Watson and AI Tech Support’s Lawyer Lisa, human interactions with various AI services are expanding to every aspect of people's lives. For example, “Watson” can correctly diagnose even a disease that human doctors cannot detect (Poughkeepsie journal 2016). In another case, “Lisa” can provide highly professional legal advice without any time or space constraints (Tech Nation 2019). However, people seem to hold wildly divergent views about the benefits and economic prosperity that AI technologies can create. The divergence","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"61 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91100586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Combining theories of the goal-derived product evaluation and holistic versus analytic thinking style, the authors investigate the effects of adding novel attributes on new product evaluation. While one may predict that adding novel attributes may be appealing to consumers as it provides new benefits, the authors propose that, in some cases, it may not. The current research investigates consumers’ view of new attribute addition depends on the novel attribute’s goal congruence with the consumption goals of the base product, which may be hedonic or utilitarian in nature. Further, consumers’ holistic versus analytic thinking style moderates the effect of such goal congruence. Study 1 examines the asymmetric evaluation towards new products when a goal-incongruent (vs. congruent) attribute is added to either a hedonic or a utilitarian base product. When the base product is hedonic (vs. utilitarian) by nature, consumers show lower evaluations for new products with the addition of goal-incongruent (utilitarian) attributes compared with the addition of goal-congruent (hedonic) attributes. Study 2 examines the moderating role of thinking style. The results indicate that in promoting products with novel goal-incongruent (vs. congruent) attributes, using a holistic thinking style effectively increases product evaluations compared with using an analytic thinking style. Study 3 replicates studies 1 and 2 to prove the generalizability of the effects by using different stimuli. These findings have implications for new product positioning and promotion strategies.
{"title":"The Effect of Adding Novel Attributes toHedonic vs. Utilitarian Base:Role of Holistic vs. Analytic Thinking Style","authors":"Juyon Lee, W. Chu","doi":"10.53728/2765-6500.1178","DOIUrl":"https://doi.org/10.53728/2765-6500.1178","url":null,"abstract":"Combining theories of the goal-derived product evaluation and holistic versus analytic thinking style, the authors investigate the effects of adding novel attributes on new product evaluation. While one may predict that adding novel attributes may be appealing to consumers as it provides new benefits, the authors propose that, in some cases, it may not. The current research investigates consumers’ view of new attribute addition depends on the novel attribute’s goal congruence with the consumption goals of the base product, which may be hedonic or utilitarian in nature. Further, consumers’ holistic versus analytic thinking style moderates the effect of such goal congruence. Study 1 examines the asymmetric evaluation towards new products when a goal-incongruent (vs. congruent) attribute is added to either a hedonic or a utilitarian base product. When the base product is hedonic (vs. utilitarian) by nature, consumers show lower evaluations for new products with the addition of goal-incongruent (utilitarian) attributes compared with the addition of goal-congruent (hedonic) attributes. Study 2 examines the moderating role of thinking style. The results indicate that in promoting products with novel goal-incongruent (vs. congruent) attributes, using a holistic thinking style effectively increases product evaluations compared with using an analytic thinking style. Study 3 replicates studies 1 and 2 to prove the generalizability of the effects by using different stimuli. These findings have implications for new product positioning and promotion strategies.","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91159887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-30DOI: 10.15830/AMJ.2021.23.1.5
Mi-ah Lee, Sooyeon Lee, E. Ko
{"title":"Digital Signage User Satisfaction Model: The Dual Effect of Technological Complexity","authors":"Mi-ah Lee, Sooyeon Lee, E. Ko","doi":"10.15830/AMJ.2021.23.1.5","DOIUrl":"https://doi.org/10.15830/AMJ.2021.23.1.5","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"57 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86472591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-30DOI: 10.15830/AMJ.2021.23.1.1
Hee Song Ji, M. Kang
{"title":"Editorial: New Path for the Asia Marketing Journal","authors":"Hee Song Ji, M. Kang","doi":"10.15830/AMJ.2021.23.1.1","DOIUrl":"https://doi.org/10.15830/AMJ.2021.23.1.1","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"46 1","pages":"1-3"},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90634380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-30DOI: 10.15830/AMJ.2021.23.1.29
Yanghee Kim, Youjae Yi, Hyuna Bak
{"title":"Where You Live Matters to Have the American Dream: The Impact of Collective Social Capital on Perceived Economic Mobility and the Moderating Role of Income","authors":"Yanghee Kim, Youjae Yi, Hyuna Bak","doi":"10.15830/AMJ.2021.23.1.29","DOIUrl":"https://doi.org/10.15830/AMJ.2021.23.1.29","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88816466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-31DOI: 10.15830/AMJ.2020.22.4.151
Stefania Piccialli
{"title":"Connect, BTS: An Example of Innovative Transmedia Branding To Rethink Spatiality and Meaning-making","authors":"Stefania Piccialli","doi":"10.15830/AMJ.2020.22.4.151","DOIUrl":"https://doi.org/10.15830/AMJ.2020.22.4.151","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81769209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-31DOI: 10.15830/AMJ.2020.22.4.63
Cristina Freitas de Jesus
{"title":"“BangBangCon: The Live” - A Case Study On Live Performances and Marketing Strategies With The Korean-Pop Group “BTS” During The Pandemic Scenario In 2020","authors":"Cristina Freitas de Jesus","doi":"10.15830/AMJ.2020.22.4.63","DOIUrl":"https://doi.org/10.15830/AMJ.2020.22.4.63","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"77 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83881412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Lee Sungho, Bu，Kyung-Hee, Kim, Jaehwan, Ji Hee Song
{"title":"The Editorial for the Special Session Papers of ICAMA-KAS 2020 International Conference: BTS as a Paradigm Changer in Martech and/or Innovation","authors":"Lee Sungho, Bu，Kyung-Hee, Kim, Jaehwan, Ji Hee Song","doi":"10.53728/2765-6500.1374","DOIUrl":"https://doi.org/10.53728/2765-6500.1374","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77673545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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