Despite the diverse bene fi ts of smart home Internet of Things (IoT) services, the biggest obstacle to the actual usage of those services is concern about privacy. However, little research has investigated the impact of privacy control on users ' intention to use smart home services. Based on communication privacy management theory and privacy calculus theory, this study investigates how privacy control options affect users ' perceived bene fi ts and costs and how those perceptions affect individuals ’ intentions to use smart home services by conducting an experiment. Our results showed that smart home privacy control options decreased perceived bene fi ts and increased perceived costs. The perceived bene fi ts and costs signi fi cantly affected the intention to use smart home security services. More intriguingly, the effect of perceived bene fi t was found to be stronger than that of the expected cost. This research contributes to the fi eld of IoT and smart home research and provides practitioners with notable guidelines.
{"title":"The Impact of Privacy Control on Users' Intention to Use Smart Home Internet of Things (IoT) Services","authors":"Mingyung Kim, Bo Reum Choi","doi":"10.53728/2765-6500.1586","DOIUrl":"https://doi.org/10.53728/2765-6500.1586","url":null,"abstract":"Despite the diverse bene fi ts of smart home Internet of Things (IoT) services, the biggest obstacle to the actual usage of those services is concern about privacy. However, little research has investigated the impact of privacy control on users ' intention to use smart home services. Based on communication privacy management theory and privacy calculus theory, this study investigates how privacy control options affect users ' perceived bene fi ts and costs and how those perceptions affect individuals ’ intentions to use smart home services by conducting an experiment. Our results showed that smart home privacy control options decreased perceived bene fi ts and increased perceived costs. The perceived bene fi ts and costs signi fi cantly affected the intention to use smart home security services. More intriguingly, the effect of perceived bene fi t was found to be stronger than that of the expected cost. This research contributes to the fi eld of IoT and smart home research and provides practitioners with notable guidelines.","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"129 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74023348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Smart city technologies such as transportation and parking systems make our daily lives more ef fi cient and intelligent. However, it is impossible to implement a smart mobility system without analyzing the individual ' s behavior toward the new technology. This research study attempts to develop a framework for predicting smart mobility antecedents using SEM in primary data analysis. The Technology Acceptance Model (TAM) was the conceptual foundation for this study. To achieve the objectives of the study, one thousand fi ve hundred and twelve effective questionnaires were collected and analyzed using Smart PLS 3.3. The results show that perceived usefulness, perceived ease of use, and perceived risk signi fi cantly affect attitudes towards adopting smart mobility systems. Our study provides a comprehensive framework to understand individual-level smart city technology adoption. This study offers implications for policymakers to update existing policies concerning road technology.
{"title":"Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia","authors":"Urandelger Gantulga, Burmaa Sample, Ariunsaikhan Tugsbat","doi":"10.53728/2765-6500.1584","DOIUrl":"https://doi.org/10.53728/2765-6500.1584","url":null,"abstract":"Smart city technologies such as transportation and parking systems make our daily lives more ef fi cient and intelligent. However, it is impossible to implement a smart mobility system without analyzing the individual ' s behavior toward the new technology. This research study attempts to develop a framework for predicting smart mobility antecedents using SEM in primary data analysis. The Technology Acceptance Model (TAM) was the conceptual foundation for this study. To achieve the objectives of the study, one thousand fi ve hundred and twelve effective questionnaires were collected and analyzed using Smart PLS 3.3. The results show that perceived usefulness, perceived ease of use, and perceived risk signi fi cantly affect attitudes towards adopting smart mobility systems. Our study provides a comprehensive framework to understand individual-level smart city technology adoption. This study offers implications for policymakers to update existing policies concerning road technology.","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76894329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"I can’t believe online. A study on how negative reviews move online shoppers to offline channel","authors":"Hyo-Jeong Kim, S. Han","doi":"10.53728/2765-6500.1585","DOIUrl":"https://doi.org/10.53728/2765-6500.1585","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"112 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72874379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research Note: Assessing the Impact of K-pop on the Sales of Korean Brands: A Case of Automobile in the U.S. Market","authors":"Yayu Yuan, Janghyuk Lee","doi":"10.53728/2765-6500.1582","DOIUrl":"https://doi.org/10.53728/2765-6500.1582","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"47 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78980599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Consumer-generated reviews re fl ect consumers ' experiences and perceptions toward a product or service. In this context, we propose a text mining approach to identify factors that improve customer satisfaction in the mobile banking app service. To do so, we collect 96,140 mobile app reviews for four U.S. banks: Bank of America, Capital One, Chase, and Wells Fargo. Using the Latent Dirichlet Allocation (LDA) topic model, we fi rst derive the critical quality dimensions such as ease of use, convenience, security, and customer support. Analysis of weekly panel data shows that positive responses to the security and convenience of mobile banking apps improve app ratings. However, increased comments about insecurity, negative customer support experiences, discomfort, and complexity lower user ratings. Overall, the empirical results support that security is the most in fl uential factor in customer satisfaction with mobile fi nancial services.
{"title":"What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis","authors":"Y. Oh, Jung-min Kim","doi":"10.53728/2765-6500.1581","DOIUrl":"https://doi.org/10.53728/2765-6500.1581","url":null,"abstract":"Consumer-generated reviews re fl ect consumers ' experiences and perceptions toward a product or service. In this context, we propose a text mining approach to identify factors that improve customer satisfaction in the mobile banking app service. To do so, we collect 96,140 mobile app reviews for four U.S. banks: Bank of America, Capital One, Chase, and Wells Fargo. Using the Latent Dirichlet Allocation (LDA) topic model, we fi rst derive the critical quality dimensions such as ease of use, convenience, security, and customer support. Analysis of weekly panel data shows that positive responses to the security and convenience of mobile banking apps improve app ratings. However, increased comments about insecurity, negative customer support experiences, discomfort, and complexity lower user ratings. Overall, the empirical results support that security is the most in fl uential factor in customer satisfaction with mobile fi nancial services.","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81393471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In this study, we examine the extent to which donation level is perceived as a concept of bene fi t and monetary sacri fi ce to consumers, as well as that the extent to which it is moderated by consumer support for cause domains. In addition, we investigate the in fl uence of self-expressive cues as a means of increasing consumers ’ intention of participating in cause-related marketing (CRM) by lowering perceived monetary sacri fi ce. As a result of Study 1, consumers with high-level cause support perceived the donation level as a bene fi t, resulting in a positive effect on their intentions to participate in CRM. Conversely, consumers with low-level support perceived the donation level as monetary sacri fi ce. Thus, donation level had a negative effect on their participation intentions. Study 2 showed that self-expressive cues dilute the interaction effect of donation levels and consumer support. We conclude by discussing the academic and practical implications of this study.
{"title":"Donation Levels in Cause-Related Marketing (CRM): The Impact of Donation levels, Consumer Support and Self-Expressive Cues on Perceived Benefits and Perceived Monetary Sacrifice","authors":"Tae Hee Park, Dongho Yoo","doi":"10.53728/2765-6500.1580","DOIUrl":"https://doi.org/10.53728/2765-6500.1580","url":null,"abstract":"In this study, we examine the extent to which donation level is perceived as a concept of bene fi t and monetary sacri fi ce to consumers, as well as that the extent to which it is moderated by consumer support for cause domains. In addition, we investigate the in fl uence of self-expressive cues as a means of increasing consumers ’ intention of participating in cause-related marketing (CRM) by lowering perceived monetary sacri fi ce. As a result of Study 1, consumers with high-level cause support perceived the donation level as a bene fi t, resulting in a positive effect on their intentions to participate in CRM. Conversely, consumers with low-level support perceived the donation level as monetary sacri fi ce. Thus, donation level had a negative effect on their participation intentions. Study 2 showed that self-expressive cues dilute the interaction effect of donation levels and consumer support. We conclude by discussing the academic and practical implications of this study.","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73735870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Aggregate Impact of Consumer Reviews on Market Outcome in Differentiated Products Market","authors":"Jun B. Kim","doi":"10.53728/2765-6500.1578","DOIUrl":"https://doi.org/10.53728/2765-6500.1578","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81724726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Recent advances in interactive communication have allowed companies to introduce new digital technologies to differentiate their online customer chatting services, allowing companies to leverage both human and AI agents in their chatting services. In addition, the presentation of chatting agents is also varied including human pictures, human image, and so on. However, little is known about how these changes in online chatting service affect customer responses. To answer this call, the current research examines the effects of avatar presentation, company market status, and agent identity on customers’ perception of service quality and satisfaction in the context of minor service failure that customers encounter through online chatting services. The results of two studies show that customers perceive better service quality and demonstrate lower satisfaction if served by an artificial intelligence [AI] agent (vs. a human-agent), represented by a human picture (vs. a human image). However, this pattern was found only for a company with high marketstatus, not for a company with low market-status. These results will help marketing practitioners strategically design their chatting service environments according to the nature of services they offer.
{"title":"Who Makes You More Disappointed? The Effect of Avatar Presentation, Company Market Status, and Agent Identity on Customers’ Perceived Service Quality and Satisfaction of Online Chatting Services","authors":"S. Park, W. Choi, Dongwoo Shin","doi":"10.53728/2765-6500.1577","DOIUrl":"https://doi.org/10.53728/2765-6500.1577","url":null,"abstract":"Recent advances in interactive communication have allowed companies to introduce new digital technologies to differentiate their online customer chatting services, allowing companies to leverage both human and AI agents in their chatting services. In addition, the presentation of chatting agents is also varied including human pictures, human image, and so on. However, little is known about how these changes in online chatting service affect customer responses. To answer this call, the current research examines the effects of avatar presentation, company market status, and agent identity on customers’ perception of service quality and satisfaction in the context of minor service failure that customers encounter through online chatting services. The results of two studies show that customers perceive better service quality and demonstrate lower satisfaction if served by an artificial intelligence [AI] agent (vs. a human-agent), represented by a human picture (vs. a human image). However, this pattern was found only for a company with high marketstatus, not for a company with low market-status. These results will help marketing practitioners strategically design their chatting service environments according to the nature of services they offer.","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"114 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76375597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Mongolian market has got fi lled with imported products that pose a great challenge to domestic businesses. However, on the other hand, exported products give opportunities to understand product quality standards for domestic business owners. Therefore, it becomes meaningful to understand how the consumers distinguish between domestic and imported products. The study examines the relationship between social in fl uence, xenocentrism, status consumption, and imported product ' s purchase intention. To achieve the purpose of the research, a survey was conducted on consumers who experienced the purchase of imported products. The data were examined using SPSS and SmartPLS 3.3 after a total of 426 effective questionnaires were gathered. The current study reveals social in fl uence and xenocentrism, which were important factors in the purchasing of imported products. Implications of the fi ndings for theory and managerial practice are discussed and future research directions identi fi ed.
{"title":"Social Influence, Xenocentrism and Status Consumption on Purchase Intention: In the Case of Women’s Imported Handbags","authors":"Munkhbayasgalan Ganbold, Urandelger Gantulga","doi":"10.53728/2765-6500.1575","DOIUrl":"https://doi.org/10.53728/2765-6500.1575","url":null,"abstract":"The Mongolian market has got fi lled with imported products that pose a great challenge to domestic businesses. However, on the other hand, exported products give opportunities to understand product quality standards for domestic business owners. Therefore, it becomes meaningful to understand how the consumers distinguish between domestic and imported products. The study examines the relationship between social in fl uence, xenocentrism, status consumption, and imported product ' s purchase intention. To achieve the purpose of the research, a survey was conducted on consumers who experienced the purchase of imported products. The data were examined using SPSS and SmartPLS 3.3 after a total of 426 effective questionnaires were gathered. The current study reveals social in fl uence and xenocentrism, which were important factors in the purchasing of imported products. Implications of the fi ndings for theory and managerial practice are discussed and future research directions identi fi ed.","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80992748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper investigates whether including authentic information on the back labels of wine bottles enhances consumers ' con fi dence and purchase intentions about wine; it also assesses the moderating role of involvement and knowledge about wine. We conducted two experimental studies. Study 1 generated three fi ndings. First, when the back label had authentic information, subjects showed higher con fi dence levels. Second, this effect was hold for subjects with low levels of involvement. Finally, we did not observe this effect for subjects with high levels of involvement. Study 2 extended study 1 ' s fi ndings and identi fi ed the moderated mediation effect of con fi dence. The fi ndings highlight the important impact on wine choice of authentic information. However, the fi ndings also suggest that authentic information may not be suf fi cient to attract people with high levels of involvement and knowledge. This study ' s fi ndings provide wine producers with practical marketing insights.
{"title":"Authentic Information on the Back Label of Wine Bottle","authors":"Beomjoon Choi, Jae-Hyeong Joo","doi":"10.53728/2765-6500.1576","DOIUrl":"https://doi.org/10.53728/2765-6500.1576","url":null,"abstract":"This paper investigates whether including authentic information on the back labels of wine bottles enhances consumers ' con fi dence and purchase intentions about wine; it also assesses the moderating role of involvement and knowledge about wine. We conducted two experimental studies. Study 1 generated three fi ndings. First, when the back label had authentic information, subjects showed higher con fi dence levels. Second, this effect was hold for subjects with low levels of involvement. Finally, we did not observe this effect for subjects with high levels of involvement. Study 2 extended study 1 ' s fi ndings and identi fi ed the moderated mediation effect of con fi dence. The fi ndings highlight the important impact on wine choice of authentic information. However, the fi ndings also suggest that authentic information may not be suf fi cient to attract people with high levels of involvement and knowledge. This study ' s fi ndings provide wine producers with practical marketing insights.","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"57 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80295289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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