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한국 가계의 재무건강 측정 지표 개발 (Development of Financial Health Indicators for Korean Households) 韩国家庭财务健康指标开发(Development of Financial Health Indicators for Korean Households)
Pub Date : 2021-08-31 DOI: 10.36029/fpr.2021.08.14.3.1
Hyuncha Choe, Minjung Kim, Jihyung Han, Sun Kang, Jang Hoon Choi
Korean Abstract: 본 연구는 한국 가계 상황에 맞는 재무건강의 개념을 정립하고 객관적 재무상태, 주관 적 재무상태에 대한 인식, 재무행동 측면에서 손쉽게 재무건강을 자가 검진할 수 있는 지표를 개발하고자 하는 목적으로 수행되었다. 문헌고찰을 통해 재무건강 개념을 정의하 고, 학계 전문가를 대상으로 두 차례의 자문회의 및 FGI를 실시하여 타당성을 검토하였 다. 연구결과는 다음과 같다. 첫째, 본 연구에서는 재무건강을 “가계가 일상적인 지출을 소득으로 감당할 수 있으며, 재무적 위기를 극복할 수 있는 잠재력이 있고, 장기적으로 재무적 성장이 가능한 상태” 로 정의하였다. 둘째, 재무건강은 3개의 건강요소의 충족으로 구성하였으며, 3개의 건강 요소는 가계가 일상적인 지출을 소득으로 감당할 수 있는지의 ‘기초체력’ 요소, 재무적 위기를 극복할 수 있는 잠재력이 있는지의 ‘면역력’ 요소, 장기적으로 재무적 성장을 이 룰 수 있도록 지속가능한 상태인지의 ‘건강지속력’ 요소이다. 셋째, 본 연구에서는 재무 건강의 ‘기초체력’, ‘면역력’, ‘건강지속력’이라는 위계적 개념을 적용하여 가계의 위험성 을 단계별로 판단하고 장단기적 재무 위험도를 생각해볼 수 있도록 함으로써 더욱 체계 적인 진단이 가능하도록 하였다. 넷째, 재무건강은 건강진단과 같이 누구나 이해할 수 있는 진단도구로 활용되도록 구성하였으며, 가계가 스스로 재무진단과 재무상태 구체화 를 통한 실질적인 도움 방안을 마련할 수 있도록 하였다. 본 연구를 통해 개발된 한국 가계의 재무건강 지표가 국내 가계를 대상으로 현재 재 무상태의 문제점과 장기적인 지속가능성 등을 진단하여 재무건강을 판별할 수 있는 평 가 기준으로 널리 활용되기를 기대한다. English Abstract: The purpose of this study was to establish the concept of financial health as it relates to Korean households and to develop indicators that can easily self-examine financial health in terms of objective, subjective, and behavioral aspects. The concept of financial health was defined through a literature review, and its feasibility was reviewed by conducting two advisory meetings and a focus group interview for academic experts. The results are as follows. First, in this study, financial health was defined as “a state in which households can meet their daily expenses with income, have the potential to overcome financial crises, and achieve long-term financial growth.” Second, financial health consisted of the satisfaction of three health factors. The three factors of financial health are 'basic fitness', whether households can afford daily expenses with income, 'immunity' whether they have the potential to overcome financial crises, and 'health persistence', which is their long-term financial growth potential. Third, in this study, the hierarchical concepts of ‘basic fitness,’ ‘immunity,’ and ‘sustainability’ of financial health were applied to determine the risk of households and to consider the short- and long-term financial risk. Therefore, financial health can be diagnosed more systematically. Fourth, financial health was structured to be used as a diagnostic tool that anyone could understand, such as a health checkup, and it was designed so that households could come up with practical strategies through financial diagnosis and materialization of their financial condition. It is expected that the financial health index of Korean households developed through this study will be widely used as an evaluation standard to determine financial health by diagnosing problems of current financial conditions and the long-term sustainability of domestic households.
Korean Abstract:本研究的目的是确立符合韩国家庭状况的财务健康概念,开发从客观财务状态、主观财务状态的认识、财务行动等方面,容易自我检查财务健康的指标。通过文献考察定义财务健康概念,以学界专家为对象进行两次咨询会议及FGI,研讨其妥当性。研究结果表明:第一,本研究将财务健康定义为“家庭可以用收入来承担日常支出,具有克服财务危机的潜力,财务可以长期增长的状态”。第二,财务健康,是3个健康因素组成,3个满足健康因素是家庭日常支出收入是否能承受的“基础”为要素,能够克服财务危机是否有潜力的“免疫力”要素,实现长期财务增长是否可持续状态,以便“健康持久力的因素。第三,本研究采用财务健康的“基础体力”、“免疫力”、“健康持续力”等等级概念,分阶段判断家庭的危险性,并考虑长期财务危险度,使诊断更加系统。第四,财务健康像健康诊断一样,是任何人都能理解的诊断工具,家庭可以自行制定财务诊断和财务状态具体化的实质性帮助方案。希望通过本研究开发的韩国家庭财务健康指标能够以国内家庭为对象,诊断目前财务状况的问题点和长期的持续性等,被广泛活用为判别财务健康的评价标准。english abstract:this study was to establish The concept of financial health as it relates to Korean households and to develop indicators that can easily self-examine financial health in terms ofobjective, subjective, and behavioral aspects。The concept of financial health was defined through a literature review, and its feasibility was reviewed by conducting two advisory meetings and a focus group interview for academic experts。The results are as follows。First, in this study, financial health was defined as " a state in which households can meet their daily expenses with income, have the potential to overcome financial crises,and achieve long-term financial growth。”financial health consisted of the satisfaction of three health factors。The three factors of financial health are 'basic fitness', whether households can afford daily expenses with income, 'immunity' whether they have The potential to overcome financial crises,which is their long-term financial growth potential。third, in this study,金融健康were applied to determine the risk of households and to consider the short- and long-term financialrisk。Therefore, financial health can be diagnosed more systematically。financial health was structured to be used as a diagnostic tool that anyone could understand, such as a health checkup,and it was designed so that households could come up with practical strategies through financial diagnosis and materialization of their financial condition。It is expected that the financial health index of Korean households developed through this study will be widely used as an evaluation standard to determine financial health by diagnosing problems ofcurrent financial conditions and the long-term sustainability of domestic households。
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引用次数: 0
Assessing the relationship between health and household portfolio allocation 评估健康与家庭投资组合分配之间的关系
Pub Date : 2021-08-15 DOI: 10.1002/cfp2.1128
Stephen Wu

This paper surveys the literature on the relationship between health and household portfolio allocation and provides updated empirical analysis based on recent data. Prior research finds robust evidence for cross-sectional correlations between measures of health status and portfolio decisions, but establishing the causal pathways and underlying mechanisms has proven more difficult and complex. Analysis from the most recently available 2016 and 2018 waves of the Health and Retirement Study yields results that are consistent with existing literature. Households with worse self-reported health have a lower probability of holding various types of financial assets and invest a higher share of their portfolios in safe assets, relative to other asset categories. However, there is only weak evidence that new health shocks to a household change portfolio holdings. The paper concludes with a discussion of the implications of this research and directions for future work.

本文对健康与家庭投资组合配置关系的文献进行了综述,并基于最新数据提供了最新的实证分析。先前的研究发现了健康状况测量与投资组合决策之间横断面相关性的有力证据,但建立因果途径和潜在机制已被证明更加困难和复杂。对2016年和2018年健康与退休研究的最新分析结果与现有文献一致。自我报告健康状况较差的家庭持有各种金融资产的可能性较低,相对于其他资产类别,他们在投资组合中投资安全资产的比例较高。然而,只有微弱的证据表明,新的健康冲击会改变家庭的投资组合。文章最后讨论了本研究的意义和未来工作的方向。
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引用次数: 3
Understanding consumer's adoption of financial robo-advisors at the outbreak of the COVID-19 crisis in Malaysia 了解2019冠状病毒病危机在马来西亚爆发时消费者采用金融机器人顾问的情况
Pub Date : 2021-08-01 DOI: 10.1002/cfp2.1127
Li Yin Gan, Mohammad Tariqul Islam Khan, Tze Wei Liew

The COVID-19 crisis that resulted in diminished close contact interaction and increased financial volatility could influence consumer's perception toward online automated financial robo-advisor, in order to manage their financial planning. Based on the data collected (i.e., between February [9 reported cases] and March [36 reported cases] 2020) within the developed urban cities in Malaysia just before the nationwide lockdown, the present study examines the antecedents of financial robo-advisor's adoption during the COVID-19 crisis. A variance based analysis shows that consumers with higher financial knowledge and having a greater tendency to rely on robo-advisor tend to adopt financial robo-advisor in times of crisis. In line with the unified theory of acceptance and use of technology model, performance expectancy, social influence, and trust in robo-advisor, in particular during the pandemic, drive consumer's intention to subscribe online financial robo-advisor. The findings imply how consumers, robo-advisory service providers, and regulators could respond to unprecedented crisis such as novel corona virus-19.

COVID-19危机导致近距离接触互动减少,金融波动加剧,这可能会影响消费者对在线自动金融机器人顾问的看法,以管理他们的财务规划。根据在全国封锁之前在马来西亚发达城市收集的数据(即2020年2月[9例报告病例]至3月[36例报告病例]),本研究考察了在2019冠状病毒病危机期间采用金融机器人顾问的原因。基于方差的分析表明,金融知识水平较高、对robo-advisor依赖程度较高的消费者在危机时期更倾向于采用robo-advisor。根据技术接受和使用的统一理论模型,绩效预期、社会影响力和对机器人顾问的信任,特别是在疫情期间,推动了消费者订阅在线金融机器人顾问的意愿。这些发现暗示了消费者、机器人咨询服务提供商和监管机构如何应对新型冠状病毒19等前所未有的危机。
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引用次数: 13
A deeper dive: A mixed methods approach to risk tolerance 更深入的探讨:风险承受能力的混合方法
Pub Date : 2021-06-29 DOI: 10.1002/cfp2.1112
Meghaan R. Lurtz, Kristy Archuleta, Michael Kothakota, Timi Joy Jorgensen

Most risk tolerance studies are quantitative, even though many factors that may affect the manifestation of risk tolerance are qualitative. This study employed a mixed-methods approach to investigate how individuals consider risk tolerance as it relates to their financial situation. Fuzzy-trace theory, a psycholinguistic theory of risk processing rooted in prospect theory that is becoming increasingly popular in the medical field, guided the study. Quantitative results indicate that stated versus revealed measures of risk tolerance are not consistent for most people. However, higher risk literacy increases the likelihood of consistency. Qualitative results reveal that individuals perceive risk tolerance through various lenses, including knowledge, values, emotions, and personal experience.

尽管许多可能影响风险承受能力表现的因素是定性的,但大多数风险承受能力研究都是定量的。本研究采用混合方法来调查个人如何考虑风险承受能力,因为它与他们的财务状况有关。模糊痕迹理论是一种基于前景理论的风险处理心理语言学理论,该理论在医学领域日益流行。定量结果表明,对大多数人来说,所述的风险承受能力与所揭示的风险承受能力并不一致。然而,更高的风险识字率增加了一致性的可能性。定性结果表明,个体通过知识、价值观、情感和个人经验等多种视角感知风险承受能力。
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引用次数: 0
From the editorial leadership 来自编辑领导
Pub Date : 2021-06-14 DOI: 10.1002/cfp2.1125
Charles R. Chaffin, Vicki L. Bogan, Christopher C. Geczy, John Grable
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引用次数: 0
Occupational boundaries: Gender capital and career progression in the financial planning industry 职业界限:性别资本与财务规划行业的职业发展
Pub Date : 2021-06-10 DOI: 10.1002/cfp2.1123
Monica O'Dwyer, Daniel W. Richards

Gender inequality and occupational segregation in Australian financial services present a stark disparity, with men working as financial planners and women being over-represented in lower-paid administrative positions. This article uses a gender capital theoretical framework to examine gender segregation between financial planning and paraplanning occupations. Analysis of interviews with 26 financial professionals suggested that masculine capital, including confidence and persuasive soft skills, marked success as a financial planner. Feminine capital, including organizational skills, was aligned with the role of paraplanner. These findings contribute a new perspective on why gender segregation occurs in financial planning. These findings bear relevance as financial planning professionalizes.

性别不平等和职业隔离在澳大利亚金融服务中呈现出明显的差异,男性从事财务规划师工作,而女性在低薪行政职位上的比例过高。本文使用性别资本理论框架来检验财务规划和准规划职业之间的性别隔离。对26位金融专业人士的采访分析表明,男性资本,包括自信和有说服力的软技能,是理财规划师成功的标志。女性资本,包括组织能力,与副规划师的角色一致。这些发现为为什么在财务规划中出现性别隔离提供了新的视角。这些发现与财务规划专业化相关。
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引用次数: 3
Do adverse health shocks induce myopic financial planning? 不利的健康冲击会导致短视的财务规划吗?
Pub Date : 2021-06-10 DOI: 10.1002/cfp2.1124
Jialu L. Streeter

Health and financial planning have both been found to be crucial to long-term financial stability. However, the impact of a health shock on financial planning horizon was not directly tested. This article traces the trajectories of the financial planning horizon before and after the occurrence of work-limiting health shocks, using longitudinal panel data from the Health and Retirement Study. Results show that, during the 10 years following a health shock, individuals are 20 to 39% more likely to focus on the near term (i.e., the next few months) than baseline levels. Moreover, people with lower socioeconomic status or poor general health are more prone to switching to myopic planning after a health shock.

研究发现,健康和财务规划对长期财务稳定都至关重要。然而,没有直接测试健康冲击对财务规划的影响。本文使用来自健康与退休研究的纵向面板数据,追踪了限制工作的健康冲击发生前后的财务规划范围的轨迹。结果表明,在健康受到冲击后的10年里,个体关注近期(即未来几个月)的可能性比基线水平高出20%至39%。此外,社会经济地位较低或整体健康状况较差的人更容易在健康受到冲击后转向短视计划。
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引用次数: 2
A methodological overview to defining and measuring “digital” financial literacy 定义和衡量“数字”金融素养的方法论概述
Pub Date : 2021-06-09 DOI: 10.1002/cfp2.1113
Angela C. Lyons, Josephine Kass-Hanna

Researchers and financial practitioners alike recognize the importance of defining and measuring financial literacy (FL) to better understand its relationship to financial behavior and decision-making. Despite many efforts, there is still no widely accepted definition or methodological approach for measuring FL. The rapid expansion of digital financial services (DFS), which promises to enhance financial inclusion and improve personal financial management, has brought to light a new challenge: linking FL to digital literacy (DL) and assessing their dual effect on financial outcomes. Recent research has even proposed a framework to operationalize the emerging concept of digital financial literacy (DFL), as traditional FL definitions and metrics have become insufficient to capture the specificities of financial services within a digital context. This survey article discusses empirical research techniques being used to assess FL, DL, and most recently DFL. It highlights the characteristics and limitations of these approaches and suggests ways to address some of the challenges related to the construction, testing, weighting, and standardization of multidimensional measures, as well as methodological issues related to modeling and estimation. The article is a helpful guide to researchers and practitioners interested in FL in general and in the emerging concept of “digital” financial literacy.

研究人员和金融从业者都认识到定义和衡量金融素养(FL)的重要性,以更好地理解其与金融行为和决策的关系。尽管做出了许多努力,但衡量金融素养的定义或方法仍未得到广泛接受。数字金融服务(DFS)的迅速扩张有望增强金融包容性和改善个人财务管理,但也带来了一个新的挑战:将金融素养与数字素养(DL)联系起来,并评估它们对财务结果的双重影响。最近的研究甚至提出了一个框架来实现新兴的数字金融素养(DFL)概念,因为传统的数字金融素养定义和指标已经不足以捕捉数字背景下金融服务的特殊性。这篇调查文章讨论了用于评估FL、DL和最近的DFL的实证研究技术。它突出了这些方法的特点和局限性,并提出了解决与多维度量的构建、测试、加权和标准化相关的一些挑战的方法,以及与建模和评估相关的方法问题。这篇文章是一个有用的指导,研究人员和从业人员感兴趣的一般财务管理和新兴的“数字”金融素养的概念。
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引用次数: 35
보호예수 해제 시점의 공매도와 주식수익률의 관계 (The Relationship between Short Selling and Stock Returns around Lockup Expiration) (The Relationship between Short Selling and Stock Returns around Lockup Expiration)
Pub Date : 2021-05-31 DOI: 10.36029/FPR.2021.05.14.2.1
Sujeong Yu, Youngjoo Lee
Korean Abstract:
본 연구는 신규상장 기업을 대상으로 최대주주 주식의 보호예수 해제 전후의 공매도 거래량과 주식수익률 간의 관계를 분석하여 공매도 정보거래 가설을 검증하는 것을 목 적으로 한다. 본 연구의 주요 결과를 요약하면 다음과 같다. 첫째, 보호예수 기간 종료일 이후 5일 이내에 해당 주식이 반환된 표본 기업에서만 보호예수 종료일 이후 주가가 하 락하고 종료일 이전 공매도가 증가하는 현상이 발견된다. 둘째, 보호예수 주식 반환일을 기준으로 한 분석에서는 반환일 이전 공매도 거래량이 유의하게 증가하는 것으로 나타 나며 기업규모와 벤처캐피탈 지원 여부에 따라 구성된 하위 표본에서도 유 한 결과가 도출된다. 셋째, 보호예수 주식 반환일 이전 증가한 공매도 거래량이 반환일 이후의 주 식수익률을 예측할 수 있는지를 파악하기 위해 신규상장 기업의 특성을 통제하여 회귀 분석을 실시 결과 보호예수 주식 반환일 이전 20일간의 비정상공매도비율은 반환일 이후 20일간의 주식수익률과 유의한 음(-)의 관계가 있는 것으로 나타난다. 이는 공매도 거래량이 많을수록 이후 주가가 더 크게 하락한다는 공매도 정보거래 가설을 지지하는 결과이다.


Eglish Abstract:
The purpose of this study is to investigate the informed trading of short sellers using the IPO setting. Specifically, we analyze the relationship between short selling and stock returns around lockup expiration dates of IPO firms. In Korea, lockup provision is mandatory, and the locked-up shares must be deposited in the Korea Securities Depository during the lockup period. Since there is a time lag between the date when the mandatory lockup period ends and the date when the locked-up shares are returned to the shareholders for trading, we examine short selling and stock returns around these dates. The main results of this study can be summarized as follows. First, stock prices significantly decline after the return date, and short selling significantly increases before the return date. Second, stock returns after the return date are negatively related to abnormal short selling before the return date. The negative relationship between stock returns and short selling is stronger for larger firms and firms which are not backed by venture capital. The findings of this study support the hypothesis that short sellers are informed traders so that their trading may predict stock returns.
Korean Abstract:本研究以新上市企业为对象,分析最大股东股票的保护预收解除前后的卖空交易量和股票收益率之间的关系,验证卖空信息交易假设。本研究的主要结果可以概括如下。第一,只有在保护预收期限结束日以后的5天内返还相关股票的标本企业,才会发现保护预收结束日以后股价下跌,在结束日之前卖空增加的现象。第二,以保护预置股票返还日为基准的分析显示,返还日之前的卖空交易量明显增加,根据企业规模和风险投资支援与否构成的下位标本也会得出有利的结果。第三,保护耶稣返还日转移增加股票的卖空交易量返还日以后是否能预测式的周收益率为掌握新上市企业的特点,实施控制,回归分析结果保护耶稣抛售股份日前20天的非正式上空返还比例返还日之后20天的股票收益率和留意的音(-)的关系的出现。这是支持卖空交易量越多,此后股价就会大幅下跌的“卖空信息交易假设”的结果。Eglish Abstract:The purpose of this study is to investigate The informed trading of short sellers using The IPO setting。Specifically, we analyze the relationship between short selling and stock returns around lockup expiration dates of IPO firms。In Korea, lockup provision is mandatory, and the locked-up shares must be deposited In the Korea Securities Depository during the lockup period。Since there is a time lag between the date when the mandatory lockup period ends and the date when the locked-up shares are returned to the shareholders for trading我们examine short selling and stock returns around these dates。The main results of this study can be summarized as follows。First, stock prices significantly decline after the return date, and short selling significantly increases before the return date。stock returns after the return date are negatively related to abnormal short selling before the return date。The negative relationship between stock returns and short selling is stronger for larger firms and firms which are not backed by venture capital。The findings of this study support The hypothesis that short sellers are informed traders so that their trading may predict stock returns。
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引用次数: 0
로보어드바이저(Robo-advisor) 서비스의 지각된 가치 및 사용의도에 관한 연구: 혁신성 및 혁신저항의 조절효과 (A Study on the Perceived Value and the Intention to Use of the Robo-advisor: Moderating Effects of Innovativeness and Resistance to Innovation) 研究Robo advisor服务的感知价值和使用意图:对创新性和抵抗的调节效果的研究Moderating Effects of Innovativeness and Resistance to Innovation)
Pub Date : 2021-05-31 DOI: 10.36029/FPR.2021.05.14.2.55
A. Kim, Hae Kyung Yang
Korean Abstract:
인공지능의 기술이 발전함에 따라 핀테크 분야에 등장한 로보어드바이저는 알고리즘, 빅데이터 분석 기술에 기반을 두어 금융소비자의 투자성향 등을 반영한 포트폴리오를 자문 혹은 운용해주는 온라인 자산관리 서비스를 의미한다. 로보어드바이저 시장이 성장 하는 상황에서 본 연구는 잠재적인 로보어드바이저 사용자인 금융소비자를 대상으로 로 보어드바이저의 지각된 가치와 사용의도 간의 관계를 분석하여 로보어드바이저에 대한 이해를 높이고자 하였다. 신기술 수용이론 중 혜택과 희생에 대한 고려가 동시에 이루어 지는 가치기반수용모델(Value-based Adoption Model, VAM)을 적용하여 로보어드바이 저의 지각된 혜택, 지각된 희생, 지각된 가치와 로보어드바이저 사용의도 간의 관계를 분석하였으며, 혁신성과 혁신저항의 조절효과를 추가로 검증하였다. 분석결과 첫째, 로보어드바이저의 혜택의 수익성 및 전문성을 높게 지각할수록 지각된 가치가 높은 것으로 나타났으며, 지각된 가치가 높을수록 사용의도가 높은 것으로 나타 났다. 또한, 로보어드바이저의 객관성, 수익성을 높게 지각할수록 사용의도가 높았으나 로보어드바이저 기술의 복잡성을 높게 지각할수록 사용의도가 낮은 것으로 나타났다. 둘째, 혁신성의 조절효과는 유의하지 않았으나 혁신저항은 기술의 복잡성과 지각된 가 치와의 관계, 수익성과 사용의도와의 관계를 조절하는 것으로 나타났다. 로보어드바이저 의 수익성을 높게 인식할수록 혁신저항의 부적인 효과가 경감하는 것으로 나타났다. 본 연구는 로보어 바이저 금융소비자에 대한 탐색적인 연구로서 소비자 측면에서 로보어 드바이저 시장에 시사점을 제공한다는 점에서 의의가 있다.

English Abstract:
This study analyzes the relationship between perceived value and the intention to use robo-advisor, which is an online asset management service using artificial intelligence technology. Using a value-based adoption model (VAM) framework, we analyze the relationships among perceived benefit, perceived sacrifice, perceived value, and the intention to use robo-advisor. We expand VAM by including the moderating effects of innovativeness and resistance to innovation. Our empirical analysis is based on a survey from 400 potential robo-advisor users. Our results are as follow. First, as perceived profitability and expertise of robo-advisor increase, perceived value and intention to use robo-advisor services increase. As perceived objectivity and profitability increase, intention to use increases. However, perceived technical complexity decreases the intention to use. Second, resistance to innovation moderates the relationship between perceived technical complexity and perceived value, as well as perceived profitability and intention to use. Our results provide implications to robo-advisor service providers and regulation of the industry.
Korean Abstract:随着人工智能技术的发展,在finetech领域登场的“机器人顾问”是指以算法、大数据分析技术为基础,对反映金融消费者的投资倾向等的有价证券组合进行咨询或运用的在线资产管理服务。在机器人市场成长的情况下,本研究以潜在的机器人使用者——金融消费者为对象,分析机器人感知价值和使用意图之间的关系,试图提高对机器人的理解。优惠和新技术수용이론中牺牲的愿望,同时考虑对价值基础接受(value - based adoption model, vam)运用机器人advisors我迟到的优惠,迟到的牺牲,迟到的价值和机器人advisors使用意图之间的关系进行了分析,创新成果创新追加验证了抵抗的调节效果。分析结果显示,第一,对“机器人顾问”优惠的收益性及专业性感知得越高,感知的价值就越高;感知的价值越高,使用意图就越高。另外,对机器人的客观性、收益性感知得越高,使用意图就越高,而对机器人技术的复杂性感知得越高,使用意图就越低。第二,虽然革新性的调节效果不显着,但革新抵抗可以调节技术的复杂性和感知值之间的关系,收益性和使用意图之间的关系。据调查,对机器人的收益性认识越高,抵抗革新的不适当效果就越减轻。本研究是对“机器人金融”消费者的探索性研究,从消费者的角度为机器人市场提供了启示,因此具有重大意义。English Abstract:This study analyzes the relationship between perceived value and the intention to use robo-advisor;which is an online asset management service using artificial intelligence technology。Using a value-based adoption model (VAM) framework, we analyze the relationships among perceived benefit, perceived sacrifice, perceived value, and the intention to use robo-advisor。我们expand VAM by including the moderating effects of innovativeness and resistance to innovation。Our empirical analysis is based on a survey from 400 potential robo-advisor users。Our results are as follow。First, as perceived profitability and expertise of robo-advisor increase, perceived value and intention to use robo-advisor services increase。As perceived objectivity and profitability increase, intention to use increases。However, perceived technical complexity decreases the intention to use。resistance to innovation moderates the relationship between perceived technical complexity and perceived value, as well as perceived profitability and intention to use。Our results provide implications to robo-advisor service providers and regulation of the industry。
{"title":"로보어드바이저(Robo-advisor) 서비스의 지각된 가치 및 사용의도에 관한 연구: 혁신성 및 혁신저항의 조절효과 (A Study on the Perceived Value and the Intention to Use of the Robo-advisor: Moderating Effects of Innovativeness and Resistance to Innovation)","authors":"A. Kim, Hae Kyung Yang","doi":"10.36029/FPR.2021.05.14.2.55","DOIUrl":"https://doi.org/10.36029/FPR.2021.05.14.2.55","url":null,"abstract":"<b>Korean Abstract:</b><br>인공지능의 기술이 발전함에 따라 핀테크 분야에 등장한 로보어드바이저는 알고리즘, 빅데이터 분석 기술에 기반을 두어 금융소비자의 투자성향 등을 반영한 포트폴리오를 자문 혹은 운용해주는 온라인 자산관리 서비스를 의미한다. 로보어드바이저 시장이 성장 하는 상황에서 본 연구는 잠재적인 로보어드바이저 사용자인 금융소비자를 대상으로 로 보어드바이저의 지각된 가치와 사용의도 간의 관계를 분석하여 로보어드바이저에 대한 이해를 높이고자 하였다. 신기술 수용이론 중 혜택과 희생에 대한 고려가 동시에 이루어 지는 가치기반수용모델(Value-based Adoption Model, VAM)을 적용하여 로보어드바이 저의 지각된 혜택, 지각된 희생, 지각된 가치와 로보어드바이저 사용의도 간의 관계를 분석하였으며, 혁신성과 혁신저항의 조절효과를 추가로 검증하였다. 분석결과 첫째, 로보어드바이저의 혜택의 수익성 및 전문성을 높게 지각할수록 지각된 가치가 높은 것으로 나타났으며, 지각된 가치가 높을수록 사용의도가 높은 것으로 나타 났다. 또한, 로보어드바이저의 객관성, 수익성을 높게 지각할수록 사용의도가 높았으나 로보어드바이저 기술의 복잡성을 높게 지각할수록 사용의도가 낮은 것으로 나타났다. 둘째, 혁신성의 조절효과는 유의하지 않았으나 혁신저항은 기술의 복잡성과 지각된 가 치와의 관계, 수익성과 사용의도와의 관계를 조절하는 것으로 나타났다. 로보어드바이저 의 수익성을 높게 인식할수록 혁신저항의 부적인 효과가 경감하는 것으로 나타났다. 본 연구는 로보어 바이저 금융소비자에 대한 탐색적인 연구로서 소비자 측면에서 로보어 드바이저 시장에 시사점을 제공한다는 점에서 의의가 있다.<br><br><b>English Abstract:</b><br>This study analyzes the relationship between perceived value and the intention to use robo-advisor, which is an online asset management service using artificial intelligence technology. Using a value-based adoption model (VAM) framework, we analyze the relationships among perceived benefit, perceived sacrifice, perceived value, and the intention to use robo-advisor. We expand VAM by including the moderating effects of innovativeness and resistance to innovation. Our empirical analysis is based on a survey from 400 potential robo-advisor users. Our results are as follow. First, as perceived profitability and expertise of robo-advisor increase, perceived value and intention to use robo-advisor services increase. As perceived objectivity and profitability increase, intention to use increases. However, perceived technical complexity decreases the intention to use. Second, resistance to innovation moderates the relationship between perceived technical complexity and perceived value, as well as perceived profitability and intention to use. Our results provide implications to robo-advisor service providers and regulation of the industry.","PeriodicalId":100529,"journal":{"name":"FINANCIAL PLANNING REVIEW","volume":"38 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85751038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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FINANCIAL PLANNING REVIEW
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