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Retail Website Interactivity and Firm Performance 零售网站互动与企业绩效
Pub Date : 1900-01-01 DOI: 10.5771/2511-8676-2022-2-104
Heiner Evanschitzky, Marc Linzmajer, David M. Woisetschläger, Suman Basuroy
Interactivity is an important feature of retail websites. Some research suggests that interactivity can be increased by implementing additional features while other studies point to the fact that “objective” interactivity - as measured by the mere number of features - is quite different from perceived interactivity (PI). Interestingly, while there seems to be initial evidence about the consequences of PI, a comprehensive assessment of attitudinal and behavioral outcomes of PI as well as the impact of PI on (objective) website and firm performance using field data has not been offered. Our study attempts to fill that void. Based on objective performance data of the top 500 retail websites over two years as well as ratings on 35 interactivity features, we find the majority of objective interactivity indicators to be unrelated to PI. Perceived responsiveness and perceived control relate positively to retailers’ sales differences. Perceived communication and objective responsiveness show negative indirect effects on sales, giving rise to the assumption that unobserved heterogeneity of the retailers’ websites might explain these counterintuitive findings.
互动性是零售网站的一个重要特征。一些研究表明,交互性可以通过实现额外的功能来增加,而另一些研究则指出,“客观”交互性——仅用功能的数量来衡量——与感知交互性(PI)有很大的不同。有趣的是,虽然似乎有初步的证据表明个人意见的后果,但对个人意见的态度和行为结果以及个人意见对(客观)网站和公司绩效的影响的综合评估尚未使用现场数据提供。我们的研究试图填补这一空白。根据500强零售网站两年来的客观表现数据以及对35个交互性特征的评分,我们发现大多数客观交互性指标与PI无关。感知响应和感知控制与零售商的销售差异呈正相关。感知沟通和客观反应对销售表现出消极的间接影响,从而产生了零售商网站未被观察到的异质性可能解释这些违反直觉的发现的假设。
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引用次数: 0
Exploring the Customer Journey of Voice Commerce: A Research Agenda 探索语音商务的客户之旅:一个研究议程
Pub Date : 1900-01-01 DOI: 10.5771/2511-8676-2022-4-216
Eva Böhm, Andreas Eggert, I. Garnefeld, Hartmut H. Holzmüller, Tobias Schaefers, Lena Steinhoff, David M. Woisetschläger
Voice commerce creates unprecedented opportunities for consumers and vendor firms to interact, engage, and relate. With artificial intelligence-powered voice assistants, consumers can make technology-mediated purchases without using their tactile senses, which represents a new space for commercial interactions. Drawing on the customer journey as an organizing framework, this article proposes a structured research agenda, in an attempt to shed light on the bright side effects of voice commerce while also acknowledging concerns for consumer protection and society in general. Voice assistants can enhance every stage of the purchase journey, yet their use might have negative consequences for customer relationships. In the prepurchase stage, voice assistants can act as information curators or manipulators. In the purchase stage, voice assistants can adopt roles as shopping concierges or impediments. In the postpurchase and usage stage, voice assistants can become trusted relationship partners or hostile intruders in consumers’ lives.
语音商务为消费者和供应商公司创造了前所未有的互动、参与和联系的机会。有了人工智能语音助手,消费者可以在不使用触觉的情况下进行以技术为媒介的购买,这代表了商业互动的新空间。本文以客户旅程为组织框架,提出了一个结构化的研究议程,试图揭示语音商务的积极影响,同时也承认对消费者保护和整个社会的关注。语音助手可以增强购买过程的每一个阶段,但它们的使用可能会对客户关系产生负面影响。在预购阶段,语音助手可以充当信息管理者或操纵者。在购买阶段,语音助手可以扮演购物礼宾或购物障碍的角色。在购买后和使用阶段,语音助手可以成为消费者生活中值得信赖的关系伙伴,也可以成为充满敌意的入侵者。
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引用次数: 0
Do Customers Regulate their Emotions? Development and Validation of a Model of Customer Emotional Labor 顾客会调节自己的情绪吗?顾客情绪劳动模型的开发与验证
Pub Date : 1900-01-01 DOI: 10.15358/2511-8676-2021-4-241
Ruth A. Imose, Arielle P. Rogers, M. Subramony
Adopting an interdisciplinary perspective, this article integrates service literature on value cocreation with the psychological literature on emotional labor. Highlighting the co-production of services by both customers and employees, this research applies emotional labor theory to customers’ emotion regulation and expression. We explore the argument that customers perceive emotional display rules in service establishments and engage in goaldirected emotion regulation (i.e., customer emotional labor; CEL), using qualitative (Study 1) and quantitative (Study 2) methodologies. Descriptive findings from Study 1 provide evidence for the existence of CEL. Study 2 assesses the psychometric soundness of a newly developed customer display rules scale, and quantitatively tests a conceptual framework by examining antecedents and outcomes of customer emotion regulation. Findings of each study, the implications of this work, and avenues for future service management research are addressed.
本文采用跨学科的视角,将价值共同创造的服务文献与情绪劳动的心理学文献相结合。本研究将情绪劳动理论应用于顾客的情绪调节与表达,强调顾客与员工共同生产服务。我们探讨了顾客在服务机构中感知情绪表现规则并参与目标导向的情绪调节(即顾客情绪劳动;CEL),采用定性(研究1)和定量(研究2)方法。研究1的描述性发现为CEL的存在提供了证据。研究2评估了新开发的顾客表现规则量表的心理测量合理性,并通过检查顾客情绪调节的前因和结果对概念框架进行了定量测试。每项研究的结果,本工作的意义,以及未来服务管理研究的途径。
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引用次数: 0
Exploring the Potential of Smart Service Systems: A Multi-Actor View on Affordances and Their Actualization 探索智能服务系统的潜力:一种多参与者视角的功能支持及其实现
Pub Date : 1900-01-01 DOI: 10.5771/2511-8676-2022-2-132
D. Heinz, Carina Benz, J. Bode, Fabian Hunke, G. Satzger
Smart physical products increasingly shape a connected world and serve as boundary objects for the formation of ‘smart service systems’. While these systems bear the potential to co-create value between partners in various industries, IS research still struggles to fully capture the phenomenon to support successful digital innovation in IoT settings. In our work, we analyze the phenomenon of smart service systems taking an affordance-actualization perspective. Based on a qualitative content analysis of a multi-case study, we identify elements and propositions to build mid-range theoretical knowledge for smart service systems. These conceptual findings are further illustrated with a real-world case study. We suggest that providers and users of smart products not only realize their own affordances via their actions but can affect the immediate concrete outcomes of partners. The developed theoretical framework and six distinct propositions should build the theoretical base for further research into the phenomenon in related disciplines.
智能实体产品越来越多地塑造了一个互联的世界,并作为形成“智能服务系统”的边界对象。虽然这些系统具有在不同行业的合作伙伴之间共同创造价值的潜力,但信息系统研究仍在努力充分捕捉这一现象,以支持物联网环境中成功的数字创新。在我们的工作中,我们分析了智能服务系统的现象,并从智能服务实现的角度进行了分析。基于多案例研究的定性内容分析,我们确定了构建智能服务系统中程理论知识的要素和命题。这些概念上的发现进一步说明了现实世界的案例研究。我们建议,智能产品的供应商和用户不仅通过他们的行动实现自己的能力,而且可以影响合作伙伴的直接具体结果。已形成的理论框架和六大命题为相关学科进一步研究这一现象奠定了理论基础。
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引用次数: 1
Analysing the Introduction of Data-Driven Service Innovation Processes: Stages of Implementation, Success Factors, and Prerequisites 分析数据驱动服务创新过程的引入:实施阶段、成功因素和先决条件
Pub Date : 1900-01-01 DOI: 10.5771/2511-8676-2023-1-39
Berndt Jesenko, S. Thalmann
Data-driven business models are becoming increasingly important and have been applied successfully in the service sector. However, due to the challenges associated with utilizing data-driven technologies to identify service innovations, these have received little attention so far. Researchers and practitioners have primarily focused on understanding data-driven service innovation itself, but less on identifying and developing such innovations. Based on two analytical cases that emerged during expert interviews with service and innovation managers, we identified goals, opportunities, and prerequisites for data analytics to improve service innovation processes. Consequently, we propose three stages to implement data-driven technologies for service innovation processes and describe the prerequisites, key success factors, and expected benefits of this implementation.
数据驱动的商业模式正变得越来越重要,并已成功应用于服务业。然而,由于利用数据驱动技术来识别服务创新所面临的挑战,到目前为止,这些技术还很少受到关注。研究人员和从业人员主要关注于理解数据驱动的服务创新本身,而较少关注识别和开发此类创新。基于对服务和创新经理的专家访谈中出现的两个分析案例,我们确定了数据分析改善服务创新流程的目标、机会和先决条件。因此,我们提出了在服务创新过程中实施数据驱动技术的三个阶段,并描述了实施数据驱动技术的先决条件、关键成功因素和预期收益。
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引用次数: 1
Titelei/Inhaltsverzeichnis Titelei /目录。
Pub Date : 1900-01-01 DOI: 10.15358/2511-8676-2021-1-1
Abstract_engl.
摘要_engl.
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引用次数: 0
A systematic literature review of frontline employee influence factors 一线员工影响因素的系统文献综述
Pub Date : 1900-01-01 DOI: 10.5771/2511-8676-2022-4-245
Silvia Gliem
Service research acknowledged that frontline employees have a key role in making service better. Frontline employees have leverage on different aspects of service. In their roles as facilitators, information distributors, and value-co-creators they are, as said by their designation, at the front line with the customer. They are crucial for, among others, word of mouth, customer retention, and service recovery. Therefore, it is worth looking into the negative and positive influence factors. The review results provide the top researched frontline employee influence factors and the correspondent research results. Researchers can draw on the pool of literature, which is provided on every factor and possible measures when designing an empirical study targeting one of the identified research gaps.
服务业研究承认,一线员工在改善服务方面发挥着关键作用。一线员工在服务的各个方面都有优势。他们的角色是促进者、信息分发者和价值共同创造者,正如他们的名称所说,他们站在客户的第一线。它们对于口碑、客户留存和服务恢复等都至关重要。因此,正负两方面的影响因素值得探讨。评审结果提供了研究最多的一线员工影响因素和相应的研究结果。研究人员可以利用文献库,在设计针对已确定的研究空白之一的实证研究时,这些文献库提供了每个因素和可能的措施。
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引用次数: 0
Delightful Service Innovations in the Context of Technology-Based Self-Services - Scale Development and Validation 基于技术的自助服务背景下的愉快服务创新——规模开发与验证
Pub Date : 1900-01-01 DOI: 10.15358/2511-8676-2019-2-66
F. Becker, Stephanie Bothe, Karsten Hadwich, M. Falter
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引用次数: 0
Professionalism Kills the Trading Star: Explaining Member Participation in Trading Communities 专业主义扼杀交易之星:解释交易社区的成员参与
Pub Date : 1900-01-01 DOI: 10.15358/2511-8676-2019-2-54
S. Benoit, J. Hogreve, Christina Sichtmann, Nicola Bilstein
Trading communities provide non-commercial members with an online platform on which to exchange goods. Its success depends on member participation; however, little is known about its drivers. Based on literature we identify five drivers. To capture their impact over time, we test a latent growth curve model with longitudinal data, comparing the effects at an initial point of time with their impact on the growth of member participation over three subsequent periods. The results show that providers’ responsiveness and community identification have a positive effect on the initial level, but not on growth. Members’ enjoyment has no level effect, but a growth effect. Only role clarity has an impact on level and growth. Interestingly, co-members’ cooperation weakens member participation, which leads us to conclude that too much cooperation - which appears as professionalism in a trading community - ‘kills’ member participation. We conclude with theoretical and managerial implications.
贸易社区为非商业成员提供了一个交换商品的在线平台。它的成功取决于成员国的参与;然而,人们对其驱动因素知之甚少。基于文献,我们确定了五个驱动因素。为了捕捉其随时间的影响,我们用纵向数据测试了一个潜在增长曲线模型,比较了初始时间点的影响及其对随后三个时期成员参与增长的影响。结果表明,提供者的响应性和社区认同对初始水平有积极影响,但对增长没有积极影响。会员的享受没有等级效应,而是成长效应。只有角色清晰度对级别和增长有影响。有趣的是,共同成员的合作削弱了成员的参与,这使我们得出结论,过多的合作——在贸易社区中表现为专业主义——“扼杀”了成员的参与。我们总结了理论和管理意义。
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引用次数: 0
“The more, the merrier?” – A Systematic Review of the Effects of Technology-Induced Employee Transparency on Frontline Service Employees “人越多越高兴?”——技术诱导的员工透明度对一线服务员工影响的系统回顾
Pub Date : 1900-01-01 DOI: 10.5771/2511-8676-2022-4-232
Lea Kocheise, M. Büttgen
Technology infusion in the service encounter is profoundly altering the workplace of frontline service employees. As digitalization increasingly enables data-driven transparency of employee conduct, this paper argues for a more employee-centric approach to organizational transparency, consequently introducing technology-induced employee transparency as a refined transparency conceptualization. Further, service literature has largely neglected studying the implications of frontline technology use on frontline workers. In an effort to fill this void in organizational frontline research, this paper provides an interdisciplinary systematic literature review on technology-induced transparency and its effects on employees and their work outcomes in related fields like management, psychology, social sciences, and computer science. Reflecting on the findings, directions for future research in the service management domain are proposed.
服务遭遇中的技术注入正在深刻地改变着一线服务员工的工作场所。随着数字化越来越多地使数据驱动的员工行为透明度成为可能,本文主张采用更加以员工为中心的方法来实现组织透明度,从而引入技术诱导的员工透明度作为改进的透明度概念。此外,服务文献在很大程度上忽略了研究一线技术使用对一线员工的影响。为了填补这一组织前沿研究的空白,本文在管理学、心理学、社会科学和计算机科学等相关领域对技术诱导的透明度及其对员工及其工作成果的影响进行了跨学科的系统文献综述。在此基础上,提出了服务管理领域未来的研究方向。
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引用次数: 0
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Journal of Service Management Research
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