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Evaluation of Firefighting Gloves and the Behavior Regarding their Usage, of Firefighting Officials in Seoul 首尔市消防人员消防手套评价及使用行为
Pub Date : 2021-08-31 DOI: 10.5805/sfti.2021.23.4.515
Dohyung Kim, K. Nam, Jung-Woo Oh, Joo-Young Lee
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引用次数: 0
A Case Study on an Artificial Intelligence Fashion Curation Practice Subject through Industrial-academic Project-based Learning 基于产学研项目式学习的人工智能时尚策展实践课题研究
Pub Date : 2021-06-30 DOI: 10.5805/sfti.2021.23.3.337
Hyosun An, Minjung Park
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引用次数: 1
Analysis of Sales Information of Secondhand Clothing Goods on the C2C Secondhand Trading Platform : Focusing on Content Analysis Using NVivo C2C二手交易平台上的二手服装销售信息分析:以NVivo的内容分析为重点
Pub Date : 2021-06-30 DOI: 10.5805/sfti.2021.23.3.358
H. Park
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引用次数: 0
A Study on Purchasing and Wearing Status of Korean Women’s Athleisure Wear Products : Focusing on Women in Their 20s to 50s 韩国女性运动休闲服产品购买与穿着现状研究:以20 - 50岁女性为研究对象
Pub Date : 2021-06-30 DOI: 10.5805/sfti.2021.23.3.370
Jong-Kyu Lee, Ho-sun Lim
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引用次数: 1
Effects of Heating and UV Sterilization of Repeatedly Reused Face Masks on Inhalation Resistance and Fiber Structure 加热和紫外线灭菌对重复使用口罩吸入阻力和纤维结构的影响
Pub Date : 2021-06-30 DOI: 10.5805/sfti.2021.23.3.406
Jae-Yeon Jung, Joo-Young Lee
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引用次数: 0
Augmented Reality(AR) Fashion Shopping Service Acceptance Based on Consumers’ Technology Readiness 基于消费者技术准备度的增强现实时尚购物服务接受度
Pub Date : 2021-06-30 DOI: 10.5805/sfti.2021.23.3.347
H. Hur, Ha Kyung Lee
This study analyzed the effects of optimism and innovativeness, the two drivers of a consumer’s technological readiness to use an augmented reality(AR) fashion shopping service within the framework of the Technology Acceptance Model (TAM). The survey was conducted on 249 people (males = 58; females = 191) in their 20s who were willing to participate in the AR experience. Data were analyzed using confirmatory factor analysis (CFA) and structural equation modeling by AMOS 22.0. The results indicated that a greater level of perceived optimism had a positive influence on the ease of use and usefulness of the technology. The findings also show that consumers with a high degree of innovativeness tend to have a higher level of playfulness toward AR fashion shopping. Regarding the effects of user beliefs, ease of use had a positive effect on the perception of usefulness and playfulness with higher levels implying a higher consumer intention to adopt an AR fashion shopping service. In addition, this study reveals the moderating effect of consumers with high-fashion versus those with low-fashion innovativeness. For the latter, technological innovation had an insignificant effect on playfulness, thus indicating that consumers with low interest in fashion did not enjoy AR fashion shopping even if the technology was highly innovative. Nevertheless, the analysis confirms the possibility that experiencing a fashion product through AR technology could replace the actual experience of wearing the products.
本研究在技术接受模型(TAM)的框架内,分析了乐观和创新这两个驱动因素对消费者使用增强现实(AR)时尚购物服务的技术准备程度的影响。该调查共对249人进行了调查(男性58人;愿意参与AR体验的20多岁女性(191名)。数据分析采用验证性因子分析(CFA)和结构方程模型AMOS 22.0。结果表明,更大程度的感知乐观对技术的易用性和有用性有积极影响。研究结果还表明,创新程度高的消费者对AR时尚购物的玩味程度往往更高。关于用户信念的影响,易用性对有用性和游戏性的感知有积极影响,水平越高意味着消费者采用AR时尚购物服务的意愿越高。此外,本研究还揭示了高时尚消费者对低时尚创新的调节作用。对于后者,技术创新对可玩性的影响不显著,这表明对时尚兴趣低的消费者即使技术具有高度创新性,也不会享受AR时尚购物。然而,分析证实了通过AR技术体验时尚产品的可能性,可以取代穿着产品的实际体验。
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引用次数: 2
An Analysis of Beauty-Related Contents in Social Media in China, Thailand, and Indonesia 中国、泰国和印度尼西亚社交媒体中与美相关的内容分析
Pub Date : 2021-06-30 DOI: 10.5805/sfti.2021.23.3.307
Yusun Her, Jaehoon Chun
This study examined the influence of social media on the beauty industry and analyzed beauty-related content on social media in China, Thailand, and Indonesia. The existing literature was reviewed and four social media platforms that display the active sharing of beauty-related content in the three stated countries were selected. Five information sources were then chosen from each social media platform and 115 top posts from these sources analyzed. Beautyrelated material was shared on discrete social media platforms in the three countries. Differences were found in the presentation types, themes, and message strategies of the content depending on the type of product and services provided by each social media platform. The content on Xiao Hongshu in China consisted of images showcasing product specifications along with a focus on honest and detailed empirical product review messages from its general users. From Taobao Zibo, Wang Hong conveyed powerful and influential information that communicated instantly with viewers and delivered entertaining and sensory messages. In Thailand earnest reviews of beauty products were offered, along with firsthand testimonials through traditional content uploaded on YouTube. In Indonesia, beauty influencers posted creative and sensational photographs of makeup products on image-centered Instagram. This study expands the current scholarship on social media platforms and extends the scope of the extant research on beauty-related content in Asian countries. The practical implications of this study include useful indications on how beauty brands can use social media to promote their products.
本研究考察了社交媒体对美容行业的影响,并分析了中国、泰国和印度尼西亚社交媒体上与美容相关的内容。对现有文献进行了回顾,并选择了四个社交媒体平台,这些平台在上述三个国家中展示了与美丽相关的内容的积极分享。然后从每个社交媒体平台中选择5个信息来源,并从这些来源中分析115个最热门的帖子。与美相关的材料在这三个国家的不同社交媒体平台上被分享。根据每个社交媒体平台提供的产品和服务的类型,在内容的呈现类型,主题和信息策略方面存在差异。中国小红书上的内容包括展示产品规格的图片,以及来自普通用户的诚实而详细的经验产品评论信息。王宏在淘宝淄博上传达了强大而有影响力的信息,与观众即时沟通,传递娱乐和感官信息。在泰国,人们对美容产品进行了认真的评价,并通过上传到YouTube上的传统内容提供了第一手的评价。在印度尼西亚,美妆网红在以形象为中心的Instagram上发布了富有创意和煽情的化妆品照片。本研究拓展了现有关于社交媒体平台的学术研究,扩展了亚洲国家现有的关于美相关内容的研究范围。这项研究的实际意义包括对美容品牌如何利用社交媒体推广其产品的有用指示。
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引用次数: 0
A Study on Fashion Design Cognition Using Eye Tracking 基于眼动追踪的服装设计认知研究
Pub Date : 2021-06-30 DOI: 10.5805/sfti.2021.23.3.323
Shinhae Lee
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引用次数: 0
Perceptions and Trends of Digital Fashion Technology : A Big Data Analysis 数字时尚技术的认知和趋势:一个大数据分析
Pub Date : 2021-06-30 DOI: 10.5805/sfti.2021.23.3.380
Eun-young Song, Ho-sun Lim
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引用次数: 1
Development of Evaluation Criteria for Fashion Sustainability Focused on User Practice 关注用户实践的时尚可持续性评价标准的发展
Pub Date : 2021-04-30 DOI: 10.5805/SFTI.2021.23.2.174
I. Kim, Jisoo Ha
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引用次数: 0
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Fashion & Textile Research Journal
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