Pub Date : 2022-11-28DOI: 10.1108/ccij-04-2022-0047
Ileana Zeler, Cristina Fuentes-Lara, Á. Moreno
PurposeThis paper aims to explore the position of women in the communication management sector in Spain from their own experiences. The study examines female communication and leadership styles, emphasising the cost of leadership in which they are leaders or led.Design/methodology/approachThis study used a qualitative methodology based on in-depth interviews with 22 women actively working in top companies and agencies: female communication directors, female employees with a female leader and female employees with a male leader. Data were analysed through thematic analysis.FindingsResults show mixed communication and leadership styles. In addition, the high level of self-demand of female communication managers stands out, making it challenging to achieve a work-life balance and the implementation of successful role models.Social implicationsExploring the factors of female leadership remains necessary to understand and make their situation in various industries and positions visible. It also helps remove barriers to leadership, guide organisations in addressing gender discrimination issues and develop mechanisms for the internal promotion of female professionals.Originality/valueTo the best of authors' knowledge, this is the first study exploring the leadership and communication styles of women in the Spanish Public Relations (PR) and communication management industries. It also highlights the aspects influencing the cost of leadership.
{"title":"Female leadership in communication management in Spain: making a difference in a sexist culture","authors":"Ileana Zeler, Cristina Fuentes-Lara, Á. Moreno","doi":"10.1108/ccij-04-2022-0047","DOIUrl":"https://doi.org/10.1108/ccij-04-2022-0047","url":null,"abstract":"PurposeThis paper aims to explore the position of women in the communication management sector in Spain from their own experiences. The study examines female communication and leadership styles, emphasising the cost of leadership in which they are leaders or led.Design/methodology/approachThis study used a qualitative methodology based on in-depth interviews with 22 women actively working in top companies and agencies: female communication directors, female employees with a female leader and female employees with a male leader. Data were analysed through thematic analysis.FindingsResults show mixed communication and leadership styles. In addition, the high level of self-demand of female communication managers stands out, making it challenging to achieve a work-life balance and the implementation of successful role models.Social implicationsExploring the factors of female leadership remains necessary to understand and make their situation in various industries and positions visible. It also helps remove barriers to leadership, guide organisations in addressing gender discrimination issues and develop mechanisms for the internal promotion of female professionals.Originality/valueTo the best of authors' knowledge, this is the first study exploring the leadership and communication styles of women in the Spanish Public Relations (PR) and communication management industries. It also highlights the aspects influencing the cost of leadership.","PeriodicalId":10696,"journal":{"name":"Corporate Communications: An International Journal","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74166185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-17DOI: 10.1108/ccij-04-2022-0048
Jasmin Schade, Yijing Wang, A. van Prooijen
PurposeCorporate-NGO partnerships are gaining increasing importance as part of a company's CSR effort. This study aims to understand which communication tactics (CSR motive, CSR message frame, CSR fit) lead to more positive consumer outcomes in the context of corporate-NGO partnerships, and whether consumer skepticism and consumer trust mediate the proposed relationships.Design/methodology/approachAn online experiment was conducted (N = 298) to examine the theoretical predictions, involving a 2 (CSR motive: firm-serving/public-serving) x 2 (CSR message frame: narrative/expositive) x 2 (CSR fit: high/low) between-subjects design.FindingsThe results confirmed that consumer attitudes and electronic Word-of-Mouth (eWOM) can be affected by CSR motives and CSR fit. Also, CSR skepticism and consumer trust both mediate the relationship of CSR motives and consumer outcomes.Practical implicationsThe results of this study make a strong case for expressing public-serving CSR motives and refraining from firm-serving CSR motives when communicating about a corporate-NGO partnership to consumers.Originality/valueFocusing on the communication tactics of corporate-NGO partnerships extends existing literature by uncovering whether and how the factors driving effective communication in other CSR activities can be applied to the context of corporate-NGO partnerships.
{"title":"Consumer skepticism towards Corporate-NGO partnerships: the impact of CSR motives, message frame and fit","authors":"Jasmin Schade, Yijing Wang, A. van Prooijen","doi":"10.1108/ccij-04-2022-0048","DOIUrl":"https://doi.org/10.1108/ccij-04-2022-0048","url":null,"abstract":"PurposeCorporate-NGO partnerships are gaining increasing importance as part of a company's CSR effort. This study aims to understand which communication tactics (CSR motive, CSR message frame, CSR fit) lead to more positive consumer outcomes in the context of corporate-NGO partnerships, and whether consumer skepticism and consumer trust mediate the proposed relationships.Design/methodology/approachAn online experiment was conducted (N = 298) to examine the theoretical predictions, involving a 2 (CSR motive: firm-serving/public-serving) x 2 (CSR message frame: narrative/expositive) x 2 (CSR fit: high/low) between-subjects design.FindingsThe results confirmed that consumer attitudes and electronic Word-of-Mouth (eWOM) can be affected by CSR motives and CSR fit. Also, CSR skepticism and consumer trust both mediate the relationship of CSR motives and consumer outcomes.Practical implicationsThe results of this study make a strong case for expressing public-serving CSR motives and refraining from firm-serving CSR motives when communicating about a corporate-NGO partnership to consumers.Originality/valueFocusing on the communication tactics of corporate-NGO partnerships extends existing literature by uncovering whether and how the factors driving effective communication in other CSR activities can be applied to the context of corporate-NGO partnerships.","PeriodicalId":10696,"journal":{"name":"Corporate Communications: An International Journal","volume":"31 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89681907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-16DOI: 10.1108/ccij-05-2022-0051
A. A. Adamu, S. Raza, Bahtiar Mohamad
PurposeInternal crisis communication (ICC) has become a burgeoning area of research in crisis communication. However, the importance of ICC as a tool to enhance employee positive communicative behaviour in crisis has not been explored. This study aims to develop a research model by drawing from the ideas of sensemaking and network theories. In addition, the study further examines how the elements of the proposed model drive ICC while assessing employee-related outcomes and the role of emotion exhaustion.Design/methodology/approachTo assess the validity of the measurement and structural models, 316 employees from both public and private non-profit organisations in Pakistan were interviewed through online survey. The collected data were analysed using co-variance based structural equation modelling (CV-SEM).FindingsThe results of this research confirmed that mindfulness and internal listening positively affect employee perceptions towards internal communication during a crisis. Similarly, ICC positively influences employees' perception of loyalty, job insecurity and the organisation's reputation. The results also highlight the moderation roles of emotional exhaustion (EE).Practical implicationsThe study suggests that applying ICC strategies will help crisis managers develop collaborative relationships with employees, which will help in identifying and managing a crisis. In addition, implementing effective internal communication in corporate practices and processes makes internal reputation and employee loyalty (EL) a reality and allows organisations to remain productive despite crises.Originality/valueThrough the lens of sensemaking theory, this research demonstrated that mindfulness and listening should be considered stimuli in organisations that can influence employees to be active communicators before and during crises. This study is the first to elucidate the essential outcomes for strategic internal crisis management that are often under-looked, such as emotional responses. The study also shows that sensemaking should not only focus on meaning-making in a crisis but also include emotional feelings that can wear out the meaning-making process.
{"title":"The interactive effect of mindfulness and internal listening on internal crisis management and its outcomes: the moderating role of emotional exhaustion","authors":"A. A. Adamu, S. Raza, Bahtiar Mohamad","doi":"10.1108/ccij-05-2022-0051","DOIUrl":"https://doi.org/10.1108/ccij-05-2022-0051","url":null,"abstract":"PurposeInternal crisis communication (ICC) has become a burgeoning area of research in crisis communication. However, the importance of ICC as a tool to enhance employee positive communicative behaviour in crisis has not been explored. This study aims to develop a research model by drawing from the ideas of sensemaking and network theories. In addition, the study further examines how the elements of the proposed model drive ICC while assessing employee-related outcomes and the role of emotion exhaustion.Design/methodology/approachTo assess the validity of the measurement and structural models, 316 employees from both public and private non-profit organisations in Pakistan were interviewed through online survey. The collected data were analysed using co-variance based structural equation modelling (CV-SEM).FindingsThe results of this research confirmed that mindfulness and internal listening positively affect employee perceptions towards internal communication during a crisis. Similarly, ICC positively influences employees' perception of loyalty, job insecurity and the organisation's reputation. The results also highlight the moderation roles of emotional exhaustion (EE).Practical implicationsThe study suggests that applying ICC strategies will help crisis managers develop collaborative relationships with employees, which will help in identifying and managing a crisis. In addition, implementing effective internal communication in corporate practices and processes makes internal reputation and employee loyalty (EL) a reality and allows organisations to remain productive despite crises.Originality/valueThrough the lens of sensemaking theory, this research demonstrated that mindfulness and listening should be considered stimuli in organisations that can influence employees to be active communicators before and during crises. This study is the first to elucidate the essential outcomes for strategic internal crisis management that are often under-looked, such as emotional responses. The study also shows that sensemaking should not only focus on meaning-making in a crisis but also include emotional feelings that can wear out the meaning-making process.","PeriodicalId":10696,"journal":{"name":"Corporate Communications: An International Journal","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83574465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-16DOI: 10.1108/ccij-02-2022-0013
Irene Pollach, Stefan Schaper
PurposeSocial and environmental reports have become an increasingly regulated area of corporate reporting and communication. Nevertheless, the substance and level of detail present in such disclosures is largely at the discretion of companies, which has implications for the value of such disclosures to stakeholders. The purpose of this study is to shed light on social visibility as a determinant of the variation in substance found in social disclosures in order to understand underlying reasons for why some firms offer more substance than others in their social disclosures.Design/methodology/approachBased on a number of hypotheses, which are combined into social visibility, the paper investigates whether a firm's social visibility is a determinant of substance in social disclosures. To this end, the case of modern slavery statements is used as a recently introduced and legally mandated form of social sustainability disclosures.FindingsThe findings suggest that social visibility can explain part of the variation in the substance of social disclosures. However, for the remaining part, it is argued that substance in social disclosures can also be driven by institutional logics, which shape organizational outcomes in specific contexts, but are largely unobservable.Originality/valueThis article contributes new insights to the literature on the relationship between corporate social visibility and the substance of social disclosures.
{"title":"Social visibility and substance in corporate social sustainability disclosures","authors":"Irene Pollach, Stefan Schaper","doi":"10.1108/ccij-02-2022-0013","DOIUrl":"https://doi.org/10.1108/ccij-02-2022-0013","url":null,"abstract":"PurposeSocial and environmental reports have become an increasingly regulated area of corporate reporting and communication. Nevertheless, the substance and level of detail present in such disclosures is largely at the discretion of companies, which has implications for the value of such disclosures to stakeholders. The purpose of this study is to shed light on social visibility as a determinant of the variation in substance found in social disclosures in order to understand underlying reasons for why some firms offer more substance than others in their social disclosures.Design/methodology/approachBased on a number of hypotheses, which are combined into social visibility, the paper investigates whether a firm's social visibility is a determinant of substance in social disclosures. To this end, the case of modern slavery statements is used as a recently introduced and legally mandated form of social sustainability disclosures.FindingsThe findings suggest that social visibility can explain part of the variation in the substance of social disclosures. However, for the remaining part, it is argued that substance in social disclosures can also be driven by institutional logics, which shape organizational outcomes in specific contexts, but are largely unobservable.Originality/valueThis article contributes new insights to the literature on the relationship between corporate social visibility and the substance of social disclosures.","PeriodicalId":10696,"journal":{"name":"Corporate Communications: An International Journal","volume":"67 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80317987","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-04DOI: 10.1108/ccij-05-2022-0055
Nora Denner, H. Schneider
PurposeSocial networks were created to connect with friends. Therefore, communication in social networks allows addressing individual contacts of each user and is often rather private by nature. Organizations can use this to communicate frequently and personally with their stakeholders. Therefore, this study investigates how organizations use personalization in their social media communication.Design/methodology/approachThis study uses a quantitative content analysis of Facebook posts from ten large companies (N = 500). The posts were analyzed regarding the sub dimensions of personalization, individualization and privatization, as well as type of post, tonality, emotions, user reactions and topics.FindingsCompanies at least partially personalize their communication on Facebook. Overall, 28% of all posts were personalized. Personalized posts were almost always positive regarding tonality and mostly positive regarding emotions. While the personalized posts in this study have fewer user reactions than non-personalized posts, they still have a rather high absolute number of reactions. Regarding personal characteristics, results show that professional competence and appearance were mainly addressed. Concerning privatization, only very few posts showed an individual in a private setting.Originality/valueThe present work gives an overview of how personalized posts differ from non-personalized posts and looks at depicted individuals as well as the use of private elements. By applying the conceptualization of Van Aelst et al. (2012) and by looking at organizations’ use of personalization on the social media platform Facebook, it sheds light on an area that has not been the center of attention so far and helps to expand the current state of personalization research.
社交网络的创建是为了与朋友联系。因此，社交网络中的通信允许处理每个用户的个人联系人，并且通常是相当私密的。组织可以使用它与利益相关者进行频繁的个人沟通。因此，本研究探讨了组织如何在其社交媒体传播中使用个性化。设计/方法/方法本研究对10家大公司(N = 500)的Facebook帖子进行了定量内容分析。从个性化、个性化、私营化三个子维度，以及帖子类型、调性、情绪、用户反应、话题等方面进行分析。公司至少在一定程度上个性化了他们在Facebook上的交流。总的来说，28%的帖子是个性化的。个性化的帖子几乎总是积极的音调和积极的情绪。虽然本研究中个性化帖子的用户反应少于非个性化帖子，但它们的绝对反应数量仍然相当高。在个人特征方面，调查结果显示主要关注专业能力和外表。关于私有化，只有极少数员额显示个人在私人环境中。原创性/价值本研究概述了个性化帖子与非个性化帖子的区别，并研究了所描绘的个人以及私人元素的使用。通过应用Van Aelst et al.(2012)的概念化，并通过查看组织在社交媒体平台Facebook上使用个性化，它揭示了迄今为止尚未成为关注中心的领域，并有助于扩展个性化研究的现状。
{"title":"People want to see people? Personalization on Facebook as a tool for corporate communications","authors":"Nora Denner, H. Schneider","doi":"10.1108/ccij-05-2022-0055","DOIUrl":"https://doi.org/10.1108/ccij-05-2022-0055","url":null,"abstract":"PurposeSocial networks were created to connect with friends. Therefore, communication in social networks allows addressing individual contacts of each user and is often rather private by nature. Organizations can use this to communicate frequently and personally with their stakeholders. Therefore, this study investigates how organizations use personalization in their social media communication.Design/methodology/approachThis study uses a quantitative content analysis of Facebook posts from ten large companies (N = 500). The posts were analyzed regarding the sub dimensions of personalization, individualization and privatization, as well as type of post, tonality, emotions, user reactions and topics.FindingsCompanies at least partially personalize their communication on Facebook. Overall, 28% of all posts were personalized. Personalized posts were almost always positive regarding tonality and mostly positive regarding emotions. While the personalized posts in this study have fewer user reactions than non-personalized posts, they still have a rather high absolute number of reactions. Regarding personal characteristics, results show that professional competence and appearance were mainly addressed. Concerning privatization, only very few posts showed an individual in a private setting.Originality/valueThe present work gives an overview of how personalized posts differ from non-personalized posts and looks at depicted individuals as well as the use of private elements. By applying the conceptualization of Van Aelst et al. (2012) and by looking at organizations’ use of personalization on the social media platform Facebook, it sheds light on an area that has not been the center of attention so far and helps to expand the current state of personalization research.","PeriodicalId":10696,"journal":{"name":"Corporate Communications: An International Journal","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84453563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-27DOI: 10.1108/ccij-01-2022-0005
Elzbieta Lepkowska-White, Amy Parsons, Bridget Wong, Alexandria M White
PurposeResearch shows that the majority of investors, consumers and even younger consumers who are interested in social responsibility are unaware of B Corps. Companies spend significant time and money to obtain B Corp status that B Lab, the non-profit that certifies companies, wants to use as a force for good. Using signaling theory and corporate communication theory, the study examines whether B Corps market their B Corp status effectively on B Corps' social media sites to determine whether brand equity is being built there for the B Corp label by the B Corp companies themselves.Design/methodology/approachThe authors content analyzed social media activity of 100 randomly selected US B Corps ranging in size and industry type over a two-month period on Facebook, LinkedIn, Twitter, and Instagram. The sample was selected from the listing of the B Corporations on the B Lab website using a skip interval method. The authors searched for preselected keywords within two main categories, one directly mentioning B Corps (such as B Corp logo and B Corp name), and another discussing company social responsibility activities that directly relate to what B Corps do but did not mention the B Corp name.FindingsThe study finds that half of the B Corps had no social media presence. Of those who were active on social media, most B Corps did not mention B Corp status while many of the B Corps discussed social responsibility activities that directly talked about workers, environment, community, and governance, the areas that B Corp certification covers.Research limitations/implicationsThe study indicates that reverse decoupling might better explain communication of B Corp certification on social media than signaling theory. The finding is consistent with more recent research on certifications that shows that obtaining certifications by companies does not have to be followed by marketing certificates even when that could be beneficial. On the other hand, communication of general pro-social claims is consistent with the assumptions of the signaling theory and often used by B Corps. The study suggests why companies market general claims but not a B Corp label. Findings also suggest that when promoting the B Corp label is not done, a firm's internal values are not being expressed externally but when social responsible activities are promoted, a firm's internal values are being expressed externally. The research points to a missed opportunity for B Corps that spend significant resources to get certified. Future studies should employ larger samples with and international companies and venture into other forms of marketing through which B Corp status may be conveyed.Practical implicationsB Corps can easily connect information on the socially responsible activities of B Corps with B Corp status on social media and reap the benefits of B Corps by creating equity for B Corp label on multiple levels. This would also help B-Lab that strives to develop a stronger brand for the B
{"title":"Building a socially responsible global community? Communicating B Corps on social media","authors":"Elzbieta Lepkowska-White, Amy Parsons, Bridget Wong, Alexandria M White","doi":"10.1108/ccij-01-2022-0005","DOIUrl":"https://doi.org/10.1108/ccij-01-2022-0005","url":null,"abstract":"PurposeResearch shows that the majority of investors, consumers and even younger consumers who are interested in social responsibility are unaware of B Corps. Companies spend significant time and money to obtain B Corp status that B Lab, the non-profit that certifies companies, wants to use as a force for good. Using signaling theory and corporate communication theory, the study examines whether B Corps market their B Corp status effectively on B Corps' social media sites to determine whether brand equity is being built there for the B Corp label by the B Corp companies themselves.Design/methodology/approachThe authors content analyzed social media activity of 100 randomly selected US B Corps ranging in size and industry type over a two-month period on Facebook, LinkedIn, Twitter, and Instagram. The sample was selected from the listing of the B Corporations on the B Lab website using a skip interval method. The authors searched for preselected keywords within two main categories, one directly mentioning B Corps (such as B Corp logo and B Corp name), and another discussing company social responsibility activities that directly relate to what B Corps do but did not mention the B Corp name.FindingsThe study finds that half of the B Corps had no social media presence. Of those who were active on social media, most B Corps did not mention B Corp status while many of the B Corps discussed social responsibility activities that directly talked about workers, environment, community, and governance, the areas that B Corp certification covers.Research limitations/implicationsThe study indicates that reverse decoupling might better explain communication of B Corp certification on social media than signaling theory. The finding is consistent with more recent research on certifications that shows that obtaining certifications by companies does not have to be followed by marketing certificates even when that could be beneficial. On the other hand, communication of general pro-social claims is consistent with the assumptions of the signaling theory and often used by B Corps. The study suggests why companies market general claims but not a B Corp label. Findings also suggest that when promoting the B Corp label is not done, a firm's internal values are not being expressed externally but when social responsible activities are promoted, a firm's internal values are being expressed externally. The research points to a missed opportunity for B Corps that spend significant resources to get certified. Future studies should employ larger samples with and international companies and venture into other forms of marketing through which B Corp status may be conveyed.Practical implicationsB Corps can easily connect information on the socially responsible activities of B Corps with B Corp status on social media and reap the benefits of B Corps by creating equity for B Corp label on multiple levels. This would also help B-Lab that strives to develop a stronger brand for the B ","PeriodicalId":10696,"journal":{"name":"Corporate Communications: An International Journal","volume":"52 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88677058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-21DOI: 10.1108/CCIJ-02-2022-0018
Paloma Díaz-Soloaga, Aurora Díaz-Soloaga
Purpose This paper studied organizational culture in two different countries during the COVID-19 lockdown, a stressful social and labor context that obliged entire working populations to telecommute from home. We considered how people have coped with this new scenario, bearing in mind that one of the most relevant aspects of organizational culture and climate is the face-to-face interactions that take place in offices. With telework, that important physical relationship disappears and, since body language has its own grammar, work-related messages logically become open to misunderstanding between leaders and subordinates, as well as among peers. Design/methodology/approach An anonymous questionnaire (in Spanish and Russian) was distributed through the LinkedIn social media platform. The study intended to capture responses from white-collar professionals with managerial profiles, including those occupying high and medium-level positions, consultants, section directors, and project managers across different industries in both the countries. We collected 142 responses from Spain and 115 from Kazakhstan, with a total of 257 valid responses. Principal component's analysis (PCA), to obtain factorial axis was applied. We then performed a factor analysis of those principal components using Coheris Analytics SPAD 9.1. Findings The first finding herein points to the fact that the same experience had different consequences in these two different places, which can be traced back to national-cultural values. Spain and Kazakhstan share some common values and, at the same time, are culturally opposite. People fear uncertainty and one of the best ways to avoid this feeling is to provide them with technical and emotional support to manage a situation. During the COVID-19 lockdown, professionals from both countries expected their bosses to be assertive, driven, attentive and encouraging. And it seems they got just that. Secondly, a robust structure is mandatory for feeling secure: workers reported devoting more hours to telecommuting at home and even felt that their jobs were invading their personal lives, but they handled it because they knew to whom they should report. Procedures, rules, and methods were clear enough to avoid uncertainty. They even invented new rituals, patterns and practices that helped to reinforce their sense of belonging to the team. On top of this, in their responses, they noted that leaders acted consistently, even admirably, during lockdown and, for this reason, they gained their subordinates' respect. Research limitations/implications Responses from female participants more than doubled those from males in this sample. Women are assumed to prefer flexible working conditions so that they can better take care of children and/or elderly or dependent persons, but this could just be a long-standing bias. On the other hand, the incorporation of women into professional life has feminized work environments, translating into
{"title":"Forced telecommuting during the COVID-19 lockdown: the impact on corporate culture in Spain and Kazakhstan","authors":"Paloma Díaz-Soloaga, Aurora Díaz-Soloaga","doi":"10.1108/CCIJ-02-2022-0018","DOIUrl":"https://doi.org/10.1108/CCIJ-02-2022-0018","url":null,"abstract":"\u0000 Purpose\u0000 This paper studied organizational culture in two different countries during the COVID-19 lockdown, a stressful social and labor context that obliged entire working populations to telecommute from home. We considered how people have coped with this new scenario, bearing in mind that one of the most relevant aspects of organizational culture and climate is the face-to-face interactions that take place in offices. With telework, that important physical relationship disappears and, since body language has its own grammar, work-related messages logically become open to misunderstanding between leaders and subordinates, as well as among peers.\u0000 \u0000 \u0000 Design/methodology/approach\u0000 An anonymous questionnaire (in Spanish and Russian) was distributed through the LinkedIn social media platform. The study intended to capture responses from white-collar professionals with managerial profiles, including those occupying high and medium-level positions, consultants, section directors, and project managers across different industries in both the countries. We collected 142 responses from Spain and 115 from Kazakhstan, with a total of 257 valid responses. Principal component's analysis (PCA), to obtain factorial axis was applied. We then performed a factor analysis of those principal components using Coheris Analytics SPAD 9.1.\u0000 \u0000 \u0000 Findings\u0000 The first finding herein points to the fact that the same experience had different consequences in these two different places, which can be traced back to national-cultural values. Spain and Kazakhstan share some common values and, at the same time, are culturally opposite. People fear uncertainty and one of the best ways to avoid this feeling is to provide them with technical and emotional support to manage a situation. During the COVID-19 lockdown, professionals from both countries expected their bosses to be assertive, driven, attentive and encouraging. And it seems they got just that. Secondly, a robust structure is mandatory for feeling secure: workers reported devoting more hours to telecommuting at home and even felt that their jobs were invading their personal lives, but they handled it because they knew to whom they should report. Procedures, rules, and methods were clear enough to avoid uncertainty. They even invented new rituals, patterns and practices that helped to reinforce their sense of belonging to the team. On top of this, in their responses, they noted that leaders acted consistently, even admirably, during lockdown and, for this reason, they gained their subordinates' respect.\u0000 \u0000 \u0000 Research limitations/implications\u0000 Responses from female participants more than doubled those from males in this sample. Women are assumed to prefer flexible working conditions so that they can better take care of children and/or elderly or dependent persons, but this could just be a long-standing bias. On the other hand, the incorporation of women into professional life has feminized work environments, translating into ","PeriodicalId":10696,"journal":{"name":"Corporate Communications: An International Journal","volume":"45 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88611903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-20DOI: 10.1108/ccij-10-2022-170
M. Topić
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Pub Date : 2022-09-12DOI: 10.1108/ccij-06-2022-0065
J. Li, Yeunjae Lee, Dongqing Xu
PurposeThe purpose of this paper is to explore how the excellent practice of public relations concerning strategic internal communication may help empower female employees to cope with workplace gender discrimination. It constructs and empirically tests a theoretical model that investigates the role of transparent internal communication on diversity and inclusion in shaping female employees' sense of empowerment, and that empowerment may affect how they cope with such problems in the workplace.Design/methodology/approachAn online survey was conducted with 402 full-time female employees in large-sized organizations in the United States. Structural equation models were conducted to test the proposed measurement model and hypothesized model.FindingsThe findings of this study offer support for the proposed model that featuring transparent internal communication regarding workplace gender discrimination increases female employees' empowerment to tackle the problems, which in turn encourages them to adopt problem-focused coping and participate in collective coping behaviors.Research limitations/implicationsExcellent internal communication not only facilitates organization-employee relationships as prior research widely demonstrated, but, according to the findings of this study, also creates a sense of empowerment among female employees, which encourage them to proactively address workplace gender discrimination issue.Practical implicationsOrganizations should practice transparent communication regarding diversity and inclusion, ensuring employees receive sufficient information, clear guidelines, and opportunities to voice as well as aim to develop empowerment interventions that help employees address discrimination issues in the workplace.Originality/valueTo the best of the author's knowledge, this study is among the first empirical studies that present the importance of strategic internal communication, particularly transparent communication, in facilitating gender equality in the workplace.
{"title":"The role of strategic internal communication in empowering female employees to cope with workplace gender discrimination","authors":"J. Li, Yeunjae Lee, Dongqing Xu","doi":"10.1108/ccij-06-2022-0065","DOIUrl":"https://doi.org/10.1108/ccij-06-2022-0065","url":null,"abstract":"PurposeThe purpose of this paper is to explore how the excellent practice of public relations concerning strategic internal communication may help empower female employees to cope with workplace gender discrimination. It constructs and empirically tests a theoretical model that investigates the role of transparent internal communication on diversity and inclusion in shaping female employees' sense of empowerment, and that empowerment may affect how they cope with such problems in the workplace.Design/methodology/approachAn online survey was conducted with 402 full-time female employees in large-sized organizations in the United States. Structural equation models were conducted to test the proposed measurement model and hypothesized model.FindingsThe findings of this study offer support for the proposed model that featuring transparent internal communication regarding workplace gender discrimination increases female employees' empowerment to tackle the problems, which in turn encourages them to adopt problem-focused coping and participate in collective coping behaviors.Research limitations/implicationsExcellent internal communication not only facilitates organization-employee relationships as prior research widely demonstrated, but, according to the findings of this study, also creates a sense of empowerment among female employees, which encourage them to proactively address workplace gender discrimination issue.Practical implicationsOrganizations should practice transparent communication regarding diversity and inclusion, ensuring employees receive sufficient information, clear guidelines, and opportunities to voice as well as aim to develop empowerment interventions that help employees address discrimination issues in the workplace.Originality/valueTo the best of the author's knowledge, this study is among the first empirical studies that present the importance of strategic internal communication, particularly transparent communication, in facilitating gender equality in the workplace.","PeriodicalId":10696,"journal":{"name":"Corporate Communications: An International Journal","volume":"117 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75758931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-26DOI: 10.1108/ccij-04-2022-0045
Christopher Ruppel, Julia Stranzl, Sabine A. Einwiller
PurposeThe study focuses on the negative implications that an organizational crisis can have for individual employees. Specifically, it considers job-related uncertainty, negative emotions (anxiety and frustration) and job disengagement. Through the lens of the social exchange theory, it is argued that internal crisis communication needs to provide sufficient socioemotional resources to their employees in order to mitigate these negative outcomes. In particular, the study argues for internal crisis communication that fosters organizational transparency and organizational support to achieve these mitigating effects.Design/methodology/approachAn online survey among employees in Austria was administered one year after the outbreak of the COVID-19 pandemic – this specific crisis context particularly evoked job-related uncertainty and negative emotions which are considered relevant drivers of job disengagement. The hypotheses were tested using structural equation modeling based on a sample of N = 410.FindingsResults show that employees' perceptions of job-related uncertainty are strongly linked to job-related anxiety and frustration; job-related frustration, in turn, strongly influences job disengagement. Overall, employees' perceptions of organizational transparency and organizational support contribute both to prevent the risk of job disengagement; however, the processes how these effects evolve differ. Whereas organizational transparency works on the cognitive level via a reduction of employees' perceptions of uncertainty, organizational support shows its effect on the emotional level through a reduction of job frustration.Originality/valueThe study contributes to the scarce research on how internal crisis communication can address employees' uncertainty, negative emotions and job disengagement during a crisis. Moreover, despite the lack of organizational responsibility for creating the crisis, the study emphasizes organizational accountability to respond to the needs of its employees to mitigate negative effects.
{"title":"Employee-centric perspective on organizational crisis: how organizational transparency and support help to mitigate employees' uncertainty, negative emotions and job disengagement","authors":"Christopher Ruppel, Julia Stranzl, Sabine A. Einwiller","doi":"10.1108/ccij-04-2022-0045","DOIUrl":"https://doi.org/10.1108/ccij-04-2022-0045","url":null,"abstract":"PurposeThe study focuses on the negative implications that an organizational crisis can have for individual employees. Specifically, it considers job-related uncertainty, negative emotions (anxiety and frustration) and job disengagement. Through the lens of the social exchange theory, it is argued that internal crisis communication needs to provide sufficient socioemotional resources to their employees in order to mitigate these negative outcomes. In particular, the study argues for internal crisis communication that fosters organizational transparency and organizational support to achieve these mitigating effects.Design/methodology/approachAn online survey among employees in Austria was administered one year after the outbreak of the COVID-19 pandemic – this specific crisis context particularly evoked job-related uncertainty and negative emotions which are considered relevant drivers of job disengagement. The hypotheses were tested using structural equation modeling based on a sample of N = 410.FindingsResults show that employees' perceptions of job-related uncertainty are strongly linked to job-related anxiety and frustration; job-related frustration, in turn, strongly influences job disengagement. Overall, employees' perceptions of organizational transparency and organizational support contribute both to prevent the risk of job disengagement; however, the processes how these effects evolve differ. Whereas organizational transparency works on the cognitive level via a reduction of employees' perceptions of uncertainty, organizational support shows its effect on the emotional level through a reduction of job frustration.Originality/valueThe study contributes to the scarce research on how internal crisis communication can address employees' uncertainty, negative emotions and job disengagement during a crisis. Moreover, despite the lack of organizational responsibility for creating the crisis, the study emphasizes organizational accountability to respond to the needs of its employees to mitigate negative effects.","PeriodicalId":10696,"journal":{"name":"Corporate Communications: An International Journal","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89035419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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