Brands have an important role for the continuity of a business, because current and future marketing is a competition between brands to seize consumers through brands. Brand love is a market phenomenon that refers to the deep or intense emotions a customer experiences in relation to a particular brand. This emotional attachment can later make consumers loyal to a brand. This study aims to determine the effect of brand love on brand loyalty and willingness to pay premium price of Starbucks consumers in Surabaya. The research method used is quantitative methods. The population in this study were Starbucks consumers in Surabaya. The number of samples used was 100 respondents using purposive sampling method. The data testing method used are validity and reliability test. The data analysis technique used is the structural equation model partial least square (SEM PLS). Calculation of data using Smart PLS ver. 3. Based on the research results, it can be seen that brand love has a positive effect on brand loyalty, brand loyalty has a positive effect on willingness to pay premium price, and brand love has a positive effect on willingness to pay premium price for Starbucks consumers in Surabaya.Keywords: Brand Love, Brand Loyalty, Willingness to Pay Premium Price
{"title":"PENGARUH BRAND LOVETERHADAP BRAND LOYALTYDAN WILLINGNESS TO PAY PREMIUM PRICE(Studi Pada Konsumen Starbucks di Kota Surabaya)","authors":"M. Efendi, S. Farida","doi":"10.37600/ekbi.v4i1.228","DOIUrl":"https://doi.org/10.37600/ekbi.v4i1.228","url":null,"abstract":"Brands have an important role for the continuity of a business, because current and future marketing is a competition between brands to seize consumers through brands. Brand love is a market phenomenon that refers to the deep or intense emotions a customer experiences in relation to a particular brand. This emotional attachment can later make consumers loyal to a brand. This study aims to determine the effect of brand love on brand loyalty and willingness to pay premium price of Starbucks consumers in Surabaya. The research method used is quantitative methods. The population in this study were Starbucks consumers in Surabaya. The number of samples used was 100 respondents using purposive sampling method. The data testing method used are validity and reliability test. The data analysis technique used is the structural equation model partial least square (SEM PLS). Calculation of data using Smart PLS ver. 3. Based on the research results, it can be seen that brand love has a positive effect on brand loyalty, brand loyalty has a positive effect on willingness to pay premium price, and brand love has a positive effect on willingness to pay premium price for Starbucks consumers in Surabaya.Keywords: Brand Love, Brand Loyalty, Willingness to Pay Premium Price","PeriodicalId":112314,"journal":{"name":"Jurnal Ekonomi Dan Bisnis (EK&BI)","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134097073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Work discipline can improve company progress. This study aims to determine the influence of employee work discipline on employee performance at PT Bridgestone Pondok Bandar Jambu, Simalungun Regency.This research is a quantitativestudy using all employees as the sample. Data collection techniques is done by distributing questionnaires, observation,and documentation.The results of the data were obtained by using SPSS, the data were tested by validity test, reliability test, Kolmogorov-Smirnov test, normality test, and simple linear analysis. From the research results, there is a significant positive effect of work discipline on employee performance where the magnitude of the influence of the discipline variable is 51.6% while the remaining 48.4 % is influenced by other variables that are not examined in this study such as work environment variables, leadership style,and others.Keywords: Disiplin kerja, kinerja karyawan
工作纪律能促进公司进步。本研究旨在确定普利司通Pondok Bandar Jambu, Simalungun Regency公司员工工作纪律对员工绩效的影响。本研究是一个以所有员工为样本的定量研究。数据收集技术是通过分发问卷、观察和记录来完成的。采用SPSS软件对数据结果进行分析，采用效度检验、信度检验、Kolmogorov-Smirnov检验、正态性检验和简单线性分析对数据进行检验。从研究结果来看，工作纪律对员工绩效有显著的正向影响，其中纪律变量的影响幅度为51.6%，其余48.4%受到工作环境变量、领导风格等本研究未研究的其他变量的影响。关键词:Disiplin kerja, kinerja karyawan
{"title":"PENGARUH DISIPLIN KERJA TERHADAP KINERJA PEGAWAI DI PT BRIDGESTONE PONDOK BANDAR JAMBU KABUPATEN SIMALUNGUN","authors":"H. Simarmata, Doris Yolanda Saragih, N. Panjaitan","doi":"10.37600/ekbi.v4i1.248","DOIUrl":"https://doi.org/10.37600/ekbi.v4i1.248","url":null,"abstract":"Work discipline can improve company progress. This study aims to determine the influence of employee work discipline on employee performance at PT Bridgestone Pondok Bandar Jambu, Simalungun Regency.This research is a quantitativestudy using all employees as the sample. Data collection techniques is done by distributing questionnaires, observation,and documentation.The results of the data were obtained by using SPSS, the data were tested by validity test, reliability test, Kolmogorov-Smirnov test, normality test, and simple linear analysis. From the research results, there is a significant positive effect of work discipline on employee performance where the magnitude of the influence of the discipline variable is 51.6% while the remaining 48.4 % is influenced by other variables that are not examined in this study such as work environment variables, leadership style,and others.Keywords: Disiplin kerja, kinerja karyawan","PeriodicalId":112314,"journal":{"name":"Jurnal Ekonomi Dan Bisnis (EK&BI)","volume":"28 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116828087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The COVID pandemic has infected almost all countries in the world and caused a high number of deaths. One of the steps taken by the government to break the chain of spread of COVID in the community is to implement physical distancing as recommended by the World Health Organization (WHO). This policy has negative consequences for various things, including those related to business so that businessmen cannot carry out their activities properly. Restrictions on movement and activity during this pandemic have disrupted supply chains which can cause an imbalance in production factors, and lead to a decrease in demand. The purpose of this study was to analyze the effect of capital, labor, and length of business on the production and income of sponge sandal craftsmen during a pandemic at the sponge sandal craft industry center in Toyomarto Village, Malang Regency. The number of samples used were 36 industrial units. The analytical technique used is path analysis. The results showed that capital and labor had a positive and significant effect on production and income, while length of business had a negative and significant effect on the production and income of sponge sandal craftsmen during a pandemic. Keywords: Capital, Labor, Length of Business, Production, Income
{"title":"ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI DAN PENDAPATAN PENGRAJIN SANDAL SAATPANDEMI","authors":"Fidha Shafira, Farida Rahmawati","doi":"10.37600/ekbi.v4i1.268","DOIUrl":"https://doi.org/10.37600/ekbi.v4i1.268","url":null,"abstract":"The COVID pandemic has infected almost all countries in the world and caused a high number of deaths. One of the steps taken by the government to break the chain of spread of COVID in the community is to implement physical distancing as recommended by the World Health Organization (WHO). This policy has negative consequences for various things, including those related to business so that businessmen cannot carry out their activities properly. Restrictions on movement and activity during this pandemic have disrupted supply chains which can cause an imbalance in production factors, and lead to a decrease in demand. The purpose of this study was to analyze the effect of capital, labor, and length of business on the production and income of sponge sandal craftsmen during a pandemic at the sponge sandal craft industry center in Toyomarto Village, Malang Regency. The number of samples used were 36 industrial units. The analytical technique used is path analysis. The results showed that capital and labor had a positive and significant effect on production and income, while length of business had a negative and significant effect on the production and income of sponge sandal craftsmen during a pandemic. Keywords: Capital, Labor, Length of Business, Production, Income","PeriodicalId":112314,"journal":{"name":"Jurnal Ekonomi Dan Bisnis (EK&BI)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132975736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
his study aims to analyze whether Net Profit, Leverage, Liquidity, Inventory Turnover, and Profitability have an influence on investment decisions of metal and mineral mining companies listed on the Indonesia Stock Exchange during 2018 and 2019. The population in this study are metal and mineral mining companies. listed on the Indonesia Stock Exchange, amounting to 11 companies. And 7 metal and mineral mining companies in this study were used as samples. Sources of data used in this study are secondary data, the data used are the financial statements of metal and mineral mining companies sampled obtained through the Indonesia Stock Exchange published on the website www.idx.co.id. The analytical method used in analyzing the data in this study is panel data regression analysis. The sampling method used is the panel data method which is a combination of cross section data and time series data. The independent variables in this study are Net Income, Leverage, Liquidity, Inventory Turnover, Profitability, and thedependent variable namely Investment Decision. The results of this study indicate that Leverage,and Profitabilityhave a positive effect on Investment Decisions,Liquidity, and Inventory Turnover, while Net Income has a negative effect on Investment Decisions.Keywords: Investment Decision, Net Income, Leverage,Liquidity, Inventory Turnover, and Profitability
{"title":"ANALISIS FAKTOR –FAKTOR YANG MEMPENGARUHI KEPUTUSAN INVESTASI PADA PERUSAHAAN PERTAMBANGAN LOGAM DAN MINERAL YANG TERDAFTAR DIBURSA EFEKINDONESIA","authors":"Eko Deswin Miechaels Siringo-ringo","doi":"10.37600/ekbi.v3i2.184","DOIUrl":"https://doi.org/10.37600/ekbi.v3i2.184","url":null,"abstract":"his study aims to analyze whether Net Profit, Leverage, Liquidity, Inventory Turnover, and Profitability have an influence on investment decisions of metal and mineral mining companies listed on the Indonesia Stock Exchange during 2018 and 2019. The population in this study are metal and mineral mining companies. listed on the Indonesia Stock Exchange, amounting to 11 companies. And 7 metal and mineral mining companies in this study were used as samples. Sources of data used in this study are secondary data, the data used are the financial statements of metal and mineral mining companies sampled obtained through the Indonesia Stock Exchange published on the website www.idx.co.id. The analytical method used in analyzing the data in this study is panel data regression analysis. The sampling method used is the panel data method which is a combination of cross section data and time series data. The independent variables in this study are Net Income, Leverage, Liquidity, Inventory Turnover, Profitability, and thedependent variable namely Investment Decision. The results of this study indicate that Leverage,and Profitabilityhave a positive effect on Investment Decisions,Liquidity, and Inventory Turnover, while Net Income has a negative effect on Investment Decisions.Keywords: Investment Decision, Net Income, Leverage,Liquidity, Inventory Turnover, and Profitability","PeriodicalId":112314,"journal":{"name":"Jurnal Ekonomi Dan Bisnis (EK&BI)","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115496322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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