Sentiment Analysis shows, for example, the emotions or feelings present behind any social media message blog post, Facebook status or tweet. This information is essential to understand the feelings of the author which play a critical role in influencing the readers. Any individual's social impact depends on many factors, the most important of which is sentiment analysis as it reveals human emotions. This is one of the rapidly increasing fields of research that explores the influence of social media by writers focused on how the emotions of the reader are affected. This paper looks at the various aspects of study of feelings and their effect on the power of social media. Sentiment analysis, also named as opinion mining, is the camp of research that scanned the opinion of people, their feelings, attitudes, habits, and emotions towards institutions such as products, services, organizations, individuals, problems, events, topics, and their highlights. This offers enough space for problems.
{"title":"An Analysis and Discussion of Human Sentiment Based on Social Network Information","authors":"S. Chatterjee","doi":"10.2139/ssrn.3722830","DOIUrl":"https://doi.org/10.2139/ssrn.3722830","url":null,"abstract":"Sentiment Analysis shows, for example, the emotions or feelings present behind any social media message blog post, Facebook status or tweet. This information is essential to understand the feelings of the author which play a critical role in influencing the readers. Any individual's social impact depends on many factors, the most important of which is sentiment analysis as it reveals human emotions. This is one of the rapidly increasing fields of research that explores the influence of social media by writers focused on how the emotions of the reader are affected. This paper looks at the various aspects of study of feelings and their effect on the power of social media. Sentiment analysis, also named as opinion mining, is the camp of research that scanned the opinion of people, their feelings, attitudes, habits, and emotions towards institutions such as products, services, organizations, individuals, problems, events, topics, and their highlights. This offers enough space for problems.","PeriodicalId":120375,"journal":{"name":"AARN: Visual Anthropology","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127952793","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A challenging question in moral philosophy is how to gauge the achievement of equity between individuals when people differ in their preferences, and in particular where some people might have “expensive tastes”, in that the goods necessary to bring them to a certain level of welfare are much costlier to obtain than the goods that bring others to the same level of welfare. “Opera” is an example often presented in the literature, although we can imagine other aspects of culture that are vitally important to a small minority but very costly to provide, and whose benefits are not most often enjoyed by the well-off; the preservation of an aboriginal language, or the specific cultural practices of an immigrant minority, for example. A distinction might also arise if equity involves consideration of whether the “expensive tastes” were deliberately cultivated by the people who hold them. This paper situates the “expensive tastes” debate in the real world of arts funding bodies that value equity in funding, and are challenged with making allocation decisions under hard budget constraints. Should “expensive tastes” matter at all in choices regarding funding, and, if so, how?
{"title":"Expensive Tastes and Public Funding for the Arts","authors":"Michael Rushton","doi":"10.2139/ssrn.3440701","DOIUrl":"https://doi.org/10.2139/ssrn.3440701","url":null,"abstract":"A challenging question in moral philosophy is how to gauge the achievement of equity between individuals when people differ in their preferences, and in particular where some people might have “expensive tastes”, in that the goods necessary to bring them to a certain level of welfare are much costlier to obtain than the goods that bring others to the same level of welfare. “Opera” is an example often presented in the literature, although we can imagine other aspects of culture that are vitally important to a small minority but very costly to provide, and whose benefits are not most often enjoyed by the well-off; the preservation of an aboriginal language, or the specific cultural practices of an immigrant minority, for example. A distinction might also arise if equity involves consideration of whether the “expensive tastes” were deliberately cultivated by the people who hold them. This paper situates the “expensive tastes” debate in the real world of arts funding bodies that value equity in funding, and are challenged with making allocation decisions under hard budget constraints. Should “expensive tastes” matter at all in choices regarding funding, and, if so, how?","PeriodicalId":120375,"journal":{"name":"AARN: Visual Anthropology","volume":"10 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134525195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-06-21DOI: 10.16980/JITC.13.3.201706.51
Se-Hyuk Park, S. Jun
This study identified and examined variables that affected spectators’ attitudes and intentions in both offline and online contexts. Based on the results of literature review, three variables (i.e., the club membership subscription, negative memory, and Facebook fan page visit) were identified, and main and interaction effects of these variables on spectators’ attitude towards the sports team’s game, attitude towards the sports team, intention to attend the team’s next game and intention to recommend friends to attend the team’s next game were examined in the contexts of club sporting events in the UK. The study found that club membership subscription significantly positively influenced attitudes and intentions; the Facebook fan page visit significantly positively influenced intention to attend the team’s next game when spectators had negative memory and no membership. A Facebook fan page visit significantly positively influenced intention to make a recommendation when spectators had negative memory. Theoretical and marketing implications and study limitations were discussed based on these findings.
{"title":"Factors Affecting Spectators' Attitudes and Intentions: Focusing on the Roles of the Facebook Fan Page","authors":"Se-Hyuk Park, S. Jun","doi":"10.16980/JITC.13.3.201706.51","DOIUrl":"https://doi.org/10.16980/JITC.13.3.201706.51","url":null,"abstract":"This study identified and examined variables that affected spectators’ attitudes and intentions in both offline and online contexts. Based on the results of literature review, three variables (i.e., the club membership subscription, negative memory, and Facebook fan page visit) were identified, and main and interaction effects of these variables on spectators’ attitude towards the sports team’s game, attitude towards the sports team, intention to attend the team’s next game and intention to recommend friends to attend the team’s next game were examined in the contexts of club sporting events in the UK. The study found that club membership subscription significantly positively influenced attitudes and intentions; the Facebook fan page visit significantly positively influenced intention to attend the team’s next game when spectators had negative memory and no membership. A Facebook fan page visit significantly positively influenced intention to make a recommendation when spectators had negative memory. Theoretical and marketing implications and study limitations were discussed based on these findings.","PeriodicalId":120375,"journal":{"name":"AARN: Visual Anthropology","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127948366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-02-17DOI: 10.13187/ejced.2017.1.39
A. Fedorov
Media criticism and media education have a lot in common. For example, both media education and media criticism attach great importance to the development of analytical thinking of the audience. Indeed, one of the most important tasks of media education is precisely to teach the audience not only to analyze media texts of any types, but also to understand the mechanisms of media texts' creation and functioning in society. Actually, the same is emphasized by media criticism, addressing experts, and a wider audience as well. Therefore the synthesis of media criticism and media education is vital. Hence it is very important to debate on the role and functions of the media in society and analysis of media texts of different types and genres in classrooms of schools and universities.
{"title":"Media Education and Media Criticism in the Educational Process in Russia","authors":"A. Fedorov","doi":"10.13187/ejced.2017.1.39","DOIUrl":"https://doi.org/10.13187/ejced.2017.1.39","url":null,"abstract":"Media criticism and media education have a lot in common. For example, both media education and media criticism attach great importance to the development of analytical thinking of the audience. Indeed, one of the most important tasks of media education is precisely to teach the audience not only to analyze media texts of any types, but also to understand the mechanisms of media texts' creation and functioning in society. Actually, the same is emphasized by media criticism, addressing experts, and a wider audience as well. Therefore the synthesis of media criticism and media education is vital. Hence it is very important to debate on the role and functions of the media in society and analysis of media texts of different types and genres in classrooms of schools and universities.","PeriodicalId":120375,"journal":{"name":"AARN: Visual Anthropology","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133318559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-12-21DOI: 10.16980/JITC.12.6.201612.115
Sungjoon Yoon, Y. Park
As the growing global influence of Korean Pop-Culture (commonly referred to as Korea Wave or Hallyu) draws the attention of scholars and media practitioners, it seems appropriate to investigate from a wide spectrum of perspectives (including cultural, communication, and purchase decision aspects) the key factors behind Korea Wave’s success. This study seeks to fulfill three research objectives. First, this study aims to (1) confirm whether Chinese consumers’ Korea Wave experiences impact on their word of mouth; (2) confirm whether or not an individual consumer’s social network properties (tie strength and centrality) influence his/her word of mouth (WOM) about Korea Wave; and (3) verify whether or not cultural orientation (collectivism and avoidance of uncertainty) moderates the relationship between the Korea Wave experiences and WOM. To achieve those objectives, a large-scale survey of Chinese consumers residing in China’s big and medium-size cities was conducted. The findings suggest that Korea Wave owes much of its success to not only Chinese consumers’ cultural experiences, but also their social network configurations and cultural orientation. Managerial and theoretical implications of cultural halo effects are offered.
{"title":"Antecedents and Consequence of the Social Network Service-Based Word-of-Mouth: With Focus on Chinese Consumers’ Experiences of the Korea Wave","authors":"Sungjoon Yoon, Y. Park","doi":"10.16980/JITC.12.6.201612.115","DOIUrl":"https://doi.org/10.16980/JITC.12.6.201612.115","url":null,"abstract":"As the growing global influence of Korean Pop-Culture (commonly referred to as Korea Wave or Hallyu) draws the attention of scholars and media practitioners, it seems appropriate to investigate from a wide spectrum of perspectives (including cultural, communication, and purchase decision aspects) the key factors behind Korea Wave’s success. This study seeks to fulfill three research objectives. First, this study aims to (1) confirm whether Chinese consumers’ Korea Wave experiences impact on their word of mouth; (2) confirm whether or not an individual consumer’s social network properties (tie strength and centrality) influence his/her word of mouth (WOM) about Korea Wave; and (3) verify whether or not cultural orientation (collectivism and avoidance of uncertainty) moderates the relationship between the Korea Wave experiences and WOM. To achieve those objectives, a large-scale survey of Chinese consumers residing in China’s big and medium-size cities was conducted. The findings suggest that Korea Wave owes much of its success to not only Chinese consumers’ cultural experiences, but also their social network configurations and cultural orientation. Managerial and theoretical implications of cultural halo effects are offered.","PeriodicalId":120375,"journal":{"name":"AARN: Visual Anthropology","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123137525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Television advertising is an industry that has a huge investment opportunity. To help evaluate whether or not advertising investments are earning the best return on investment, it is important to know how effectively television ads capture and maintain audience attention and engage viewers. People watching televisions are bombarded with images and slogans through advertisements. There are more concerns regarding the representation of women in the media. Consumers in the Sri Lankan Post war environment are confronted with a large number of TV commercials for many products and services. In such clustered media environment, one of the major challenges for advertising is to attract and retain the attention of consumers, who have redeveloped a purchased patterns among huge number of brands. In the post war context women have much supremacy on the purchase decision making. Marketers attract the women as a special segment to reach their sales target. It is important to know the content of the TV commercials to fine-tune the best content compare with the competitors in the market. Identifying the content of the commercials form and the consumers’ perspective helps to enrich the commercials in an expected way. Content analysis method was used to analyze the content of 14 TV commercials aimed at women in the post war context. Data were collected from 30 women on their perspective on the contents in the advertisements were analyzed. Through the coding method, researchers categorized the contents of the TV commercials as physical attractiveness, beauty, uniqueness, safety, ease, being modern, and nourishment. Finding shows that most of the TV commercials aimed at women comprehended of the physical attractiveness, and the beauty, to attract the women in the post war background. Keywords: Content Analysis, Tamil TV Commercials, Post-War Context.
{"title":"Content Analysis of Tamil TV Commercials Aimed at Women in the Post War Context","authors":"S. S, V. Thirunavukkarasu","doi":"10.2139/ssrn.2910309","DOIUrl":"https://doi.org/10.2139/ssrn.2910309","url":null,"abstract":"Abstract Television advertising is an industry that has a huge investment opportunity. To help evaluate whether or not advertising investments are earning the best return on investment, it is important to know how effectively television ads capture and maintain audience attention and engage viewers. People watching televisions are bombarded with images and slogans through advertisements. There are more concerns regarding the representation of women in the media. Consumers in the Sri Lankan Post war environment are confronted with a large number of TV commercials for many products and services. In such clustered media environment, one of the major challenges for advertising is to attract and retain the attention of consumers, who have redeveloped a purchased patterns among huge number of brands. In the post war context women have much supremacy on the purchase decision making. Marketers attract the women as a special segment to reach their sales target. It is important to know the content of the TV commercials to fine-tune the best content compare with the competitors in the market. Identifying the content of the commercials form and the consumers’ perspective helps to enrich the commercials in an expected way. Content analysis method was used to analyze the content of 14 TV commercials aimed at women in the post war context. Data were collected from 30 women on their perspective on the contents in the advertisements were analyzed. Through the coding method, researchers categorized the contents of the TV commercials as physical attractiveness, beauty, uniqueness, safety, ease, being modern, and nourishment. Finding shows that most of the TV commercials aimed at women comprehended of the physical attractiveness, and the beauty, to attract the women in the post war background. Keywords: Content Analysis, Tamil TV Commercials, Post-War Context.","PeriodicalId":120375,"journal":{"name":"AARN: Visual Anthropology","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131467621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article of theoretical reflection investigates the social networks that emerge in the context of Web 2.0, such as Facebook, as dispositives of neoliberal governmentality in the sense proposed by Foucault. From the standpoint of government of self, the design of social networks establishes a competition for attention that tends to favor the neoliberal culture of performance. In terms of social organization, the way in which users intertwine their connections is paralleled by the neoliberal paradigm of spontaneous market order. Furthermore, the use of personal information on these users, encompassing all their activities within the networks, in order to set up databases to attract advertisers reflects the neoliberal tendency of colonization of the different realms of existence by economic forces. However, the tensions that accompany neoliberal governmentality in social networks reveal its limitations, opening the possibility for these networks to also act as instruments of resistance to neoliberalism.
{"title":"Social Networks as Dispositives of Neoliberal Governmentality","authors":"J. C. Castro","doi":"10.17349/JMC116105","DOIUrl":"https://doi.org/10.17349/JMC116105","url":null,"abstract":"This article of theoretical reflection investigates the social networks that emerge in the context of Web 2.0, such as Facebook, as dispositives of neoliberal governmentality in the sense proposed by Foucault. From the standpoint of government of self, the design of social networks establishes a competition for attention that tends to favor the neoliberal culture of performance. In terms of social organization, the way in which users intertwine their connections is paralleled by the neoliberal paradigm of spontaneous market order. Furthermore, the use of personal information on these users, encompassing all their activities within the networks, in order to set up databases to attract advertisers reflects the neoliberal tendency of colonization of the different realms of existence by economic forces. However, the tensions that accompany neoliberal governmentality in social networks reveal its limitations, opening the possibility for these networks to also act as instruments of resistance to neoliberalism.","PeriodicalId":120375,"journal":{"name":"AARN: Visual Anthropology","volume":"106 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121855072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-06-24DOI: 10.1501/SBEDER_0000000124
Özlem Alp, Mine Eker Türkmen
Kitsch phenomenon widespread in Europe at the end of XIX’th century but in Turkey in 1980’s. It has sprung as results of mass culture of market economy, entrapped life between villagers and urban, socio cultural and political dynamics, and it took place as spoiled taste within popular culture. Fashion displays a structure which affects people quite easily and spread rapidly. Integration of this character of fashion and convenient social dynamics for kitsch in Turkey in 1980’s has made kitsch to be reflected especially in clothing fashion. This research aims to analyze and discuss the changes and differences of kitsch characters in dress and accessory products produced under the influence of kitsch in Turkey in 1980’s. According to data obtained from the research, it has been predicted that the criteria causing dress fashion as kitsch are extremism, exaggeration, inconsistency, complexity, cheap and low quality material usage, and it has showed that clothing fashion of that time severely under the influence of kitsch by bright and exaggerated colors in dress samples and over/under sizes in accessories.
{"title":"Türkiye’de 1980'ler Giyim Modasında Kitsch Etkisi (Dergiler Üzerinden Bir İnceleme) (Kitsch Effect on Dressing Fashion of Turkey in 1980's (An Investigation Through Journals))","authors":"Özlem Alp, Mine Eker Türkmen","doi":"10.1501/SBEDER_0000000124","DOIUrl":"https://doi.org/10.1501/SBEDER_0000000124","url":null,"abstract":"Kitsch phenomenon widespread in Europe at the end of XIX’th century but in Turkey in 1980’s. It has sprung as results of mass culture of market economy, entrapped life between villagers and urban, socio cultural and political dynamics, and it took place as spoiled taste within popular culture. Fashion displays a structure which affects people quite easily and spread rapidly. Integration of this character of fashion and convenient social dynamics for kitsch in Turkey in 1980’s has made kitsch to be reflected especially in clothing fashion. This research aims to analyze and discuss the changes and differences of kitsch characters in dress and accessory products produced under the influence of kitsch in Turkey in 1980’s. According to data obtained from the research, it has been predicted that the criteria causing dress fashion as kitsch are extremism, exaggeration, inconsistency, complexity, cheap and low quality material usage, and it has showed that clothing fashion of that time severely under the influence of kitsch by bright and exaggerated colors in dress samples and over/under sizes in accessories.","PeriodicalId":120375,"journal":{"name":"AARN: Visual Anthropology","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133521128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Russian Abstract: Статья посвящена мотивам античной мифологии в живописи Поля Дельво (1897–1994). Автор анализирует элементы античного мифа в картинах художника с точки зрения смысловых и стилистических особенностей. Проблема рассматривается в контексте философских и психологических парадигм сюрреализма.English Abstract: The article is devoted to motifs from ancient Greek and Roman mythology in Paul Delvaux's painting (1897–1994). The author analyzes the elements of ancient myth in the artist's pictures from semantic and stylistic point of view. The problem is considered in the context of philosophical and psychological paradigms of surrealism.
{"title":"Античный Миф в Живописи Поля Дельво (Ancient Greek and Roman Myths in Paul Delvaux's Paintings)","authors":"Марина Григорьевна Балонова","doi":"10.2139/SSRN.2769495","DOIUrl":"https://doi.org/10.2139/SSRN.2769495","url":null,"abstract":"Russian Abstract: Статья посвящена мотивам античной мифологии в живописи Поля Дельво (1897–1994). Автор анализирует элементы античного мифа в картинах художника с точки зрения смысловых и стилистических особенностей. Проблема рассматривается в контексте философских и психологических парадигм сюрреализма.English Abstract: The article is devoted to motifs from ancient Greek and Roman mythology in Paul Delvaux's painting (1897–1994). The author analyzes the elements of ancient myth in the artist's pictures from semantic and stylistic point of view. The problem is considered in the context of philosophical and psychological paradigms of surrealism.","PeriodicalId":120375,"journal":{"name":"AARN: Visual Anthropology","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114529600","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-12-30DOI: 10.13187/jincfar.2015.6.214
A. Fedorov
Hermeneutic Analysis of Cultural Context is a study of the process of interpretation of media texts, cultural and historical factors influencing the viewpoint agencies/media text and the author's point of view on the audience. Hermeneutical analysis suggests a media text comprehension through comparison with cultural tradition and reality; penetration into the logic of media texts; analysis skills through comparison of artistic images in the historical and cultural context. Thus, the system is subject to analysis media and its operation in society, human interaction, language, and media using. For the purposes of media education in this case stand out: the creation of a culture of interaction with the media, the development of the perception of different types of information, skills analysis and interpretation of media texts, the formation of critical thinking, creativity in the field of media.This article presented the main directions for Hermeneutic Analysis of Cultural Context on media literacy education classes for student audience, including the examples of creative problems and issues associated with this type of the analysis in the context of media literacy education problems, ie based on six key concepts of media literacy education: agency, category, language, technology, audience, representation. The author supposes that the Hermeneutic Analysis of Cultural Context of media texts on media literacy education classes can significantly develop media competence of students, including critical thinking.
{"title":"Hermeneutic Analysis of the Cultural Context of the Functioning of Media in Society and Media Texts on Media Literacy Education Classe","authors":"A. Fedorov","doi":"10.13187/jincfar.2015.6.214","DOIUrl":"https://doi.org/10.13187/jincfar.2015.6.214","url":null,"abstract":"Hermeneutic Analysis of Cultural Context is a study of the process of interpretation of media texts, cultural and historical factors influencing the viewpoint agencies/media text and the author's point of view on the audience. Hermeneutical analysis suggests a media text comprehension through comparison with cultural tradition and reality; penetration into the logic of media texts; analysis skills through comparison of artistic images in the historical and cultural context. Thus, the system is subject to analysis media and its operation in society, human interaction, language, and media using. For the purposes of media education in this case stand out: the creation of a culture of interaction with the media, the development of the perception of different types of information, skills analysis and interpretation of media texts, the formation of critical thinking, creativity in the field of media.This article presented the main directions for Hermeneutic Analysis of Cultural Context on media literacy education classes for student audience, including the examples of creative problems and issues associated with this type of the analysis in the context of media literacy education problems, ie based on six key concepts of media literacy education: agency, category, language, technology, audience, representation. The author supposes that the Hermeneutic Analysis of Cultural Context of media texts on media literacy education classes can significantly develop media competence of students, including critical thinking.","PeriodicalId":120375,"journal":{"name":"AARN: Visual Anthropology","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127326582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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