Robert Kristaung, Kata Kunci, Kesederhanaan Sukarela, Kepedulian Lingkungan, Minat Pembelian
This research aims to analyze the effect of voluntary simplicity on purchase intention mediated by environmental concern . The research conducted was descriptive quantitative research by distributing questionnaires. This study uses the hypothesis testing method. Hypothesis testing uses the Structural Equation Model (SEM) with AMOS 25 software. The data in this study were collected from 200 respondents in DKI Jakarta. With the withdrawal method using Purposive Sampling. The results of hypothesis testing in this study show that there is an influence of voluntary simplicity on purchase intention and environmental concern mediate the effect between voluntary simplicity and purchase intention. From the results of this study it is hoped that it can provide input for company managers so that they can pay attention to the factors that might help to increase the selling. Keywords: Voluntary Simplicity, Environmental Concern, Purchase Intention
{"title":"Voluntary Simplicity dan Sustainable Clothing Purchase Intention dengan Environment Concern sebagai Variabel Mediasi","authors":"Robert Kristaung, Kata Kunci, Kesederhanaan Sukarela, Kepedulian Lingkungan, Minat Pembelian","doi":"10.55837/ed.v2i1.60","DOIUrl":"https://doi.org/10.55837/ed.v2i1.60","url":null,"abstract":"This research aims to analyze the effect of voluntary simplicity on purchase intention mediated by environmental concern . The research conducted was descriptive quantitative research by distributing questionnaires. This study uses the hypothesis testing method. Hypothesis testing uses the Structural Equation Model (SEM) with AMOS 25 software. The data in this study were collected from 200 respondents in DKI Jakarta. With the withdrawal method using Purposive Sampling. The results of hypothesis testing in this study show that there is an influence of voluntary simplicity on purchase intention and environmental concern mediate the effect between voluntary simplicity and purchase intention. From the results of this study it is hoped that it can provide input for company managers so that they can pay attention to the factors that might help to increase the selling. \u0000Keywords: Voluntary Simplicity, Environmental Concern, Purchase Intention \u0000 ","PeriodicalId":132363,"journal":{"name":"Ekonomi Digital","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133804233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstrak Tujuan – Penelitian ini bertujuan untuk menguji dan menganalisis faktor-faktor yang mempengaruhi Costumer loyalty Sampel – Sampel yang digunakan dalam artikel ini adalah konsumen yang pernah berkunjung ke supermarket 102 responden. Temuan ―Penelitian ini menemukan bahwa service quality dan costumer satisfaction berpengaruh terhadap costumer loyalty Implikasi ― Makalah penelitian ini menjadi pelajaran bagi perusahaan supermarket untuk meningkatkan costumer loyalty Originalitas ― Artikel ini merupakan penelitian yang menguji pengaruh service quality, brand image, costumer satisfaction terhadap costumer loyalty. Kata Kunci : Authentic Leadership, Organizational Virtuousness, Moral Courage, Internal Whistleblowing Intention. Abstract Purpose ― This study aims to examine and analyze the factors that influence customer loyalty. Methods ― The sample used in this article is consumers who have visited supermarkets with 102 respondents. Findings ― This study found that service quality and customer satisfaction affect customer loyalty Implication ― This research paper is lesson to supermarket companies to increase costumer lotalty. Originality ― This article is a study that examines the effect of service quality, brand image, customer satisfaction on customer loyalty. Keywords: service quality, brand image, costumer satisfaction, costumer loyalty
Abstrak Tujuan - Penelitian ini bertujuan untuk menguji and menganalisis faktor-faktor yang mempengaruhi Costumer loyalty Sampel - Sampel yang digunakan dalam artikel ini adalah konsumen yang pernah berkunjung ke supermarket 102 responden.Temuan -Penelitian ini menemukan bahwa service quality and costumer satisfaction berpengaruh terhadap costumer loyalty Implikasi - Makalah penelitian ini menjadi pelajaran bagi perusahaan supermarket unturingkatan costumer loyalty Originalitas - Artikel ini merupakan penelitian yang menguji pengaruh service quality, brand image, costumer satisfaction terhadap costumer loyalty.Kata Kunci ：真实领导、组织美德、道德勇气、内部举报意向。 摘要 目的--本研究旨在考察和分析影响客户忠诚度的因素。方法--本文使用的样本是访问过超市的消费者，共有 102 名受访者。结果 - 本研究发现，服务质量和顾客满意度会影响顾客忠诚度 含义 - 本研究论文对超市公司提高顾客忠诚度具有借鉴意义。独创性 - 本文研究了服务质量、品牌形象、顾客满意度对顾客忠诚度的影响。关键词：服务质量、品牌形象、顾客满意度、顾客忠诚度
{"title":"PENGARUH SERVICE QUALITY, BRAND IMAGE, DAN COSTUMER SATISFACTION TERHADAP COSTUMER LOYALTY.","authors":"Dede Irma, Robert Kristaung","doi":"10.55837/ed.v2i1.57","DOIUrl":"https://doi.org/10.55837/ed.v2i1.57","url":null,"abstract":"Abstrak \u0000Tujuan – Penelitian ini bertujuan untuk menguji dan menganalisis faktor-faktor yang mempengaruhi Costumer loyalty \u0000Sampel – Sampel yang digunakan dalam artikel ini adalah konsumen yang pernah berkunjung ke supermarket 102 responden. \u0000Temuan ―Penelitian ini menemukan bahwa service quality dan costumer satisfaction berpengaruh terhadap costumer loyalty \u0000Implikasi ― Makalah penelitian ini menjadi pelajaran bagi perusahaan supermarket untuk meningkatkan costumer loyalty \u0000Originalitas ― Artikel ini merupakan penelitian yang menguji pengaruh service quality, brand image, costumer satisfaction terhadap costumer loyalty. \u0000Kata Kunci : Authentic Leadership, Organizational Virtuousness, Moral Courage, Internal Whistleblowing Intention. \u0000 \u0000Abstract \u0000Purpose ― This study aims to examine and analyze the factors that influence customer loyalty. \u0000Methods ― The sample used in this article is consumers who have visited supermarkets with 102 respondents. \u0000Findings ― This study found that service quality and customer satisfaction affect customer loyalty \u0000Implication ― This research paper is lesson to supermarket companies to increase costumer lotalty. \u0000Originality ― This article is a study that examines the effect of service quality, brand image, customer satisfaction on customer loyalty. \u0000Keywords: service quality, brand image, costumer satisfaction, costumer loyalty","PeriodicalId":132363,"journal":{"name":"Ekonomi Digital","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133143133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Penelitian ini bertujuan untuk menguji dan menganalisis faktor-faktor yang mempengaruhi Internal Whistleblowing Intention pada rumah sakit di daerah Jakarta Utara. Sampel yang digunakan dalam artikel ini adalah karyawan dari RSUD di daerah Jakarta Utara sebanyak 170 responden. Penelitian ini menemukan bahwa jenis kepemimpinan dapat meningkatkan niat pelaporan internal. Dan jenis kepemimpinan juga dapat dapat meningkatkan keberanian moral pada seorang karyawan. Makalah penelitian ini mendukung keberanian moral dapat menjadi variabel pelengkap kepemimpinan autentik untuk meningkatkan niat pelaporan internal karyawan. Artikel ini merupakan penelitian pertama yang menguji efek mediasi dari Organizational Virtuousness dan Moral Courage pada hubungan antara Authentic Leadership dan Internal whistleblowing Intention.
{"title":"FAKTOR-FAKTOR YANG MEMPENGARUHI INTERNAL WHISTLEBLOWING INTENTION PADA RUMAH SAKIT DI DAERAH JAKARTA UTARA","authors":"Daerah Jakarta, Utara Afriyana, Netania Emilisa","doi":"10.55837/ed.v2i1.56","DOIUrl":"https://doi.org/10.55837/ed.v2i1.56","url":null,"abstract":"Penelitian ini bertujuan untuk menguji dan menganalisis faktor-faktor yang mempengaruhi Internal Whistleblowing Intention pada rumah sakit di daerah Jakarta Utara. Sampel yang digunakan dalam artikel ini adalah karyawan dari RSUD di daerah Jakarta Utara sebanyak 170 responden. Penelitian ini menemukan bahwa jenis kepemimpinan dapat meningkatkan niat pelaporan internal. Dan jenis kepemimpinan juga dapat dapat meningkatkan keberanian moral pada seorang karyawan. Makalah penelitian ini mendukung keberanian moral dapat menjadi variabel pelengkap kepemimpinan autentik untuk meningkatkan niat pelaporan internal karyawan. Artikel ini merupakan penelitian pertama yang menguji efek mediasi dari Organizational Virtuousness dan Moral Courage pada hubungan antara Authentic Leadership dan Internal whistleblowing Intention.","PeriodicalId":132363,"journal":{"name":"Ekonomi Digital","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115162243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Penelitian ini bertujuan untuk mengetahui pengaruh kebijakan dividen, dan earnings per share terhadap nilai perusahaan dengan harga saham sebagai variabel mediasi pada bank umum konvensional yang terdaftar di Bursa Efek Indonesia (BEI). Teknik pengambilam sampel penelitian ini menggunakan teknik purposive sampling, dimana data laporan keuangannya telah diaudit dan dipublish pada website resmi Bursa Efek Indonesia (www.idx.co.id) selama tiga tahun terakhir (2020-2022). Teknik analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modelling (SEM) dengan pendekatan Partial Least Square (PLS). Hasil dari penelitian yang dilakukan pada bank umum konvensional diperoleh kesimpulan bahwa pengujian hipotesis secara langsung variabel kebijakan dividen tidak berpengaruh positif dan signifikan terhadap variabel harga saham maupun variabel nilai perusahaan. Sementara itu variabel earnings per share berpengaruh positif dan signifikan terhadap variabel harga saham maupun variabel nilai perusahaan. Kemudian pengujian secara tidak langsung atau mediasi diperoleh bahwa variabel harga saham tidak mampu memediasi pengaruh kebijakan dividen terhadap nilai perusahaan, sementara harga saham mampu memediasi pengaruh earnings per share terhadap nilai perusahaan.
{"title":"PERAN MEDIASI HARGA SAHAM TERHADAP NILAI PERUSAHAAN PADA BANK UMUM KONVENSIONAL YANG TERDAFTAR DI BURSA EFEK INDONESIA","authors":"Mario Setyawan Putra Larung","doi":"10.55837/ed.v2i1.63","DOIUrl":"https://doi.org/10.55837/ed.v2i1.63","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh kebijakan dividen, dan earnings per share terhadap nilai perusahaan dengan harga saham sebagai variabel mediasi pada bank umum konvensional yang terdaftar di Bursa Efek Indonesia (BEI). Teknik pengambilam sampel penelitian ini menggunakan teknik purposive sampling, dimana data laporan keuangannya telah diaudit dan dipublish pada website resmi Bursa Efek Indonesia (www.idx.co.id) selama tiga tahun terakhir (2020-2022). Teknik analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modelling (SEM) dengan pendekatan Partial Least Square (PLS). \u0000Hasil dari penelitian yang dilakukan pada bank umum konvensional diperoleh kesimpulan bahwa pengujian hipotesis secara langsung variabel kebijakan dividen tidak berpengaruh positif dan signifikan terhadap variabel harga saham maupun variabel nilai perusahaan. Sementara itu variabel earnings per share berpengaruh positif dan signifikan terhadap variabel harga saham maupun variabel nilai perusahaan. Kemudian pengujian secara tidak langsung atau mediasi diperoleh bahwa variabel harga saham tidak mampu memediasi pengaruh kebijakan dividen terhadap nilai perusahaan, sementara harga saham mampu memediasi pengaruh earnings per share terhadap nilai perusahaan.","PeriodicalId":132363,"journal":{"name":"Ekonomi Digital","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128879840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyze and provide empirical evidence on the influence of professionalism, professional ethics, gender, and self-Efficacy to consider the level of materiality with the locus of control as moderation. Consideration of materiality level of professionalism conducted by the auditor is measured by, professional ethics, gender, and self Efficacy and locus of control as moderation. The data used in this study contains the perceptions of independent auditors who fill out the questionnaire. The sample in this study involves an independent auditor at Public Accounting Firm in Jakarta Region. Questionnaires were distributed as many as 150 questionnaires. Data collection techniques in this study is data collection techniques through survey techniques by distributing questionnaires directly to the respondent concerned, with the aim of obtaining a representative sample in accordance with predetermined criteria. By using multiple regression, this study show that professionalism affects the consideration of materiality level, while professional ethics, gender, and self Efficacy have no effect on the materiality level. The other result show that the locus of control strengthen the influence of professionalism, ethics, gender and self efficacy on the consideration of the level of materiality. Keyword: Professionalism, professional ethics, gender, self efficacy, materiality level, and locus of control
{"title":"PERAN KARAKTERISTIK INDIVIDU AUDITOR PADA PENENTUAN TINGKAT MATERIALITAS","authors":"Sekar Mayangsari","doi":"10.55837/ed.v2i1.59","DOIUrl":"https://doi.org/10.55837/ed.v2i1.59","url":null,"abstract":"This study aims to analyze and provide empirical evidence on the influence of professionalism, professional ethics, gender, and self-Efficacy to consider the level of materiality with the locus of control as moderation. \u0000Consideration of materiality level of professionalism conducted by the auditor is measured by, professional ethics, gender, and self Efficacy and locus of control as moderation. The data used in this study contains the perceptions of independent auditors who fill out the questionnaire. The sample in this study involves an independent auditor at Public Accounting Firm in Jakarta Region. Questionnaires were distributed as many as 150 questionnaires. \u0000Data collection techniques in this study is data collection techniques through survey techniques by distributing questionnaires directly to the respondent concerned, with the aim of obtaining a representative sample in accordance with predetermined criteria. \u0000By using multiple regression, this study show that professionalism affects the consideration of materiality level, while professional ethics, gender, and self Efficacy have no effect on the materiality level. The other result show that the locus of control strengthen the influence of professionalism, ethics, gender and self efficacy on the consideration of the level of materiality. \u0000 \u0000Keyword: Professionalism, professional ethics, gender, self efficacy, materiality level, and locus of control \u0000 ","PeriodicalId":132363,"journal":{"name":"Ekonomi Digital","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134512868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Penelitian iini iimenganalisis ipengaruh citra merek terhadap keputusan pembelian; menganalisis pengaruh promosi terhadap keputusan pembelian; dan citra merek dan promosi terhadap keputusan pembelian dengan jenis kelamin dan pengeluaran sebagai variabel moderasi. Populasi penelitian ini merupakan semua konsumen yang berbelanja produk Eiger dengan jumlah sampel sebanyak 70 orang responden yang terdiri dari 26 laki-laki dan 44 perempuan. Data diperoleh dengan menggunakan teknik kuesioner yang dibagikan isecara ionline. iPengumpulan idata ipada ipenelitian iini imenggunakan imetode inon iprobability idengan iteknik ipurposive isampling. iData idiolah idan idianalisis idengan imenggunakn Ordinary Least Square (OLS) iuntuk imenguji iketiga ihipotesis idalam ipenelitian iini iyaitu idengan idan isoftware iyang idigunakan iadalah SPSS 20. Hasil penelitian ini bahwa citra merek berpengaruh terhadap keputusan pembelian; promosi berpengaruh terhadap keputusan pembelian; citra merek dan promosi mempengaruhi secara bersamaan (simultan) terhadap keputusan pembelian pada produk Eiger dan jenis kelamin dan pengeluaran mampu memoderasi pengaruh citra merek dan promosi terhadap keputusan pembelian produk Eiger.
{"title":"The Influence of Brand Image and Promotion on Purchase Decisio","authors":"Annisya Ilfida, Robert Kristaung","doi":"10.55837/ed.v1i2.14","DOIUrl":"https://doi.org/10.55837/ed.v1i2.14","url":null,"abstract":"Penelitian iini iimenganalisis ipengaruh citra merek terhadap keputusan pembelian; menganalisis pengaruh promosi terhadap keputusan pembelian; dan citra merek dan promosi terhadap keputusan pembelian dengan jenis kelamin dan pengeluaran sebagai variabel moderasi. Populasi penelitian ini merupakan semua konsumen yang berbelanja produk Eiger dengan jumlah sampel sebanyak 70 orang responden yang terdiri dari 26 laki-laki dan 44 perempuan. Data diperoleh dengan menggunakan teknik kuesioner yang dibagikan isecara ionline. iPengumpulan idata ipada ipenelitian iini imenggunakan imetode inon iprobability idengan iteknik ipurposive isampling. iData idiolah idan idianalisis idengan imenggunakn Ordinary Least Square (OLS) iuntuk imenguji iketiga ihipotesis idalam ipenelitian iini iyaitu idengan idan isoftware iyang idigunakan iadalah SPSS 20. Hasil penelitian ini bahwa citra merek berpengaruh terhadap keputusan pembelian; promosi berpengaruh terhadap keputusan pembelian; citra merek dan promosi mempengaruhi secara bersamaan (simultan) terhadap keputusan pembelian pada produk Eiger dan jenis kelamin dan pengeluaran mampu memoderasi pengaruh citra merek dan promosi terhadap keputusan pembelian produk Eiger.","PeriodicalId":132363,"journal":{"name":"Ekonomi Digital","volume":"183 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124619687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstrak Penelitian ini bertujuan untuk memahami dan menganalisis pengaruh kepercayaan merek dan promosi terhadap keputusan pembelian pelanggan pada Cosmetics Brand Mother of pearl. Kepercayaan merek adalah seperangkat pemikiran atau pengukuran persepsi lainnya yang akan dihitung untuk memperoleh tingkat kepercayaan penerimaan produk atau layanan. Promosi adalah cara komunikasi untuk meyakinkan calon konsumen tentang jasa dan barang. Dalam penelitian ini, kepercayaan merek dan promosi diharapkan dapat mempengaruhi keputusan pembelian pelanggan. Dalam konteks ini, keputusan pembelian merupakan tindakan akhir setelah memilih dan menyimpulkan apa yang akan dilakukan selanjutnya berdasarkan informasi yang dikumpulkan. Dalam penelitian ini, metode pengambilan sampel yang digunakan adalah metode purposive sampling dan pengumpulan datanya menggunakan survei. Besar sampel adalah 71 responden, dan analisis akhir menggunakan regresi berganda. Hasil penelitian ini menunjukkan bahwa kepercayaan merek berpengaruh signifikan terhadap keputusan pembelian. Selanjutnya, Promosi tidak berpengaruh signifikan terhadap keputusan pembelian. Berdasarkan uji regresi, kepercayaan merek dan promosi secara simultan berpengaruh terhadap keputusan pembelian.
{"title":"Pengaruh Kepercayaan Merek dan promosi penjualan terhadap Keputusan Pembelian Online (studi kasus cosmetics Brand Mother Of Pearl)","authors":"Chyntia fadillah Nasution, Robert Kristaung","doi":"10.55837/ed.v1i2.15","DOIUrl":"https://doi.org/10.55837/ed.v1i2.15","url":null,"abstract":"Abstrak \u0000Penelitian ini bertujuan untuk memahami dan menganalisis pengaruh kepercayaan merek dan promosi terhadap keputusan pembelian pelanggan pada Cosmetics Brand Mother of pearl. Kepercayaan merek adalah seperangkat pemikiran atau pengukuran persepsi lainnya yang akan dihitung untuk memperoleh tingkat kepercayaan penerimaan produk atau layanan. Promosi adalah cara komunikasi untuk meyakinkan calon konsumen tentang jasa dan barang. Dalam penelitian ini, kepercayaan merek dan promosi diharapkan dapat mempengaruhi keputusan pembelian pelanggan. Dalam konteks ini, keputusan pembelian merupakan tindakan akhir setelah memilih dan menyimpulkan apa yang akan dilakukan selanjutnya berdasarkan informasi yang dikumpulkan. Dalam penelitian ini, metode pengambilan sampel yang digunakan adalah metode purposive sampling dan pengumpulan datanya menggunakan survei. Besar sampel adalah 71 responden, dan analisis akhir menggunakan regresi berganda. Hasil penelitian ini menunjukkan bahwa kepercayaan merek berpengaruh signifikan terhadap keputusan pembelian. Selanjutnya, Promosi tidak berpengaruh signifikan terhadap keputusan pembelian. Berdasarkan uji regresi, kepercayaan merek dan promosi secara simultan berpengaruh terhadap keputusan pembelian.","PeriodicalId":132363,"journal":{"name":"Ekonomi Digital","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130904318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the rapid development of computer technology as a commercial, Internet banking can also be used to attract more customers to conduct banking transactions at related banks. However, the main problem of Internet banking faced by providers is that a large number of bank customers are unwilling to use the offered Internet banking. This happens because the services offered through internet banking have not been able to satisfy their customers. Customer satisfaction is an important factor to help banks maintain a competitive advantage. Therefore, the purpose of this study is to find and examine the determinants that influence the use of Internet Banking services at Bank Syariah Indonesia. The design used is hypothesis testing with data collection techniques through questionnaires. In collecting data using a questionnaire and processed using the method of Structural Equation Modeling. The research variables consist of independent variables including the perception of convenience, the perception of trust, the perception of benefits and risks, while the interest in using Internet Banking as the dependent variable.
{"title":"DETERMINAN YANG MEMPENGARUHI NASABAH BANK SYARIAH INDONESIA DALAM PENGGUNAAN INTERNET BANKING","authors":"Nuraini Chaniago, Reviana Rahma Sari","doi":"10.55837/ed.v1i2.29","DOIUrl":"https://doi.org/10.55837/ed.v1i2.29","url":null,"abstract":"With the rapid development of computer technology as a commercial, Internet banking can also be used to attract more customers to conduct banking transactions at related banks. However, the main problem of Internet banking faced by providers is that a large number of bank customers are unwilling to use the offered Internet banking. This happens because the services offered through internet banking have not been able to satisfy their customers. Customer satisfaction is an important factor to help banks maintain a competitive advantage. Therefore, the purpose of this study is to find and examine the determinants that influence the use of Internet Banking services at Bank Syariah Indonesia. The design used is hypothesis testing with data collection techniques through questionnaires. In collecting data using a questionnaire and processed using the method of Structural Equation Modeling. The research variables consist of independent variables including the perception of convenience, the perception of trust, the perception of benefits and risks, while the interest in using Internet Banking as the dependent variable.","PeriodicalId":132363,"journal":{"name":"Ekonomi Digital","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134330307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to analyze the effect of service quality and customer satisfaction on customer loyalty, and analyze the effect of service quality on customer satisfaction in the fast restaurant industry, namely McDonald's. A theoretical model, including a hypothesis, has been proposed in this study. The data of this research were collected by using the sampling method. The unit analysis of this research was obtained through questionnaires to 200 respondents who like to buy fast food at McDonald's. This study uses quantitative methods with data collection techniques using Non Probability Sampling with the type of Purposive Sampling technique, and collected as many as 200 respondents. The criteria for respondents are respondents who are consumers of McDonald's fast food restaurants in DKI Jakarta. Factor Loading Analysis, Cronbach's Alpha Analysis, and Structural Equation Modeling (SEM) were used to examine the relationship between variables in the research model with SPSS 25 and AMOS 26. The results showed that Service Quality had a significant positive effect on Customer Satisfaction, Service Quality had an insignificant negative effect. on Customer Loyalty, and Customer Satisfaction have a significant positive effect on Customer Loyalty. This shows that the company's efforts towards service quality and customer satisfaction will increase consumer interest. In addition, when consumers are satisfied with the quality of service obtained, consumers will tend to be loyal to the company. This can be achieved by improving public facilities and the quality of services provided by employees. Tujuan penelitian ini untuk menganalisis pengaruh service quality dan customer satisfaction terhadap customer loyalty, dan menganalisis pengaruh service quality terhadap customer satisfaction pada industri restoran cepat saji yaitu McDonald’s. Sebuah model teoritis, termasuk hipotesis, telah diusulkan dalam penelitian ini. Data penelitian ini dikumpulkan dengan menggunakan metode sampling. Unit analisis penelitian ini diperoleh melalui kuesioner kepada 200 responden yang gemar membeli makanan cepat saji di McDonald’s. Studi ini menggunakan metode kuantitatif dengan teknik pengumpulan data menggunakan Non Probability Sampling dengan jenis teknik Purposive Sampling, dan terkumpul sebanyak 200 responden. Kriteria responden adalah responden yang merupakan konsumen dari restoran cepat saji McDonald's di DKI Jakarta. Analysis Factor Loading, analysis Cronbach’s Alpha, dan Structural Equation Modeling (SEM) digunakan untuk menguji hubungan antar variabel dalam model penelitian dengan SPSS 25 dan AMOS 26. Hasil penelitian menunjukkan bahwa Service Quality berpengaruh positif signifikan terhadap Customer Satisfaction, Service Quality berpengaruh negatif tidak signifikan terhadap Customer Loyalty, dan Customer Satisfaction berpengaruh positif signifikan terhadap Customer Loyalty. Ini menunjukkan bahwa upaya perusahaan terhadap service quality dan customer sat
本研究的目的是分析服务质量和顾客满意度对顾客忠诚度的影响，并分析快餐行业即麦当劳的服务质量对顾客满意度的影响。本研究提出了一个理论模型，包括一个假设。本研究的数据采用抽样法收集。本研究的单位分析是通过对200名喜欢在麦当劳购买快餐的受访者进行问卷调查获得的。本研究采用定量方法和数据收集技术，采用非概率抽样和目的性抽样技术，并收集了多达200名受访者。受访者的标准是受访者是DKI雅加达麦当劳快餐店的消费者。采用因子负荷分析、Cronbach’s Alpha分析和结构方程模型(SEM)，利用SPSS 25和AMOS 26对研究模型中变量之间的关系进行检验。结果表明，服务质量对顾客满意有显著的正向影响，服务质量对顾客满意有不显著的负向影响。顾客满意对顾客忠诚有显著的正向影响。这表明公司对服务质量和客户满意度的努力将增加消费者的兴趣。此外，当消费者对所获得的服务质量感到满意时，消费者会倾向于对公司保持忠诚。这可以通过改善公共设施和员工提供的服务质量来实现。吐鹃penpenelitian ini untuk menganalis penaruh服务质量代表顾客满意度代表顾客忠诚度，dan menganalis penaruh服务质量代表顾客满意度代表行业恢复。Sebuah model teoritis, termasuk hipoesis, telah diusulkan dalam penelitian ini。数据采用双孔普尔坎、登干、蒙古纳坎方法采样。单位分析了200名被调查的杨氏家族成员在麦当劳的工作情况。研究了孟古纳坎的非概率抽样方法、定量抽样方法和有目的抽样方法，共调查了200名调查对象。Kriteria回复了adalah回复了yang merupakan konsumen dari回复了麦当劳在雅加达的回复。分析因子加载，分析Cronbach’s Alpha，分析结构方程模型(SEM) digunakan untuk menguji hubungan antar变量dalam模型penelitian dengan SPSS 25和AMOS 26。服务质量对顾客满意具有正向显著性，服务质量对顾客忠诚具有负向显著性，顾客满意对顾客忠诚具有正向显著性。服务质量要高，客户满意度要高，服务质量要高。Selain itu, ketika konsumen merasa puas dengan kualitas pelayanan yang didapatkan, konsumen akan cenderung loyal terhadap perusahan。我是说，我的天，我的天，我的天，我的天，我的天。
{"title":"LOYALITAS PELANGGAN DI RESTORAN CEPAT SAJI","authors":"Putri Agustia, Afrilia Denia, Yoanita Febriyani, Robet Kristaung","doi":"10.55837/ed.v1i2.21","DOIUrl":"https://doi.org/10.55837/ed.v1i2.21","url":null,"abstract":"The purpose of this study is to analyze the effect of service quality and customer satisfaction on customer loyalty, and analyze the effect of service quality on customer satisfaction in the fast restaurant industry, namely McDonald's. A theoretical model, including a hypothesis, has been proposed in this study. The data of this research were collected by using the sampling method. The unit analysis of this research was obtained through questionnaires to 200 respondents who like to buy fast food at McDonald's. This study uses quantitative methods with data collection techniques using Non Probability Sampling with the type of Purposive Sampling technique, and collected as many as 200 respondents. The criteria for respondents are respondents who are consumers of McDonald's fast food restaurants in DKI Jakarta. Factor Loading Analysis, Cronbach's Alpha Analysis, and Structural Equation Modeling (SEM) were used to examine the relationship between variables in the research model with SPSS 25 and AMOS 26. The results showed that Service Quality had a significant positive effect on Customer Satisfaction, Service Quality had an insignificant negative effect. on Customer Loyalty, and Customer Satisfaction have a significant positive effect on Customer Loyalty. This shows that the company's efforts towards service quality and customer satisfaction will increase consumer interest. In addition, when consumers are satisfied with the quality of service obtained, consumers will tend to be loyal to the company. This can be achieved by improving public facilities and the quality of services provided by employees. \u0000 \u0000Tujuan penelitian ini untuk menganalisis pengaruh service quality dan customer satisfaction terhadap customer loyalty, dan menganalisis pengaruh service quality terhadap customer satisfaction pada industri restoran cepat saji yaitu McDonald’s. Sebuah model teoritis, termasuk hipotesis, telah diusulkan dalam penelitian ini. Data penelitian ini dikumpulkan dengan menggunakan metode sampling. Unit analisis penelitian ini diperoleh melalui kuesioner kepada 200 responden yang gemar membeli makanan cepat saji di McDonald’s. Studi ini menggunakan metode kuantitatif dengan teknik pengumpulan data menggunakan Non Probability Sampling dengan jenis teknik Purposive Sampling, dan terkumpul sebanyak 200 responden. Kriteria responden adalah responden yang merupakan konsumen dari restoran cepat saji McDonald's di DKI Jakarta. Analysis Factor Loading, analysis Cronbach’s Alpha, dan Structural Equation Modeling (SEM) digunakan untuk menguji hubungan antar variabel dalam model penelitian dengan SPSS 25 dan AMOS 26. Hasil penelitian menunjukkan bahwa Service Quality berpengaruh positif signifikan terhadap Customer Satisfaction, Service Quality berpengaruh negatif tidak signifikan terhadap Customer Loyalty, dan Customer Satisfaction berpengaruh positif signifikan terhadap Customer Loyalty. Ini menunjukkan bahwa upaya perusahaan terhadap service quality dan customer sat","PeriodicalId":132363,"journal":{"name":"Ekonomi Digital","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132093150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the relationship between information technology development, the accounting information system user capabilities, top management support and information quality on the performance of accounting information systems (AIS) in the Jakarta hotel sector. This study examined 45 hotels in the Jakarta area by using a sample population of 100 employees with varied positions and divisions in the hotel business. The research method in this thesis is descriptive statistical analysis, data quality test, classic assumption test, and hypothesis testing. The type of data used is primary data. The independent variables in this study are information technology development, the accounting information system user capabilities, top management support and information quality. The dependent variable is the performance of accounting information systems (AIS). The results of this study prove that the development of information technology has a significant effect on the performance of accounting information systems, the variable ability of accounting information system users does not significantly influence the performance of accounting information systems, top management support variables significantly influence the performance of accounting information systems and information quality variables significantly influence the performance of accounting information systems (AIS).
{"title":"KETERKAITAN INFORMASI AKUNTANSI DAN DUKUNGAN MANAJEMEN PUNCAK TERHADAP KINERJA SISTEM INFORMASI AKUNTANSI","authors":"Amir Faisal, Jeremia Permatahati","doi":"10.55837/ed.v1i2.22","DOIUrl":"https://doi.org/10.55837/ed.v1i2.22","url":null,"abstract":"This study aims to determine the relationship between information technology development, the accounting information system user capabilities, top management support and information quality on the performance of accounting information systems (AIS) in the Jakarta hotel sector. \u0000This study examined 45 hotels in the Jakarta area by using a sample population of 100 employees with varied positions and divisions in the hotel business. The research method in this thesis is descriptive statistical analysis, data quality test, classic assumption test, and hypothesis testing. The type of data used is primary data. The independent variables in this study are information technology development, the accounting information system user capabilities, top management support and information quality. The dependent variable is the performance of accounting information systems (AIS). \u0000The results of this study prove that the development of information technology has a significant effect on the performance of accounting information systems, the variable ability of accounting information system users does not significantly influence the performance of accounting information systems, top management support variables significantly influence the performance of accounting information systems and information quality variables significantly influence the performance of accounting information systems (AIS).","PeriodicalId":132363,"journal":{"name":"Ekonomi Digital","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114571953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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