Pub Date : 2021-09-29DOI: 10.1007/s40547-021-00118-9
Jialie Chen, V. Rao
{"title":"Measuring the Effects of Marketing Solicitations","authors":"Jialie Chen, V. Rao","doi":"10.1007/s40547-021-00118-9","DOIUrl":"https://doi.org/10.1007/s40547-021-00118-9","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125093640","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-13DOI: 10.1007/s40547-021-00120-1
H. Kim, Yi Wang, M. Ding
{"title":"Brand Voiceprint","authors":"H. Kim, Yi Wang, M. Ding","doi":"10.1007/s40547-021-00120-1","DOIUrl":"https://doi.org/10.1007/s40547-021-00120-1","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129519756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-01DOI: 10.1007/s40547-021-00119-8
Savannah Wei Shi, Haiqiong Che, Lang Jin
{"title":"Strategic Product Displays Across Different Assortment Levels","authors":"Savannah Wei Shi, Haiqiong Che, Lang Jin","doi":"10.1007/s40547-021-00119-8","DOIUrl":"https://doi.org/10.1007/s40547-021-00119-8","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130810791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-10DOI: 10.1007/s40547-021-00117-w
H. Assael, C. Craig, Tülin Erdem, G. Menon, Priya Raghubir
{"title":"History of the Marketing Department and Its Doctoral Program—1900 to 2021","authors":"H. Assael, C. Craig, Tülin Erdem, G. Menon, Priya Raghubir","doi":"10.1007/s40547-021-00117-w","DOIUrl":"https://doi.org/10.1007/s40547-021-00117-w","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130992217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-06DOI: 10.1007/s40547-021-00116-x
Matthew J. Schneider, Shawn Mankad
{"title":"A Two-Stage Authorship Attribution Method Using Text and Structured Data for De-Anonymizing User-Generated Content","authors":"Matthew J. Schneider, Shawn Mankad","doi":"10.1007/s40547-021-00116-x","DOIUrl":"https://doi.org/10.1007/s40547-021-00116-x","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131271712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-21DOI: 10.1007/s40547-021-00115-y
Casey E. Newmeyer, R. Venkatesh, Rabikar Chatterjee
{"title":"Reservation Prices for Product Portfolios Under Uncertainty: the ICEPORT Approach","authors":"Casey E. Newmeyer, R. Venkatesh, Rabikar Chatterjee","doi":"10.1007/s40547-021-00115-y","DOIUrl":"https://doi.org/10.1007/s40547-021-00115-y","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126071462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-25DOI: 10.1007/s40547-021-00114-z
H. Chen, W. Choi, Y. Liu, Haoying Sun, Fu Liu
{"title":"More or Less? Consumer Goal Orientation and Product Choice","authors":"H. Chen, W. Choi, Y. Liu, Haoying Sun, Fu Liu","doi":"10.1007/s40547-021-00114-z","DOIUrl":"https://doi.org/10.1007/s40547-021-00114-z","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129876325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-09DOI: 10.1007/s40547-020-00113-6
{"title":"Correction to: Customer Needs and Solutions, Vol 7, Issue 3–4","authors":"","doi":"10.1007/s40547-020-00113-6","DOIUrl":"https://doi.org/10.1007/s40547-020-00113-6","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116618714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-25DOI: 10.1007/s40547-020-00112-7
Tammo H. A. Bijmolt, M. Wedel, W. DeSarbo
{"title":"Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments","authors":"Tammo H. A. Bijmolt, M. Wedel, W. DeSarbo","doi":"10.1007/s40547-020-00112-7","DOIUrl":"https://doi.org/10.1007/s40547-020-00112-7","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"334 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124302859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-29DOI: 10.1007/s40547-020-00111-8
Ye Hu, Kitty Wang, Ming Chen, Sam K. Hui
{"title":"Herding Among Retail Shoppers: the Case of Television Shopping Network","authors":"Ye Hu, Kitty Wang, Ming Chen, Sam K. Hui","doi":"10.1007/s40547-020-00111-8","DOIUrl":"https://doi.org/10.1007/s40547-020-00111-8","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125605809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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