Pub Date : 2015-04-28DOI: 10.1007/s40547-015-0050-3
Srinivas Venugopal, M. Viswanathan
{"title":"Developing Customer Solutions for Subsistence Marketplaces in Emerging Economies: a Bottom–Up 3C (Customer, Community, and Context) Approach","authors":"Srinivas Venugopal, M. Viswanathan","doi":"10.1007/s40547-015-0050-3","DOIUrl":"https://doi.org/10.1007/s40547-015-0050-3","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"264 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122717565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-04-17DOI: 10.1007/s40547-015-0047-y
T. Chan, R. Dhar, William P. Putsis
{"title":"The Technological Conundrum: How Rapidly Advancing Technology Can Lead to Commoditization","authors":"T. Chan, R. Dhar, William P. Putsis","doi":"10.1007/s40547-015-0047-y","DOIUrl":"https://doi.org/10.1007/s40547-015-0047-y","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114485547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-04-11DOI: 10.1007/s40547-015-0048-x
Sean (Hyunsoon) Yim, Brett W. Josephson, Jeannie L. Johnson, Sanjay R. Sisodiya
{"title":"Interfirm Relational Strategies and Innovation: the Role of Interfirm Relational Traits and Firm Resources","authors":"Sean (Hyunsoon) Yim, Brett W. Josephson, Jeannie L. Johnson, Sanjay R. Sisodiya","doi":"10.1007/s40547-015-0048-x","DOIUrl":"https://doi.org/10.1007/s40547-015-0048-x","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129501835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-04-09DOI: 10.1007/s40547-015-0042-3
Rajdeep Grewal, J. Steenkamp
{"title":"JB Steenkamp on the Success of Marketing Scholarship in Netherlands","authors":"Rajdeep Grewal, J. Steenkamp","doi":"10.1007/s40547-015-0042-3","DOIUrl":"https://doi.org/10.1007/s40547-015-0042-3","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123229162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-04-07DOI: 10.1007/s40547-015-0046-z
Giana M. Eckhardt, Luming Wang
{"title":"The Multidimensional Nature of Product Perceptions within Asia","authors":"Giana M. Eckhardt, Luming Wang","doi":"10.1007/s40547-015-0046-z","DOIUrl":"https://doi.org/10.1007/s40547-015-0046-z","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121119641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-04-02DOI: 10.1007/s40547-015-0045-0
Steven Qiang Lu, André Bonfrer, R. Voola
{"title":"Retaining Talented Salespeople","authors":"Steven Qiang Lu, André Bonfrer, R. Voola","doi":"10.1007/s40547-015-0045-0","DOIUrl":"https://doi.org/10.1007/s40547-015-0045-0","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114178451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-03-28DOI: 10.1007/s40547-015-0044-1
K. Sudhir, Joseph R. Priester, M. Shum, David J. Atkin, Andrew Foster, Ganesh Iyer, Gi-Jae Jin, Daniel E. Keniston, S. Kitayama, Mushfiq Mobarak, Yi Qian, I. Tewari, Wendy Wood
{"title":"Research Opportunities in Emerging Markets: an Inter-disciplinary Perspective from Marketing, Economics, and Psychology","authors":"K. Sudhir, Joseph R. Priester, M. Shum, David J. Atkin, Andrew Foster, Ganesh Iyer, Gi-Jae Jin, Daniel E. Keniston, S. Kitayama, Mushfiq Mobarak, Yi Qian, I. Tewari, Wendy Wood","doi":"10.1007/s40547-015-0044-1","DOIUrl":"https://doi.org/10.1007/s40547-015-0044-1","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121936073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-03-20DOI: 10.1007/s40547-015-0041-4
M. Wedel, Jie Zhang, F. Feinberg
{"title":"Implementing Retail Category Management: a Model-Based Approach to Setting Optimal Markups","authors":"M. Wedel, Jie Zhang, F. Feinberg","doi":"10.1007/s40547-015-0041-4","DOIUrl":"https://doi.org/10.1007/s40547-015-0041-4","url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"156 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113993884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Much of the recent empirical IO research has been conducted in the context of relatively mature, stable (often consumer packaged goods) markets. In these markets, consumer preferences and competitive interaction are often characterized by relatively stable patterns over time. In contrast, modeling and estimating analogous patterns in rapidly changing technology-intensive industries, where brand preferences and technology evolve rapidly, can be challenging. Our primary objective in this research is to build on recent developments in econometric estimation and modeling to assess the time-varying shifts in consumer brand preferences in a rapidly changing technology industry. In doing so, we document an interesting technological conundrum—technological advancement can often lead to commoditization. In the Personal Computer (PC) market, this began with differentiation that was initially central to success in a market that has been increasingly commoditized over time. Methodologically, we adopt a factor-analytic approach to model and estimate the evolution of consumer brand preferences over time.
{"title":"The Technological Conundrum: How Rapidly Advancing Technology Can Lead to Commoditization","authors":"T. Chan, R. Dhar, William P. Putsis","doi":"10.2139/ssrn.2580902","DOIUrl":"https://doi.org/10.2139/ssrn.2580902","url":null,"abstract":"Much of the recent empirical IO research has been conducted in the context of relatively mature, stable (often consumer packaged goods) markets. In these markets, consumer preferences and competitive interaction are often characterized by relatively stable patterns over time. In contrast, modeling and estimating analogous patterns in rapidly changing technology-intensive industries, where brand preferences and technology evolve rapidly, can be challenging. Our primary objective in this research is to build on recent developments in econometric estimation and modeling to assess the time-varying shifts in consumer brand preferences in a rapidly changing technology industry. In doing so, we document an interesting technological conundrum—technological advancement can often lead to commoditization. In the Personal Computer (PC) market, this began with differentiation that was initially central to success in a market that has been increasingly commoditized over time. Methodologically, we adopt a factor-analytic approach to model and estimate the evolution of consumer brand preferences over time.","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123939272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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