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Handbook of Research on Distribution Channels最新文献

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Managing channel conflict: insights from the current literature 管理渠道冲突:来自当前文献的见解
Pub Date : 2019-02-22 DOI: 10.4337/9780857938602.00014
Kamran Eshghi, Sourav Ray
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引用次数: 2
An empirical examination of the dark side of relationship marketing within a business-to-business context 在企业对企业的背景下,对关系营销黑暗面的实证检验
Pub Date : 2019-02-22 DOI: 10.4337/9780857938602.00033
B. Baker
There is a preponderance of research documenting the benefits associated with adopting a relationship marketing (RM) strategy. However, there is a nascent stream of literature which suggests the adoption of an RM strategy may actually diminish organizational performance. In this chapter, the authors introduce and operationalize a set of dark side constructs. The goal is to examine the influence that relational constructs such as trust, commitment, and satisfaction have on the emergence of this dark side. The influence the dark side has on performance is also tested. The results of the study (N = 309) support the premise of positive relationships between relational constructs and the dark side. Although time was thought to moderate these relationships only the main effects between the relational constructs and the dark side were significant. Performance is found to be negatively influenced by the dark side. The authors discuss the theoretical and managerial implications of these findings.
有大量的研究记录了采用关系营销(RM)策略的好处。然而,有一个新生的流的文献表明,RM策略的采用实际上可能会降低组织绩效。在本章中,作者介绍并实现了一套黑暗面结构。我们的目标是检验诸如信任、承诺和满意度等关系结构对这种阴暗面出现的影响。黑暗面对性能的影响也进行了测试。研究结果(N = 309)支持关系构形与阴暗面呈正相关的前提。虽然时间被认为可以缓和这些关系,但只有关系结构和阴暗面之间的主要影响是显著的。研究发现,业绩会受到黑暗面的负面影响。作者讨论了这些发现的理论和管理意义。
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引用次数: 3
Organizational control in marketing channels: a meta-analytic review 营销渠道中的组织控制:一项元分析综述
Pub Date : 2019-02-22 DOI: 10.4337/9780857938602.00012
James R. Brown, Jody L. Crosno
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引用次数: 0
Interpretation of product differentiation in linear demand functions 线性需求函数中产品差异化的解释
Pub Date : 2019-02-22 DOI: 10.4337/9780857938602.00020
Sang-June Park, R. Staelin
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引用次数: 6
Organizational learning and inter-organizational knowledge transfer 组织学习与组织间知识转移
Pub Date : 2019-02-22 DOI: 10.4337/9780857938602.00013
R. Sohi, A. Matthews
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引用次数: 5
Design and management of multi-channel distribution in B2B environments B2B环境下多渠道分销的设计和管理
Pub Date : 2019-02-22 DOI: 10.4337/9780857938602.00031
Alberto Sa Vinhas, Jeannette L. Johnson
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引用次数: 3
Conceptualizing a Comprehensive Theory of Distribution Channels 分销渠道综合理论的概念化
Pub Date : 2019-02-22 DOI: 10.4337/9780857938602.00035
C. Ingene, James R. Brown
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引用次数: 0
Platform retailing: from offline “stores within a store” to online “marketplaces” 平台零售:从线下的“店中店”到线上的“市场”
Pub Date : 2019-02-22 DOI: 10.4337/9780857938602.00010
Kinshuk Jerath, Z. J. Zhang
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引用次数: 4
Choosing value-chain locations in marketing channels: integrating service-dominant logic and product-form strategy perspectives 营销渠道中的价值链区位选择:整合服务优势逻辑和产品形态战略视角
Pub Date : 1900-01-01 DOI: 10.4337/9780857938602.00008
Mrinal G Ghosh, Kellilynn M. Frias, R. Lusch
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引用次数: 1
Organizational control, learning and conflict 组织控制、学习和冲突
Pub Date : 1900-01-01 DOI: 10.4337/9780857938602.00011
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引用次数: 0
期刊
Handbook of Research on Distribution Channels
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