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Uncovering the affective affordances of videoconference technologies 揭示视频会议技术的情感支持
Pub Date : 2022-03-04 DOI: 10.1108/itp-04-2021-0329
Simeon Vidolov
PurposeThe purpose of this study is to examine the role of videoconferencing technologies for mediating and transforming emotional experiences in virtual context.Design/methodology/approachDrawing on empirical data of video conferencing experiences, this study identifies different constitutive relations with technology through which actors cope with actual or potential anxieties in virtual meetings. It draws on the phenomenological-existential tradition (Sartre and Merleau-Ponty) and on an interpretive phenomenological analysis (IPA) to conceptualize and illustrate the role of affective affordances in virtual settings.FindingsThe study identifies four different body–technology–other relations that provide different action possibilities, both disclosing and concealing, for navigating emotional experiences in virtual encounters of mutual gazing. These findings offer insights into the anatomy of virtual emotions and provide explanations on the nature of Zoom fatigue (interactive exhaustion) and heightened feelings of self-consciousness resulting from video conferencing interactions.Originality/valueThis paper builds on and extends current scholarship on technological affordances, as well as emotions, to suggest that technologies also afford different tactics for navigating emotional experiences. Thus, this paper proposes the notion of affective affordance that can expand current information system (IS) and organization studies (OS) scholarship in important ways. The focus is on videoconference technologies and meetings that have received little research attention and even less so from a perspective on emotions. Importantly, the paper offers nuanced insights that can advance current research discourse on the relationships between technology, human body and emotions.
目的本研究的目的是探讨视频会议技术在虚拟情境中调解和转化情绪体验的作用。设计/方法/方法根据视频会议经验的经验数据,本研究确定了参与者在虚拟会议中应对实际或潜在焦虑的技术与不同的本构关系。它借鉴了现象学-存在主义传统(萨特和梅洛-庞蒂)和解释性现象学分析(IPA)来概念化和说明情感启示在虚拟环境中的作用。研究发现:该研究确定了四种不同的身体技术-其他关系,它们提供了不同的行动可能性,无论是公开的还是隐藏的,在相互凝视的虚拟相遇中导航情感体验。这些发现为虚拟情绪的解剖提供了见解,并为视频会议互动导致的Zoom疲劳(互动疲劳)和自我意识增强的本质提供了解释。原创性/价值本文建立并扩展了目前关于技术支持和情感的学术研究,表明技术也为引导情感体验提供了不同的策略。因此,本文提出了情感支持的概念,可以在重要方面扩展当前的信息系统(IS)和组织研究(OS)学术。重点是视频会议技术和会议,这些技术和会议很少受到研究关注,从情感的角度来看,更少受到关注。重要的是,这篇论文提供了细致入微的见解,可以推进当前关于技术、人体和情感之间关系的研究论述。
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引用次数: 11
Scale development for analyzing the fit of real and virtual world integration: an example of Pokémon Go 用于分析真实世界与虚拟世界整合契合度的规模开发:以《口袋妖怪Go》为例
Pub Date : 2022-03-02 DOI: 10.1108/itp-11-2020-0793
Wen-Lung Shiau, Li-Chun Huang
PurposeAugmented reality (AR) has become a trend, and the effects of Pokémon Go, the most popular online and mobile game, have been explored in many studies. However, few studies have developed questionnaires of fit to investigate the relationship between the fit and the integration of the game's virtual world and reality. The paper intends to integrate the models of stimulus-organism-response (S-O-R) and information systems success with cognitive fit theory to explore the fit and reactions of users in the integration of real and virtual worlds.Design/methodology/approachFollowing MacKenzie's scale development, two surveys were conducted. The first survey was conducted to perform a scale development of fit. The second survey was collected from 315 Pokémon Go players to validate the fit scale and it was analyzed via structural equation modeling.FindingsThe results show that scale development of fit has good reliability and validity. Furthermore, game information quality, game system quality and virtual (Pokémon) characteristics have significantly positive effects on cognitive and emotional fit. Cognitive and emotional fit have significant positive effects on user satisfaction, and user satisfaction has significant positive effects on continued intention to play. The results suggest that maintaining the quality of the game and improving the virtual interface will provide a better fit between the real and virtual worlds, enhancing user satisfaction with the fit as well as their intention for continued use.Originality/valueAlthough fit has been widely studied in various contexts, the application of AR has been rarely discussed. This study develops a scale of fit and takes Pokémon Go as the subject to validate the fit measurement and discuss players' cognition and feelings regarding the game. The authors measure user reactions to different stimuli and explore cognitive and emotional fit as well as the integration of virtual worlds and reality. In sum, to the best of the authors’ knowledge, this is one of the earliest studies to explore and develop a cognitive and emotional fit scale for future researchers and practitioners.
增强现实(AR)已经成为一种趋势,许多研究都在探索最流行的网络和手机游戏poksammon Go的影响。然而,很少有研究开发适合度问卷来调查适合度与游戏虚拟世界和现实世界的融合之间的关系。本文拟将刺激-生物-反应(S-O-R)模型和信息系统成功模型与认知契合理论相结合,探讨用户在现实世界与虚拟世界融合中的契合和反应。设计/方法/方法在MacKenzie的量表开发之后,进行了两次调查。第一次调查是为了进行拟合量表开发。第二次调查以315名poksammon Go选手为样本,对拟合量表进行验证,并通过结构方程模型进行分析。结果表明,量表开发拟合具有良好的信度和效度。此外,游戏信息质量、游戏系统质量和虚拟(poksammon)特征对认知契合度和情感契合度有显著的正向影响。认知契合和情感契合对用户满意度有显著正向影响,用户满意度对持续游戏意愿有显著正向影响。结果表明,保持游戏的质量和改进虚拟界面将更好地契合现实世界和虚拟世界,提高用户对契合度的满意度以及他们继续使用的意愿。原创性/价值虽然在不同的背景下对契合度进行了广泛的研究,但AR的应用却很少被讨论。本研究编制适合度量表,并以《口袋妖怪Go》为研究对象,对适合度测量进行验证,探讨玩家对游戏的认知和感受。作者测量用户对不同刺激的反应,探索认知和情感契合度,以及虚拟世界和现实的整合。总而言之,据作者所知,这是最早探索和开发认知和情感契合度量表的研究之一,可供未来的研究人员和从业者使用。
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引用次数: 8
Developing responsible consumption behaviours through social media platforms: sustainable brand practices as message cues 通过社交媒体平台发展负责任的消费行为:可持续的品牌实践作为信息线索
Pub Date : 2022-02-25 DOI: 10.1108/itp-01-2021-0044
Juhi Gahlot Sarkar, Abhigyan Sarkar, S. Sreejesh
PurposeThis study aims to examine the underlying antecedents and psychological mechanisms through which brand's communication of sustainable business practices in social media influences consumers' responsible consumption behaviour and brand relationship outcomes.Design/methodology/approachData were collected using two surveys, from a sample of WhatsApp users (N = 632), and a sample of Facebook users (N = 471), and were analysed using Structural Equation Modelling.FindingsThe results suggest that systematic and heuristic processing of message cues about sustainable business practices communicated by the brand through online social networks influence consumers' perceptions of brand warmth and competence. These perceptions, in turn, direct consumers' responsible consumption behaviours and strengthen brand relationships. The impact of these cues is moderated by consumers' perception of the brand's motives for engaging in sustainable business practices.Originality/valueThe study insights can help brand managers to enhance consumers' brand-related perceptions, responsible consumption and consumer-brand relationships.
目的本研究旨在探讨品牌在社交媒体上传播可持续商业实践影响消费者负责任消费行为和品牌关系结果的潜在前因和心理机制。设计/方法/方法通过两次调查收集数据,从WhatsApp用户样本(N = 632)和Facebook用户样本(N = 471)中收集数据,并使用结构方程模型进行分析。结果表明,对品牌通过网络社交网络传播的可持续商业实践信息线索进行系统的启发式处理,会影响消费者对品牌温暖度和竞争力的感知。这些认知反过来指导消费者负责任的消费行为,并加强品牌关系。这些线索的影响被消费者对品牌参与可持续商业实践动机的看法所缓和。原创性/价值研究的见解可以帮助品牌管理者提高消费者的品牌相关认知、负责任消费和消费者与品牌的关系。
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引用次数: 9
How short-form video features influence addiction behavior? Empirical research from the opponent process theory perspective 短视频特征如何影响成瘾行为?对立过程理论视角下的实证研究
Pub Date : 2022-02-24 DOI: 10.1108/itp-04-2020-0186
Xiaoxu Tian, Xinhua Bi, Hao Chen
PurposeConsidering the popularity and addictive attributes of short-form videos, this study aims to determine mechanisms by which short-form video features affect addiction.Design/methodology/approachThis study conducts empirical research using data collected from 382 Chinese TikTok users. Based on the stimulus–organism–response framework, the research model was constructed from the opponent process theory (OPT) perspective through features and emotional elements.FindingsThe results show that short-form video features influence addiction by activating users' perceived enjoyment and feeling of withdrawal. Based on the positive and negative reinforcement of the OPT, users must repeatedly interact with short-form videos to maintain positive emotions or reduce negative emotions. Eventually, this practice will lead to addiction. Additionally, users' procrastination moderates the relationship between feeling of withdrawal and addiction.Originality/valueThis study discussed how features influence addiction through opponent emotions on short-form video from the OPT perspective, enriching scholars' research on social media addiction. Furthermore, this study examined the moderating effects of procrastination and identifies unique features of short-form videos.
目的考虑到短视频的受欢迎程度和成瘾属性,本研究旨在确定短视频特征影响成瘾的机制。设计/方法/方法本研究使用从382名中国抖音用户收集的数据进行实证研究。基于刺激-机体-反应框架,从对手过程理论(OPT)的视角出发,通过特征和情绪因素构建研究模型。研究结果表明,短视频特征通过激活用户的感知享受和戒断感来影响成瘾。基于OPT的正负强化,用户必须反复与短视频互动,以保持积极情绪或减少消极情绪。最终,这种做法会导致上瘾。此外,用户的拖延会调节戒断感与成瘾之间的关系。独创性/价值本研究从OPT的角度探讨了特征如何通过对手情绪对短视频成瘾产生影响,丰富了学者对社交媒体成瘾的研究。此外,本研究还考察了拖延症的调节作用,并确定了短视频的独特特征。
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引用次数: 17
The influence of social Q&A systems on consumers' purchase intention: an empirical study based on Taobao's "Ask Everyone" 社会化问答系统对消费者购买意愿的影响——基于淘宝“问大家”的实证研究
Pub Date : 2022-02-24 DOI: 10.1108/itp-10-2019-0568
Ruiqian Yang, Shizhong Ai, Na Li, R. Du, Weiguo Fan
PurposeSocial question and answer (Q&A) systems have been rapidly developed on many e-commerce websites. The purpose of this paper is to explore how social Q&A systems influence consumers' information processing and purchase intention.Design/methodology/approachThe authors design this research based on the information adoption model (IAM). First, the auhors consider the impacts of the central route (information factor) and peripheral route (social factor) on consumers' perception of information usefulness in Q&A systems. Then, the authors verify the influence of information and social aspects on purchase intention and empirically test the model with structural equation modelling (SEM) using 428 effective data samples.FindingsOn the whole, the authors prove that purchase intention is influenced by information and social aspects, which are two paths in Q&A systems. Specifically, both answer quality and social presence positively influence information usefulness. Interestingly, respondent credibility and answer consistency do not significantly impact information usefulness. Moreover, information usefulness positively affects information adoption, which positively affects consumer purchase intention.Practical implicationsThis paper provides insights on social Q&A system mechanism design.Originality/valueFirst, this paper is a useful complement to the research on social Q&A systems on e-commerce websites. Second, the authors provide a new theoretical lens through which the impacts of social Q&A systems on e-commerce websites are understood by extending the IAM. Third, the authors add answer consistency into original information process routes, which obtains a finding that is different from those of prior research.
社交问答系统在许多电子商务网站得到了迅速的发展。本文的目的是探讨社会问答系统如何影响消费者的信息处理和购买意愿。设计/方法/方法作者基于信息采用模型(IAM)设计了本研究。首先,作者考虑了中心路径(信息因素)和外围路径(社会因素)对消费者对问答系统中信息有用性感知的影响。然后,利用428个有效数据样本,验证信息和社会因素对购买意愿的影响,并运用结构方程模型(SEM)对模型进行实证检验。总体而言,作者证明了购买意愿受到信息和社会两方面的影响,这是问答系统中的两条路径。具体而言,回答质量和社会存在都对信息有用性有正向影响。有趣的是,被调查者的可信度和回答的一致性对信息有用性没有显著影响。此外,信息有用性正向影响信息采纳,信息采纳正向影响消费者购买意愿。本文为社会问答系统机制设计提供了启示。首先,本文是对电子商务网站社交问答系统研究的有益补充。其次,作者提供了一个新的理论视角,通过扩展IAM来理解社交问答系统对电子商务网站的影响。第三,在原有的信息加工路径中加入答案一致性,得到了不同于以往研究的发现。
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引用次数: 2
Why do people shop online? A comprehensive framework of consumers' online shopping intentions and behaviors 人们为什么在网上购物?消费者网上购物意图和行为的综合框架
Pub Date : 2022-02-11 DOI: 10.1108/itp-12-2020-0867
V. Venkatesh, C. Speier, Sebastian Schuetz
PurposeConsumer adoption of online shopping continues to increase each year. At the same time, online retailers face intense competition and few are profitable. This suggests that businesses and researchers still have much to learn regarding key antecedents of online shopping adoption and success. Based on extensive past research that has focused on the importance of various online shopping antecedents, this work seeks to provide an integrative, comprehensive nomological network.Design/methodology/approachThe authors employ a mixed-methods approach to develop a comprehensive model of consumers online shopping behavior. To that end, in addition to a literature review, qualitative data are collected to identify a broad array of possible antecedents. Then, using a longitudinal survey, the model of consumer shopping intentions and behaviors is validated among 9,992 consumers.FindingsThe authors identified antecedents to online shopping related to culture, demographics, economics, technology and personal psychology. Our quantitative analysis showed that the main drivers of online shopping were congruence, impulse buying behavior, value consciousness, risk, local shopping, shopping enjoyment, and browsing enjoyment.Originality/valueThe validated model provides a rich explanation of the phenomenon of online shopping that integrates and extends prior work by incorporating new antecedents.
消费者对网上购物的采用每年都在增加。与此同时,在线零售商面临着激烈的竞争,很少有盈利的。这表明,企业和研究人员仍有很多东西需要学习,关于网上购物的采用和成功的关键因素。基于广泛的过去的研究,已经集中在各种网上购物前因的重要性,这项工作试图提供一个综合的,全面的法理学网络。设计/方法/方法作者采用混合方法来开发消费者网上购物行为的综合模型。为此,除了文献综述外,还收集了定性数据,以确定一系列可能的前因。然后,采用纵向调查的方法,对9992名消费者的购物意向和行为模型进行验证。研究结果作者指出,网购的前因与文化、人口、经济、技术和个人心理有关。我们的定量分析表明,在线购物的主要驱动因素是一致性、冲动购买行为、价值意识、风险、本地购物、购物享受和浏览享受。原创性/价值经过验证的模型为在线购物现象提供了丰富的解释,通过纳入新的前因式来整合和扩展先前的工作。
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引用次数: 20
Antecedents and outcomes of artificial intelligence adoption and application in the workplace: the socio-technical system theory perspective 人工智能在工作场所采用和应用的前因和结果:社会技术系统理论的视角
Pub Date : 2022-02-08 DOI: 10.1108/itp-04-2021-0254
Xinying Yu, Shi Xu, Mark Ashton
PurposeThe use of artificial intelligence (AI) in the workplace is on the rise. To help advance research in this area, the authors synthesise the academic research and develop research propositions on the antecedents and consequences of AI adoption and application in the workplace to guide future research. The authors also present AI research in the socio-technical system context to provide a springboard for new research to fill the knowledge gap of the adoption and application of AI in the workplace.Design/methodology/approachThis paper summarises the existing literature and builds a theoretically grounded conceptual framework on the socio-technical system theory that captures the essence of the impact of AI in the workplace.FindingsThe antecedents of AI adoption and application include personnel subsystem, technical subsystem, organisational structure subsystem and environmental factors. The consequences of AI adoption and application include individual, organisational and employment-related outcomes.Practical implicationsA research agenda is provided to identify and discuss future research that comprises not only insightful theoretical contributions but also practical implications. A greater understanding of AI adoption from socio-technical system perspective will enable managers and practitioners to develop effective AI adoption strategies, enhance employees' work experience and achieve competitive advantage for organisations.Originality/valueDrawing on the socio-technical system theory, the proposed conceptual framework provides a comprehensive understanding of the antecedents and consequences of AI adoption and application in the work environment. The authors discuss the main contributions to theory and practice, along with potential future research directions of AI in the workplace related to three key themes at the individual, organisational and employment level.
人工智能(AI)在工作场所的使用正在增加。为了帮助推进这一领域的研究,作者综合了学术研究,并就人工智能在工作场所的采用和应用的前因后果提出了研究主张,以指导未来的研究。作者还介绍了社会技术系统背景下的人工智能研究,为新研究提供了一个跳板,以填补人工智能在工作场所采用和应用的知识空白。本文总结了现有文献,并在社会技术系统理论的基础上建立了一个理论基础的概念框架,该框架抓住了人工智能在工作场所影响的本质。人工智能采用和应用的前因包括人员子系统、技术子系统、组织结构子系统和环境因素。人工智能采用和应用的后果包括与个人、组织和就业相关的结果。提供了一个研究议程,以确定和讨论未来的研究,不仅包括有见地的理论贡献,而且包括实际意义。从社会技术系统的角度更好地理解人工智能的采用,将使管理人员和从业者能够制定有效的人工智能采用策略,增强员工的工作经验,并为组织实现竞争优势。根据社会技术系统理论,提出的概念框架提供了对人工智能在工作环境中采用和应用的前因后果的全面理解。作者讨论了对理论和实践的主要贡献,以及人工智能在工作场所的潜在未来研究方向,涉及个人、组织和就业层面的三个关键主题。
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引用次数: 17
Determinations of system justification versus psychological reactance consumer behaviours in online taboo markets 网络禁忌市场中制度正当性与消费者心理抗拒行为的决定
Pub Date : 2022-02-07 DOI: 10.1108/itp-12-2018-0555
A. Badewi, Riyad Eid, B. Laker
PurposeThis research aims to understand the determinants of consumers' behaviour and motivations to buy taboo items online. Two theoretical lenses, theories of psychological reactance and system justification, are invoked to frame the role of online shopping in shaping consumer behaviour in taboo markets.Design/methodology/approachA naturalistic inquiry paradigm was used to test a sample of 34 Saudi women who were buying taboo products online.FindingsThe determinant of such behaviour is based on differences in understanding the ritual restrictions between people, their society and their country. The four principal attitudes towards restrictions are justifying, accepting, rejecting and reacting. These attitudes frame five motivations: satisfying the restriction, to be unique, but aligned with social norms; breaking social norms; aligning one's self-image to liberal societies; and joy in challenging legal restrictions. The motives for online shopping are justification/utilitarian, to accommodate other restrictions in going to local markets; and reactance hedonic, to break restrictions. These motivations create seven different patterns of online shopping behaviour.Originality/valueThis research contributes to the literature by presenting an alternative perspective on online shopping motivations for taboo products. Furthermore, this research calls for a new socio-psychological theory for understanding the role of technology in influencing consumer behaviour in restrictive societies.
本研究旨在了解消费者在线购买禁忌商品的行为和动机的决定因素。两种理论视角——心理抗拒理论和制度正当性理论——被用来框定网上购物在塑造禁忌市场消费者行为中的作用。设计/方法/方法采用自然主义调查范式对34名在网上购买禁忌产品的沙特妇女进行了抽样测试。这种行为的决定因素是基于人们、他们的社会和他们的国家对仪式限制的不同理解。对限制的四种主要态度是辩解、接受、拒绝和反应。这些态度构成了五个动机:满足限制,是独一无二的,但符合社会规范;打破社会规范;使自我形象与自由社会保持一致;并且喜欢挑战法律限制。网上购物的动机是正当的/功利的,以适应去当地市场的其他限制;而抗拒享乐,要打破限制。这些动机创造了七种不同的网上购物行为模式。原创性/价值本研究通过对禁忌产品的网上购物动机提出了另一种观点,从而为文献做出了贡献。此外,这项研究需要一种新的社会心理学理论来理解技术在限制社会中影响消费者行为的作用。
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引用次数: 2
Understanding online information disclosure: examination of data breach victimization experience effect 理解网络信息披露:数据泄露受害体验效应检验
Pub Date : 2022-02-04 DOI: 10.1108/itp-04-2021-0262
E. Ayaburi
PurposeThe study aims to empirically understand individuals' tendency to disclose private information online following different forms of data breach (i.e. reversible and irreversible victimization).Design/methodology/approachSurvey methodology is applied to measure the perception of victims of data breaches on key indicators of information disclosure.FindingsAnalysis of responses from 309 victims of data breaches show that while victims' irreversible data breach victimization experience influences both dimensions of privacy concerns, reversible data breach victimization experiences influenced only peer privacy concerns (PPCs). Furthermore, only institutional privacy concerns impacted online disclosure and fully mediate the relationship between victimization experience and online disclosure.Research limitations/implicationsThe findings contribute to the privacy literature by expanding the dimension of victimization and considering their differential effect on privacy concerns. Additionally, the study uncovers the efficacy of privacy dimension on privacy recalibration following a data breach announcement.Practical implicationsFor practice, the results provide insights for managers on how to manage customer restitution after a data breach. Management of the process of privacy recalibration should not be homogenous but be based on degree of consequence.Social implicationsThis research provides deeper understanding of how the ascendancy of privacy breaches affect privacy management. The findings illuminate why the increasing trend in online activities is observed.Originality/valueThe study is the first to identify two dimensions of data breach victimization experience based on the breach level index (BLI). The two dimensions of victimization (i.e. reversible and irreversible privacy victimizations) were used to understand individuals' tendency to disclose private information online.
目的本研究旨在实证了解个人在不同形式的数据泄露(即可逆和不可逆受害)后在网上披露私人信息的倾向。设计/方法/方法采用调查方法来衡量数据泄露受害者对信息披露关键指标的看法。对309名数据泄露受害者的回应分析表明,虽然受害者的不可逆数据泄露受害经历会影响隐私关注的两个维度,但可逆数据泄露受害经历只影响同伴隐私关注(PPCs)。此外,只有机构隐私问题影响网络披露,并充分中介受害经历与网络披露之间的关系。研究局限/启示本研究扩大了受害的维度,并考虑了他们对隐私问题的差异影响,为隐私文献做出了贡献。此外,该研究还揭示了数据泄露公告后隐私维度对隐私重新校准的功效。实践意义对于实践,研究结果为管理人员在数据泄露后如何管理客户赔偿提供了见解。隐私再校准过程的管理不应同质化,而应以后果程度为基础。社会意义本研究提供了更深入的理解如何隐私侵犯的优势影响隐私管理。这些发现阐明了为什么在线活动呈增长趋势。独创性/价值该研究首次基于数据泄露水平指数(BLI)确定了数据泄露受害体验的两个维度。利用受害的两个维度(可逆隐私受害和不可逆隐私受害)来理解个人在线披露隐私信息的倾向。
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引用次数: 3
Fear appeal, coping appeal and mobile health technology persuasion: a two-stage scenario-based survey of the elderly 恐惧诉求、应对诉求与移动医疗技术说服:老年人两阶段情景调查
Pub Date : 2022-02-01 DOI: 10.1108/itp-07-2021-0519
Yongqiang Sun, Yafei Feng, Xiao-Liang Shen, Xitong Guo
PurposePrior researches on the adoption of mobile health services (MHS) concentrate on the subjective cognitive appraisals resulting in technology adoption, while ignoring how to shape those cognitive appraisals by the objective message design strategies which are easier to operate in practice. Based on protection motivation theory (PMT), the current research aims to explore the antecedents of cognitive appraisals by focusing on message design strategies of fear appeal and coping appeal.Design/methodology/approachA two-stage scenario-based survey of 204 participants was conducted to collect data. The authors chose SPSS and covariance-based structural equation modeling (CB-SEM) approach with the software LISREL 8.8 to test our model.FindingsThe results show that the relationship between fear appeal and fear arousal is inverted U-shaped such that the degree of fear arousal is the greatest when the fear appeal is at a moderate level. Perceived usefulness for the message with negative framing is higher than that with positive framing. Furthermore, fear appeal and coping appeal have a significant interaction on the adoption of MHS at different stages.Research limitations/implicationsThe sample data of this study come from a special health service of a special group in China, which limits the universality of our research results for other groups or health care services. Therefore, future researchers can validate the model in other research scenarios and sample populations.Originality/valueThis study shows how fear appeal and coping appeal work together to influence individuals' adoption intention. The authors’ findings expand the theoretical depth of PMT and fear theory, enriching the theoretical connotation of framing effect in mobile health technology adoption context, which add new insights to design more persuasive messages through fear appeal and coping appeal for researchers and MHS providers in mobile health communication or propaganda.
目的以往关于移动医疗服务采用的研究主要集中在导致技术采用的主观认知评价上,而忽略了如何通过更容易在实践中操作的客观信息设计策略来塑造这些认知评价。本研究以保护动机理论为基础,以恐惧诉求和应对诉求的信息设计策略为重点,探讨认知评价的前因。设计/方法/方法对204名参与者进行了基于场景的两阶段调查以收集数据。采用SPSS和基于协方差的结构方程建模(CB-SEM)方法,使用LISREL 8.8软件对模型进行检验。结果表明,恐惧吸引力与恐惧唤醒之间呈倒u型关系,当恐惧吸引力处于中等水平时,恐惧唤醒程度最大。消极框架信息的感知有用性高于积极框架信息。恐惧诉求和应对诉求在不同阶段对MHS的采用有显著的交互作用。本研究的样本数据来自中国特殊群体的特殊卫生服务,这限制了我们的研究结果对其他群体或卫生服务的普适性。因此,未来的研究人员可以在其他研究场景和样本人群中验证该模型。原创性/价值本研究揭示了恐惧诉求和应对诉求如何共同影响个体的收养意愿。作者的研究结果拓展了PMT和恐惧理论的理论深度,丰富了框架效应在移动医疗技术采用情境下的理论内涵,为研究人员和MHS提供者在移动医疗传播或宣传中通过恐惧诉求和应对诉求设计更具说服力的信息提供了新的见解。
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引用次数: 6
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