This article will (1) define the consumer choice approach to competition law or antitrust law and show how it differs from other approaches; (2) discuss the types of situations where a consumer choice focus is likely to make a difference in enforcement outcomes, producing better results than the other paradigms; (3) show that another important advantage of using the consumer choice approach would be to nudge decisions in the right direction; and (4) offer a brief overview of implementation issues. This is a chapter of a forthcoming ASCOLA book, and is a condensation and update of Neil W. Averitt & Robert H. Lande, 'Using The "Consumer Choice" Approach to Antitrust Law', Antitrust Law Vol. 74, 2007, available at http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1121459
本文将(1)定义竞争法或反垄断法的消费者选择方法，并展示它与其他方法的区别;(2)讨论消费者选择可能对执法结果产生影响的情况类型，产生比其他范例更好的结果;(3)表明使用消费者选择方法的另一个重要优势是将决策推向正确的方向;(4)对实现问题进行简要概述。这是ASCOLA即将出版的一本书的一个章节，是Neil W. Averitt和Robert H. Lande的“使用“消费者选择”方法来反垄断法”的浓缩和更新，《反垄断法》2007年第74卷，可在http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1121459上获得
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