Paul Baggio, Della Toffola Pacific managing director, has worked in the wine industry for more than 20 years and has spent lots of time travelling the world, scouting out the best technology. From his latest 'tech tour' his key takeaway was around knowledge sharing, particularly around innovation, and how that can enhance rather than diminish the winemaking process.
Della Toffola Pacific董事总经理保罗•巴乔(Paul Baggio)在葡萄酒行业工作了20多年，花了大量时间周游世界，寻找最好的技术。从他最近的“技术之旅”中，他的主要收获是关于知识共享，特别是关于创新，以及如何加强而不是削弱葡萄酒酿造过程。
{"title":"Innovation in action","authors":"P. Baggio","doi":"10.21300/19.1.2017.449","DOIUrl":"https://doi.org/10.21300/19.1.2017.449","url":null,"abstract":"Paul Baggio, Della Toffola Pacific managing director, has worked in the wine industry for more than 20 years and has spent lots of time travelling the world, scouting out the best technology. From his latest 'tech tour' his key takeaway was around knowledge sharing, particularly around innovation, and how that can enhance rather than diminish the winemaking process.","PeriodicalId":143901,"journal":{"name":"The Australian & New Zealand Grapegrower and Winemaker","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2016-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131979393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"What's online","authors":"C. Collins","doi":"10.1049/et.2011.0926","DOIUrl":"https://doi.org/10.1049/et.2011.0926","url":null,"abstract":"","PeriodicalId":143901,"journal":{"name":"The Australian & New Zealand Grapegrower and Winemaker","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2014-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132493714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2009-03-01DOI: 10.17660/ACTAHORTIC.2009.816.9
K. Kingston, K. Powell, P. Cooper
{"title":"Grape phyloxera: new investigations into the biology of an old grapevine pest","authors":"K. Kingston, K. Powell, P. Cooper","doi":"10.17660/ACTAHORTIC.2009.816.9","DOIUrl":"https://doi.org/10.17660/ACTAHORTIC.2009.816.9","url":null,"abstract":"","PeriodicalId":143901,"journal":{"name":"The Australian & New Zealand Grapegrower and Winemaker","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2009-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126214127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.7748/eldc.8.10.26.s25
B. Holt
{"title":"Getting the message across","authors":"B. Holt","doi":"10.7748/eldc.8.10.26.s25","DOIUrl":"https://doi.org/10.7748/eldc.8.10.26.s25","url":null,"abstract":"","PeriodicalId":143901,"journal":{"name":"The Australian & New Zealand Grapegrower and Winemaker","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127418046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1211/pj.2017.20202762
G. Howell
{"title":"Working together to find solutions","authors":"G. Howell","doi":"10.1211/pj.2017.20202762","DOIUrl":"https://doi.org/10.1211/pj.2017.20202762","url":null,"abstract":"","PeriodicalId":143901,"journal":{"name":"The Australian & New Zealand Grapegrower and Winemaker","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114122615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Wine tourism is a major public relations medium and for many wineries a major source of revenue. This article uses theories of brand equity to develop cellar door strategies. These theories are supported by previous research into product involvement with wine, which shows that high and low involvement wine buyers behave differently. The two segments must be catered for differently if a winery is to build its overall reputation and brand equity. Wineries can enhance their long‐term market‐based assets through building customer relationships at cellar door. Strategies and examples are provided.
{"title":"Using involvement and brand equity to develop a wine tourism strategy","authors":"L. Lockshin","doi":"10.1108/EB043371","DOIUrl":"https://doi.org/10.1108/EB043371","url":null,"abstract":"Wine tourism is a major public relations medium and for many wineries a major source of revenue. This article uses theories of brand equity to develop cellar door strategies. These theories are supported by previous research into product involvement with wine, which shows that high and low involvement wine buyers behave differently. The two segments must be catered for differently if a winery is to build its overall reputation and brand equity. Wineries can enhance their long‐term market‐based assets through building customer relationships at cellar door. Strategies and examples are provided.","PeriodicalId":143901,"journal":{"name":"The Australian & New Zealand Grapegrower and Winemaker","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133866873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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