Pub Date : 2017-09-06DOI: 10.1007/978-3-030-16099-9_2
P. Reklitis, A. Fotiadis, P. Trivellas
{"title":"Perceived Corporate Social Responsibility and Job Satisfaction in a Port Logistics Organization","authors":"P. Reklitis, A. Fotiadis, P. Trivellas","doi":"10.1007/978-3-030-16099-9_2","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_2","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115113815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-09-06DOI: 10.1007/978-3-030-16099-9_15
P. Horňák
{"title":"Quo Vadis Advertisement? Positives and Negatives of Current Ad","authors":"P. Horňák","doi":"10.1007/978-3-030-16099-9_15","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_15","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121688854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-09-06DOI: 10.1007/978-3-030-16099-9_27
D. Sakas, Dimitrios K. Nasiopoulos, P. Reklitis
{"title":"Modeling and Simulation of the Strategic Use of Marketing in Search Engines for the Business Success of High Technology Companies","authors":"D. Sakas, Dimitrios K. Nasiopoulos, P. Reklitis","doi":"10.1007/978-3-030-16099-9_27","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_27","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"306 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124127564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-09-06DOI: 10.1007/978-3-030-16099-9_4
I. Antoniadis, M. Stathopoulou, P. Trivellas
{"title":"Public Sector Marketing in a Period of Crisis: Perceptions and Challenges for the Public Sector Managers","authors":"I. Antoniadis, M. Stathopoulou, P. Trivellas","doi":"10.1007/978-3-030-16099-9_4","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_4","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126339088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-09-06DOI: 10.1007/978-3-030-16099-9_25
F. Kitsios, Maria Kamariotou, V. Manthou
{"title":"Hospital Information Systems Planning: Strategic IT Alignment in Healthcare","authors":"F. Kitsios, Maria Kamariotou, V. Manthou","doi":"10.1007/978-3-030-16099-9_25","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_25","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132771618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-09-06DOI: 10.1007/978-3-030-16099-9_28
D. Sakas, Dimitrios K. Nasiopoulos, P. Reklitis
{"title":"Modeling and Simulation of the Strategic Use of Social Media Networks in Search Engines for the Business Success of High Technology Companies","authors":"D. Sakas, Dimitrios K. Nasiopoulos, P. Reklitis","doi":"10.1007/978-3-030-16099-9_28","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_28","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"172 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122574280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-09-06DOI: 10.1007/978-3-030-16099-9_1
I. Antoniadis, Vasilis Patoulidis
{"title":"Managing Consumers’ Negative Comments in Period of Crisis. The Case of the Greek Super Markets","authors":"I. Antoniadis, Vasilis Patoulidis","doi":"10.1007/978-3-030-16099-9_1","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_1","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116215737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-09-06DOI: 10.1007/978-3-030-16099-9_14
Tomáš Šula, Milan Banyár
{"title":"Implementation of Current Marketing Communication Tools into Practice in the Czech and Slovak Republic","authors":"Tomáš Šula, Milan Banyár","doi":"10.1007/978-3-030-16099-9_14","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_14","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123431420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-09-06DOI: 10.1007/978-3-030-16099-9_16
Rami Nabeel Helmi Al-Khateeb
{"title":"European Class III Medical Devices: Strategic Considerations for Marketing in the Middle East","authors":"Rami Nabeel Helmi Al-Khateeb","doi":"10.1007/978-3-030-16099-9_16","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_16","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123669124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-09-06DOI: 10.1007/978-3-030-16099-9_21
Athanasios Raptis, O. Kopsidas, Labrini Motsia, Stefanos Polymenopoulos, Adamadia Simopoulou, Athanasios Gegkas, C. Platis
{"title":"A Methodological Approach for Effective and Sustainable Strategic Planning in Independent Authorities: The Case of the Hellenic Ombudsman","authors":"Athanasios Raptis, O. Kopsidas, Labrini Motsia, Stefanos Polymenopoulos, Adamadia Simopoulou, Athanasios Gegkas, C. Platis","doi":"10.1007/978-3-030-16099-9_21","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_21","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125753966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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