Pub Date : 2017-09-06DOI: 10.1007/978-3-030-16099-9_12
Marcela Göttlichová
{"title":"How to Win with the Use of Creative Thinking—The Integration of Theory and Practice in Tertiary Education","authors":"Marcela Göttlichová","doi":"10.1007/978-3-030-16099-9_12","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_12","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121369575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-09-06DOI: 10.1007/978-3-030-16099-9_26
A. Syngelakis, F. Kitsios, Maria Kamariotou
{"title":"Work-Related Stress in Public Health Care: A Case Study in Greece During Economic Crisis","authors":"A. Syngelakis, F. Kitsios, Maria Kamariotou","doi":"10.1007/978-3-030-16099-9_26","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_26","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116430896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-09-06DOI: 10.1007/978-3-030-16099-9_29
M. Liakou, O. Kosmas
{"title":"Modelling and Simulation of Pedestrian Behaviour on Museum Exhibition Spaces","authors":"M. Liakou, O. Kosmas","doi":"10.1007/978-3-030-16099-9_29","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_29","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130359046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-09-06DOI: 10.1007/978-3-030-16099-9_19
T. Nawrocki, Danuta Szwajca
{"title":"Assessing Reputation of an Enterprise as a Socially Responsible Organization","authors":"T. Nawrocki, Danuta Szwajca","doi":"10.1007/978-3-030-16099-9_19","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_19","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114041995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-09-06DOI: 10.1007/978-3-030-16099-9_7
Ruben Molina, M. Ochoa, B. Ledesma
{"title":"Public Policies and Benchmarking in Tourism as a Key to Success for Destinations","authors":"Ruben Molina, M. Ochoa, B. Ledesma","doi":"10.1007/978-3-030-16099-9_7","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_7","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"120 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126256112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-09-06DOI: 10.1007/978-3-030-16099-9_20
P. Štarchoň, Dagmar Weberová
{"title":"Spontaneous Brand Awareness and Consumer Attitudes to Brands in the Czech Republic and Slovakia","authors":"P. Štarchoň, Dagmar Weberová","doi":"10.1007/978-3-030-16099-9_20","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_20","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"167 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116528252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-09-06DOI: 10.1007/978-3-030-16099-9_9
Dimitrios Belias, Efstathios Velissariou, L. Vasiliadis, D. Kyriakoy, Chris Mantas, Konstantinos Varsanis, L. Sdrolias, A. Koustelios, D. Tselios
{"title":"Tourism and Destination Marketing the Case of Greece","authors":"Dimitrios Belias, Efstathios Velissariou, L. Vasiliadis, D. Kyriakoy, Chris Mantas, Konstantinos Varsanis, L. Sdrolias, A. Koustelios, D. Tselios","doi":"10.1007/978-3-030-16099-9_9","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_9","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115934457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-09-06DOI: 10.1007/978-3-030-16099-9_24
Ruben Molina, J. Bonales
{"title":"Partial Least Square Modeling Measurement and Technology Evaluation of Exporting Companies","authors":"Ruben Molina, J. Bonales","doi":"10.1007/978-3-030-16099-9_24","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_24","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114172626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-09-06DOI: 10.1007/978-3-030-16099-9_8
Dimitrios Belias, Efstathios Velissariou, D. Kyriakoy, L. Vasiliadis, Chris Mantas, L. Sdrolias, G. Aspridis, A. Koustelios
{"title":"Customer Relationship Management and Social Media in Greek Tourism","authors":"Dimitrios Belias, Efstathios Velissariou, D. Kyriakoy, L. Vasiliadis, Chris Mantas, L. Sdrolias, G. Aspridis, A. Koustelios","doi":"10.1007/978-3-030-16099-9_8","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_8","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114245934","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-09-06DOI: 10.1007/978-3-030-16099-9_22
D. Sakas, Dimitrios K. Nasiopoulos, P. Reklitis
{"title":"Modeling and Simulation of the Strategic Use of the Internet Forum Aiming at Business Success of High-Technology Companies","authors":"D. Sakas, Dimitrios K. Nasiopoulos, P. Reklitis","doi":"10.1007/978-3-030-16099-9_22","DOIUrl":"https://doi.org/10.1007/978-3-030-16099-9_22","url":null,"abstract":"","PeriodicalId":153433,"journal":{"name":"Strategic Innovative Marketing","volume":"122 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116500622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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