Pub Date : 2018-12-20DOI: 10.31937/MANAJEMEN.V10I1.893
Redly Candra Juntana
Abstrak-Penelitian ini bertujuan untuk menguji apakah film sangat penting dalam pengembangan Empathy, Nostlagia, Perceived Risk, Place Familiarity, Place Image yang dapat membentuk Attitude Towards dan Intention to Visit A place. Penelitian ini dilakukan dengan menggunakan Structural Equation Model(SEM) dan diolah dengan bantuan software Statistical Package for Social Sciences (SPSS) versi 23 dan AMOS 24. 200 responden diambil dari responden yang pernah menonton seri film Harry Potter lebih dari sekali, masih mengingat film Harry Potter yang pernah di tonton, masih mengingat pemandangan dari sekolah Hogwarts (Kastil Alnwick), dan mengetahui bahwa kastil Alnwick dipergunakan sebagai tempat wisata. Hasil penelitian menunjukkan bahwa Empathy, Nostalgia, Place Familiarity, Place Image merupakan faktor-faktor yang berpengaruh positif secara signifikan terhadap Attitude dan Intention pada kastil Alnwick. Perceived Risk merupakan faktor yang tidak berpengaruh secara signifikan terhadap Place Familiarity di Kastil Alnwick. Para responden yang pernah menonton seri film Harry Potter memiliki Attitude yang positif dan memiliki Intention untuk mengunjungi kastil Alnwick Kata kunci: Perception, Movies, Destination Image, Risk, Intention, Familiarity.
{"title":"Peran Movie Image Terhadap Pemilihan Destinasi","authors":"Redly Candra Juntana","doi":"10.31937/MANAJEMEN.V10I1.893","DOIUrl":"https://doi.org/10.31937/MANAJEMEN.V10I1.893","url":null,"abstract":"Abstrak-Penelitian ini bertujuan untuk menguji apakah film sangat penting dalam pengembangan Empathy, Nostlagia, Perceived Risk, Place Familiarity, Place Image yang dapat membentuk Attitude Towards dan Intention to Visit A place. Penelitian ini dilakukan dengan menggunakan Structural Equation Model(SEM) dan diolah dengan bantuan software Statistical Package for Social Sciences (SPSS) versi 23 dan AMOS 24. 200 responden diambil dari responden yang pernah menonton seri film Harry Potter lebih dari sekali, masih mengingat film Harry Potter yang pernah di tonton, masih mengingat pemandangan dari sekolah Hogwarts (Kastil Alnwick), dan mengetahui bahwa kastil Alnwick dipergunakan sebagai tempat wisata. Hasil penelitian menunjukkan bahwa Empathy, Nostalgia, Place Familiarity, Place Image merupakan faktor-faktor yang berpengaruh positif secara signifikan terhadap Attitude dan Intention pada kastil Alnwick. Perceived Risk merupakan faktor yang tidak berpengaruh secara signifikan terhadap Place Familiarity di Kastil Alnwick. Para responden yang pernah menonton seri film Harry Potter memiliki Attitude yang positif dan memiliki Intention untuk mengunjungi kastil Alnwick \u0000Kata kunci: Perception, Movies, Destination Image, Risk, Intention, Familiarity.","PeriodicalId":153715,"journal":{"name":"ULTIMA Management","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130709773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-20DOI: 10.31937/manajemen.v10i1.823
A. Y. Hapsari, Alfath Haikal Muhammad
Indonesia is the country with the highest number of teen smokers in the world. About 80% of smokers in Indonesia start the habit before the age of 19 years. Based on the results of a pre-survey of 10 students that there are still many who violate the rules despite the existing prohibition to not smoke in public places at the University of "X". It also shows a lack of concern for smokers against others who do not smoke. This study aims to look at the influence of social factors on the students decision at the University X Bandung to smoke on campus. This research uses descriptive verification method by distributing questionnaires to 30 students respondents of the University "X" Bandung, and use a Simple Linear Regression analysis methods. Based on the results of regression calculations, the influence of social factors on smoking decisions on campus is very small that is equal to 37.9% while the remaining 62.1% influenced by other variables not examined in this study as a factor from the individual respective smokers, such as: lifestyle, psychological factors and cultural factors. Keywords: Social Marketing, Consumer Behavior, Social Factors and Consumer Buying Decision
{"title":"Keputusan Mahasiswa Universitas “X” Bandung Untuk Merokok Di Lingkungan Kampus Yang Dipengaruhi Oleh Faktor Sosial","authors":"A. Y. Hapsari, Alfath Haikal Muhammad","doi":"10.31937/manajemen.v10i1.823","DOIUrl":"https://doi.org/10.31937/manajemen.v10i1.823","url":null,"abstract":"Indonesia is the country with the highest number of teen smokers in the world. About 80% of smokers in Indonesia start the habit before the age of 19 years. Based on the results of a pre-survey of 10 students that there are still many who violate the rules despite the existing prohibition to not smoke in public places at the University of \"X\". It also shows a lack of concern for smokers against others who do not smoke. \u0000This study aims to look at the influence of social factors on the students decision at the University X Bandung to smoke on campus. This research uses descriptive verification method by distributing questionnaires to 30 students respondents of the University \"X\" Bandung, and use a Simple Linear Regression analysis methods. \u0000Based on the results of regression calculations, the influence of social factors on smoking decisions on campus is very small that is equal to 37.9% while the remaining 62.1% influenced by other variables not examined in this study as a factor from the individual respective smokers, such as: lifestyle, psychological factors and cultural factors. \u0000 \u0000Keywords: Social Marketing, Consumer Behavior, Social Factors and Consumer Buying Decision","PeriodicalId":153715,"journal":{"name":"ULTIMA Management","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125287029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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