Pub Date : 2019-01-31DOI: 10.31937/manajemen.v10i2.825
Gema Setya Anggara Putra, Noveri Maulana
Peningkatan daya saing industri kreatif Indonesia menjadi perbincangan sengit seiring pemberlakuan Masyarakat Ekonomi ASEAN (MEA) di penghujung tahun 2105 silam. Presiden Jokowi melalui Badan Ekonomi Kreatif (BEKRAF) selalu berupaya untuk mempercepat peningkatan daya saing industri kreatif sebagai kekuatan ekonomi baru di Indonesia. Namun, belum banyak industri kreatif yang mampu berkembang dan memiliki daya saing tinggi ketika berada di tengah pasar industri global. Penelitian ini diharapkan mampu menjadi salah satu alternatif solusi untuk menjawab permasalahan itu. Melalui kajian mendalam atas industri alas kaki di Kecamatan Tamansari, Bogor, penelitian ini diharapkan mampu merancang sebuah model strategi daya saing bagi industri kreatif tanah air. Menggunakan model porter diamond analysis, penelitian ini akan menyusun rancangan strategi bagi klaster industri alas kaki Tamansari serta mengkaji faktor peluang dan ancaman dalam mengembangkan industri kreatif. Penelitian kualitatif ini menggunakan pendekatan studi kasus dan teknik perolehan data menggunakan wawancara, observasi, FGD, dan analisis dokumen. Setelah data dianalisis melalui coding dan kategorisasi, maka dapat ditarik kesimpulan bahwa peningkatan daya saing industri kreatif sangat bergantung pada ketersedian modal, pembinaan kreatifitas pelaku usaha, serta aspek pemasaran yang terintegrasi teknologi. Perlu optimalisasi komponen pendukung industri kreatif model Porter Diamond agar daya saing industri kreatif Indonesia semakin meningkat di tengah pasar industri dunia. Keywords: Ekonomi kreatif, Industri kreatif, Bekraf, UKM, Daya saing, Sentra Industri, Tamansari, Bogor, Porter Diamond, Klaster Strategi
2105年底，随着东盟经济共同署(MEA)的实施，印尼创意产业竞争力的提高正成为一场激烈的讨论。佐科维总统通过创意经济机构(BEKRAF)一直在努力加快创造性工业竞争力作为印尼新经济力量的增长。然而，在全球工业市场中，还没有多少有创造力的行业能够蓬勃发展，具有竞争力。本研究有望成为解决这个问题的替代方案之一。通过对山麓地区鞋业的深入研究，茂物有望为该国创意产业设计一个竞争力战略模型。利用波特钻石分析模型，该研究将为Tamansari工业集群制定战略草案，并评估开发创意产业的机会和威胁因素。这种定性研究采用采用访谈、观察、FGD和文档分析的案例研究方法和数据获取技术。在通过编码和分类分析分析数据后，人们可能会得出这样的结论:创意产业竞争力的提高在很大程度上取决于资本供应、企业创新者的创造性建设以及技术营销的综合方面。波特钻石创意产业支持组件的优化需要在全球工业市场中提升印尼创意产业的竞争力。Keywords:创意经济，创意产业，贝克夫，中小，竞争力，工业Sentra, Tamansari, Bogor, Diamond，战略集群
{"title":"Strategi Meningkatkan Daya Saing Industri Kreatif Indonesia: Studi Kasus Pengembangan Klaster Industri Alas Kaki Kecamatan Tamansari, Bogor","authors":"Gema Setya Anggara Putra, Noveri Maulana","doi":"10.31937/manajemen.v10i2.825","DOIUrl":"https://doi.org/10.31937/manajemen.v10i2.825","url":null,"abstract":"Peningkatan daya saing industri kreatif Indonesia menjadi perbincangan sengit seiring pemberlakuan Masyarakat Ekonomi ASEAN (MEA) di penghujung tahun 2105 silam. Presiden Jokowi melalui Badan Ekonomi Kreatif (BEKRAF) selalu berupaya untuk mempercepat peningkatan daya saing industri kreatif sebagai kekuatan ekonomi baru di Indonesia. Namun, belum banyak industri kreatif yang mampu berkembang dan memiliki daya saing tinggi ketika berada di tengah pasar industri global. Penelitian ini diharapkan mampu menjadi salah satu alternatif solusi untuk menjawab permasalahan itu. Melalui kajian mendalam atas industri alas kaki di Kecamatan Tamansari, Bogor, penelitian ini diharapkan mampu merancang sebuah model strategi daya saing bagi industri kreatif tanah air. Menggunakan model porter diamond analysis, penelitian ini akan menyusun rancangan strategi bagi klaster industri alas kaki Tamansari serta mengkaji faktor peluang dan ancaman dalam mengembangkan industri kreatif. Penelitian kualitatif ini menggunakan pendekatan studi kasus dan teknik perolehan data menggunakan wawancara, observasi, FGD, dan analisis dokumen. Setelah data dianalisis melalui coding dan kategorisasi, maka dapat ditarik kesimpulan bahwa peningkatan daya saing industri kreatif sangat bergantung pada ketersedian modal, pembinaan kreatifitas pelaku usaha, serta aspek pemasaran yang terintegrasi teknologi. Perlu optimalisasi komponen pendukung industri kreatif model Porter Diamond agar daya saing industri kreatif Indonesia semakin meningkat di tengah pasar industri dunia. \u0000 \u0000Keywords: \u0000Ekonomi kreatif, Industri kreatif, Bekraf, UKM, Daya saing, Sentra Industri, Tamansari, Bogor, Porter Diamond, Klaster Strategi","PeriodicalId":153715,"journal":{"name":"ULTIMA Management","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117040786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-31DOI: 10.31937/MANAJEMEN.V10I2.981
Yonas Stefen, Efendi
Abstract Berbagai restoran berupaya untuk terus meningkatkan pelayanan mereka kepada para konsumen agar konsumen merasa puas. Tidak berhenti dengan kualitas layanan saja, kualitas makanan dan kualitas lingkungan fisik restoran menjadi faktor-faktor penting agar konsumen dapat merasa puas dengan restoran yang dikunjungi. Berdasarkan hal tersebut, dilakukan penelitian untuk mengetahui pengaruh kualitas layanan, kualitas makanan dan juga kualitas lingkungan terhadap kepuasan konsumen restoran Kampoeng Kita. Penelitian ini dilakukan dengan menyebar kuesioner kepada 144 responden di restoran Kampoeng Kita. Pengambilan sampel dilakukan dengan menggunakan teknik probability sampling. Data dianalisis dengan menggunakan metode analisis regresi linier berganda. Hasil penelitian menunjukan bahwa kualitas pelayanan, kualitas makanan dan kualitas lingkungan fisik memberikan pengaruh terhadap kepuasan konsumen. Kata Kunci : Lingkungan, Pelayanan, Makanan, Kepuasan Konsumen, Restoran
{"title":"Analisis Pengaruh Kualitas Pelayanan, Lingkungan Fisik dan Kualitas Makanan terhadap Kepuasan Konsumen pada Restoran Kampoeng Kita","authors":"Yonas Stefen, Efendi","doi":"10.31937/MANAJEMEN.V10I2.981","DOIUrl":"https://doi.org/10.31937/MANAJEMEN.V10I2.981","url":null,"abstract":" \u0000Abstract \u0000Berbagai restoran berupaya untuk terus meningkatkan pelayanan mereka kepada para konsumen agar konsumen merasa puas. Tidak berhenti dengan kualitas layanan saja, kualitas makanan dan kualitas lingkungan fisik restoran menjadi faktor-faktor penting agar konsumen dapat merasa puas dengan restoran yang dikunjungi. Berdasarkan hal tersebut, dilakukan penelitian untuk mengetahui pengaruh kualitas layanan, kualitas makanan dan juga kualitas lingkungan terhadap kepuasan konsumen restoran Kampoeng Kita. \u0000Penelitian ini dilakukan dengan menyebar kuesioner kepada 144 responden di restoran Kampoeng Kita. Pengambilan sampel dilakukan dengan menggunakan teknik probability sampling. Data dianalisis dengan menggunakan metode analisis regresi linier berganda. \u0000Hasil penelitian menunjukan bahwa kualitas pelayanan, kualitas makanan dan kualitas lingkungan fisik memberikan pengaruh terhadap kepuasan konsumen. \u0000Kata Kunci : Lingkungan, Pelayanan, Makanan, Kepuasan Konsumen, Restoran \u0000 ","PeriodicalId":153715,"journal":{"name":"ULTIMA Management","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131529303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-31DOI: 10.31937/MANAJEMEN.V10I2.979
I. Yanuarti, H. Dewi
Abstract The main purpose of the investment activity is to obtain profits for both the company and the investor. To generate profits for investors, the company requires initial capital to manage its operational to do business. In general, investors will make investment decisions based on the intrinsic value of the company or based on the growth of the company’s profitability from the previous period. To measure those reference, investors needs historical data of financial reports as a baseline to calculate and for comparison. The barriers for startup companies are the lack or unavailability of historical financial data due to the age of startups more likely in the early stages (less than or equal to one year). This research uses the method of discounted cash flows based on the company's financial report. The rates of return to discount the cashflow are based on return from real assets, such as gold and property and stock price as financial asset. The result shows that the company is good enough to be one of investment alternative since its net present value is positive for all rate of return and its payback period is relatively short. Key words Discounted Cash flow, Intrinsic Value, Startup Company, Angel Investors
{"title":"Startup Bisnis Sebagai Alaternatif Investasi","authors":"I. Yanuarti, H. Dewi","doi":"10.31937/MANAJEMEN.V10I2.979","DOIUrl":"https://doi.org/10.31937/MANAJEMEN.V10I2.979","url":null,"abstract":"Abstract \u0000 \u0000The main purpose of the investment activity is to obtain profits for both the company and the investor. To generate profits for investors, the company requires initial capital to manage its operational to do business. In general, investors will make investment decisions based on the intrinsic value of the company or based on the growth of the company’s profitability from the previous period. To measure those reference, investors needs historical data of financial reports as a baseline to calculate and for comparison. The barriers for startup companies are the lack or unavailability of historical financial data due to the age of startups more likely in the early stages (less than or equal to one year). \u0000This research uses the method of discounted cash flows based on the company's financial report. The rates of return to discount the cashflow are based on return from real assets, such as gold and property and stock price as financial asset. \u0000The result shows that the company is good enough to be one of investment alternative since its net present value is positive for all rate of return and its payback period is relatively short. \u0000 \u0000Key words Discounted Cash flow, Intrinsic Value, Startup Company, Angel Investors \u0000 ","PeriodicalId":153715,"journal":{"name":"ULTIMA Management","volume":"41 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114033357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-31DOI: 10.31937/MANAJEMEN.V10I2.982
Adestya Ayu Armielia
Abstract 85% commercials in Japan are promoted with celebrity endorsers, and that trend seems phenomenal knowing other Asian countries start to imitate Japan’s marketing path. One of the most influential celebrity in Japan today is Arashi, a band formed 20 years ago, who grows mature along with their solid fan base throughout the nation and outside the country. In the tight business competition, both in entertainment and tourism industry, Arashi gives fresh air to Japan economic. This study is aimed at examining the effects of the celebrity endorsement, which consist of three dimensions, and consumer celebrity worship, which consist of two dimensions, to the purchase intention with destination image as the intervening. This is a descriptive study, with approximately 18.000 of Arashi’s foreign fans in an online community; livejournal, as the population. The samples, which was taken based on Slovin’s formula, are 206 people by using non probability sampling method and purposive sampling. The technique of collecting data is online questionnaires. The validity that is used is Pearson product-moment correlation coefficient. The reliability of this study is using Cronbach Alpha; meanwhile, to measure the model, SEM with path analysis is used. Further, Moderating Regression is used to measure the moderating variables used in this study. From this study, it is concluded that the Consumer-Celebrity Worship will positively affect the Destination Image, Destination Image will positively affect Purchase Intention, Celebrity Endorsement will positively affect the Purchase Intention, Socio-demographic & economic will strengthen the link of Consumer-Celebrity Worship and Destination Image, Socio-demographic &economic will strengthen the link of Consumer-Celebrity Worship and Purchase Intention. Keywords: Celebrity Endorsement, Purchase Intention, Consumer-Celebrity Worship
{"title":"Celebrity Endorsement in Japan Tourism based on Consumer Celebrity Worship","authors":"Adestya Ayu Armielia","doi":"10.31937/MANAJEMEN.V10I2.982","DOIUrl":"https://doi.org/10.31937/MANAJEMEN.V10I2.982","url":null,"abstract":" \u0000 \u0000Abstract \u000085% commercials in Japan are promoted with celebrity endorsers, and that trend seems phenomenal knowing other Asian countries start to imitate Japan’s marketing path. One of the most influential celebrity in Japan today is Arashi, a band formed 20 years ago, who grows mature along with their solid fan base throughout the nation and outside the country. In the tight business competition, both in entertainment and tourism industry, Arashi gives fresh air to Japan economic. \u0000This study is aimed at examining the effects of the celebrity endorsement, which consist of three dimensions, and consumer celebrity worship, which consist of two dimensions, to the purchase intention with destination image as the intervening. \u0000 \u0000This is a descriptive study, with approximately 18.000 of Arashi’s foreign fans in an online community; livejournal, as the population. The samples, which was taken based on Slovin’s formula, are 206 people by using non probability sampling method and purposive sampling. The technique of collecting data is online questionnaires. The validity that is used is Pearson product-moment correlation coefficient. The reliability of this study is using Cronbach Alpha; meanwhile, to measure the model, SEM with path analysis is used. Further, Moderating Regression is used to measure the moderating variables used in this study. \u0000 \u0000From this study, it is concluded that the Consumer-Celebrity Worship will positively affect the Destination Image, Destination Image will positively affect Purchase Intention, Celebrity Endorsement will positively affect the Purchase Intention, Socio-demographic & economic will strengthen the link of Consumer-Celebrity Worship and Destination Image, Socio-demographic &economic will strengthen the link of Consumer-Celebrity Worship and Purchase Intention. \u0000 \u0000 \u0000Keywords: Celebrity Endorsement, Purchase Intention, Consumer-Celebrity Worship","PeriodicalId":153715,"journal":{"name":"ULTIMA Management","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129984676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-31DOI: 10.31937/manajemen.v10i2.986
Septi Fahmi Choiris, Adestya Ayu Armeilia
AbstractOccupancy is one measure of the success of a hotel in the competition for market share. Such a large target is a challenge for the sales and marketing team in designing strategies for meeting the targets. There are more than 20 four star hotels located in Central Jakarta that are fighting for market share in order to meet hotel occupancy targets. One of them is Hotel Century Park Jakarta is a four star hotel located in Central Jakarta which has a target of high occupancy rate every day.With several new hotels growing rapidly today, Hotel Century Park Jakarta’s sales and marketing team is required to have specific strategies to gain market share. This study aims to find out what operational strategies conducted by the sales and marketing team in increasing the occupancy rate of the Hotel Century Park Jakarta. The research method used is descriptive qualitative research that describes some of the strategies used from the year 2013-2016. Interviewed teh key informant and took some data analysis of occupancy rate of Occupancy Hotel Century Park Jakarta.There are three strategies used by the Jakarta Century Park sales & marketing team, Fortress defense as a strategy to maintain its market, Market Expansion as a strategy to expand its market share and Gerilya Strategy as a step in acquiring competitor market share as the main target. Based on the research result, Hotel Century Park Jakarta is able to compete with several four-star hotels in Jakarta and become the vanguard in the occupancy competition from 2013-2016.Keywords: Marketing Operational Strategy, Hotel Century Park Jakarta, Occupancy
{"title":"Marketing Operational in Increasing the Level of Occupancy at Century Park Hotel Jakarta","authors":"Septi Fahmi Choiris, Adestya Ayu Armeilia","doi":"10.31937/manajemen.v10i2.986","DOIUrl":"https://doi.org/10.31937/manajemen.v10i2.986","url":null,"abstract":"AbstractOccupancy is one measure of the success of a hotel in the competition for market share. Such a large target is a challenge for the sales and marketing team in designing strategies for meeting the targets. There are more than 20 four star hotels located in Central Jakarta that are fighting for market share in order to meet hotel occupancy targets. One of them is Hotel Century Park Jakarta is a four star hotel located in Central Jakarta which has a target of high occupancy rate every day.With several new hotels growing rapidly today, Hotel Century Park Jakarta’s sales and marketing team is required to have specific strategies to gain market share. This study aims to find out what operational strategies conducted by the sales and marketing team in increasing the occupancy rate of the Hotel Century Park Jakarta. The research method used is descriptive qualitative research that describes some of the strategies used from the year 2013-2016. Interviewed teh key informant and took some data analysis of occupancy rate of Occupancy Hotel Century Park Jakarta.There are three strategies used by the Jakarta Century Park sales & marketing team, Fortress defense as a strategy to maintain its market, Market Expansion as a strategy to expand its market share and Gerilya Strategy as a step in acquiring competitor market share as the main target. Based on the research result, Hotel Century Park Jakarta is able to compete with several four-star hotels in Jakarta and become the vanguard in the occupancy competition from 2013-2016.Keywords: Marketing Operational Strategy, Hotel Century Park Jakarta, Occupancy","PeriodicalId":153715,"journal":{"name":"ULTIMA Management","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117084363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The development of e-commerce in Indonesia these days are not only came from the contribution of technology giants such as Zalora and Berry Benka, but also the growth of small scale online shop that utilize e-marketplace like Tokopedia and Bukalapak and social media. As this sector grew, another business that also flourish in this situation is the application based short distance delivery services. Although viewed to simplify the process of order delivery, not all online shop has fully adopted this app yet. It was suspected that the unavailability of service standard and price plays a major role in this situation. This research is conducted to investigate the variables that determines the consumer behavior regarding the usage of the short distance delivery application. The analysis is carried out by using the Structural Equation Modeling method with Lisrel 8.8 to examine 4 hypotheses. The result shows that the factor that encourage customer to repeatedly use this kind of application is whether or not the applications are useful to them. Other than that, price value also impacts the customer behavior. This then lead to the race between those application to give the most competitive price possible Key Word: Behavioral Intention, Performance Expectancy, Effort Expectancy, dan Price Value
{"title":"Faktor-faktor yang Mempengaruhi Penggunaan Application-based Short Distance Delivery Service.","authors":"Purnamaningsih, Trihadi Pudiawan Erhan, Nosica Rizkalla","doi":"10.31937/MANAJEMEN.V10I2.980","DOIUrl":"https://doi.org/10.31937/MANAJEMEN.V10I2.980","url":null,"abstract":"Abstract \u0000The development of e-commerce in Indonesia these days are not only came from the contribution of technology giants such as Zalora and Berry Benka, but also the growth of small scale online shop that utilize e-marketplace like Tokopedia and Bukalapak and social media. As this sector grew, another business that also flourish in this situation is the application based short distance delivery services. Although viewed to simplify the process of order delivery, not all online shop has fully adopted this app yet. It was suspected that the unavailability of service standard and price plays a major role in this situation. \u0000This research is conducted to investigate the variables that determines the consumer behavior regarding the usage of the short distance delivery application. The analysis is carried out by using the Structural Equation Modeling method with Lisrel 8.8 to examine 4 hypotheses. The result shows that the factor that encourage customer to repeatedly use this kind of application is whether or not the applications are useful to them. Other than that, price value also impacts the customer behavior. This then lead to the race between those application to give the most competitive price possible \u0000 \u0000Key Word: Behavioral Intention, Performance Expectancy, Effort Expectancy, dan Price Value","PeriodicalId":153715,"journal":{"name":"ULTIMA Management","volume":"162 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121491484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-20DOI: 10.31937/MANAJEMEN.V10I1.676
Wienda P. Rahardja
Purpose - Makalah ini mengusulkan model manajemen kinerja berdasarkan teori-teori yang ada.Design/Methodology/Approach - Konsep paper ini mengeksplorasi sistem manajemen kinerja dengan teori-teori yang telah dikumpulkan dengan menggunakan metode kualitatif.Findings – Makalah ini mampu menemukan model perancangan sistem manajemen kinerja dengan pendekatan benchmarking dan balanced scorecardResearch Limitations/Implications – Penerapan model perancangan ini masih sedikit perusahaan di Indonesia yang mampu menerapkanPractical Implications – Memberikan gambaran model sistem manajemen kinerja yang kompleks bagi perusahaan yang membutuhkan dan akan menerapkannyaOriginality/Value - Makalah ini relevan bagi praktisi dan akademisi, karena memperjelas pengetahuan yang ada dan menyediakan platform untuk penelitian selanjutnyaKeywords - Performance Management, Performance Measurement, Benchmarking, Balanced Scorecard, KPIPaper type - Conceptual Paper
目的-本文提出了基于理论的绩效管理模型。本论文的设计/方法/理论探讨了运用定性方法收集的理论管理系统。Findings——本文能够找到benchmarking绩效管理系统的设计方法和模型balanced scorecardResearch局限性/后果——这还是有点印尼公司的设计模型的应用能够menerapkanPractical后果——描述为有需要的公司绩效管理系统的复杂模型,本文将menerapkannyaOriginality -价值相关的从业者和学者来说,因为它澄清了现有的知识，并为进一步的研究提供了平台——性能管理、性能量、基座、平衡记分卡、KPIPaper type
{"title":"Bagaimana Merancang Sistem Manajemen Kinerja","authors":"Wienda P. Rahardja","doi":"10.31937/MANAJEMEN.V10I1.676","DOIUrl":"https://doi.org/10.31937/MANAJEMEN.V10I1.676","url":null,"abstract":"Purpose - Makalah ini mengusulkan model manajemen kinerja berdasarkan teori-teori yang ada.Design/Methodology/Approach - Konsep paper ini mengeksplorasi sistem manajemen kinerja dengan teori-teori yang telah dikumpulkan dengan menggunakan metode kualitatif.Findings – Makalah ini mampu menemukan model perancangan sistem manajemen kinerja dengan pendekatan benchmarking dan balanced scorecardResearch Limitations/Implications – Penerapan model perancangan ini masih sedikit perusahaan di Indonesia yang mampu menerapkanPractical Implications – Memberikan gambaran model sistem manajemen kinerja yang kompleks bagi perusahaan yang membutuhkan dan akan menerapkannyaOriginality/Value - Makalah ini relevan bagi praktisi dan akademisi, karena memperjelas pengetahuan yang ada dan menyediakan platform untuk penelitian selanjutnyaKeywords - Performance Management, Performance Measurement, Benchmarking, Balanced Scorecard, KPIPaper type - Conceptual Paper","PeriodicalId":153715,"journal":{"name":"ULTIMA Management","volume":"124 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123198133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-20DOI: 10.31937/MANAJEMEN.V10I1.853
Johny Natu Prihanto
Kehadiran tehnologi baru, internet dan digitalisasi, menjadi tantangan sekaligus peluang bagi industri media cetak di Indonesia. Menghadapi kecepatan penggunaan internet dan digitalisasi, industri media cetak di Indonesia menghadapi dua persoalan utama: di satu sisi terjadi penurunan drastis pendapatan dari sektor iklan, sirkulasi, dan keterbacaan (readership), sementara di sisi lain pendapatan dari web advertising (digital) belum mampu menggantikan hilangnya pendapatan di sektor cetak. Maka perlu ditetapkan strategi baru untuk membangun keterlibatan pelanggan yang unik dan khusus (niche). Karena bagi pengiklan, prioritasnya adalah mencari cara untuk berada lebih dekat dengan pelanggannya (audience). Hasil studi ini menunjukkan bahwa kapabilitas organisasi dalam melakukan rekonfigurasi sumberdaya memiliki peran dalam mempengaruhi kinerja kapabilitas pasar digital, kapabilitas kepemimpinan digital dan kapabilitas teknologi digital yang secara bersama berperan dalam mempengaruhi kinerja transformasi digital dalam membangun dan memperkuat keterlibatan pelanggan. Bagi teori manajemen strategik studi ini memberikan kontribusi bahwa variable-variabel yang diteliti dan diukur memiliki peran dalam menjawab disrupsi digital. Sedangkan dari aspek empirik studi ini membantu para manajer dalam menetapkan fokus pada faktor-faktor yang membangun transformasi digital berkelanjutan dan penetapan strategi dalam membangun dan mengembangkan keterlibatan pelanggan. Keywords: dynamic capabilities, capability to reconfigure resources/assets, digital market capabilities, digital leadership capabilities, digital capabilities, sustainable digital transformation, engaging audience strategy.
新技术、互联网和数字化的存在为印尼印刷媒体行业带来了挑战和机遇。面对互联网使用的速度和数字化，印度尼西亚的印刷媒体行业面临两个主要问题:一方面广告、循环和阅读的收入大幅下降，另一方面，网络广告(数码)收入还无法弥补印刷业的损失。因此，需要制定新的策略来建立独特和特殊的客户参与(利基)。因为对广告商来说，首要任务是找到与客户更亲近的方法。研究结果表明，组织对资源重新配置的能力在影响数字市场性能、数字领导能力和数字技术的功能方面发挥了作用，这些能力共同作用于影响数字转型绩效的构建和加强客户参与。对于这种战略管理理论来说，研究和测量变量在解决数字错误方面发挥了作用。然而，本研究的经验方面有助于经理确定建立可持续数字转型的因素，并制定建立和发展客户参与的战略。Keywords:动态capabilities, capabilities回顾资源/资产，数字市场capabilities，数字持久性，支持数字变革，engaging digital transformation, engaging strategy。
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Pub Date : 2018-12-20DOI: 10.31937/manajemen.v10i1.526
A. E. Egeten
Dalam menjalankan suatu perusahaan, sumber daya manusia sangat berperan dalam kemajuan suatu bisnis. Pelatihan serta pengetahuan yang diberikan oleh perusahaan sangat menentukan kelancaran proses bisnis di suatu perusahaan. Dengan adanya pemberian variasi model latihan, bekal motivasi untuk karyawan, dan implementasi contoh yang diberikan oleh perusahaan kepada karyawan dapat meningkatkan produktivitas kerja karyawan. Dari hasil penelitian yang telah dilakukan maka dapat diketahui bahwa kontribusi latihan dapat memberikan pengaruh positif terhadap peningkatan produktivitas kerja karyawan dan hipotesis yang menyatakan terdapat hubungan yang tinggi antara kontribusi latihan dengan produktivitas kerja karyawan pada PT.Okema Altra Perdana dapat diterima.
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Pub Date : 2018-12-20DOI: 10.31937/MANAJEMEN.V10I1.793
Sulaeman Rahman Nidar, Sutisna Sutisna, E. Firmansyah
The city of Bandung is one of the cities which becomes a tourist destination for local and foreign tourists. This study explores the number of culinary business expected to increase the number of tourists visiting Bandung. The research was conducted using the survey method with culinary respondents of entrepreneurs or businesses, tourism office and tourists. This study aims to determine the influence or relationship between the number of culinary business and the number of tourists interested in culinary. Besides, this research aims to know the profile of tourists visiting Bandung. This research is descriptive and quantitative research. The results showed that the majority of tourists who come to Bandung are loyal tourists. They believe that culinary is one of the most interesting aspects of Bandung. In addition, statistically it is also known that the number of culinary entrepreneurs is positively correlated with the number of tourists who come to Bandung. The variable of the number of tourists can be explained by the variable number of culinary entrepreneurs, but not significant. Keywords: Bandung, Culinary Tour, Tourists
{"title":"Kunjungan Wisatawan dan Bisnis Kuliner di Kota Bandung","authors":"Sulaeman Rahman Nidar, Sutisna Sutisna, E. Firmansyah","doi":"10.31937/MANAJEMEN.V10I1.793","DOIUrl":"https://doi.org/10.31937/MANAJEMEN.V10I1.793","url":null,"abstract":"The city of Bandung is one of the cities which becomes a tourist destination for local and foreign tourists. This study explores the number of culinary business expected to increase the number of tourists visiting Bandung. The research was conducted using the survey method with culinary respondents of entrepreneurs or businesses, tourism office and tourists. This study aims to determine the influence or relationship between the number of culinary business and the number of tourists interested in culinary. Besides, this research aims to know the profile of tourists visiting Bandung. This research is descriptive and quantitative research. The results showed that the majority of tourists who come to Bandung are loyal tourists. They believe that culinary is one of the most interesting aspects of Bandung. In addition, statistically it is also known that the number of culinary entrepreneurs is positively correlated with the number of tourists who come to Bandung. The variable of the number of tourists can be explained by the variable number of culinary entrepreneurs, but not significant. \u0000Keywords: Bandung, Culinary Tour, Tourists","PeriodicalId":153715,"journal":{"name":"ULTIMA Management","volume":"138 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116390586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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