Pub Date : 2018-07-24DOI: 10.1002/9780470480120.CH8
R. Lundgren, A. McMakin
This chapter talks about audience analysis in risk communication. You can begin to develop an understanding of your audience by looking at your purpose and objectives. After examining your purpose and objectives, you have limited knowledge of your audience. How much you more fully analyze your audience will depend on several factors within and without your organization. Factors within your organization include funding, schedule, availability of staff and information sources, and approvals required. Audience analysis efforts can generally be divided into three levels: baseline audience analysis, midline audience analysis, and comprehensive audience analysis. Each level of analysis builds on the last; that is, the midline includes everything in the baseline, and the comprehensive includes everything in the baseline and midline. The chapter also discusses how to find audience analysis information, and how to incorporate audience analysis information into risk communication efforts.
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Pub Date : 2018-07-24DOI: 10.1002/9780470480120.CH20
R. Lundgren, A. McMakin
This chapter talks about a distinction between a crisis and an emergency. Emergencies have their own unique characteristics, including emotions, public actions, credibility and trust, that affect how risk communication is put into practice. The chapter explains some of these characteristics in detail. Planning involves understanding the needs and desires of the community and organizational jurisdictions in an emergency situation, creating and getting approval for a written plan, training staff, educating the public, getting the resources required in the plan, and making sure that the infrastructure is in place to carry it out. The chapter provides guidance on making sure that your organization is ready, teaming with other organizations, working with communities in advance, determining appropriate communication methods, and developing an emergency communication plan. It also provides additional advice on communicating during an emergency and after an emergency.
{"title":"Emergency Risk Communication","authors":"R. Lundgren, A. McMakin","doi":"10.1002/9780470480120.CH20","DOIUrl":"https://doi.org/10.1002/9780470480120.CH20","url":null,"abstract":"This chapter talks about a distinction between a crisis and an emergency. Emergencies have their own unique characteristics, including emotions, public actions, credibility and trust, that affect how risk communication is put into practice. The chapter explains some of these characteristics in detail. Planning involves understanding the needs and desires of the community and organizational jurisdictions in an emergency situation, creating and getting approval for a written plan, training staff, educating the public, getting the resources required in the plan, and making sure that the infrastructure is in place to carry it out. The chapter provides guidance on making sure that your organization is ready, teaming with other organizations, working with communities in advance, determining appropriate communication methods, and developing an emergency communication plan. It also provides additional advice on communicating during an emergency and after an emergency.","PeriodicalId":158579,"journal":{"name":"Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117146658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-07-24DOI: 10.1002/9781118645734.PART2
R. Lundgren, A. McMakin
{"title":"Planning The Risk Communication Effort","authors":"R. Lundgren, A. McMakin","doi":"10.1002/9781118645734.PART2","DOIUrl":"https://doi.org/10.1002/9781118645734.PART2","url":null,"abstract":"","PeriodicalId":158579,"journal":{"name":"Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123848282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-07-24DOI: 10.1002/9780470480120.CH4
R. Lundgren, A. McMakin
This chapter contains sections titled: Constraints on the Communicator Constraints from the Audience Constraints for Both Communicator and Audience Summary References Additional Resources
本章包含的章节标题为:对传播者的约束来自受众的约束对于传播者和受众的约束摘要参考额外资源
{"title":"Constraints To Effective Risk Communication","authors":"R. Lundgren, A. McMakin","doi":"10.1002/9780470480120.CH4","DOIUrl":"https://doi.org/10.1002/9780470480120.CH4","url":null,"abstract":"This chapter contains sections titled: Constraints on the Communicator Constraints from the Audience Constraints for Both Communicator and Audience Summary References Additional Resources","PeriodicalId":158579,"journal":{"name":"Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124114584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-07-24DOI: 10.1002/9781118645734.part1
R. Lundgren, A. McMakin
{"title":"Understanding Risk Communication","authors":"R. Lundgren, A. McMakin","doi":"10.1002/9781118645734.part1","DOIUrl":"https://doi.org/10.1002/9781118645734.part1","url":null,"abstract":"","PeriodicalId":158579,"journal":{"name":"Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks","volume":"02 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128695070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-09-15DOI: 10.1002/9780470061596.RISK0011
C. Jardine
Evaluation is a critical component of risk communication. However, it is frequently overlooked when planning and implementing risk communication efforts. The many compelling reasons for conducting evaluation and the various types of evaluation are explored. Some key factors required for successful evaluation are also discussed. Finally, some recognized barriers to conducting evaluation are presented. Evaluation needs to be considered as a required component of any risk communication program, or we doom ourselves to forever repeating the same mistakes instead of building on our successes. Keywords: risk communication; evaluation; effectiveness
{"title":"Evaluation of Risk Communication Efforts","authors":"C. Jardine","doi":"10.1002/9780470061596.RISK0011","DOIUrl":"https://doi.org/10.1002/9780470061596.RISK0011","url":null,"abstract":"Evaluation is a critical component of risk communication. However, it is frequently overlooked when planning and implementing risk communication efforts. The many compelling reasons for conducting evaluation and the various types of evaluation are explored. Some key factors required for successful evaluation are also discussed. Finally, some recognized barriers to conducting evaluation are presented. Evaluation needs to be considered as a required component of any risk communication program, or we doom ourselves to forever repeating the same mistakes instead of building on our successes. \u0000 \u0000 \u0000Keywords: \u0000 \u0000risk communication; \u0000evaluation; \u0000effectiveness","PeriodicalId":158579,"journal":{"name":"Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125759502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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