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Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks最新文献

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Analyze Your Audience 分析你的受众
R. Lundgren, A. McMakin
This chapter talks about audience analysis in risk communication. You can begin to develop an understanding of your audience by looking at your purpose and objectives. After examining your purpose and objectives, you have limited knowledge of your audience. How much you more fully analyze your audience will depend on several factors within and without your organization. Factors within your organization include funding, schedule, availability of staff and information sources, and approvals required. Audience analysis efforts can generally be divided into three levels: baseline audience analysis, midline audience analysis, and comprehensive audience analysis. Each level of analysis builds on the last; that is, the midline includes everything in the baseline, and the comprehensive includes everything in the baseline and midline. The chapter also discusses how to find audience analysis information, and how to incorporate audience analysis information into risk communication efforts.
本章主要讨论风险沟通中的受众分析。你可以通过观察你的目的和目标来开始了解你的听众。在检查了你的目的和目标之后,你对听众的了解是有限的。你能在多大程度上更全面地分析你的受众取决于组织内外的几个因素。组织内的因素包括资金、进度、员工和信息源的可用性,以及所需的批准。受众分析工作一般可以分为三个层次:基线受众分析、中线受众分析和综合受众分析。每一层分析都建立在上一层分析的基础上;即中线包括基线中的一切,综合包括基线和中线中的一切。本章还讨论了如何找到受众分析信息,以及如何将受众分析信息纳入风险沟通工作。
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引用次数: 0
Emergency Risk Communication 应急风险沟通
R. Lundgren, A. McMakin
This chapter talks about a distinction between a crisis and an emergency. Emergencies have their own unique characteristics, including emotions, public actions, credibility and trust, that affect how risk communication is put into practice. The chapter explains some of these characteristics in detail. Planning involves understanding the needs and desires of the community and organizational jurisdictions in an emergency situation, creating and getting approval for a written plan, training staff, educating the public, getting the resources required in the plan, and making sure that the infrastructure is in place to carry it out. The chapter provides guidance on making sure that your organization is ready, teaming with other organizations, working with communities in advance, determining appropriate communication methods, and developing an emergency communication plan. It also provides additional advice on communicating during an emergency and after an emergency.
本章讨论了危机和紧急情况之间的区别。突发事件有其独特的特点,包括情绪、公众行动、信誉和信任,这些都会影响风险沟通的实施。本章详细解释了其中的一些特征。规划包括了解紧急情况下社区和组织辖区的需求和愿望,制定并获得书面计划的批准,培训员工,教育公众,获得计划所需的资源,并确保实施计划所需的基础设施到位。本章提供了确保您的组织做好准备、与其他组织合作、提前与社区合作、确定适当的沟通方法以及制定应急沟通计划的指导。它还提供了关于在紧急情况期间和紧急情况之后进行沟通的额外建议。
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引用次数: 6
Planning The Risk Communication Effort 计划风险沟通工作
R. Lundgren, A. McMakin
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引用次数: 0
Constraints To Effective Risk Communication 有效风险沟通的制约因素
R. Lundgren, A. McMakin
This chapter contains sections titled: Constraints on the Communicator Constraints from the Audience Constraints for Both Communicator and Audience Summary References Additional Resources
本章包含的章节标题为:对传播者的约束来自受众的约束对于传播者和受众的约束摘要参考额外资源
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引用次数: 1
Understanding Risk Communication 理解风险沟通
R. Lundgren, A. McMakin
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引用次数: 1
Evaluation of Risk Communication Efforts 风险沟通工作的评估
Pub Date : 2008-09-15 DOI: 10.1002/9780470061596.RISK0011
C. Jardine
Evaluation is a critical component of risk communication. However, it is frequently overlooked when planning and implementing risk communication efforts. The many compelling reasons for conducting evaluation and the various types of evaluation are explored. Some key factors required for successful evaluation are also discussed. Finally, some recognized barriers to conducting evaluation are presented. Evaluation needs to be considered as a required component of any risk communication program, or we doom ourselves to forever repeating the same mistakes instead of building on our successes. Keywords: risk communication; evaluation; effectiveness
评估是风险沟通的关键组成部分。然而,在计划和实施风险沟通工作时,它经常被忽视。探讨了进行评估的许多令人信服的理由和各种类型的评估。并讨论了成功评价所需的一些关键因素。最后,提出了一些公认的进行评估的障碍。评估需要被视为任何风险沟通程序的必要组成部分,否则我们注定要永远重复同样的错误,而不是建立在我们的成功之上。关键词:风险沟通;评估;有效性
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引用次数: 0
期刊
Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks
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