Pub Date : 1900-01-01DOI: 10.33508/jumma.v12i1.4717
Yohanes Kurniawan Wibowo, Alpi Mawasti, Julius Runtu
This study aims to examine the effect of social media advertising features on purchase intentions through brand involvement at KFC Surabaya. The sampling technique used in this study was purposive sampling, with data analysis techniques using Smart PLS (Partial Least Square) software. The sample used in this study was 260 respondents, the sample criteria determined were actively using social media accounts and being followers of KFC social media accounts aged over 17 years living in the city of Surabaya. The results of this study state that advertising features on social media have a positive effect on purchase intention, advertising features on social media have a positive effect on brand involvement, brand involvement has a positive effect on purchase decisions, brand involvement mediates the influence of social media advertising features on purchase intentions. The results of this study support hypothesis 1, hypothesis 2, hypothesis 3, and hypothesis 4.
{"title":"PENGARUH FITUR IKLAN MEDIA SOSIAL TERHADAP NIAT PEMBELIAN MELALUI KETERLIBATAN MEREK PADA KFC SURABAYA","authors":"Yohanes Kurniawan Wibowo, Alpi Mawasti, Julius Runtu","doi":"10.33508/jumma.v12i1.4717","DOIUrl":"https://doi.org/10.33508/jumma.v12i1.4717","url":null,"abstract":"This study aims to examine the effect of social media advertising features on purchase intentions through brand involvement at KFC Surabaya. The sampling technique used in this study was purposive sampling, with data analysis techniques using Smart PLS (Partial Least Square) software. The sample used in this study was 260 respondents, the sample criteria determined were actively using social media accounts and being followers of KFC social media accounts aged over 17 years living in the city of Surabaya. The results of this study state that advertising features on social media have a positive effect on purchase intention, advertising features on social media have a positive effect on brand involvement, brand involvement has a positive effect on purchase decisions, brand involvement mediates the influence of social media advertising features on purchase intentions. The results of this study support hypothesis 1, hypothesis 2, hypothesis 3, and hypothesis 4.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121860867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.33508/jumma.v12i1.4709
Julio Immanuel Rizaldy, Maria Mia Kristanti, Annisa Alfa Setyawan
The purpose of the research was to determine the effect of Brand Attitude, Brand Quality on Brand Value and Brand Loyalty on Samsung smartphone products. The research was conducted using a quantitative approach with the number of samples analyzed, namely 150 Samsung smartphone users in Surabaya. Data collection techniques were carried out using questionnaires and partial least squares analysis as data analysis techniques. The results showed that 1) Brand Attitude has a significant effect on Brand Value, 2) Brand Attitude has a significant effect on Brand Loyalty, 3) Brand Quality has a significant effect on Brand Value, 4) Brand Quality has a significant effect on Brand Loyalty, and 5) Brand Value has a significant effect significantly significant to Brand Loyalty.
{"title":"ANALISIS PENGARUH BRAND ATTITUDE DAN BRAND QUALITY TERHADAP BRAND VALUE DAN BRAND LOYALTY PADA SMARTPHONE SAMSUNG DI SURABAYA","authors":"Julio Immanuel Rizaldy, Maria Mia Kristanti, Annisa Alfa Setyawan","doi":"10.33508/jumma.v12i1.4709","DOIUrl":"https://doi.org/10.33508/jumma.v12i1.4709","url":null,"abstract":"The purpose of the research was to determine the effect of Brand Attitude, Brand Quality on Brand Value and Brand Loyalty on Samsung smartphone products. The research was conducted using a quantitative approach with the number of samples analyzed, namely 150 Samsung smartphone users in Surabaya. Data collection techniques were carried out using questionnaires and partial least squares analysis as data analysis techniques. The results showed that 1) Brand Attitude has a significant effect on Brand Value, 2) Brand Attitude has a significant effect on Brand Loyalty, 3) Brand Quality has a significant effect on Brand Value, 4) Brand Quality has a significant effect on Brand Loyalty, and 5) Brand Value has a significant effect significantly significant to Brand Loyalty.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128021557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.33508/jumma.v12i1.4718
Irvan Lukas Mat Manu Helu, DominicusWahyu Pradana, Annisa Alfa Setyawan
The purpose of this study was to examine the effect of organizational commitment and organizational culture on employee performance. The survei participants were 60 employees of PT. Nusantara Logistics Prosperous, Surabaya. The analysis used is multiple regression analysis, with the dependent variable is employee performance, and the independent variable is organizational commitment and organizational culture. The results show that organizational commitment and organizational culture have a significant positive effect on employee performance.
{"title":"PENGARUH ORGANIZATIONAL CULTURE DAN COMMITMENT ORGANIZATIONAL TERHADAP EMPLOYEE PERFORMANCE","authors":"Irvan Lukas Mat Manu Helu, DominicusWahyu Pradana, Annisa Alfa Setyawan","doi":"10.33508/jumma.v12i1.4718","DOIUrl":"https://doi.org/10.33508/jumma.v12i1.4718","url":null,"abstract":"The purpose of this study was to examine the effect of organizational commitment and organizational culture on employee performance. The survei participants were 60 employees of PT. Nusantara Logistics Prosperous, Surabaya. The analysis used is multiple regression analysis, with the dependent variable is employee performance, and the independent variable is organizational commitment and organizational culture. The results show that organizational commitment and organizational culture have a significant positive effect on employee performance.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126985272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.33508/jumma.v12i1.4711
Theresia Andrea Nauvalin Rinaldi Putri, Tuty Lindawati, Y. Handayani
The increased interest in using skincare has resulted in an increase in consumer skincare waste that is consumable and cannot be recycled as a whole. Therefore, this study aims to analyze and test the effect of green product innovation and green marketing on brand image in the purchase decision of Avoskin products for consumers in Surabaya. Data collection was for 160 respondents located in Surabaya, the data collection tool used in this study was distributing questionnaires via Google Form using the Non-Probability Sampling method with the Purposive Sampling technique. Analysis techniques and hypothesis testing using SEM with the SmartPLS3 program. The results of this study indicate that green product innovation has a positive and significant effect on brand image but does not have a significant effect on purchase decision. In addition, green marketing has a positive and significant effect on brand image and purchase decision.
{"title":"PENGARUH GREEN PRODUCT INNOVATION DAN GREEN MARKETING TERHADAP BRAND IMAGE DALAM PURCHASE DECISION PRODUK AVOSKIN PADA KONSUMEN DI SURABAYA","authors":"Theresia Andrea Nauvalin Rinaldi Putri, Tuty Lindawati, Y. Handayani","doi":"10.33508/jumma.v12i1.4711","DOIUrl":"https://doi.org/10.33508/jumma.v12i1.4711","url":null,"abstract":"The increased interest in using skincare has resulted in an increase in consumer skincare waste that is consumable and cannot be recycled as a whole. Therefore, this study aims to analyze and test the effect of green product innovation and green marketing on brand image in the purchase decision of Avoskin products for consumers in Surabaya. Data collection was for 160 respondents located in Surabaya, the data collection tool used in this study was distributing questionnaires via Google Form using the Non-Probability Sampling method with the Purposive Sampling technique. Analysis techniques and hypothesis testing using SEM with the SmartPLS3 program. The results of this study indicate that green product innovation has a positive and significant effect on brand image but does not have a significant effect on purchase decision. In addition, green marketing has a positive and significant effect on brand image and purchase decision.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131896636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.33508/jumma.v12i1.4710
Elisabeth Veronique Dendeng, Lena Ellitan, Y. Handayani
The sampling technique used is non-probability sampling by purposive sampling. The tool used is a questionnaire. The sample used was 200 respondents, namely consumers of face wash products in Surabaya. The data analysis technique used is Structural Equations Modeling using the LISREL program. The results of the study prove that brand image has a significant effect on brand loyalty, product quality has a significant effect on brand trust, brand image does not have a significant effect on brand loyalty, product quality does not have a significant effect on brand loyalty, brand trust does not have a significant effect on brand loyalty, and brand image does not significant effect to brand loyalty through brand trust, and product quality does not significant effect to brand loyalty through brand trust.
{"title":"PENGARUH BRAND IMAGE DAN PRODUCT QUALITY TERHADAP BRAND LOYALTY MELALUI BRAND TRUST PADA PRODUK FACE WASH MEREK WARDAH DI SURABAYA","authors":"Elisabeth Veronique Dendeng, Lena Ellitan, Y. Handayani","doi":"10.33508/jumma.v12i1.4710","DOIUrl":"https://doi.org/10.33508/jumma.v12i1.4710","url":null,"abstract":"The sampling technique used is non-probability sampling by purposive sampling. The tool used is a questionnaire. The sample used was 200 respondents, namely consumers of face wash products in Surabaya. The data analysis technique used is Structural Equations Modeling using the LISREL program. The results of the study prove that brand image has a significant effect on brand loyalty, product quality has a significant effect on brand trust, brand image does not have a significant effect on brand loyalty, product quality does not have a significant effect on brand loyalty, brand trust does not have a significant effect on brand loyalty, and brand image does not significant effect to brand loyalty through brand trust, and product quality does not significant effect to brand loyalty through brand trust.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115444009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.33508/jumma.v12i1.4720
Carys Novellin Ivanka, Margaretha Ardhanari, Visi Saujaningati Kristyanto
The existence of social media has influenced social life in society. Something is one of the local brands that implements social media marketing through Instagram. With Instagram followers of more than 1 million followers, they use the social media platform as one of the steps to promote their business. This study aims to examine and analyze the influence of social media marketing variables on purchase intentions mediated by brand equity, brand engagement, and customer bonding on the social media Instagram Somethinc. The sampling method uses a non-probability sampling technique with a purposive sampling technique. The sample used in this study was 115 respondents who live in Surabaya. Data collection tool used is a questionnaire. The data analysis technique used is Structural Equation Modeling – Partial Least Square (SEM PLS). The research results obtained are hypothesis 1, hypothesis 2, hypothesis 3, hypothesis 4, hypothesis 5, hypothesis 6 accepted. In addition, the results of the study also show that social media marketing has a positive and significant effect on purchase intentions through brand equity, brand engagement, and customer bonding.
{"title":"PENGARUH SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION DENGAN BRAND EQUITY, BRAND ENGAGEMENT, DAN CUSTOMER BONDING SEBAGAI MEDIATOR PADA MEDIA SOSIAL INSTAGRAM SOMETHINC","authors":"Carys Novellin Ivanka, Margaretha Ardhanari, Visi Saujaningati Kristyanto","doi":"10.33508/jumma.v12i1.4720","DOIUrl":"https://doi.org/10.33508/jumma.v12i1.4720","url":null,"abstract":"The existence of social media has influenced social life in society. Something is one of the local brands that implements social media marketing through Instagram. With Instagram followers of more than 1 million followers, they use the social media platform as one of the steps to promote their business. This study aims to examine and analyze the influence of social media marketing variables on purchase intentions mediated by brand equity, brand engagement, and customer bonding on the social media Instagram Somethinc. The sampling method uses a non-probability sampling technique with a purposive sampling technique. The sample used in this study was 115 respondents who live in Surabaya. Data collection tool used is a questionnaire. The data analysis technique used is Structural Equation Modeling – Partial Least Square (SEM PLS). The research results obtained are hypothesis 1, hypothesis 2, hypothesis 3, hypothesis 4, hypothesis 5, hypothesis 6 accepted. In addition, the results of the study also show that social media marketing has a positive and significant effect on purchase intentions through brand equity, brand engagement, and customer bonding.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130134487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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