Pub Date : 2023-12-01DOI: 10.33508/jumma.v12i2.5229
Cindy Cahyadi, Ninuk Muljani, Antonius Jan Wellyantony Putro
The hotel business is currently growing, many hotels provide interesting experiences for their consumers. The more it develops, the more interesting it is to know how a hotel can offer something different from its competitors to get loyal customers. This research aims to analyze the influence of experiential marketing and experiential value on customer loyalty through customer satisfaction at the Grand Darmo Suite Hotel Surabaya. The sampling technique uses non-probability sampling with a purposive sampling method to determine the responses of each respondent. The sample used was 167 respondents. The data collection tool used was a questionnaire distributed to guests staying at the Grand Darmo Suite Hotel Surabaya. The data analysis technique uses Structural Equation Modeling - Partial Least Square (SEM PLS) with the SMARTPLS 3.0 application. Result of the research show that experiential marketing and experiential value directly have a positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction does not have a significant effect on customer loyalty. Experiential marketing and experiential value do not have a significant effect on customer loyalty through customer satisfaction.
{"title":"PENGARUH EXPERIENTIAL MARKETING DAN EXPERIENTIAL VALUE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA HOTEL GRAND DARMO SUITE SURABAYA","authors":"Cindy Cahyadi, Ninuk Muljani, Antonius Jan Wellyantony Putro","doi":"10.33508/jumma.v12i2.5229","DOIUrl":"https://doi.org/10.33508/jumma.v12i2.5229","url":null,"abstract":"The hotel business is currently growing, many hotels provide interesting experiences for their consumers. The more it develops, the more interesting it is to know how a hotel can offer something different from its competitors to get loyal customers. This research aims to analyze the influence of experiential marketing and experiential value on customer loyalty through customer satisfaction at the Grand Darmo Suite Hotel Surabaya. The sampling technique uses non-probability sampling with a purposive sampling method to determine the responses of each respondent. The sample used was 167 respondents. The data collection tool used was a questionnaire distributed to guests staying at the Grand Darmo Suite Hotel Surabaya. The data analysis technique uses Structural Equation Modeling - Partial Least Square (SEM PLS) with the SMARTPLS 3.0 application. Result of the research show that experiential marketing and experiential value directly have a positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction does not have a significant effect on customer loyalty. Experiential marketing and experiential value do not have a significant effect on customer loyalty through customer satisfaction.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"89 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139192695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-01DOI: 10.33508/jumma.v12i2.4977
Natanael Kevin Wijaya, C. Susilawati, Gesti Memarista
Pasar modal mendorong pertumbuhan ekonomi di Indonesia. Investasi saham menjadi pilihan dari masyarakat untuk mensejahterahkan kehidupan, namun seringkali ada beberapa bias irasional yang akan mempengaruhi keputsuan investor. Penelitian ini bertujuan untuk mengetahui dampak bias keuangan terhadap pertimbangan investasi saham pada generasi milenial, seperti anchoring bias, representativeness, availability bias dan overconfidence di Surabaya. Penelitian ini menggunakan kriteria seorang investor yang berkategori milenial yakni berusia 26-42 tahun dan baru mulai berinvestasi di Surabaya. Data diperoleh dari kuesioner online yakni 161 responden. Kemudian, data diolah dengan teknik analisis SEM dengan SMART PLS. Hasil penelitian ini menunjukkan bahwa bias keuangan seperti anchoring bias, representativeness, dan overconfidence berpengaruh positif dan signifikan terhadap pertimbangan investasi. Sedangkan availability bias tidak berpengaruh signifikan terhadap keputusan investasi. Dengan demikian seorang investor milenial harus lebih berhati - hati kembali dalam melakukan pertimbangan sebelum melakukan keputusan investasi.
资本市场推动着印度尼西亚的经济增长。股票投资是社会繁荣生活的选择，但往往存在一些非理性偏差，会影响投资者的决策。本研究旨在确定金融偏差对泗水千禧一代股票投资考虑因素的影响，如锚定偏差、代表性、可用性偏差和过度自信。本研究以千禧一代（即 26-42 岁，刚开始在泗水投资）投资者为标准。数据来自 161 名受访者的在线问卷。然后，使用 SMART PLS 的 SEM 分析技术对数据进行处理。研究结果表明，金融偏差（如锚定偏差、代表性和过度自信）对投资考虑具有积极而显著的影响。同时，可得性偏差对投资决策没有显著影响。因此，千禧一代投资者在做出投资决策前必须更加谨慎地进行考虑。
{"title":"DAMPAK BIAS KEUANGAN TERHADAP PERTIMBANGAN INVESTASI SAHAM PADA GENERASI MILENIAL","authors":"Natanael Kevin Wijaya, C. Susilawati, Gesti Memarista","doi":"10.33508/jumma.v12i2.4977","DOIUrl":"https://doi.org/10.33508/jumma.v12i2.4977","url":null,"abstract":"Pasar modal mendorong pertumbuhan ekonomi di Indonesia. Investasi saham menjadi pilihan dari masyarakat untuk mensejahterahkan kehidupan, namun seringkali ada beberapa bias irasional yang akan mempengaruhi keputsuan investor. Penelitian ini bertujuan untuk mengetahui dampak bias keuangan terhadap pertimbangan investasi saham pada generasi milenial, seperti anchoring bias, representativeness, availability bias dan overconfidence di Surabaya. Penelitian ini menggunakan kriteria seorang investor yang berkategori milenial yakni berusia 26-42 tahun dan baru mulai berinvestasi di Surabaya. Data diperoleh dari kuesioner online yakni 161 responden. Kemudian, data diolah dengan teknik analisis SEM dengan SMART PLS. Hasil penelitian ini menunjukkan bahwa bias keuangan seperti anchoring bias, representativeness, dan overconfidence berpengaruh positif dan signifikan terhadap pertimbangan investasi. Sedangkan availability bias tidak berpengaruh signifikan terhadap keputusan investasi. Dengan demikian seorang investor milenial harus lebih berhati - hati kembali dalam melakukan pertimbangan sebelum melakukan keputusan investasi.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"11 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139189587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to examine the effect of work spirituality on the commitment and performance of employees of credit union maduma, south kalimantan. This study applies quantitative research methods using kueisoner as data collection material which is analyzed with the help of SPSS version 23 software. The sample in this study amounted to 100 respondents. The data analysis technique uses multiple linear analysis techniques and data collection uses a liter scale. The results of this study indicate that work spirituality has a positive effect on employee performance, work spirituality has a positive effect on organizational commitment, organizational commitment has a positive effect on performance and work spirituality has a positive effect on performance through mediation of organizational commitment.
{"title":"PERAN MEDIASI KOMITMEN ORGANISASIONAL PADA HUBUNGAN SPIRITUALITAS KERJA DAN KINERJA KARYAWAN CREDIT UNION","authors":"Trifonia Sastri Rosari, Marliana Junaedi, Ani Suhartatik","doi":"10.33508/jumma.v11i1.3948","DOIUrl":"https://doi.org/10.33508/jumma.v11i1.3948","url":null,"abstract":"This study aims to examine the effect of work spirituality on the commitment and performance of employees of credit union maduma, south kalimantan. This study applies quantitative research methods using kueisoner as data collection material which is analyzed with the help of SPSS version 23 software. The sample in this study amounted to 100 respondents. The data analysis technique uses multiple linear analysis techniques and data collection uses a liter scale. The results of this study indicate that work spirituality has a positive effect on employee performance, work spirituality has a positive effect on organizational commitment, organizational commitment has a positive effect on performance and work spirituality has a positive effect on performance through mediation of organizational commitment.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121340472","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research was conducted to investigate the role of Customer Engagement as a mediator in the relationship between Customer Involvement in Trust and Word of Mouth. The type of research is causal research. A total of 150 sample respondents are consumers who are also users of Samsung's Instagram social media products. The sampling technique used purposive sampling, while the analysis technique was Linear Structural Realtionship (LISREL). The statistical test of this study proves that Trust, Word of Mouth, and Customer Engagement are significantly affected by Customer Involvement. In addition, the statistical test results show that Word of Mouth and Trust are significantly affected by Customer Engagement. Likewise, the influence of Customer Involvement with Trust and the influence of Customer Involvement with Word of Mouth, was significantly mediated by Customer Engagement.
{"title":"PERAN CUSTOMER ENGAGEMENT MEMEDIASI CUSTOMER INVOLVEMENT PADA TRUST DAN WORD OF MOUTH","authors":"C. Wijaya, Sri Yunan Budiarsi, Cyrillius Martono","doi":"10.33508/jumma.v11i1.3883","DOIUrl":"https://doi.org/10.33508/jumma.v11i1.3883","url":null,"abstract":"This research was conducted to investigate the role of Customer Engagement as a mediator in the relationship between Customer Involvement in Trust and Word of Mouth. The type of research is causal research. A total of 150 sample respondents are consumers who are also users of Samsung's Instagram social media products. The sampling technique used purposive sampling, while the analysis technique was Linear Structural Realtionship (LISREL). The statistical test of this study proves that Trust, Word of Mouth, and Customer Engagement are significantly affected by Customer Involvement. In addition, the statistical test results show that Word of Mouth and Trust are significantly affected by Customer Engagement. Likewise, the influence of Customer Involvement with Trust and the influence of Customer Involvement with Word of Mouth, was significantly mediated by Customer Engagement.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124902932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Internet has evolved significantly from its establishment and it proceeds to do so. In addition, the Internet has become a part of people’s daily life. With the increasing number of internet users and various things that can be achieved through the internet, social media is also experiencing developments. This goes the same with marketing concept, where now the traditional marketing is shifted to modern marketing where now many companies use social media for marketing. This is known as social media marketing. Companies do this to enhance their consumer’s purchase intention and simply to promote their products. There are opportunities and new challenges for companies striving to boost their customers' buying intention through social media marketing. Moreover, there must be many aspects that may influence consumer’s purchase intention, precisely Surabaya consumers. Thus, this research is intended to analyze and explore the effect of Social Media Marketing Activities to Purchase Intention with the mediation of Value Equity and Social Brand Engagement of Skincare Somethinc in Surabaya. The data collected from Google Form, hence, there are 222 qualified respondents who live in Surabaya. In addition, the sampling method for this research is purposive sampling and the collected data is analyzed through Structural Equation Modelling (SEM) with SmartPLS 3.0 as the tool.
{"title":"THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES TO PURCHASE INTENTION","authors":"Michellia Lois Dayoh, Lydia Ari, Yulika Rosita Agrippina","doi":"10.33508/jumma.v11i1.3951","DOIUrl":"https://doi.org/10.33508/jumma.v11i1.3951","url":null,"abstract":"Internet has evolved significantly from its establishment and it proceeds to do so. In addition, the Internet has become a part of people’s daily life. With the increasing number of internet users and various things that can be achieved through the internet, social media is also experiencing developments. This goes the same with marketing concept, where now the traditional marketing is shifted to modern marketing where now many companies use social media for marketing. This is known as social media marketing. Companies do this to enhance their consumer’s purchase intention and simply to promote their products. There are opportunities and new challenges for companies striving to boost their customers' buying intention through social media marketing. Moreover, there must be many aspects that may influence consumer’s purchase intention, precisely Surabaya consumers. Thus, this research is intended to analyze and explore the effect of Social Media Marketing Activities to Purchase Intention with the mediation of Value Equity and Social Brand Engagement of Skincare Somethinc in Surabaya. The data collected from Google Form, hence, there are 222 qualified respondents who live in Surabaya. In addition, the sampling method for this research is purposive sampling and the collected data is analyzed through Structural Equation Modelling (SEM) with SmartPLS 3.0 as the tool.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"156 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116510645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to analyze and examine the effect of social media marketing, and e-wom on purchasing decisions through brand awareness as a mediation at the Promise Jiwa Coffee Shop in Surabaya. This research was written by Ansari, et al (2019), Diansyah & Nurmalasari (2017), and Upadana & Pramadana (2019) which analyzes the influence of social media marketing, electronic word of mouth, and brand awareness on purchasing decisions as the basis of this research. This study took 150 respondents as a permanent sample of the Promise Jiwa Coffee Shop in Surabaya. The measuring instrument of this research is a questionnaire. The data were obtained and processed by using Partial Least Square analysis technique with SmartPLS 3.0 program. The results of this study prove that social media marketing has a positive and significant influence on brand awareness, electronic word of mouth has a positive and significant influence on brand awareness, social media marketing has a positive and significant influence on purchase decisions electronic word of mouth has a positive influence but not significant to purchase decision, social media marketing has a positive but not significant effect through brand awareness and electronic word of mouth has a positive but not significant effect on purchase decision through brand awareness.
{"title":"PENGARUH SOCIAL MEDIA MARKETING, DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND AWARENESS SEBAGAI MEDIASI PADA KEDAI KOPI JANJI JIWA DI SURABAYA","authors":"Tabytha Prima Gabriella, Lena Ellitan, Maria Mia Kristanti","doi":"10.33508/jumma.v11i1.3946","DOIUrl":"https://doi.org/10.33508/jumma.v11i1.3946","url":null,"abstract":"The purpose of this study was to analyze and examine the effect of social media marketing, and e-wom on purchasing decisions through brand awareness as a mediation at the Promise Jiwa Coffee Shop in Surabaya. This research was written by Ansari, et al (2019), Diansyah & Nurmalasari (2017), and Upadana & Pramadana (2019) which analyzes the influence of social media marketing, electronic word of mouth, and brand awareness on purchasing decisions as the basis of this research. This study took 150 respondents as a permanent sample of the Promise Jiwa Coffee Shop in Surabaya. The measuring instrument of this research is a questionnaire. The data were obtained and processed by using Partial Least Square analysis technique with SmartPLS 3.0 program. The results of this study prove that social media marketing has a positive and significant influence on brand awareness, electronic word of mouth has a positive and significant influence on brand awareness, social media marketing has a positive and significant influence on purchase decisions electronic word of mouth has a positive influence but not significant to purchase decision, social media marketing has a positive but not significant effect through brand awareness and electronic word of mouth has a positive but not significant effect on purchase decision through brand awareness.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130836004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Currently, transportation companies have taken advantage of technology by creating online transportation applications to market their business, so the competition in this business is tight. One of the online Transportation known to the people of Surabaya is Gojek. To win the competition, of course, Gojek tries to make its customers loyal. The purpose of this study was to analyze the role of customer satisfaction as a mediator of the influence of brand image, service quality and perceived value on brand loyalty. The sample used is 150 respondents, at least 17 years old, domiciled in Surabaya and in the last 2 months have used Gojek at least 3 times. The analysis technique uses smartpls 3.0. The results of the study prove that brand image, service quality and perceived value have a significant influence on customer satisfaction, customer satisfaction has a significant influence on brand loyalty. Customer satisfaction significantly mediates the effect of brand image and perceived value on brand loyalty. Service quality mediated by customer satisfaction has no effect on brand loyalty. The research implication is that the customer's impression of Gojek in Surabaya is positive and the perceived value is also quite good, but the quality of service through satisfaction has not been able to make customers loyal. Therefore, Gojek must further improve the quality of service according to customer needs, so that customers are more satisfied and loyal. Thus, there will be more and more loyal Gojek transportation users, so Gojek will rank the highest as an online transportation facility in Surabaya, and Gojek partners will be more prosperous.
{"title":"PENGARUH BRAND IMAGE, SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP BRAND LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA GOJEK DI SURABAYA","authors":"Katarina Shinta Dwi Cahyani, Ninuk Muljani, Robertus Sigit Haribowo Lukito","doi":"10.33508/jumma.v11i1.3884","DOIUrl":"https://doi.org/10.33508/jumma.v11i1.3884","url":null,"abstract":"Currently, transportation companies have taken advantage of technology by creating online transportation applications to market their business, so the competition in this business is tight. One of the online Transportation known to the people of Surabaya is Gojek. To win the competition, of course, Gojek tries to make its customers loyal. The purpose of this study was to analyze the role of customer satisfaction as a mediator of the influence of brand image, service quality and perceived value on brand loyalty. The sample used is 150 respondents, at least 17 years old, domiciled in Surabaya and in the last 2 months have used Gojek at least 3 times. The analysis technique uses smartpls 3.0. The results of the study prove that brand image, service quality and perceived value have a significant influence on customer satisfaction, customer satisfaction has a significant influence on brand loyalty. Customer satisfaction significantly mediates the effect of brand image and perceived value on brand loyalty. Service quality mediated by customer satisfaction has no effect on brand loyalty. The research implication is that the customer's impression of Gojek in Surabaya is positive and the perceived value is also quite good, but the quality of service through satisfaction has not been able to make customers loyal. Therefore, Gojek must further improve the quality of service according to customer needs, so that customers are more satisfied and loyal. Thus, there will be more and more loyal Gojek transportation users, so Gojek will rank the highest as an online transportation facility in Surabaya, and Gojek partners will be more prosperous.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"112 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115638973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Scarlett Whitening maximizes her Social Media Marketing well so that her product becomes viral which initially boomed on Instagram and other platforms. Although this product is viral, there is stiff competition from similar business actors, both those who have had names for a long time and those that have just emerged. Scarlett Whitening needs a strategy to maintain and improve. This research objective to analyze the effect of Social Media Marketing and electronic word of mouth on purchase intention through Brand Image at Scarlett Whitening in Surabaya. This research is a quantitative research. The sampling technique used is non-probability sampling by purposive sampling. The sample used is 170 respondents, namely active users of Instagram social media in Surabaya. The data collection tool used is a questionnaire. The data analysis technique used is descriptive analysis using the Smart PLS program. The results of this research prove that Social Media Marketing has a positive and significant effect on Brand Image. Electronic word of mouth has a positive and significant effect on Brand Image. Social Media Marketing has a positive and significant effect on Purchase Intention. Electronic Word oof Mouth has a positive and significant effect on Purchase Intention. Brand Image has a positive and significant effect on Purchase Intention. Social Media Marketing has a positive and significant effect on Purchase Intention through Brand Image. Electronic word of mouth has a positive and significant effect on Purchase Intention through Brand Image.
{"title":"PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA SCARLETT- WHITENING DI SURABAYA","authors":"Teresa Adriana, Lena Ellitan, Robertus Sigit Haribowo Lukito","doi":"10.33508/jumma.v11i1.3947","DOIUrl":"https://doi.org/10.33508/jumma.v11i1.3947","url":null,"abstract":"Scarlett Whitening maximizes her Social Media Marketing well so that her product becomes viral which initially boomed on Instagram and other platforms. Although this product is viral, there is stiff competition from similar business actors, both those who have had names for a long time and those that have just emerged. Scarlett Whitening needs a strategy to maintain and improve. This research objective to analyze the effect of Social Media Marketing and electronic word of mouth on purchase intention through Brand Image at Scarlett Whitening in Surabaya. This research is a quantitative research. The sampling technique used is non-probability sampling by purposive sampling. The sample used is 170 respondents, namely active users of Instagram social media in Surabaya. The data collection tool used is a questionnaire. The data analysis technique used is descriptive analysis using the Smart PLS program. The results of this research prove that Social Media Marketing has a positive and significant effect on Brand Image. Electronic word of mouth has a positive and significant effect on Brand Image. Social Media Marketing has a positive and significant effect on Purchase Intention. Electronic Word oof Mouth has a positive and significant effect on Purchase Intention. Brand Image has a positive and significant effect on Purchase Intention. Social Media Marketing has a positive and significant effect on Purchase Intention through Brand Image. Electronic word of mouth has a positive and significant effect on Purchase Intention through Brand Image.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125928151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Organizational citizenship behavior (OCB) is one of the important work behaviors that need to be developed by the company, and its antecedent factors must be identified. This study examines the impact of organizational support and job satisfaction on OCB and the mediating role of job satisfaction on the relationship between organizational support and OCB. The research sample was 105 employees of the administration of private companies in Surabaya. Data collection was carried out using an online survey method. The test was conducted using multiple linear regression analysis on SPSS 23 software. The findings of this study indicate that organizational support and job satisfaction affect OCB. Furthermore, job satisfaction mediates the relationship between organizational support and OCB. This finding implies the need for companies to increase organizational support and job satisfaction in order to drive OCB in the workplace.
{"title":"MODEL HUBUNGAN DUKUNGAN ORGANISASIONAL, KEPUASAN KERJA, DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA KARYAWAN ADMINISTRASI DI SURABAYA","authors":"Samantha Robbyanto, Fenika Wulani, Julius F. Nagel","doi":"10.33508/jumma.v11i1.3950","DOIUrl":"https://doi.org/10.33508/jumma.v11i1.3950","url":null,"abstract":"Organizational citizenship behavior (OCB) is one of the important work behaviors that need to be developed by the company, and its antecedent factors must be identified. This study examines the impact of organizational support and job satisfaction on OCB and the mediating role of job satisfaction on the relationship between organizational support and OCB. The research sample was 105 employees of the administration of private companies in Surabaya. Data collection was carried out using an online survey method. The test was conducted using multiple linear regression analysis on SPSS 23 software. The findings of this study indicate that organizational support and job satisfaction affect OCB. Furthermore, job satisfaction mediates the relationship between organizational support and OCB. This finding implies the need for companies to increase organizational support and job satisfaction in order to drive OCB in the workplace.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131352805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to analyze and test the effects of work motivation and the environment on employees' performance with the satisfaction of work as intervening variable on a shoe factory worker in Surabaya. The study was conducted by taking a sample using 101 respondents who were workers in a Surabaya shoe factory. The data collection tool used is a questionnaire. The data obtained were processed using the SEM PLS (Structure Equation Modeling Partial Least Square) analysis technique using SmartPLS 3.0 program. The results of this study prove that work motivation does not affect an employee's performance but has a positive and insignificant impact on job satisfaction. The work environment has a positive and significant impact on employee job satisfaction and performance.
{"title":"PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA DENGAN KEPUASAN KERJA SEBAGAI MEDIASI PADA KARYAWAN PABRIK SEPATU DI SURABAYA","authors":"Noventine Natasya Nadapdap, Tuty Lindawati, Antonius Yuniarto","doi":"10.33508/jumma.v11i1.3949","DOIUrl":"https://doi.org/10.33508/jumma.v11i1.3949","url":null,"abstract":"The purpose of this study is to analyze and test the effects of work motivation and the environment on employees' performance with the satisfaction of work as intervening variable on a shoe factory worker in Surabaya. The study was conducted by taking a sample using 101 respondents who were workers in a Surabaya shoe factory. The data collection tool used is a questionnaire. The data obtained were processed using the SEM PLS (Structure Equation Modeling Partial Least Square) analysis technique using SmartPLS 3.0 program. The results of this study prove that work motivation does not affect an employee's performance but has a positive and insignificant impact on job satisfaction. The work environment has a positive and significant impact on employee job satisfaction and performance.","PeriodicalId":158645,"journal":{"name":"Jurnal Ilmiah Mahasiswa Manajemen : JUMMA","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116410411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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