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International Journal of Tourism and Hospitality Management in the Digital Age最新文献

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The Influence of Perceived Value Towards Customer Satisfaction in Hostel Business 知觉价值对旅舍顾客满意的影响
Pub Date : 2020-07-01 DOI: 10.4018/ijthmda.2020070102
A. Permatasari
Perceived value is one of the elements that can influence customer satisfaction in the hotel and hospitality industry. In order to re-create the effective strategies, hostel business needs to understand more about factors that influence customer satisfaction. To identify which one is more preferable, this research measured the influence of perceived value, consisting of four aspects, which are image, price, technical dimension, and functional dimension. This study uses quantitative method through multiple linear regression. Data was collected by spreading questionnaires; 300 respondents have participated in this research. This research focused on domestic young adults in Indonesia who already had experience in hostel service as respondents. This study found that perceived value in the form of price is the most influential aspect that influences young adult tourist satisfaction towards the hostel business.
感知价值是影响酒店和酒店业客户满意度的因素之一。为了重新制定有效的策略,旅馆企业需要更多地了解影响顾客满意的因素。为了确定哪一个更可取,本研究测量了感知价值的影响,包括四个方面,即形象,价格,技术维度和功能维度。本研究采用多元线性回归的定量方法。通过发放问卷收集数据;300名受访者参与了这项研究。本研究的调查对象为已经有旅社服务经验的印尼年轻人。本研究发现,价格形式的感知价值是影响青年游客对旅舍业务满意度的最重要因素。
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引用次数: 3
Tourism and Encroachment Activities at the Lame Bura Game Reserve, Bauchi State, Nigeria 尼日利亚包奇州Lame Bura野生动物保护区的旅游和侵占活动
Pub Date : 2019-07-01 DOI: 10.4018/ijthmda.2019070103
T. K. Gontul, T. O. Iirmdu, Mantau Maisamari, Timchang Nimnan Maikanu, I. G. Kassam, Mary Onyinyechi Uchenna
Spectacular, unique natural, and human tourism features in Nigeria have suffered and are still suffering from one form of encroachment or another. The aim of this study was to chronicle all the encroachment activities at the Lame Bura Game Reserve in Bauchi State, Nigeria. The methods used in the study were key informant interviews, focus group discussions and field observation. The qualitative data was analyzed, and the Purposive sampling technique was applied in the study. Findings from the results show that notable forms of encroachment include acquiring land illegally for agriculture, buildings, settlements, livestock grazing, hunting, poaching of wild animals, collections of forest products for medicine, food and timber. In conclusion, it was observed that there are outright contradictions in respecting the policies and conservation laws. It is therefore recommended that there should be urgent implementation of conservation policies and laws governing the establishment and management of protected areas in order to achieve sustainability within protected areas.
尼日利亚壮观、独特的自然和人文旅游特色已经并仍在遭受这种或那种形式的侵蚀。本研究的目的是记录尼日利亚包奇州Lame Bura野生动物保护区的所有侵犯活动。本研究采用关键信息者访谈法、焦点小组讨论法和实地观察法。对定性资料进行分析,采用目的性抽样技术进行研究。调查结果显示,明显的侵占形式包括非法获取土地用于农业、建筑、定居点、放牧、狩猎、偷猎野生动物、采集林产品用于医药、食品和木材。总之,人们注意到,在尊重政策和保护法律方面存在着明显的矛盾。因此,建议应紧急执行关于建立和管理保护区的保护政策和法律,以便在保护区内实现可持续性。
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引用次数: 3
Risk Perception and Tourist Types 风险认知与游客类型
Pub Date : 2019-07-01 DOI: 10.4018/IJTHMDA.2019070102
D. Jog, N. Mekoth
Over time, tourism has become an industry that has a visible impact on the overall development of the society. This study examines the impact of perceived risks on different types of tourists classified on the basis of travel motives and would help develop a variety of risk-reducing phenomena and paraphernalia to supply to the traveller. Based on a survey conducted among tourists visiting a tourist destination, the study explores the differences in risk perception among different tourist types. The study uses a self-designed scale on type of risks against the ITR scale that classifies travellers into three types based on their travel motives. Findings supported two types of tourist classification against the three types in the existing ITR scale. Findings further revealed that there is a significant difference in the risk perception of the two types of tourists based on their travel motives in case of satisfaction risk, exhaustion risk and psychological risk.
随着时间的推移,旅游业已经成为一个对社会整体发展有明显影响的行业。本研究考察了感知风险对不同类型游客的影响,并根据旅游动机进行分类,将有助于开发各种降低风险的现象和提供给旅行者的装备。本研究通过对旅游目的地游客的调查,探讨了不同类型游客在风险感知上的差异。该研究使用了一种自行设计的风险类型量表,对照ITR量表,根据旅行者的旅行动机将其分为三种类型。研究结果支持两种类型的游客分类,而不是现有ITR量表的三种类型。调查结果进一步显示,两类游客基于旅游动机的风险感知在满意度风险、疲惫风险和心理风险方面存在显著差异。
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引用次数: 5
Factors That Influence the tourists' or Potential Tourists' Intention to Visit and the Contribution to the Corporate Social Responsibility Strategy for Eco-Tourism 旅游者或潜在旅游者旅游意向的影响因素及其对生态旅游企业社会责任战略的贡献
Pub Date : 2019-07-01 DOI: 10.4018/IJTHMDA.2019070101
P C Lai
This article shared the Kuala Kubu Bharu-Fraser's Hill areas and activities of the eco-tourism corporate social responsibility strategy in Malaysia. It describes the factors that influence the tourists' or potential tourists' intention to visit as well as focuses on the enjoyment element as an adaptation and extension to the Theory of Reasonable Action and Stimulus Research Model. The empirical results from the quantitative analysis suggest that enjoyment, attitude as well as social norm are significant factors that contribute to influence the tourists' or potential tourists' intention to visit. With the growth of the eco-tourism industry globally, there is a greater call for corporate social responsibility strategy by organizations. Thus, this article discusses the potential of eco-tourism for corporate social responsibility green business. It is vital to emphasize the customer expectation and the business corporate social responsibility for the sustainability development of the eco-tourism locality.
本文分享了吉隆坡巴鲁-弗雷泽丘陵地区的生态旅游活动和马来西亚企业社会责任战略。它描述了影响旅游者或潜在旅游者旅游意向的因素,并将重点放在享受因素上,作为对合理行为理论和刺激研究模型的适应和延伸。定量分析的实证结果表明,享受、态度和社会规范是影响游客或潜在游客旅游意愿的重要因素。随着全球生态旅游产业的发展,企业社会责任战略的呼声越来越高。因此,本文探讨了生态旅游对企业社会责任绿色商业的潜力。强调顾客期望和企业社会责任对生态旅游地的可持续发展至关重要。
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引用次数: 3
Hospitality and Tourism Management 酒店及旅游管理
Pub Date : 2018-07-01 DOI: 10.4018/IJTHMDA.2018070103
Kijpokin Kasemsap
The purpose of this article is to summarize the insights from the literature review focusing on the advanced issues and implications of hospitality and tourism management. The literature review includes the overview of hospitality management; the overview of tourism management; the importance of hospitality management in the digital age; the importance of tourism management in the digital age; and the managerial applications of hospitality and tourism management. The findings suggest that tourism occurs as a result of the different types of business that provide a range of products and services to tourists. It is essential to acquire a driving enthusiasm for customer service and a strong sense of professionalism to develop and maintain customer satisfaction in the hospitality and tourism industry.
本文的目的是总结从文献综述的见解,重点关注酒店和旅游管理的先进问题和影响。文献综述包括酒店管理概述;旅游管理概论;数字时代酒店管理的重要性数字时代旅游管理的重要性以及酒店和旅游管理的管理应用。研究结果表明,旅游业是不同类型的企业为游客提供一系列产品和服务的结果。在酒店和旅游业中,要发展和保持客户满意度,必须具备为客户服务的热情和强烈的专业意识。
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引用次数: 3
Information and Communication Technologies Investments in Hotel Industry 信息和通信技术在酒店业的投资
Pub Date : 2018-07-01 DOI: 10.4018/IJTHMDA.2018070101
P. Anunciação, João Rocha
Many economic organizations are pressured by the need to invest in information systems (IS). In the particular case of the hospitality industry, these investments generally seek to innovate services, increase organizational efficiency, and increase of business profit, among other aspects. Although hotel managers tend to evaluate these investments from these objectives, the complexity associated with the introduction of ICT amplifies the complexity and difficulty of their evaluation. The apparent lack of objectivity often found in the analysis and evaluation of investments in IS/ICT justifies the opportunity of this study. In this sense, a more thorough and in-depth analysis could be done to clarify the way in which hotel managers evaluate these investments. This study began by identifying the most relevant new technologies and, understand the objectives associated with the investments. Through the methodology of the Focus Group, the authors tried to carry out a current reading of reality, by identifying the relevance of technological innovations in the activities developed.
许多经济组织都受到信息系统投资需求的压力。在酒店行业的特殊情况下,这些投资通常寻求创新服务,提高组织效率,增加商业利润等方面。尽管酒店管理者倾向于从这些目标来评估这些投资,但与信息通信技术引入相关的复杂性放大了其评估的复杂性和难度。在信息和通信技术投资的分析和评价中经常发现明显缺乏客观性,这证明了这项研究的机会。从这个意义上说,可以做一个更彻底和深入的分析,以澄清酒店经理评估这些投资的方式。这项研究首先确定了最相关的新技术,并了解了与投资相关的目标。通过焦点小组的方法,作者试图通过确定所开展的活动中技术革新的相关性来对现实进行当前的解读。
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引用次数: 2
The Role of Self-Confidence in the Criteria of Aesthetic Labour Recruitment 自信在审美劳动力招聘标准中的作用
Pub Date : 1900-01-01 DOI: 10.4018/IJTHMDA.2019010101
Chien-Wen Tsai
The international tourist hotel industry that focuses on quality of the “tangible” service is a typical high-contact service. Many studies raised the importance of recruitment criteria for aesthetic labour. To survive in the recent competitive work environment, many hoteliers enhance their competitiveness in the process of service employee selection and emphasize the importance of physical attractiveness. However, it is “self-confidence” to be the basic reason for employees to perform their attractive manner and professional jobs. This study uses self-confidence as a moderator which is rare relevant empirical evidence to confirm the relationships between physical attractiveness, professional competence and service attitude. The results show that confidence of the service personnel, physical attractiveness and professional competence have positive significant correlation relationships with service attitude. Service personnel's “self-confidence” is the most important variable towards service attitude. The study borrows selection and training functions of human resource management to integrate the knowledge of psychology, marketing management to expand the theory.
国际旅游酒店业注重“有形”服务的质量,是典型的高接触服务。许多研究提出了审美劳动招聘标准的重要性。为了在最近竞争激烈的工作环境中生存下来,许多酒店经营者在选择服务员工的过程中提高了自己的竞争力,强调身体吸引力的重要性。然而,“自信”是员工表现出迷人的举止和专业工作的基本原因。本研究使用自信作为调节因子,这是罕见的相关经验证据来证实身体吸引力、专业能力和服务态度之间的关系。结果表明,服务人员的信心、身体吸引力和专业能力与服务态度存在显著正相关关系。服务人员的“自信”是影响服务态度最重要的变量。本研究借鉴人力资源管理的选拔与培训职能,整合心理学、营销管理等知识对理论进行拓展。
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引用次数: 2
Information Source Before Travelling and Choice of Traveling Mode 出行前的信息源与出行方式的选择
Pub Date : 1900-01-01 DOI: 10.4018/ijthmda.2020010103
Bilal Ahmad Ali Al-khateeb, Asef Al-Khateeb
The ability to attract tourists is crucial for the success of tourism firms in Malaysia. This has therefore raised a major concern on which information sources tourists use when making choices on their traveling mode as well as the destination. It is on this basis that tourism operators; tourism providers and managers of tourist destinations are particularly concerned with which information source or media to use to attract tourists to tourism destinations. This study investigates the relationship between information source before traveling and choice of traveling mode among Arab tourists coming to Malaysia. The study adopted a cross-sectional survey design with convenient sampling technique to generate questionnaire data from 358 participants who are mainly tourists from three major tourism attraction centers in Malaysia. The questionnaire data was analysed using multiple regression analysis technique to determine the relationship between information source and choice of traveling mode among Arab tourists coming to Malaysia. First, the overall findings show that information source before traveling among Arab tourists coming to Malaysia is significantly related to the choice of traveling mode. Further findings revealed that both tourism service providers and tourism information centers sources but not travel agent source are significantly related to the choice of traveling mode among Arab tourists coming to Malaysia. The study concludes that the choice of traveling mode among Arabs coming to Malaysia is mainly determined by tourism service providers and tourism information centers sources of information and not travel agent source of information. The outcomes of the study have significant managerial implications for tourism operators, tourism providers and managers of tourist destinations as well as tourism policy makers in Malaysia.
吸引游客的能力对马来西亚旅游公司的成功至关重要。因此,游客在选择旅游方式和目的地时使用哪些信息来源引起了人们的关注。正是在此基础上,旅游经营者;旅游提供者和旅游目的地的管理者特别关心使用哪些信息源或媒体来吸引游客到旅游目的地。本研究探讨阿拉伯游客赴马来西亚旅游前信息源与旅游方式选择的关系。本研究采用横断面调查设计,采用方便的抽样技术,对358名参与者进行问卷调查,这些参与者主要是来自马来西亚三大旅游景点中心的游客。利用多元回归分析技术对问卷数据进行分析,确定阿拉伯游客来马来西亚旅游的信息源与旅游方式选择之间的关系。首先,总体发现,阿拉伯游客来马来西亚旅游前的信息源与旅游方式的选择显著相关。进一步的研究发现,旅游服务提供者和旅游信息中心的来源对阿拉伯游客来马来西亚旅游方式的选择有显著的影响,而旅行社的来源对旅游方式的选择没有显著的影响。研究得出,阿拉伯人来马来西亚旅游方式的选择主要取决于旅游服务提供商和旅游信息中心的信息来源,而不是旅行社的信息来源。该研究的结果对马来西亚的旅游经营者、旅游提供者和旅游目的地的管理者以及旅游政策制定者具有重要的管理意义。
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引用次数: 2
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International Journal of Tourism and Hospitality Management in the Digital Age
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