Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2019.00011.7
Amrit Mall
Service marketing is a sub-field of marketing which refers to promotion of economic activities by a business to its clients. Services marketing includes both business to consumer (B2C) and business to business (B2B) services, and this process may involve marketing of telecommunications, health treatment, financial, hospitality, car rental, air travel, and professional services. Services being intangible product are different from physical goods; therefore marketing for services requires different approach. Service marketing is marketing based on relationship and value. With the increasing prominence of services in the global economy, service marketing has become a subject that needs to be studied separately. Marketing services is different from marketing goods because of the unique characteristics of services namely, intangibility, heterogeneity, perishability and inseparability. In most countries, services add more economic value than agriculture, raw materials and manufacturing combined. In developed economies, employment is dominated by service jobs and most new job growth comes from services. Unlike goods there is no ownership transfer in service selling, rather it includes time based access to services in exchange of money. The services marketing being more individualized become to that extent more difficult to accomplish. Success factors in service excellence thus need a different set of marketing tools and strategy.
{"title":"Service marketing stratgies in India","authors":"Amrit Mall","doi":"10.5958/2279-0667.2019.00011.7","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00011.7","url":null,"abstract":"Service marketing is a sub-field of marketing which refers to promotion of economic activities by a business to its clients. Services marketing includes both business to consumer (B2C) and business to business (B2B) services, and this process may involve marketing of telecommunications, health treatment, financial, hospitality, car rental, air travel, and professional services. Services being intangible product are different from physical goods; therefore marketing for services requires different approach. Service marketing is marketing based on relationship and value. With the increasing prominence of services in the global economy, service marketing has become a subject that needs to be studied separately. Marketing services is different from marketing goods because of the unique characteristics of services namely, intangibility, heterogeneity, perishability and inseparability. In most countries, services add more economic value than agriculture, raw materials and manufacturing combined. In developed economies, employment is dominated by service jobs and most new job growth comes from services. Unlike goods there is no ownership transfer in service selling, rather it includes time based access to services in exchange of money. The services marketing being more individualized become to that extent more difficult to accomplish. Success factors in service excellence thus need a different set of marketing tools and strategy.","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121850667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2019.00014.2
Rohit Sood
{"title":"Effect of facebook on our society","authors":"Rohit Sood","doi":"10.5958/2279-0667.2019.00014.2","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00014.2","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122231453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2019.00023.3
I. S. Krishna, P. Radhika, Seema
{"title":"A Study on Profitability and Constraints Faced by Farmers During Production and Marketing of Oil Palm in Khammam District","authors":"I. S. Krishna, P. Radhika, Seema","doi":"10.5958/2279-0667.2019.00023.3","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00023.3","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130640255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2019.00007.5
C. R. Priya, R. Gayathri
Agriculture is the backbone of the Indian economy. Father of our nation, Mahatma Gandhi said “India lives in villages and agriculture is the soul of Indian economy”. Agricultural land accounts for about 60% of the total landscape of India (The World Bank). Agriculture and allied activities accounts for about 15% of India's GDP offering employment to two-thirds of India's population (OECD, 2011). Indian farmers have high inclinations to save and invest. It is imperative to magnetize the earnings of the farmers and divert those appropriately into the financial system to facilitate industrialization which will result in the economic prosperity of India. This research mainly focuses on investment preferences of farmers in Tamil Nadu, India. The survey was conducted with help of 513 respondents. This study identified various significant constructs and sub constructs to study the investment preference and investment decisions of the farmers. These constructs include awareness about the Investment Avenues, factors influencing investment decision, Investment avenues that will be preferred in future. The study shows that the farmers with high business experience are able to make better decisions with the help of experts’ advice and usage of investment tools. The descriptive analysis, rank correlation, one way ANOVA test has been used to check the significance between demographic factors and constructs. The research findings and suggestions would be more useful for farmer's to take better investment decisions and also would serve as an eye opener for the financial service institutions and firms to device appropriate strategies so that all the investment avenues have an effectual reach.
{"title":"Income, savings, cognizance and farmers’ investment archetype-A pragmatic exploration","authors":"C. R. Priya, R. Gayathri","doi":"10.5958/2279-0667.2019.00007.5","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00007.5","url":null,"abstract":"Agriculture is the backbone of the Indian economy. Father of our nation, Mahatma Gandhi said “India lives in villages and agriculture is the soul of Indian economy”. Agricultural land accounts for about 60% of the total landscape of India (The World Bank). Agriculture and allied activities accounts for about 15% of India's GDP offering employment to two-thirds of India's population (OECD, 2011). Indian farmers have high inclinations to save and invest. It is imperative to magnetize the earnings of the farmers and divert those appropriately into the financial system to facilitate industrialization which will result in the economic prosperity of India. This research mainly focuses on investment preferences of farmers in Tamil Nadu, India. The survey was conducted with help of 513 respondents. This study identified various significant constructs and sub constructs to study the investment preference and investment decisions of the farmers. These constructs include awareness about the Investment Avenues, factors influencing investment decision, Investment avenues that will be preferred in future. The study shows that the farmers with high business experience are able to make better decisions with the help of experts’ advice and usage of investment tools. The descriptive analysis, rank correlation, one way ANOVA test has been used to check the significance between demographic factors and constructs. The research findings and suggestions would be more useful for farmer's to take better investment decisions and also would serve as an eye opener for the financial service institutions and firms to device appropriate strategies so that all the investment avenues have an effectual reach.","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"295 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121408664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2019.00032.4
N. Nandinee
{"title":"Study on social media as a marketing tool","authors":"N. Nandinee","doi":"10.5958/2279-0667.2019.00032.4","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00032.4","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"2000 14","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121008205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2019.00025.7
A. Khan, L. Tripathi
{"title":"Impact of employee empowerment and organizational commitment on business performance: a study of select companies of North India","authors":"A. Khan, L. Tripathi","doi":"10.5958/2279-0667.2019.00025.7","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00025.7","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126594292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2019.00031.2
R. Verma, G. Acharitha, A. Shailaja
This paper reviews 15 published works on women involved in entrepreneurship covering motivational factors to become social entrepreneurs, gender aware frame work, women performance in small micro enterprises, growth of women entrepreneurs, farm women in agriculture activities, participation of rural women in entrepreneurship
{"title":"A review on women entrepreneurs","authors":"R. Verma, G. Acharitha, A. Shailaja","doi":"10.5958/2279-0667.2019.00031.2","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00031.2","url":null,"abstract":"This paper reviews 15 published works on women involved in entrepreneurship covering motivational factors to become social entrepreneurs, gender aware frame work, women performance in small micro enterprises, growth of women entrepreneurs, farm women in agriculture activities, participation of rural women in entrepreneurship","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121717046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2019.00020.8
M. Abidi, Ugrasen
{"title":"Study on future of M-Commerce: With refrence to banking sector-SBI","authors":"M. Abidi, Ugrasen","doi":"10.5958/2279-0667.2019.00020.8","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00020.8","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"114 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132823666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2019.00001.4
Madhav Mahajan, Vinayak Sharma, M. Arya, Harsh Choudhary, Kevin Umaria
{"title":"HUL-sales and distribution channel","authors":"Madhav Mahajan, Vinayak Sharma, M. Arya, Harsh Choudhary, Kevin Umaria","doi":"10.5958/2279-0667.2019.00001.4","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00001.4","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115045144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5958/2279-0667.2019.00026.9
S. Dey
{"title":"“A study of organized retailing and its challenges in retail customer services”","authors":"S. Dey","doi":"10.5958/2279-0667.2019.00026.9","DOIUrl":"https://doi.org/10.5958/2279-0667.2019.00026.9","url":null,"abstract":"","PeriodicalId":166863,"journal":{"name":"TRANS Asian Journal of Marketing & Management Research (TAJMMR)","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134200276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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