Pub Date : 2021-09-15DOI: 10.20944/preprints202109.0259.v1
Chih-Yi Hsiao, Haoyang Chen
This study focuses on a sample of Chinese listed companies from 2019 to 2020 to explore the relationships among corporate social responsibility, financial constraints, and financial performance. In addition, we discuss five factors affecting financial constraints. We also analyze the types of enterprises that can improve their financial performance by implementing corporate social responsibility keeping in mind the factors that lead to a high degree of financial constraint. The results indicate that: 1. The degree of financial constraints has a negative and significant impact on financial performance; 2. There is a reverse relationship between the degree of financial constraints and the effectiveness of corporate social responsibility measures; 3. Enterprises with high financial constraints (due to lower financial slack and revenue growth rates) can significantly improve their financial performance through the implementation of effective corporate social responsibility programs. 4. Enterprises with high financial constraints, caused by financial slack and revenue growth rate, can significantly improve their financial performance by implementing corporate social responsibility programs.
{"title":"Application of Corporate Social Responsibility -- Taking Chinese Listed Companies in the COVID-19 as an Example","authors":"Chih-Yi Hsiao, Haoyang Chen","doi":"10.20944/preprints202109.0259.v1","DOIUrl":"https://doi.org/10.20944/preprints202109.0259.v1","url":null,"abstract":"This study focuses on a sample of Chinese listed companies from 2019 to 2020 to explore the relationships among corporate social responsibility, financial constraints, and financial performance. In addition, we discuss five factors affecting financial constraints. We also analyze the types of enterprises that can improve their financial performance by implementing corporate social responsibility keeping in mind the factors that lead to a high degree of financial constraint. The results indicate that: 1. The degree of financial constraints has a negative and significant impact on financial performance; 2. There is a reverse relationship between the degree of financial constraints and the effectiveness of corporate social responsibility measures; 3. Enterprises with high financial constraints (due to lower financial slack and revenue growth rates) can significantly improve their financial performance through the implementation of effective corporate social responsibility programs. 4. Enterprises with high financial constraints, caused by financial slack and revenue growth rate, can significantly improve their financial performance by implementing corporate social responsibility programs.","PeriodicalId":168137,"journal":{"name":"Journal of Business and Management Sciences","volume":"os-54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127717902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Muhammad Abdus Salam, Trisha Saha, M. Habibur Rahman, Prantika Mutsuddi
We contribute to the identification of challenges of using mobile financial services focusing on COVID-19 pandemic by extending Technology acceptance model. The pandemic has caused significant shifts in online transactions that will influence individuals, organizations, communities, and nations. In this paper, we will apply partial least square method to explore challenges of mobile banking adoption in crisis situation which people consider in mobile financial transactions. The challenges include perceive risk, perceive privacy, cost, privacy, and customer satisfaction. Perceived risk and perceived privacy also result in perceived security of customer information but quality of mobile banking services and perceived capability have positive impact on customer satisfaction to mobile banking services. Our results, in line with mobile banking literature, show that users are confronting challenges in using mobile financial services though they want to conduct banking staying at home and ensure health safety. In particular, people want to get a stress free life that is being hit by the pandemic itself. Indeed, these challenges were vulnerable before crisis and still exist. Investment to enhance integrity, transparency, and communication can help to eliminate the challenges of using mobile financial services and enhance the well-being of users.
{"title":"Challenges to Mobile Banking Adaptation in COVID-19 Pandemic","authors":"Muhammad Abdus Salam, Trisha Saha, M. Habibur Rahman, Prantika Mutsuddi","doi":"10.12691/jbms-9-3-2","DOIUrl":"https://doi.org/10.12691/jbms-9-3-2","url":null,"abstract":"We contribute to the identification of challenges of using mobile financial services focusing on COVID-19 pandemic by extending Technology acceptance model. The pandemic has caused significant shifts in online transactions that will influence individuals, organizations, communities, and nations. In this paper, we will apply partial least square method to explore challenges of mobile banking adoption in crisis situation which people consider in mobile financial transactions. The challenges include perceive risk, perceive privacy, cost, privacy, and customer satisfaction. Perceived risk and perceived privacy also result in perceived security of customer information but quality of mobile banking services and perceived capability have positive impact on customer satisfaction to mobile banking services. Our results, in line with mobile banking literature, show that users are confronting challenges in using mobile financial services though they want to conduct banking staying at home and ensure health safety. In particular, people want to get a stress free life that is being hit by the pandemic itself. Indeed, these challenges were vulnerable before crisis and still exist. Investment to enhance integrity, transparency, and communication can help to eliminate the challenges of using mobile financial services and enhance the well-being of users.","PeriodicalId":168137,"journal":{"name":"Journal of Business and Management Sciences","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124173001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research studies the impact of Covid-19 pandemic on the HR of the educational sector in UAE by taking the case study of Abdullah Bin Al Zubair Private School in Al Ain. The research is conducted through hypothesis testing, as well as the thematic analysis of interview survey. The methodology used for this research includes qualitative analysis of the interviews collected from four different members of the school, i.e. the Principal, HR Representative, Head of Department and a teacher. The interviews lead to the research findings that covid-19 pandemic does have an impact on the HR of UAE’s education sector, as it currently faces a lot of challenges in finding, hiring and retaining employees. Many businesses have laid off staff and cut salaries in order to reduce costs because of the financial crunch faced by all businesses, especially in the private sector. At the end, the research provides some of the recommendations that could be implanted by the HR of education institutes in order to improve their operational efficiency.
本研究以艾因的Abdullah Bin Al Zubair私立学校为例，研究Covid-19大流行对阿联酋教育部门人力资源的影响。本研究通过假设检验和访谈调查的专题分析进行。本研究使用的方法包括对从学校四名不同成员(即校长、人力资源代表、系主任和一名教师)收集的访谈进行定性分析。通过访谈得出的研究结果表明，covid-19大流行确实对阿联酋教育部门的人力资源产生了影响，因为该部门目前在寻找、雇用和留住员工方面面临着许多挑战。由于所有企业，特别是私营部门都面临着金融危机，许多企业已经裁员和减薪，以降低成本。最后，本研究提出了一些教育机构人力资源可以植入的建议，以提高其运作效率。
{"title":"The Impact of Covid-19 on the HR of the Educational Sector in UAE: A Case Study of Abdullah Bin Al Zubair Private School","authors":"A. Jawabri, Rouhi Faisal, Fatima Alkubissi","doi":"10.12691/JBMS-9-2-5","DOIUrl":"https://doi.org/10.12691/JBMS-9-2-5","url":null,"abstract":"This research studies the impact of Covid-19 pandemic on the HR of the educational sector in UAE by taking the case study of Abdullah Bin Al Zubair Private School in Al Ain. The research is conducted through hypothesis testing, as well as the thematic analysis of interview survey. The methodology used for this research includes qualitative analysis of the interviews collected from four different members of the school, i.e. the Principal, HR Representative, Head of Department and a teacher. The interviews lead to the research findings that covid-19 pandemic does have an impact on the HR of UAE’s education sector, as it currently faces a lot of challenges in finding, hiring and retaining employees. Many businesses have laid off staff and cut salaries in order to reduce costs because of the financial crunch faced by all businesses, especially in the private sector. At the end, the research provides some of the recommendations that could be implanted by the HR of education institutes in order to improve their operational efficiency.","PeriodicalId":168137,"journal":{"name":"Journal of Business and Management Sciences","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132815190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gibran Aguilar Rangel, Luis Rodrigo Valencia Perez, Josefina Morgan Beltrán
The objective of this paper is to analyze whether an Industry 4 Roadmap can be considered a successful tool in order to promote the fourth industrial revolution in companies in developing countries. As a case analysis Mexico’s roadmap was reviewed. First an overview of the particularities of the developing countries are stated, in order to present how Industry 4.0 can potentially affect said economies and why their case is different from other countries. Afterwards a comparison between the advantages and disadvantages of the industry 4 for the companies in a developing country is presented. Finally, Mexico’s Industry 4 Roadmap is briefly explained. The article concludes thar although a roadmap could appear as a useful tool, it is not enough, especially for the SMEs that represent the majority of companies in a country.
{"title":"Analyzing an Industry 4 Roadmap as a Tool to Advance the Adoption of the Fourth Industrial Revolution in Developing Countries","authors":"Gibran Aguilar Rangel, Luis Rodrigo Valencia Perez, Josefina Morgan Beltrán","doi":"10.12691/jbms-9-2-4","DOIUrl":"https://doi.org/10.12691/jbms-9-2-4","url":null,"abstract":"The objective of this paper is to analyze whether an Industry 4 Roadmap can be considered a successful tool in order to promote the fourth industrial revolution in companies in developing countries. As a case analysis Mexico’s roadmap was reviewed. First an overview of the particularities of the developing countries are stated, in order to present how Industry 4.0 can potentially affect said economies and why their case is different from other countries. Afterwards a comparison between the advantages and disadvantages of the industry 4 for the companies in a developing country is presented. Finally, Mexico’s Industry 4 Roadmap is briefly explained. The article concludes thar although a roadmap could appear as a useful tool, it is not enough, especially for the SMEs that represent the majority of companies in a country.","PeriodicalId":168137,"journal":{"name":"Journal of Business and Management Sciences","volume":"241 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121281086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Direct care workers are the main workforce in long-term care in Taiwan. However, few direct care workers desire to enter or stay in this field. This study aims to explore the factors influencing direct care workers’ elderly care willingness. A cross-sectional design was used in the present study. Stratified random sampling was utilized to select samples from a southern city in Taiwan. Overall, 207 participants completed the questionnaire, including providing demographic data and answering all questions on the Older People Scale and the Willingness Toward Elderly Care Scale. An independent sample t-test, one-way analysis of variance (ANOVA), Pearson’s correlation coefficient, and multiple regression analyses were used to examine the associations among the study variables. Direct care workers’ elderly care willingness was significantly influenced by junior high school (β = .023, p = .047), hourly wage (β = .148, p = .037), and appearance and physical attitude toward older adults (β = .302, p = .002). These factors explained 15.4% of elderly care willingness. In conclusion, it is critical to cultivate positive attitudes toward older adults and nurture the appropriate understanding of aging to avoid stereotypes and enhance the willingness of direct care workers to care for older adults. Furthermore, providing a more flexible schedule and additional opportunities to receive better compensation will increase the care willingness of direct care workers. It is suggested that the on-the-job training about caring for older people that aims to develop positive attitudes toward older adults and awareness of age stereotypes are required. These findings provide critical information for the retention and recruitment of the workforce to care for older adults.
直接护理人员是台湾长期护理的主要劳动力。然而，很少有直接护理人员愿意进入或留在这个领域。本研究旨在探讨直接护理员养老意愿的影响因素。本研究采用横断面设计。采用分层随机抽样的方法，选取台湾南部某城市为研究对象。总共有207名参与者完成了问卷调查，包括提供人口统计数据，并回答了老年人量表和老年人护理意愿量表的所有问题。采用独立样本t检验、单因素方差分析(ANOVA)、Pearson相关系数和多元回归分析来检验研究变量之间的相关性。直接保育员的养老意愿受初中学历(β = 0.023, p = 0.047)、小时工资(β = 0.148, p = 0.037)和对老年人的外貌和身体态度(β = 0.302, p = 0.002)的显著影响。这些因素解释了15.4%的老年人护理意愿。综上所述，培养对老年人的积极态度，培养对老龄化的正确认识，对于避免刻板印象，提高直接护理人员照顾老年人的意愿至关重要。此外，提供更灵活的时间表和获得更好报酬的额外机会将增加直接护理人员的护理意愿。因此，应加强在职养老培训，培养对老年人的积极态度和对年龄刻板印象的认识。这些发现为老年人护理人员的保留和招聘提供了重要信息。
{"title":"Factors Affecting Willingness of Direct Care Workers to Engage in Elderly Care","authors":"Chien-Chi Liu, Shuang-Shii Chuang","doi":"10.12691/JBMS-9-2-1","DOIUrl":"https://doi.org/10.12691/JBMS-9-2-1","url":null,"abstract":"Direct care workers are the main workforce in long-term care in Taiwan. However, few direct care workers desire to enter or stay in this field. This study aims to explore the factors influencing direct care workers’ elderly care willingness. A cross-sectional design was used in the present study. Stratified random sampling was utilized to select samples from a southern city in Taiwan. Overall, 207 participants completed the questionnaire, including providing demographic data and answering all questions on the Older People Scale and the Willingness Toward Elderly Care Scale. An independent sample t-test, one-way analysis of variance (ANOVA), Pearson’s correlation coefficient, and multiple regression analyses were used to examine the associations among the study variables. Direct care workers’ elderly care willingness was significantly influenced by junior high school (β = .023, p = .047), hourly wage (β = .148, p = .037), and appearance and physical attitude toward older adults (β = .302, p = .002). These factors explained 15.4% of elderly care willingness. In conclusion, it is critical to cultivate positive attitudes toward older adults and nurture the appropriate understanding of aging to avoid stereotypes and enhance the willingness of direct care workers to care for older adults. Furthermore, providing a more flexible schedule and additional opportunities to receive better compensation will increase the care willingness of direct care workers. It is suggested that the on-the-job training about caring for older people that aims to develop positive attitudes toward older adults and awareness of age stereotypes are required. These findings provide critical information for the retention and recruitment of the workforce to care for older adults.","PeriodicalId":168137,"journal":{"name":"Journal of Business and Management Sciences","volume":"139 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127924331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Teresa E. Simpson, Mahdi Safa, A. Sokolova, Paul G. Latiolais
The growing concern about employment outcomes adds to existing pressures on students to make career decisions early in the college experience. This study was designed to investigate the alignment of student career readiness obtained through quality programming targeting student success learning outcomes as designed by student affairs practitioners at Texas public institutions to those employers surveyed by The Hart Association for the American Association of College and Universities. This study revealed that there is an alignment between student affairs learning outcomes and employer’s expectations for career readiness. The results of this study show a need for common terminology across constituent groups making the student more comfortable in using their co-curricular activities as transferable skills during the interview process. An ideal co-curricular experience that will merge the development of such common langue is an innovative First Year Experience Course as presented in this article.
{"title":"Career Readiness and Employment Expectations: Interdisciplinary Freshman Experience","authors":"Teresa E. Simpson, Mahdi Safa, A. Sokolova, Paul G. Latiolais","doi":"10.12691/jbms-7-3-3","DOIUrl":"https://doi.org/10.12691/jbms-7-3-3","url":null,"abstract":"The growing concern about employment outcomes adds to existing pressures on students to make career decisions early in the college experience. This study was designed to investigate the alignment of student career readiness obtained through quality programming targeting student success learning outcomes as designed by student affairs practitioners at Texas public institutions to those employers surveyed by The Hart Association for the American Association of College and Universities. This study revealed that there is an alignment between student affairs learning outcomes and employer’s expectations for career readiness. The results of this study show a need for common terminology across constituent groups making the student more comfortable in using their co-curricular activities as transferable skills during the interview process. An ideal co-curricular experience that will merge the development of such common langue is an innovative First Year Experience Course as presented in this article.","PeriodicalId":168137,"journal":{"name":"Journal of Business and Management Sciences","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125143091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the impact of the Internet, the application of information technology promotes the continuous change and development of meteorological field. Based on the intrinsic motivation of the development and change of meteorological field, the impetus of blockchain technology to meteorological informatization is discussed in this paper. Firstly, the application status and development opportunities of information technology in meteorological field are analyzed. Then, the new requirements of meteorological information business development driven by information technology are presented. Finally, the paper deals with the role of blockchain technology in promoting the modernization of meteorological information and points out that the combination of blockchain technology with artificial intelligence and big data will further develop and improve meteorological information technology in many aspects.
{"title":"Blockchain Technology Helps the Development of Meteorological Informatization","authors":"Guanghui Wang","doi":"10.12691/jbms-7-3-2","DOIUrl":"https://doi.org/10.12691/jbms-7-3-2","url":null,"abstract":"With the impact of the Internet, the application of information technology promotes the continuous change and development of meteorological field. Based on the intrinsic motivation of the development and change of meteorological field, the impetus of blockchain technology to meteorological informatization is discussed in this paper. Firstly, the application status and development opportunities of information technology in meteorological field are analyzed. Then, the new requirements of meteorological information business development driven by information technology are presented. Finally, the paper deals with the role of blockchain technology in promoting the modernization of meteorological information and points out that the combination of blockchain technology with artificial intelligence and big data will further develop and improve meteorological information technology in many aspects.","PeriodicalId":168137,"journal":{"name":"Journal of Business and Management Sciences","volume":"67 39","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134195839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research studies customer loyalty in the banking sector in a very unstable region of East Democratic Republic of Congo by underlining the mediating role of customer satisfaction. It examines the relationship between perceived service quality, trust, customer satisfaction and customer loyalty in the banking sector of Bukavu by adopting quantitative cross-sectional research design and using self-administered questionnaires. Convenience sampling helps in collecting data from a sample of 225 respondents. Correlation and hierarchical regression help to test the research hypotheses. Customers perceive a relatively high quality of services they enjoy, their level of trust is relatively high and they are slightly satisfied. Consequently, they are moderately loyal to their respective banks. There are positive and significant relationships between the different couples of variables studied. There is 49.1% of variance explained in customer loyalty. Customer satisfaction positively and fully mediates perceived service quality and customer loyalty relationship and partially mediates trust and customer loyalty. Regular talks between banks and their customers should be privileged; customer satisfaction and loyalty should regularly be assessed and ethical values integrated.
{"title":"Perceived Service Quality, Trust, Customer Satisfaction and Customer Loyalty in the Banking Sector of Bukavu (East of DR Congo)","authors":"Aganze Bisimwa, Dennis Nuwagaba, Samuel Musigire","doi":"10.12691/JBMS-7-3-1","DOIUrl":"https://doi.org/10.12691/JBMS-7-3-1","url":null,"abstract":"This research studies customer loyalty in the banking sector in a very unstable region of East Democratic Republic of Congo by underlining the mediating role of customer satisfaction. It examines the relationship between perceived service quality, trust, customer satisfaction and customer loyalty in the banking sector of Bukavu by adopting quantitative cross-sectional research design and using self-administered questionnaires. Convenience sampling helps in collecting data from a sample of 225 respondents. Correlation and hierarchical regression help to test the research hypotheses. Customers perceive a relatively high quality of services they enjoy, their level of trust is relatively high and they are slightly satisfied. Consequently, they are moderately loyal to their respective banks. There are positive and significant relationships between the different couples of variables studied. There is 49.1% of variance explained in customer loyalty. Customer satisfaction positively and fully mediates perceived service quality and customer loyalty relationship and partially mediates trust and customer loyalty. Regular talks between banks and their customers should be privileged; customer satisfaction and loyalty should regularly be assessed and ethical values integrated.","PeriodicalId":168137,"journal":{"name":"Journal of Business and Management Sciences","volume":"725 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132608661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The advent of the Internet has presented several challenges as well as opportunities for marketers. Marketers have found more innovative methods of communicating effectively with their target market, and viral marketing is one of these methods. This study tries to explore interrelationships between viral marketing and purchase intention via customer-based brand equity. The empirical results reveal that viral marketing is made up of interesting, useful and informative subjects; message interaction; message reception; and offensive content, in which each had differing effects on customer-based brand equity and purchase intention. Additionally, we also find that the interaction with viral marketing messages is extremely important in order to positively influence either brand equity or purchase intentions, because mere message reception have detrimental effects on brand equity and purchase intention. Furthermore, by including brand equity as a mediator, the negative effect of message reception on consumer purchase intentions can be transformed into a positive effect.
{"title":"Interrelationships between Viral Marketing and Purchase Intention via Customer-Based Brand Equity","authors":"Hsiang-Hsi Liu, Yunmei Wang","doi":"10.12691/JBMS-7-2-3","DOIUrl":"https://doi.org/10.12691/JBMS-7-2-3","url":null,"abstract":"The advent of the Internet has presented several challenges as well as opportunities for marketers. Marketers have found more innovative methods of communicating effectively with their target market, and viral marketing is one of these methods. This study tries to explore interrelationships between viral marketing and purchase intention via customer-based brand equity. The empirical results reveal that viral marketing is made up of interesting, useful and informative subjects; message interaction; message reception; and offensive content, in which each had differing effects on customer-based brand equity and purchase intention. Additionally, we also find that the interaction with viral marketing messages is extremely important in order to positively influence either brand equity or purchase intentions, because mere message reception have detrimental effects on brand equity and purchase intention. Furthermore, by including brand equity as a mediator, the negative effect of message reception on consumer purchase intentions can be transformed into a positive effect.","PeriodicalId":168137,"journal":{"name":"Journal of Business and Management Sciences","volume":"53 38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124650910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Several studies have documented that Africa’s infrastructure construction firms often do not meet defined project objectives regarding; time, budget and functionality. This has often caused; delays, abandonment or disillusionments on the side of investors. Several contributing factors to these failures have been identified. However, very little if at all, seems to have been done on the project management readiness of African construction firms. Accordingly, this paper sought to assess Africa’s construction industry readiness to deliver the priority action projects. Using literature review method, the study established that Africa has a huge technical skills gap which is the main reason for the dismal performance in construction projects’ delivery. A readiness training model was developed for policy planners and educational practitioners to help build Africa’s human capacity in infrastructure project management. The paper strongly recommends for the adoption of the model. And with that, the Africa’s construction stakeholders may gradually improve their project management readiness.
{"title":"Project Management Readiness: A Glimpse into the Troubled Rhetoric and the Expected Delivery of 2020 Priority Action Projects in Africa","authors":"EA Ochungo, Raila Amollo Odinga","doi":"10.12691/JBMS-7-2-2","DOIUrl":"https://doi.org/10.12691/JBMS-7-2-2","url":null,"abstract":"Several studies have documented that Africa’s infrastructure construction firms often do not meet defined project objectives regarding; time, budget and functionality. This has often caused; delays, abandonment or disillusionments on the side of investors. Several contributing factors to these failures have been identified. However, very little if at all, seems to have been done on the project management readiness of African construction firms. Accordingly, this paper sought to assess Africa’s construction industry readiness to deliver the priority action projects. Using literature review method, the study established that Africa has a huge technical skills gap which is the main reason for the dismal performance in construction projects’ delivery. A readiness training model was developed for policy planners and educational practitioners to help build Africa’s human capacity in infrastructure project management. The paper strongly recommends for the adoption of the model. And with that, the Africa’s construction stakeholders may gradually improve their project management readiness.","PeriodicalId":168137,"journal":{"name":"Journal of Business and Management Sciences","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125389303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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