Pub Date : 2024-03-25DOI: 10.1080/10496491.2024.2332991
Kibum Youn
{"title":"Insights Into the Effectiveness of Advertising During the Recession Caused by COVID-19","authors":"Kibum Youn","doi":"10.1080/10496491.2024.2332991","DOIUrl":"https://doi.org/10.1080/10496491.2024.2332991","url":null,"abstract":"","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":" 958","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140382501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-24DOI: 10.1080/10496491.2024.2332987
Uttam Chakraborty, S. K. Biswal
{"title":"Is ChatGPT a Responsible Communication: A Study on the Credibility and Adoption of Conversational Artificial Intelligence","authors":"Uttam Chakraborty, S. K. Biswal","doi":"10.1080/10496491.2024.2332987","DOIUrl":"https://doi.org/10.1080/10496491.2024.2332987","url":null,"abstract":"","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":" 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140385470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-27DOI: 10.1080/10496491.2024.2318665
Hai-Ninh Do, Ngoc Bich Do, Tra My Nguyen, Hue Minh Nguyen
{"title":"Anti-Brand Activism in the Collectivist Orientation: The Case of Online-Consumers-Run Communities","authors":"Hai-Ninh Do, Ngoc Bich Do, Tra My Nguyen, Hue Minh Nguyen","doi":"10.1080/10496491.2024.2318665","DOIUrl":"https://doi.org/10.1080/10496491.2024.2318665","url":null,"abstract":"","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":"23 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140424909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-25DOI: 10.1080/10496491.2024.2318666
A. Ameer Hussain, B. Sharma, Chaitra V H, Syed Kazim
{"title":"Cognitive and Affective Components Induced Impulsive Purchase: An Empirical Analysis","authors":"A. Ameer Hussain, B. Sharma, Chaitra V H, Syed Kazim","doi":"10.1080/10496491.2024.2318666","DOIUrl":"https://doi.org/10.1080/10496491.2024.2318666","url":null,"abstract":"","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":"17 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140433267","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-17DOI: 10.1080/10496491.2023.2289904
Ana Sofia Costa, António Azevedo
{"title":"Influence of Ethically-Minded Consumer Behavior, Digital Citizenship, and Retailers’ Green Positioning on the Effectiveness of Store Flyer Sales Promotions (Paper vs. Digital)","authors":"Ana Sofia Costa, António Azevedo","doi":"10.1080/10496491.2023.2289904","DOIUrl":"https://doi.org/10.1080/10496491.2023.2289904","url":null,"abstract":"","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":"25 39","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138966204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-11DOI: 10.1080/10496491.2023.2289931
Solange Renée Permell, Barney G. Pacheco
{"title":"Consumer Responses to Elements of Visual Esthetics on a Brand’s Instagram Page","authors":"Solange Renée Permell, Barney G. Pacheco","doi":"10.1080/10496491.2023.2289931","DOIUrl":"https://doi.org/10.1080/10496491.2023.2289931","url":null,"abstract":"","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":"34 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138980194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-07DOI: 10.1080/10496491.2023.2289898
A. Mitev, A. Irimiás, M. Mentes
{"title":"The Pseudo-Flow Experience in Online Shopping","authors":"A. Mitev, A. Irimiás, M. Mentes","doi":"10.1080/10496491.2023.2289898","DOIUrl":"https://doi.org/10.1080/10496491.2023.2289898","url":null,"abstract":"","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":"43 26","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138593301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-06DOI: 10.1080/10496491.2023.2289934
Bang Nguyen-Viet, Yen Thi Hoang Nguyen
{"title":"Understanding Gamification Advertising Effectiveness in an S-Commerce Context: A Study in an Emerging Market","authors":"Bang Nguyen-Viet, Yen Thi Hoang Nguyen","doi":"10.1080/10496491.2023.2289934","DOIUrl":"https://doi.org/10.1080/10496491.2023.2289934","url":null,"abstract":"","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":"32 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138596593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-06DOI: 10.1080/10496491.2023.2289925
Wufan Jia, Lunrui Fu, Yue Dai
{"title":"Increasing Trust in Influencer Marketing: The Effects of Sponsorship Disclosure and Endorser Type","authors":"Wufan Jia, Lunrui Fu, Yue Dai","doi":"10.1080/10496491.2023.2289925","DOIUrl":"https://doi.org/10.1080/10496491.2023.2289925","url":null,"abstract":"","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":"53 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138597512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-06DOI: 10.1080/10496491.2023.2289900
Pallavi Dua
{"title":"Building Purchase Intention through Live Streaming Platforms: Mediating Role of Customer Engagement","authors":"Pallavi Dua","doi":"10.1080/10496491.2023.2289900","DOIUrl":"https://doi.org/10.1080/10496491.2023.2289900","url":null,"abstract":"","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":"31 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138597843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：